Holy Donuts EP 25 - Lauren Wright: Turning Social Media into Come and See: Leveraging Platforms for Deeper Engagement

Uncover the unexpected secret to nonprofit fundraising success that's got experts buzzing! Dive into this podcast transcript to discover how one professional's unconventional storytelling approach revolutionized donor relationships. You won't believe how a simple shift in perspective transformed the game for Christian nonprofits. But wait, there's more! The hidden gem lies in the surprising trend that's leaving seasoned strategists hopeful for the future. Get ready to be amazed by the untold power of genuine connections and the game-changing potential of social media. Don't miss out on this eye-opening journey through nonprofit fundraising best practices.

My special guest is Lauren Wright

Lauren Wright, a seasoned generosity strategist at Generous, brings a wealth of experience from her previous role as the communications director at Water for Good. With a background in journalism and mass communication, Lauren seamlessly blends storytelling with nonprofit fundraising, offering a unique perspective on donor engagement. Her transition from the church to a faith-based nonprofit and now into consulting has provided her with a holistic view of the industry. Lauren's expertise and passion for impactful donor relationships make her a valuable asset to Christian organizations aiming to elevate their fundraising efforts and create meaningful connections with their donors.

Key Moments

• Mastering Nonprofit Storytelling: Unleash the power of compelling narratives to inspire action and connect with your audience.
• Nurturing Donor Relationships: Unlock the secrets to building lasting connections with your supporters and maximizing their impact.
• Social Media Mastery for Christian Nonprofits: Harness the potential of social platforms to spread your message and engage with a wider community.
• Cultivating Generosity in Ministry: Transform your approach to generosity and witness the ripple effect of impactful giving.
• Elevating Nonprofit Fundraising Campaigns: Learn the proven tactics that drive successful fundraising efforts and make a lasting difference.

Quotes From This Episode

Storytelling is just like, it's the heart. It's the heart of what Jesus did. You know, he went around and he's telling stories, and people are engaging with his mission, and that's what organizations do. - Lauren Wright

If you treat people like a number, they will eventually return the favor. Donors can go anywhere and have a transaction. You can drive through the drive through. You know, you can get online. You don't even have to, you can just pick up your phone. But to have that relationship is actually really hard now. - Lauren Wright

The beauty of social media is it's come and see, right? And anytime you can get people to be hands on with your ministry, mission church, people are automatically, they have a deeper connection. - Lauren Wright

Recommended Resources

• wegive.com - A platform for the best donor experience on the planet. It offers a donor portal, events, pledges, surveys, segmentation, and other engagement tools to enhance the donor experience for nonprofits.
• Nonprofit Storytelling Conference - A conference that offers various tracks focusing on storytelling and marketing for nonprofits. It provides a unique opportunity for networking and learning from other organizations in the nonprofit sector.
• LinkedIn - Connect with Lauren Wright on LinkedIn to network, ask questions, or seek help with nonprofit and church-related strategies for generosity and marketing.
• Email - Contact Lauren Wright at Lauren.wright@enaris.com for further discussions, assistance, or networking opportunities related to nonprofit and church strategies.