Two years into coaching, I was commiserating with another new coach. Most of our clients only invested in 3 months of coaching. That meant we were in a constant state of chasing clients.
We were clueless about how to find more coaching clients. All the low hanging fruit had been picked — colleagues, friends, and friends of friends. You too?
I’d had a sample coaching session with them all, which was part of the problem. Those who enrolled didn’t perceive the long-term value of coaching.
I still hear coaches say:
Where are the clients who get the value of coaching enough to invest in it?
Chasing coaching clients instead of attracting them has to do with:
1. What you’re selling.
2. How you’re selling.
3. How you think about what you’re selling.
Let’s dig into this ...
Two years into coaching, I was commiserating with another new coach. Most of our clients only invested in 3 months of coaching. That meant we were in a constant state of chasing clients.
We were clueless about how to find more coaching clients. All the low hanging fruit had been picked — colleagues, friends, and friends of friends. You too?
I’d had a sample coaching session with them all, which was part of the problem. Those who enrolled didn’t perceive the long-term value of coaching.
I still hear coaches say:
Where are the clients who get the value of coaching enough to invest in it?
Chasing coaching clients instead of attracting them has to do with:
1. What you’re selling.
2. How you’re selling.
3. How you think about what you’re selling.
Let’s dig into this ...