Good Neighbor Podcast: Milton & More
Bringing Together Local Businesses & Neighbors of Milton, Crabapple, and Hickory Flat
Good Neighbor Podcast: Milton & More
S2 EP32: The Aesthetic Company with Jenny Adams,P.A.
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What if achieving a refreshed, natural look was simpler than you thought? Physician's Assistant and entrepreneur, Jenny Adams, joins us to unravel the mysteries of aesthetic dermatology, sharing her journey from the world of plastic surgery to owning the Aesthetic Company in Crabapple. Discover the truth behind common myths about injectables like Botox and dermal fillers, and learn how her commitment to evidence-based practices makes clients feel rejuvenated and confident. This episode is rich with insights into the delicate art of maintaining a natural appearance while utilizing modern dermatological techniques.
Alongside our conversation with Jenny, we explore the intersection of personal passions and professional pursuits. Jenny discusses her journey into skincare, inspired by her love for sailing and horseback riding. This passion led to the creation of Re-Jen Skincare, a line devoted to safe and effective products. From the benefits of mineral-based sunscreens to curating manageable skincare routines for busy lives, we cover it all. Tune in for practical tips, inspiration, and the chance to support your favorite local businesses through future episodes of the Good Neighbor Podcast Milton and More.
This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Stacey Poehler.
Speaker 2Hey everybody, I'm excited to be chatting with Jenny Adams. She is a physician's assistant by training and the owner of the Aesthetic Company right here in Krav Apple. Welcome, jenny, thank you so much for having me. Why don't you start off by telling us about the Aesthetic Company?
Speaker 3Sure, yeah. So we are a kind of all-inclusive aesthetic clinic, so we do everything from injectables like Botox, dermal fillers to skin tightening, skin resurfacing. We were actually one of the first 10 practices in the country chosen to relaunch and introduce all therapy, prime, which is a non-invasive skin tightening device. That's been something we've been really excited about, and we also do things like skin resurfacing, chemical peels, microneedling, hair restoration and a lot of cosmetic dermatology as well. So pretty much your one-stop shop if you have skin and you want to make sure you get it taken care of awesome.
Speaker 2And can you talk a little bit about your journey and what you were doing in the past and how you transitioned into aesthetics?
Speaker 3sure. So I've actually been in aesthetics my entire career, coming up on 13, 14 years here. I actually started off in plastic and reconstructive surgery here in Marietta, working in international practice, and we always like to say, if you can cut it, tuck it, suck it, lift it, stuff it, we did it. Then I was recruited to join a prominent practice in Southern California where I've been for the past six plus years.
Speaker 3My husband and I decided, when I wanted to open my own practice, to come back home here to Georgia with family friends, and we chose the beautiful place of Milton to buy our house and for me to start my practice here. So when I was out in Southern California doing minimally and non-invasive cosmetic dermatology and so really kind of having the full spectrum of all aesthetic care. And now we are here. I just opened up a few months ago here in Milton and I've been so incredibly pleasantly surprised and excited to be in this beautiful community. I just feel so blessed that we found the perfect spot. We're located right above Starbucks, which is a nice added benefit there.
Speaker 2Are there any myths or misperceptions that are out there about aesthetic dermatology that you kind of want to clear up?
Speaker 3Oh, yeah, I mean definitely. I think that the most recent one is that all work people get is bad work. I like to explain to my patients. Whenever I have patients come in, I start off and do a fully comprehensive facial evaluation. It's complimentary, but essentially what we do is go through and I want to see my patients through their own eyes, because it doesn't really matter what anybody else sees. What matters is what you see, and so that way I can prioritize and put together a treatment plan. I'm definitely seeing more and more lately that people are very afraid of fillers or any kind of injectable treatments, which is really ironic, because that was really a lot of things.
Speaker 3What got people into aesthetics, dipping their toe in? Just like with anything in this world, we notice a lot of the bad work by observational bias. People then associate all work as bad work, because really good work should be kind of undetectable and should be, you know, creating this very natural but noticeably, you know, really just youthful appearance. We want you to look like yourself, just nice and refreshed and rejuvenated, and I think that a lot of people think that like, oh, if I were to get a touch of lip filler. Everybody comes out looking like X, y or Z person. That's definitely not the case when you have a really experienced aesthetic clinician. We want to make sure that we're doing the right treatments in the right areas at the right times for the patient Not necessarily the right now procedure, but the right procedure for you.
Speaker 3I think that that's probably one of the biggest things is that you know if you were to get a touch of lip filler, you automatically have huge lips. Or if you get X, y or Z procedure in terms of injectables, that everybody comes out with this really plasticized aesthetic when that's not our goal at all. We want you to have this very kind of beautiful, seamless presentation. I always tell my patients I don't want anybody running up to you going what did you do to your face. I want them coming up to you and going wow, stacey, you look really good. What have you been doing? And you could say thanks, I've been drinking all my water and for your really close friends, you can then say that to us.
Speaker 2No-transcript Can you talk about how you decide, like, what modalities to offer in the practice. I'm guessing when you probably get approached all the time with different lasers and technologies and things.
Speaker 3I've been watching my friend or my office Stacey, because that is so true. I had one person yesterday come in. Yes, we do have a lot of treatments out there and I always tell my patients if you were to give it, a goob is what I call it. If you go and Google, you know facial rejuvenation treatments or whatnot everybody seems to have the latest and greatest, next best thing. I've been in this industry for a prominent amount of time and you start to get an appreciation of what things are trendy versus staples of treatments. I always, of course, use evidence-based medicine, so you want to make sure that not only do you have the results on one patient, you need to make sure that these results are reproducible, that they're reliable, that they're consistent, and I always tell patients if I have it in my practice, it's because I am fully confident that these treatments produce beautiful and reliable results for patients.
Speaker 3You have lots of different people coming in, so you have to be really stringent because, like with anything, sales representatives want you to buy particular treatments or lasers. You really have to do your research. A lot of my patients know that when we talk about the treatments, I want them to understand what they're getting done and I tell them. It's your job to tell me what your concern is and then I will give you some recommendations across the board. I'm very transparent with patients. I like to under promise and over deliver. I'd rather my patients be pleasantly surprised and unexpectedly disappointed, and so we really make sure that they have a very good understanding when they go into a treatment, because we're an invested team together to get them to this certain end point In terms of modalities for patients, aligning what their main concerns are with what treatments we're doing.
Speaker 3Not, like I kind of referenced earlier, not necessarily, oh well, this is on special and let's do this. It's what is really going to accomplish your goal, and prioritizing the treatments we decide to do based off of what your primary concern is, Because I think it's incredibly important for the whole reason why we go and do these things. We're investing in ourselves. You know your face is the only outfit you wear every day. It never goes out of style. It goes with every season. When you look good, you feel good and you present yourself the best. It's making sure that those priorities for the patients are aligned with the treatment. I have lengthy conversations with my patients to make sure that all their questions are answered they don't just come in and go. Okay, I'm getting this one syringe when I ask patients what did you have done? Where did it go? They go, I don't really know. I just went in and they started injecting and I'm like, oh, that breaks my heart because you should be really involved in your treatment plan.
Speaker 2What have been some of the obstacles or challenges you've had since trying to get this business, and your career off the ground and how have you worked through them?
Speaker 3I would probably say my previous practice was very, very busy. It was a significant waiting time just to get on my schedule for a 30 minute appointment, moving across the country to this beautiful place of Milton. It's really just kind of, you know, establishing yourself in order to get that patient base. You know I want patients that are as invested as I am with them. I really try to keep my patients for life and the only way that you really do that is kind of forging these very trust-based relationships, and that's not something you get in a single appointment. You have to make sure that you're showing up for your patients every time, no matter if it's eight o'clock at night on a Friday night, that they have a question, they know that I'm here and available for them, and so those things just take time.
Speaker 3It's kind of having that transition of having this schedule where it is packed back to back to back, no gaps or anything, and then moving here to restart that again and so overcoming those challenges or doing things like with you right now, stacey. So this is very helpful and I found in this Milton community that it's a very small town field, which has been really nice, having people like yourself reaching out and saying welcome to the neighborhood. And let's talk about what you do when you make those kinds of initial bonds. Word of mouth is probably the best way to generate referrals. I've got great referral programs. I have a referral program where if a patient sends me somebody and they have a treatment, both of them get an account credit to reward and thank my patients for their loyalty and recommendation, because you can go around saying you're great all day but your patients are going to be your ambassadors for.
Speaker 2What do you like to do for fun when you're not working? What have you been enjoying in the area?
Speaker 3So my husband and I were members at Atlanta Yacht Club. We like to sail. He grew up sailing out at Atlanta Yacht Club since he was a young kid, and so we have that community as well. Honestly, we have been really enjoying just being back home here with our friends and family we have our two dogs and even just going to the weekends and being able to spend time with our friends and family. We have our two dogs and even just going to the weekends and being able to spend time with our friends and family.
Speaker 3I do love horseback riding as well, which is obviously a great community for that, and it's been, honestly, just getting to know everything through here. We have so many great things right around us, going up to North Georgia wineries, which are beautiful, coming into the fall time. I have now fallen back in love with autumn here in the South. It's just so gorgeous with all the trees turning, so we and then a lot of it. Honestly, if I'm being completely transparent with you, I really do think I have the best job in the whole world, and so what I really love is working in my business and growing it. I have my own medical grade skincare line here that I'm always working on and business and growing it. You know I have my own medical grade skincare line here that I'm always working on and developing and helping hone with different product lines and whatnot, and so it is a blessing to really love what you do so much that it feels like it's also kind of my hobby as well, if that makes sense, yeah.
Speaker 2Talk about that skincare line. How did you go about deciding to start that and figure out the chemistry a little?
Speaker 3Yeah, it is so. My skincare line is called Regen Skincare a play on my name and regenerative medicine. There's a lot of products out there and there's not a lot of reliability for patients. For instance, if you buy products yeah, over the counter, even at a Sephora or an Ulta they have some great products, but those are cosmeceuticals, which means they can make any claim they want to and they don't have to show those results through studies to the FDA, because they're cosmeceutical, so they're not managed or mandated under that. They are also jam-packed full of all of these like fragrance and ethers, alcohols, which can be really abrasive to the skin. They can also act as hormone blockers.
Speaker 3I see these young kids now starting to get into those things and I'm like jeepers. We want to make sure that. You know your skin is the largest organ on your body and we absorb all of those things for our skin. So, whether it be, you know, a sunscreen, we want to make sure that we're using mineral-based sunscreens, not a chemical-based sunscreen. I've written several articles about this and how those things end up really having an effect systemically on us. You know, when we're using a chemical-based sunscreen, if we draw blood on those kiddos, even several weeks later, we still see traces of those chemicals and hormone blockers in their blood, you know, weeks and weeks later. So these are things that are not benign, and so I really do try to educate patients. But then I thought, well, hey, why not really try to invest in something and make sure that we have products that are paraben-free, fragrance-free, utilize a lot of natural botanicals and very efficacious active ingredients as well, and so it's definitely been a labor of love. I'm very proud of it. I also carry several of our industry standard favorites as well, because I want to make sure that I've got a comprehensive repertoire, if you will, or armamentarium, to be able to offer patients, and I have everything from our mineral-based sunscreens and even our anti-aging with our vitamin Cs, or our brightening agents to help with melasma and hyperpigmentation, and we also have prescription strength as well, so prescriptions if we need to do something with the pharmacy or even do personalized topical formularies.
Speaker 3Our skin is something that you never regret investing in and these little things that we can do to it every day. You don't have to have a 15 product regimen, but it is a really important component that's so much and so many times is overlooked, I feel, by clinicians and it can be overwhelming for patients. It's like does this serum or this cream go first, and do I do this lotion or this cleanser and how do you exfoliate? So I really try to send my patients down. She's a busy mom, working, three-year-old, Okay, and she has melasma. Let's put together a regimen that's going to work for you three or four steps, that's it, and that way she can. It's something that's feasible for her. You know you don't have to be a product princess, but making sure we can do something that works for you but is also going to give you results. You can tell I'm obviously very passionate about this. Yeah, I know that was a lot of information.
Speaker 2You know your stuff, anything else that you haven't had a chance to share about the business that you want our listeners to know?
Speaker 3I think one thing that I always just want to leave patients with is that when I try to tell patients this, we know, when we look at studies and statistics from over the years, that for women, when a patient ends up in my chair, that usually has been at least a minimum of a three-year process. We know that women are going to contemplate maybe doing a treatment, maybe doing research on it or considering it for at least three years before they end up in my chair. I told them that the hard part is over Now, that all they have to do is show up and look good, which they are definitely going to be able to do, no problem. I know it can be a scary world out there and, especially like a lot of my moms, they feel like, oh, they they're so used to being so selfless and prioritizing everyone else in their life. They then like, maybe feel guilty even to come in and help take care of themselves, and so I always just encourage patients.
Speaker 3I know it can be really scary to go out there and you feel like you're going to come into this clinic and you're going to have this pressure and feel like you have to be obligated to do all these things and to know that it's not like that at all here at the aesthetic company.
Speaker 3You know you can come in and just get a consultation and all you need to do is come in and explore your options. There's no pressure at all. That way, whenever you're ready, you know where you could start and help demystify it and make it a less intimidating experience for my patients to be able to come in and explore. Or even if you've gotten treatments from other places and maybe you didn't have the best experience or wondering what else is out there. I'm very dedicated to making sure that patients get to experience our signature experience with our patients. Here we do things a little bit differently. I want people to know that it can be scary or intimidating yes, I understand that is a very horrible dad joke but you can come in and explore your options with no pressure or obligation and not to feel guilty about that for you to be able to come in because you're worth it.
Speaker 2Can you share your contact info where folks can find you?
Consistent Branding Across Platforms
Speaker 3I would love to Thank you so much for asking. You can find us. Our website is theaestheticcompany. On Instagram we are at theaestheticcompany. You can call us at 404-495-5591. You can call or text that number on our Instagram. On our link tree, that's a link in our bio that brings you to all of our particular links, whether you want to schedule an appointment, register as a patient, and also on our online website. We have several promotions going on right now and on our website there's a way to pre-register and you can just kind of get some notifications on those things. But there's a ton of different ways to engage and you can DM us on Instagram as well. But theaestheticcompany. That's consistent across all of our platforms. Perfect.
Speaker 2Thank you so much for joining us today.
Speaker 3Jenny. Thank you so much, Stacey for inviting me on, and you've been absolutely a pleasure to speak with. Thank you so incredibly much. We're so excited to be here.
Speaker 2I've learned a lot.
Speaker 1Thank you for listening to the Good Neighbor podcast Milton and More. To nominate your favorite local businesses to be featured on the show, go to GNP Miltoncom. That's GNP Miltoncom, or call 470-664-4930.