Holy Donuts EP 27 - Dave Raley: The Subscription Economy: How Recurring Donations are Changing Nonprofit Fundraising

The Subscription Economy: How Recurring Donations are Changing Nonprofit Fundraising

In this episode of Holy Donuts, host Matt Lombardi welcomes Dave Raley, founder of Imago Consulting, to dive into the realm of recurring giving strategies for Christian nonprofits. Dave's extensive experience in the nonprofit space, coupled with his keen insights on fundraising optimization, makes him a valuable guest. The episode delves into the evolving landscape of recurring giving and its pivotal role in donor engagement, offering practical steps for nonprofits to leverage this approach effectively. With a focus on the subscription economy for donors within nonprofit organizations, the conversation sheds light on the shift towards intentional and strategic recurring giving programs. Dave's emphasis on the challenges and potential of various recurring giving types, coupled with practical advice for nonprofits, makes this episode a must-listen for nonprofit professionals seeking to optimize their fundraising efforts and donor engagement.,In this episode of Holy Donuts, host Matt Lombardi is joined by Dave Raley, the founder of Imago Consulting, to explore the world of recurring giving strategies for Christian nonprofits. With over 20 years of experience in marketing and fundraising within the nonprofit space, Dave's insights prove invaluable as the conversation delves into the evolving landscape of recurring giving and its vital role in donor engagement. By emphasizing the need for intentional and strategic recurring giving programs, the episode offers practical steps for nonprofits to leverage this approach effectively. Dave's in-depth exploration of the challenges and potential of various recurring giving types, along with his actionable advice for nonprofits, positions this episode as essential listening for nonprofit professionals seeking to optimize their fundraising efforts and enhance donor engagement.

Key Moments

• Discover the secret to creating irresistible recurring giving strategies for nonprofits.
• Uncover the impact of the subscription economy on donations and how it affects nonprofit fundraising efforts.
• Find out the best practices for optimizing fundraising efforts through recurring giving strategies.
• Learn about the live donut reviews and ratings that are setting the standard for donut enthusiasts.
• Explore the top-rated donut spots in Poulsbo, Washington, and find your next favorite treat.
• Dive into a classic glazed review of Krispy Kreme donuts and see if they live up to the hype.

Quotes From This Episode

Recurring giving has been around forever. This idea of a recurring gift is not a new concept, but what is new and what has really changed is the subscription economy and what's been happening, particularly with how consumers have changed their behavior, their expectations and their engagement with what banking industry calls discretionary automated payments. - Dave Raley

It's just harder and harder to get those one time gifts. And so what are we doing to create true loyalty and ongoing sustainable giving from those donors who, partly because of the subscription economy and partly because of other reasons, are more warm and open to giving on a recurring basis than they've ever done before? - Dave Raley

What are the lessons that we can learn from the world of business and brands? And what are the lessons we can learn from the world of causes? And how can we? What are the ideas that come at the intersection of those two worlds? - Dave Raley

Recommended Resources

• Sign up for the weekly Wave Report by visiting the website imago.consulting and clicking on the Weekly Trends section to receive trendspotting insights and leadership lessons for growing organizations.
• Connect with Dave Raley on LinkedIn for regular updates and insights on digital fundraising, re