Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
Copyright Advocacy and Policy Leadership: A Discussion with Shira Perlmutter, 14th U.S. Register of Copyrights
With computer-generated artwork, streaming platforms licensing models, artificial intelligence tools in need of an increasing amount of input data to deliver better predictions, copyright law and protection seem as challenging as trademark law these days, if not more. These challenges are unfolding in a period marked by acute political, social, and legal uncertainty, an ongoing pandemic, a new U.S. Administration, and recently appointed U.S. Supreme Court Justices—just to name a few developments from 2020 that are setting the stage for 2021 and beyond. In this context, it is no surprise that creators and copyright holders fear for their interests and look for advocates and champions.
Copyright is an important topic for INTA. The Copyright Committee has been advocating on behalf of copyright owners, notably by monitoring and analyzing copyright cases, legislation, and regulation in various jurisdictions. In the U.S., the national copyright system is administered centrally by the Copyright Office, which promotes creativity and free expression by administering the U.S.'s copyright laws. The Copyright Office also provides advice on copyright law with a real sense of leadership to Congress, federal agencies, the courts, and the public.
Our guest, Shira Perlmutter, the 14th U.S. Register of Copyrights, has served in this position since October 2020. She is the director of the U.S. Copyright Office, the principal advisor to Congress on national and international copyright matters, and one of the key leaders and institutional representatives overseeing copyright law and policy.
Previously, Ms. Perlmutter was chief policy officer and director for international affairs at the United States Patent and Trademark Office (USPTO). She has served as a policy advisor under the Secretary of Commerce and has overseen the USPTO’s domestic and international intellectual property policy activities. Before joining the USPTO, she was executive vice president for global legal policy at the International Federation of the Phonographic Industry, and she spent some time with AOL Time Warner as vice president and associate general counsel for intellectual property policy. She also worked at the World Intellectual Property Organization as a consultant on the copyright issues involved in electronic commerce.
Ms. Perlmutter shares her incredible wealth of experience, both domestically and internationally, as well as her vision for the Copyright Office and copyright protection generally.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Shira Perlmutter (link to https://www.copyright.gov/about/leadership/shira-perlmutter.html)
Also of interest:
https://www.copyright.gov/events/copyrightofficepresents/celebrating-creativity/
https://www.copyright.gov/policy/section512/
https://www.inta.org/copyright-committee-update-a-cross-jurisdictional-look-at-criminal-copyright-enforcement/
https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Copyright-Protection-for-Logos-An-International-Chart.pdf
https://www.inta.org/podcast/justice-ru