Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
Protecting Your Brand Identity in the Age of AI
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and artificial are becoming increasingly blurred.
In this episode of Brand & New, host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual Property at Venable LLP (USA), about how AI is reshaping brand protection. They explore why protecting a brand now extends well beyond trademarks, what organizations and individuals should be doing today to safeguard their identities, and how businesses can become "AI-ready" as technology and the legal landscape continue to evolve.
This episode of Brand & New is sponsored by Venable LLP.
Related Resources
Recent and Related Brand & New Episodes
The Legal Wake-up Call for Generative AI
Recent INTA Research for Intellectual Property Professionals
Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis