In this first episode of the Open GI podcast, host Luke Kennelly and guest Sandra Vickery discuss finding the best of both worlds in combining digital and the personal touch when creating the customer experience. Sandra is Head of Design at Open GI and she brings over 20 years of experience in various design activities to the discussion.
Together, they explore the balance between digital and traditional methods of communication, the importance of planning the user experience, and the right tools for the customer journey. They also delve into what good customer experience can look like in the insurance industry and beyond, and how the industry can learn from others.
The conversation highlights how a digital approach can add value to brokers' customer experience while it’s still possible to maintain the personal touch. Finally, they discuss the potential consequences of not adopting digital technology in a broker business. .
https://opengi.co.uk/
In this first episode of the Open GI podcast, host Luke Kennelly and guest Sandra Vickery discuss finding the best of both worlds in combining digital and the personal touch when creating the customer experience. Sandra is Head of Design at Open GI and she brings over 20 years of experience in various design activities to the discussion.
Together, they explore the balance between digital and traditional methods of communication, the importance of planning the user experience, and the right tools for the customer journey. They also delve into what good customer experience can look like in the insurance industry and beyond, and how the industry can learn from others.
The conversation highlights how a digital approach can add value to brokers' customer experience while it’s still possible to maintain the personal touch. Finally, they discuss the potential consequences of not adopting digital technology in a broker business. .
https://opengi.co.uk/