Happy Hour Holidaze
Happy Hour Holidaze
S2 E30 | Healing Meets Momentum: Crystian Martinez's Journey
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What happens when life suddenly changes your entire trajectory? Crystian Martinez knows this reality intimately. On his birthday episode, Crystian shares the harrowing story of fracturing his back in three places in 2020, resulting in partial paralysis of his right foot and ending his cherished firefighting career.
Rather than surrendering to despair, Crystian transformed this devastating setback into purpose by founding Inertia Medical Center, a holistic rehabilitation clinic specializing in helping accident victims. His philosophy—"where healing meets momentum"—emerged directly from his own struggle to adapt and thrive with physical limitations.
Throughout our conversation, Crystian's resilience shines as he details learning to walk again with specialized braces, pushing through the psychological challenges of disability, and discovering unexpected peace through activities like scuba diving. His "shut in, shut out" mindset—silencing internal doubts while ignoring external negativity—offers powerful wisdom for anyone facing obstacles.
Beyond his medical practice, Crystian opens up about recent personal challenges including divorce, spiritual transformation through baptism, and his adventurous pursuits from shark diving to pickleball. His perspective on business collaboration rather than competition challenges conventional thinking, while his candid reflections on failure reveal how setbacks became his greatest teachers.
This episode offers profound insights on resilience, adaptability, and finding purpose through pain. Whether you're navigating personal challenges, considering entrepreneurship, or simply seeking inspiration, Crystian's journey demonstrates how our most difficult moments often reveal our true direction—if we have the courage to keep moving forward.
Introduction to Christian Martinez
Manny FebreAll right guys, welcome to Happy Hour Holidays, where we cheers to business, entrepreneurship and life stories. Come out there and make your dreams come true. I did, so did Sean and so did Christian. Hey, really appreciate all the fans out there tuning in, liking and subscribing all our, all our social media pages. It's been great. Man, we love the support. I mean I'm your host every single week. Manny Fresh, we got the resume, Sean Fabre and in studio today we got Christian Martinez On his motherfucking birthday.
Crystian MartinezWith a commercial. Thank you thank you.
Manny FebreSo, Christian, tell us a little bit about what your business does and how it helps and you know, kind of mediate Between the attorneys, the personal injury, all that goes into Accidents basically.
Crystian MartinezDefinitely so. First and foremost, thank you for having me on guys. This is truly a blessing. Already, as it is man, my clinic runs a little different, man.
Crystian MartinezWe wanted to not only establish a business that will cater to the patient, but also fill in the gaps from A to Z. So what I wanted to do is not only create the rehabilitative side, but, for my years of doing marketing in this industry, I wanted to mend the gap between attorney and patient or client. A lot of times we get these clients that are coming in and they have so-and-so name of attorneys that they're not having a good experience. So what we did on our side is not only did we mend the gap and create a relationship with these attorneys, but we also went a little further and created some personalized events that we can talk to the attorneys and say listen, this patient is dealing with this, this is their insurance, this is where they're located, this is what their insurance is telling the patient. Now not only are we creating a narrative for these attorneys, but we're also assuring this patient is going to get looked at as an actual individual and not just a number that's filling a roster.
Manny FebreHow do you? How do you vet the attorneys that you decide to work with? Or is it just hey, this is my client first, and then you kind of analyze who they're dealing with as far as the attorney, or are you recommending the attorneys for these people?
Crystian MartinezYeah, definitely. So we can't directly recommend the attorney to the actual patient, but what we do, man, is from establishing these patients for over these attorneys for so many years we have created personal relationships. That's, we were talking off camera. I actually hang out with these attorneys. I get to meet them on a personal level. Therefore, we're able to vet their personalities and assure that we're matching the patient with a proper attorney. At the end of the day, being a patient advocate first and lastly, I want to be a patient advocate. We understand there's a money component to this whole situation, so we want to make sure we're going to get them to a proper attorney who has experience in whatever their case may be and they're able to progress forward with that.
Sean FebreThis seems like such a unique business. How did you go about getting into it? Because you were telling me a little bit about your background. You're a former athlete. Can you tell us a little bit about the history of Christian Martinez?
Manny FebreYeah, tell us a little bit about when you got out of high school. Who made you today, man?
Crystian MartinezThe biggest thing for me has been failure, man. So, in all transparency, my way to look at business was I have a really great idea, I'm going to attack the idea. But every time I met resistance, there was an excuse to fall back and say, hey, maybe this isn't the right platform. A lot of times we look at businesses as that oh, I'm going to create a business, Therefore I'm going to be wealthy and I'm going to be having a luxurious lifestyle. Nobody tells you the backside to the camera, Nobody sees all the hard work and dedication that comes to it.
Crystian MartinezSo in about 2020, I was injured. I have partial paralysis now on my right foot. So I fractured my back in three different places, had a brain bleed, had an S1. How'd that happen? Injury, so I had a fall. So I had two events. So I had a substantial fall and then I ignored the fall.
Crystian MartinezLater, going to the gym, I was bodybuilding at the time. I'm warming up with my father and we have something light. We have 225 in the bar getting ready to do some squats. Man, Get on the bar One time going down a weight that was nothing at that point Go down. I hear the loudest snap in my back. I drop to my basically I drop on the ground like I'm dead man and I'm not feeling anything at all. I look at my father and I'm like, hey, man, I think there's something definitely wrong, and I explained to him about my fall previously. I tell him listen, this is something that is starting to be worrisome. I can't feel my right side. Get me home, man. Everything was just the entire right side. My entire right side was completely shut I could not move my entire right side.
Crystian MartinezSo it was very your arms or anything, my, my arm I could move from my hip down was just shot. So I'm scared, you know, at that time you know I'm like dude, what am I gonna do? My daughter was just born not too long ago. Like what, what am I doing? This can't be happening to me. And you hear the horror stories of the gym and style and then what happens in the gym and stuff like that. So I didn't want to believe that's what was going on. So my dad gets me home, I call my wife at the time because I'm living on the second floor they get me upstairs, I lay down and I just not going away. Not going away. We call a buddy of ours. They owns Park Place MRI. I was like, hey, man, we need an MRI. Reading I don't know what's going on. Like this is weird. So Dan, my guy man, he knows it all, he's the guy, the main marketing guy over there. He's like, hey, man, come in for an MRI, we'll get you right away.
Crystian MartinezSo basically, I have 95% occlusion in my nerve root. So down your spine you have your nerve where everything connects and exits away from your spine. So everything is shut down. I blew out my back when I fracture my back. All that this debris was occluding 90 95 of my nerve root, meaning unfortunately there was a side where accessing l4, l5, where you have the main connection to your actual leg motor reflex or dorsiflex, it lifts and puts down your foot. That was completely shut off. So I go into surgery 24 hours after that. Damn, that's awesome. Wake up from the surgery and I can't move. Man, I can't move. I'm looking at the surgeon, man this entire body yeah, entire right side completely gone.
Sean FebreI'm crying my wife at the time is like calm down.
Crystian Martinezyeah, even worse, bro, even worse. You know, the whole time I was like I got a young wife, I got young kids. Like what am? What am I going to do? How am I going to be a father? At this point, like my career comes to my mind. I'm like I'm having the time of my life. I'm doing what I completely dream of doing, and that was being a firefighter. That's everything I ever wanted to do in my life. It's like that's gone in an instant. You know your head. It's like what am I going to do? So, progressing forward, I have two other surgeries. Post that surgery, regain the side lost the foot, so I have what is called drop foot, or the inability to lift your foot up Right. So during that point, you know, not only am I losing my career, my the fire department that I'm working for at the time gets me about a three month window before I can come back. They're like listen, take your time, try to heal, go through your therapies, man before.
Crystian MartinezI can come back. They're like listen, take your time, try to heal, go through your therapies, man, and it was just paid. I'm wondering. Oh no, it was not paid, man. So you know, luckily my wife at the time held those down. Man, she's just really, she was super stubborn. Man Talking off camera, cuban woman, you know, she's like you don't give our first responders the knowledge and the power and the applaud that they deserve.
Crystian MartinezYou know, you never call the fire department on a good day. You're going to call them on your worst day. Somebody's sick, your house is burning down, your car is burning or somebody died. Those are the only times you really called it, man. So at this time I'm like yo, what am I going to do and how? How do I reinvent myself? So everything after that. You know, as a father, I tried to provide for my kids. So I tried everything other than the son. Man, I had a wrapping and design business, you know, during COVID, which was very hard to get product vehicles. Yeah, I was wrapping cars, wrapping windows, man, I was doing everything I needed to do to pay.
Manny FebreBut you got your. When did you get your your? Your function, yeah, my function.
Crystian MartinezSo I didn't really get function into, I want to say like around end of October. So I went into surgery September, October, October of 2020 is when I really started recently. Oh yeah, man, yeah. So it's coming up and my anniversary is coming up.
Manny FebreSo what was the reason why the your back gave out like that, or or it's now?
Crystian Martinezwas the reason why the your back gave out like that, or or it's now. So basically, you can't directly correlate it to which accent really created the issue. However, ignoring the first accent and later on putting more compression, more tension under the spine, pretty much said hey, listen, I'm already compromised. I try to give you signs. Sometimes, you know, we, we think we're invincible. We don't want to give our body the attention it deserves man ignored it.
Crystian MartinezGo lift, man. At that time I was pushing heavy weight. So you know, I'm excited, I'm growing, I'm doing things and yeah, man, what kind of fall was it?
Sean Febreso I had a first, the first one, so I had a 12 foot fall, yeah a slip and fall.
Crystian MartinezSo it wasn't nothing slip and fall 12 feet down, that's not just a fall, bro, that's. You know, it's one of those things that you don't really look so far into it, but however you're like okay is it off a roof or? Something. Yeah, yeah. So you know, you look at those things.
Sean FebreYeah, pretty much were you doing roofing at the time yeah, I was on a roof.
Crystian MartinezI was on a roof, yeah, but I always say you know what's crazy is I always pinpointed to that lifting accent. That's really what. What did it, man? Because you know, you see all these good meatheads man?
Sean FebreI don't know, bro, that's 12 foot.
Crystian MartinezYou see all these meatheads you know they're getting under the bar and you know you're lifting the weight and it's time. Under tension, man, you're constantly putting that compression, compression, compression, compression. Mine was just it, man. My ticket was.
Sean FebreWhen you were squatting, did you have the safety rails on the side? No, no, I didn't man, so it fell on top of you.
Crystian MartinezNo, so it dropped behind me. My father was spotting me so he pulled it off right away, but I mean it was a pretty substantial pop. You could hear it. You could hear it. So I'm almost 99% sure that's what really solidified it and put the stamp on it. Because you could hear it, man. Because you could hear it, man, everything in me. Man was craziest when your body's shutting down. And I actually got to listen to somebody else's experience. He's an attorney, his name is Cole. Man pretty much jumped off a dock and same kind of ordeal. His is a lot worse, but we talk different things. And then there was another speaker that she said when she was paralyzed she could feel her body shutting down gradually. Man, and that's crazy, because to me that's exactly what I felt that day Everything within me once the accident happened, I could feel everything shutting down slowly. It was the weirdest feeling, almost like running cold water through your body and you just slowly start to progress down, down, down, down, until I couldn't feel anything again. So you know.
Sean FebreHave you ever had a and I'm just asking this to try to get a sense of what it would feel like have you ever had something go numb when you're sleeping?
Crystian MartinezYes, Is that what it feels like?
Manny FebreNo, that's what you would think right, Because you're like oh my God, it's numb, I can't feel it. But you can still feel it, right.
Sean FebreYou get pins and needles and little ants all over, no man.
Crystian MartinezIt felt like somebody turned off. No shit, just somebody flipped the switch. I go from pinching myself I can't feel anything. I'm like poking myself with a needle I can't feel anything. I'm trying everything and anything to give me a sign of life. Right, I'm like, oh my God, like this can't be it, this can't be it. Now I feel everything all the way until I get to the foot.
Sean FebreSo how does that work? You can't actually feel your right foot, no, so how can you walk?
Crystian MartinezI have a device man, so I have many devices. So this is a soft brace. This is something I utilize whenever I'm wearing clothes, you know, trying to look good and stuff like that Hide the brace and stuff like that. However, hanger Clinic created a brace for me. That's actually a kicker for a professional NFL team I can't remember the name right now, but they created the brace for him and this guy's kicking crazy field goals and stuff. Sorry, excuse me, he's a quarterback, yeah, he's a quarterback wood drop foot. So I saw the brace. I'm like I need that. So I go to hangar. I'm like, hey, man, this is what I saw. I want to run again.
Life-Changing Injury & Paralysis Story
Crystian MartinezBefore my accident, I was running 10 miles. After my accident, I'm like shut down, dude. I used to walk, lifting my entire leg. I couldn't really put a proper step out. So when they created the brace for me, six weeks later I get my brace. First day feels like crap. Second day feels like crap. So I'm starting to lose hope. And two weeks in, I'm like whoa bro, this feels good. So I tried my first run, man, and my first run I was able to run a mile nonstop and I was like you didn't fall at all at all, brother. Biggest smile on my face little things in life, bro.
Crystian MartinezYeah, I mean, we never give thanks to god for the little stuff bro, like you, you're walking you wake up, man, everybody's like. Oh, I'm just unconsciously I'm walking, I'm physically walking. So you're like man. Thank you know. Thank god I get to walk.
Manny FebreNone of us do that, man none of us because I didn't do, I don't. I mean I take it for granted, you because you're just like you know, you're like I'm breathing. I got my arms. But you know there's people out there that are literally waking up and going. Either they don't have any arms or something like that, and you're just like A lot of people like to say that your heart is the engine of your body.
Crystian MartinezI disagree, man, because being compromised in your legs, bro, that's really what moves you around. Really, heart is just your transmission. It's what keeps you flowing and moving, you know. So those are the little things that I look at is now in this life. Now, so I was. I got baptized in November of 2024.
Crystian MartinezSo when I dunked my head, man, I literally erased everything. I was like I want a new start. I want to look a life different. You know, I was diagnosed with PTSD in 2020 and everything was dark and this crazy thing was said to me and was wild. And everything was dark and this crazy thing was said to me and was wild If you can only focus on the negative in my retrospect in my life was oh my God, I'm crippled.
Crystian MartinezNow, I would never be the athlete I was. Most people are like I don't make the money that I want to make, or others are like oh my God, I'm living in a shitty situation, but you have the ability to change your thought process. Right, you can say I'm going to be better for tomorrow. I'm done being the person I once was. Let me be grateful for what I have. Therefore, I progress myself forward because I'm a strong believer you put good out into the world, good will happen for you. So some of those little things can really make a difference. And I adapted that into the business world. I said things are going to be difficult, but if I overcame paralysis, I can overcome these little obstacles that present yourself in business, whether it's getting a new client, whether it's selling a property that you're not able to sell because nobody's looking at it. And my side is right now you know being we are officially been open for going on four weeks. So next Monday will be four weeks a month that we've been in business.
Crystian MartinezI've been seven years in the marketing side of things, but I want to rebrand myself. Not only did I want to create those connections that I already had all over again, I wanted to fall back into the space of hey, listen, we're here to do business, we're going to do it the right way. But with my experience everything, I've overcame building that callous mentality. Right, because it's very easy to create an excuse. I used to do it. Right. Business is guard. Hey, let's look for the other venture because this is really not going to pan out, rather than say let's just put our heads down, grind a little harder, callous our mindset, tell ourselves in the mirror hey, everything's going to be okay, we can push forward past this and we'll create a better tomorrow. So sometimes it's not about who you know or what you know. It's how long you can sustain your business until people find you popular and then everybody wants to be your friend. Right, look at it in a podcast. You know, day one. Nobody really knows you, nobody really will probably listen to the whole.
Manny FebreThing.
Crystian MartinezBut what's crazy is, the more you do it, the more influence you have. Then you get those people that start watching you retrovert back and start listening to the first ones, the second ones, and third ones, because now you're popular, everybody wants to be your friend when you're popular. Everybody wants to be your friend when you're popular. So that's my mentality now. We're going to grind really hard until we become popular and then those people want to be in business with us. I love it, man.
Sean FebreI got one more question. And then I'm going to move away from the paralysis. When you're walking, you have to anticipate every right step.
Crystian MartinezEvery step.
Sean FebreIt is a conscious thought that I do every day, because you said something about going to the bathroom in the middle of the night or getting out of bed, and you just do it unconsciously. You now have to focus on every single step, full conscious, full conscious.
Crystian MartinezI have to know, especially when that brace is off, because it's very easy for me to roll my foot.
Sean FebreCan you feel the weight of your foot when you're walking? Yeah, yeah.
Crystian MartinezSo it's very heavy because my toes drag. Whenever I don't have the brace on, my toes would drag on the and that's how I know where I'm at. You know, a blind person finds it by touching A person with drop foot. Just, we look at our step like that, which is wild to me, because when you walk in you shouldn't consciously think about it. But now it's like everyday thing, every second thing, Like I have to be careful. If there's ledges, I'm like okay, cables, I have to be careful. You know I'm a clinic in the office. I want everybody to see I'm the hardest person working in the building, so I'm constantly going back and forward, but as I'm moving, I have to also consciously be like hey, don't trip.
Crystian MartinezSo it's wild man. The other day I tripped man. And one thing that I found out about adulthood falling hurts. Falling hurts, bro. Like I fell the other day and I'm like sitting on the floor looking up and I'm like, oh it hurts, bro. Like I fell the other day and I'm like sitting on the floor looking up and I'm like, damn, this shit sucks, bro. Like I fell, like this, as an adult, it hurts. You know, I see my kids falling all the time. I'm like how can you just fall and get back?
Manny Febreup. Yeah, I know they fall. You're indestructible man.
Crystian MartinezI fall. I'm down there for to get up right now.
Sean FebreSo, sitting there like oh shit, but yeah, you still do squats.
Crystian MartinezNo, I do air squats now, so my complete training switch.
Manny FebreWell, that's one thing I want to talk to you about too, christian, because I mean I go to the gym and I lift. I'm more like a heavy lifter, yeah, and I'm thinking.
Sean Febremy friends always tell me you better watch out with your military press, because he was like military press.
Manny FebreYou know, even though you're sitting down, you're really compressing your back every time you go down, so I didn't even think about it. Now you're. You're talking about that compression on your back. What are the? What are the like the main exercises that you feel like compress your back the most? The squats and military press? I mean, I wouldn't see so much bench press because you're laying on your back, but I was just worried about other ones that could possibly.
Crystian MartinezYeah, deadlifts are I don't do for injuries, squats are very, but flat benches another, another exercise that you can do. That's not really good for the body. A lot of things I switched up and it's very easy to answer your question by yourself. Look up every freaking bodybuilder that's out there post 10 years of lifting all these weights. Look at their bodies. They look like crap. All of them look like crap once they retire. They're just not looking that same. Look at ronnie coleman. So ronnie coleman actually has my condition. He has drop foot I and I believe he has it on both feet. Damn, you know his again compression over time.
Sean FebreSo then how do you build chest? Then if you're, I mean there's so much more you can do.
Manny FebreI'm a big guy when itumbbells are great, because they're not keeping you in a static position.
Crystian MartinezBut you know the pulley systems, man, something that's going to be low impact and what's wild. So when I was lifting man, I could show you guys a picture. I was a big dude. I got up to 275 pounds, felt great.
Manny FebreDon't get me wrong, because I was a freaking tank dude.
Crystian MartinezSo I mean it was wild. So I became a fridge man. I just became addicted. I became addicted why? Because I would look at myself in the mirror and I wasn't satisfied who I was seeing, because all I was focused on was in the foot. So it was crazy my biggest shape. I got in after freaking, after dead foot, after dead foot bro, damn bro, or drop foot, drop foot. Holy shit. So how much?
Sean Febredo you weigh now?
Crystian MartinezRight now I'm 220. So that was 275. Jesus man, oh my, I became addicted, right Because my mentality was it?
Manny Febreis addicting to do that shit.
Crystian MartinezIf I'm compensated, then I want people to look at me like I'm not going to mess with that dude right, he's gimpy bro, but.
Manny FebreI'm not going to mess with him, bro, so you know I was always making fun of myself.
Crystian MartinezYou know, one more rep. You know if somebody's going to look at your foot, man. One more rep. I became obsessed with it, man, to the point where I would do things I saw you walking.
Sean FebreYou didn't walk with a limp bro.
Crystian MartinezReally Well, I appreciate that man. That's conscious mindset, right. I'm constantly making sure persona thing. At this point, you know, it's almost becoming my brand. Now everybody knows me. Oh, the guy with the limp foot. I'm like, yeah, that's me, man. Now I get proud of it. But before, man, when it first happened, I'm like damn. Like you know, sometimes I will go to the gym and people only look at my foot. What's wild man is when you see somebody who is missing a limb?
Manny Febrethe first thing. We do unconsciously is look at the limb, yeah right.
Crystian MartinezSo for me, I got to see it on the other side of the table, right, I will see. Eyeballs no longer met my eyeballs, that will meet my leg. So I shied away from I shied away from the gym and then I just became super freaking, addicted with it man, to the point where it will be a bad day if I wasn't at the gym, like I was freaking, so entwined with the whole scenario that I was.
Crystian MartinezI wanted to become the biggest guy in the room because I didn't want people to look at my foot anymore.
Manny FebreBut you can't tell if you're wearing shoes, can you?
Crystian MartinezNo, so unless I'm wearing my athletic brace.
Sean FebreWell, I mean, but then it just looks like a brace for your ankle. Yeah, and I get a lot of people.
Crystian MartinezOh, I thought that was just an ankle brace. I don't know, my foot's paralyzed, but thank you.
Sean FebreSo do you still fight? Uh, because you said you mentioned, you did.
Crystian MartinezNo, I don't I don't man, so I I, you know, I see it as a spectator now, which is crazy. Like you know, vince or boy, you know I saw him, you know, throwing hands man. I was like I'm proud of that guy because I know it takes a lot of balls to get in that ring man and do something that you want to do. But it was always a dream man to be able to do those kind of things. Man, I always wanted to try everything. I was one of those guys that everybody says you wear 43 hats because I wanted to try it on. My mentality is I don't want to be 60 years old and say, oh, it would have been cool to try that.
Crystian MartinezSo I'll go scuba diving. Man, I'm in the water with some huge sharks. People are like why are you?
Sean Febrein there Because it's people, bro, not a lot of people. A lot of people are like I ain't going there. The deepest I've been was, like, I think, 25 feet.
Crystian MartinezOh man.
Sean FebreOnce you pass that 70 feet man and you have to be compressed though also. Yeah, yeah, yeah, you get your safety stuff, are you?
Manny Febrecertified then yeah.
Crystian MartinezI am.
Manny FebreOh, uh, when I tore my ACL twice, you know, first time I was like 21. So I was, I was obsessed with soccer. I mean, as soon as I got out of high school, I play soccer every fucking day.
Manny FebreLike as soon as I got done with work, I go to the fields and I I tore the first time, you know, acl and all shit man and then I you know I was 21 so I said the doctor's like hey, I hope you don't go out there and try to do anything until you're back in six months. Six months goes by and I'm like oh, I'm ready.
Manny Febrenot even, uh, not even five minutes. Running down the soccer field I hit a pothole fucking, tore it completely up, damn, and the doctor goes. I hope you like playing golf, manny, because that's all you're going to be able to play. He's like you got no cartilage in your knee. You're completely fucking, there's no cartilage. He's like we're going to do the ACL again, but I mean you need to. You know, yeah, and even with golf, I still with off, I still with the twerking. Yeah, I mean, every single day I I deal with pain in this knee and also like to keep the weight off.
Manny FebreIt used to be easy. Oh, I'll go and you know, play flag football yeah basketball, whatever, and you know the weight melts off. Now it's like I go to the gym to lift weights but I I try to do stairmaster for 10 minutes.
Crystian MartinezI'm fucking throbbing pain is crazy, yeah, brain is crazy.
Manny FebreIt's like I get home, but you know riding a bike, yeah the bike would be the thing.
Sean FebreThat's great man yeah, we have.
Crystian MartinezMy ass hurts all the time listen man, I did cycling too bro so I can tell you that, that's another, but right now my addiction is pickleball man oh damn everybody's freaking addicted to pickleball dude is up with that dude.
Sean FebreIt's the fastest growing sport in the world. It's played.
Crystian MartinezOver a billion people play it.
Manny FebreIt's so crazy, everybody who we've had recently has said pickleball Great for marketing bro, Great for marketing.
Crystian MartinezGreat for marketing.
Sean FebreWhich is wild is they're turning a lot of tennis courts into pickleball courts. Because they can fit like two on one, as opposed to just having one tennis court.
Crystian MartinezWell, they're talking about putting that shit in the Olympics now, bro? They should, but as loud as fuck it's. Yeah, bro, Freaking pickleball is addicting, bro, yeah. And a lot of people are like, oh, that's easy tennis. I'm like get your ass go play four hours real quick.
Manny FebreWe'll see how easy it is, you sweat.
Crystian MartinezYeah, you sweat. Oh hours, I'm burning out 1,200 calories.
Manny FebreBut is it a lot of lateral movement?
Crystian MartinezIt can be, but I only play doubles because of my foot.
Manny FebreSo I can only play doubles. That's the only way I would be able to play.
Crystian MartinezYou'll be able to play. We'll play. We're in a small box and you'll be set. Man, you'll be set, or bring out your competitive edge. They call it in the kitchen or some shit. Yeah, yeah, it'll be fun 100%.
Manny FebreMan. When we get back with Happy Hour Holidays, we'll continue with Christian Martinez and continue to learn about his business. And we got a little piece of it. We want the whole thing. We'll be right back. We're back with Happy Hour Holidays here with the Christian Martinez story. We're loving it. Man, it's very interesting over here. So you were telling us off camera that you do a lot of scuba diving, which is, I mean, it's pretty cool with sharks. I mean big ass sharks and shit like that you go pretty deep.
Manny FebreSo what got you into the scuba diving?
Finding New Purpose After Trauma
Crystian MartinezI know you're an adventurous guy, so I was thinking that probably was part of it so the biggest catalyst to getting into scuba was always finding out the why I had the love for the ocean. But aside from that, when I first got bit by the scuba diving bug, it was due to peace. Man, Life above water is so loud, it's so fast-paced, it's never stopping man. So the first time I went underwater I was like wait, somebody muted the world. All you can hear is the bubbles of your own air tank. Like this is different. So I fell in love with it, man. So I remember this dive like it was yesterday. So I had my certification dive. We're going into this place called Devil's Den, so we go to Devil's Den.
Sean FebreI've heard of Devil's Den. It's outside of Mexico, right? No, it's actually here. It's in Florida. Yeah, it's in.
Crystian MartinezFlorida. I were up from here, oh fuck.
Crystian MartinezIt's like a cave right, yeah, so I'm at my there. Um, the guy I won't say the name of the company, they're no longer in business man, the guy forgets that he's with a whole bunch of students, leaves me at the bottom. At this point I was like I don't know how to come up. Man like you didn't teach me nothing about how to work my equipment or nothing. What's wild is, though, I was scared and I couldn't see much. I felt the most peace I ever did, man. So. So that was the initial kind of like hey, man, this is kind of interesting, this is kind of fun. I don't feel like I'm freaking out, I feel like I'm at peace. So I closed my eyes, man, I closed my eyes and I just breathed for a little bit. I relaxed. I opened my eyes. I see that there was light. So I could see a flashlight in the distance, and I started swimming towards the flashlight At night. Well, it flashlight at night. Uh, well, it's a cave, so it's pretty dark. Yeah, it's pretty dark in there, man, I mean, even though they have a hole in the middle where the sun shines, but there's trees everywhere, so it's pretty dark regardless of the fact. So you pretty much might call it night, um, so I can come up.
Crystian MartinezI look at the dude. I mean, I mean he has long hairs all over his face. I'm like dude, like you got everybody else out here, but my punk ass still in the bottom. Like what the fuck bro? Like I want to come up for air. I'm scared. So he's like I'm sorry, I know you will be okay, as only you can go up. I'm like bullshit, I try to come up. I hit my head on the damn mountain. Luckily, man, I started feeling for my exit and I was able to come out. But yeah, that was the initial thing, man. So later on, you know, I I switched shops. I now I became a member at Calypso Divers. Man.
Sean FebreThat's the one off of Bears, and 275? The best people ever Do they have a pool in there? They do, they do.
Crystian MartinezThey do. So you can do your intro to scuba man. Don't do it, bro, if you don't want to get addicted, man, because once you do that, you're going to want to keep going. Yeah, but then started diving some cool places, went to miami, dove, the underwater cemetery which is by a famous, yes, called neptune memorial reef. Yeah, so it's a beautiful, beautiful area. You know, it's actually an artist I forget the name of the artist did all these structures on the bottom, man, um, you can find it on youtube. I can't remember, man, but I mean it's beautiful under there, man, huge barracudas bro. You read my mind, like, how do you get past, like the fear when you do like? I mean it's beautiful under there, man, huge barracudas bro? That's what I was going to tell you the biggest freaking barracudas I've ever seen.
Manny FebreYou read my mind. How do you get past the fear when you do sharks? Yeah, like sharks or other things? Well, the shark is my favorite animal, man.
Crystian MartinezSo I don't have a natural fear for sharks. I mean, I respect them. A lot of people it you know situations. Sometimes, when you don't educate yourself on a certain topic, we just don't have the other information or the data that is needed to make an informed consent about what the situation may be For us. You know we're afraid of sharks because all we see is shark reef. This guy you know got eaten or they're eating this man. I've been in the water so many times. Not even one shark has come around. Man I've been in the water so many times. Not even one shark has come around.
Sean FebreYou know I.
Crystian MartinezThey don't attack you, right? No, I mean, unless you're out there freaking shooting fish, which spearfishing is an addiction as well oh, yeah, right, unless you're shooting fish, man, you've really probably not encountered a shark in the wild man, it's very hard to see one. Yeah, I've been in the water numerous, numerous times. Never came close.
Sean FebreWhat about Bimini, Bahamas? I haven't done Bahamas, man, and that's one of my favorite places, man.
Crystian MartinezThat's one of my favorite places. I want to dive Bahamas man.
Sean FebreBecause the water's only like what, like 50 feet deep, but there's sharks everywhere. It's clear man, it's clear water.
Crystian MartinezIt's clear water. So I mean, I like to think what really brings sharks into your natural area? Vibration is not even blood, man. They can smell a drop of blood a mile away, but it's the vibration right, because what this vibration tells you, it says something's in distress. And that's really what? Oh, easy pickings, it's a quick dinner. Something's in distress, that's really when you're calm, man. And I'm telling you, I've been in the water probably over 70 times. If I've seen a shark, probably a handful of times.
Sean FebreWhat's the deepest you've ever been 127 feet yeah.
Crystian MartinezYeah, how long did it take you to come up? So 127 feet. I spent about 20 minutes on bottom, then safety stop. So probably you want to say like a good 20 minutes and then you got to make sure you got enough air to do all that.
Sean FebreYeah, yeah.
Crystian MartinezSo you calculate all of that before you go on the water, right, you go in there, you plan your dive, you say I'm going to spend this much at this depth. You know, and things normally, if you do your right homework, you're going to be okay, you're going to have plenty of oxygen. You know, the lower you are, the less oxygen you have. What's crazy about schoolways with that tank? Let's say you go to 100 feet. At 100 feet, you same 10 minutes. Now duplicate it. Maybe you have 20 minutes. Now as you come up higher, maybe you have 25 minutes. So unless you're out there huffing and puffing on your oxygen, you're going to have plenty of air. You'll probably come out with a weight to surface and still have 500 to 1,000 still left on your bottle, because the higher you ascend, the more oxygen you'll have.
Sean FebreHow much time does that?
Crystian Martinezequate to I can pretty much on a full bottle at 120 feet to surface. Just one right, not two. Yeah, I'm diving one bottle, man. I mean I'm spending more time than I need to be honest with you, I'm spending about 20 minutes up bottom, I mean still coming to the surface. I still have between 500 to a thousand. So I'm really planning my dive, but I'm also cautious. Right, I'm gonna say, hey, something goes bad. What is my exit strategy? And that's how I take a life too. Now, right, like, if this starts taking a shit, how can I exit this situation with minimal you know, minimal chances for something bad to happen?
Sean FebreAnd do you have like backup canisters on your belt?
Crystian MartinezI don't, I don't, no, I'm going there, man Just in case. My backup canister is my dive buddy, bro, so I go in there like hey bro, like my shit went bad Give me your ears, bro, like we need to survive man.
Sean FebreSo you probably got like an additional maybe 30 minutes of air or something like that.
Crystian MartinezEasy man, easy 30 minutes, which is enough. Oh, plenty of time, plenty of time, man. I mean people that dive deep man and they're coming up with like more than half of their bottle because they've just been doing it for so long. They know how to breathe, they know how to breathe and that's the biggest thing it's relaxed right relaxed yeah a lot of people that they go diving.
Crystian MartinezYou know they're claustrophobic, so they put that mask on and they're freaking out. Or they'll see an animal that they're afraid of and they'll start freaking out and they start threshing on the water.
Sean FebreSo every time you're doing that, you're wasting oxygen, valuable oxygen you have the full face mask, where I don't wear the normal. No, I wear the normal one. You know what's what I'm talking about.
Crystian MartinezYeah, yeah, those are dope those gotta be expensive. Oh, they're like 1500 dollars for that mask yeah, are you kidding? But that means an expensive sport, I mean, if you're wanting to get a good rig and I mean like a good equipment. Talking, I mean, I spent probably like nine or ten grand on my equipment.
Sean FebreSo it's not cheap. Yeah, it's not cheap for a metal container yeah, man, I want something, I want quality stuff.
Manny FebreMy life is in the line, man I ain't skipping on the penny.
Crystian MartinezWe ain't buying shit off a groupon, bro, that's for sure so, uh, one question here about the canister.
Sean FebreUh, the can is how thick is it? Like, let's say, you hit it against a rock, it doesn't puncture oh, dude, I dropped them all the time man so it's not gonna.
Crystian MartinezIt's really thick right, yeah, it's, it's thick wall like if you're talking about you know, we were talking about that submarine that imploded down there. Man, I mean, these things are not gonna. You really have to do some crazy shit. A lot of people go back to the movies oh, they're shot and they go flying.
Manny FebreIt's just air escaping Air escapes.
Crystian MartinezThat's it, man. It ain't deep blue sea?
Manny FebreNo, that is one thing I've always been fascinated with is the ocean.
Sean FebreIt's fucking fun.
Manny FebreBecause it's fucking fun. But it's not only about how big the ocean is, but everything inside of it. It's the unknown factor bro, and then the fucking storms that go out there. One of my favorite things is always to watch. I don't know, I like survival, ocean movies.
Sean FebreYou should watch that, yeah, those are dope.
Manny FebreThose are dope yeah dude, I'm like which one?
Sean FebreLast.
Manny FebreBreath.
Crystian MartinezThat just came out. Oh, dude, I'm going to have to watch that, did you see?
Manny Febrethe one where the lady, the chick, got stuck in the storage container, pregnant Dude that was a wild movie, bro.
Sean FebreHow crazy was that, Bro?
Crystian Martinezthe whole time I'm glued to the TV.
Sean FebreI know, me too.
Crystian MartinezI'm breathing heavy for the lady bro, Everything I'm like, what the fuck.
Sean FebreHow are was going to be good. You should watch it. It was good, it was really good it was really good.
Crystian MartinezWell, I mean, the plot was crazy. We won't ruin it for you, but the plot was like what the fuck? Everything that could go wrong went wrong for that lady, yeah.
Manny FebreAnd my wife was like this is the movie for you, Manny, You're going to love this. I literally go through Amazon and I look at every single survival. I even like regular survival movies, but any kind of survival movies, I fucking watch them all man.
Crystian MartinezI'm watching Lost. I'm watching Lost. I'm behind man.
Manny FebreEverybody was always saying watch Lost. I've never watched Lost either.
Crystian MartinezDude, don't freaking, start watching it, you won't stop. Really, if you can get past episode two, bro. You're going to be hooked to the point where you start fiending to watch this one.
Sean FebreHow many seasons are we talking about?
Crystian MartinezBro, I'm in season five. I don't even know how many seasons there are how many episodes per season? Yeah, they're like 10, 12 episodes per season.
Manny FebreJesus Christ, bro. Isn't there like 10 or 12 seasons too? Bro, there's a lot, there's a lot, there's a lot.
Sean FebreThere's a lot of motherfucking watching out there to sit down and watch movies.
Crystian MartinezSo whenever I'm doing computer work or busy work, I'll just put it on in the background and I'll listen to it. And even listening to it is interesting. Even listening to it is interesting.
Manny FebreI've been wanting to, but my wife doesn't.
Crystian MartinezShe's like now I'm on 1923. So I'm about to start watching that, bro. It's fucking phenomenal. Did you watch the Lands? What the hell happened with that show? Just fell off the face of the fucking no. No, no, they got season two. Season two is coming back. All right, I got to hop back on it.
Sean FebreNo, no it's not out yet. It's in post-production, so it's going to come out soon.
Crystian MartinezDude talk about the fucking cliffhanger on that show. I'm like what the hell, bro, you didn't let you know usually shows you. This is the first show we picked to watch together. So he calls me and we talk about the show and we're like, oh, this show is dope. It's crazy.
Manny FebreAnd I don't know. And the bitch is hot, what the fuck.
Sean FebreShe's on 1923.
Manny FebreNo shit, she's also on 1923. Isn't?
Sean Febreit supposed to be like. 1923 is the same as Landsman no 1923 is about Yellowstone, yeah, it's about Yellowstone.
Manny FebreThat no 1923 is about Yellowstone, yeah, it's about Yellowstone. But I mean she's probably it's the same writer, I think as Yellowstone.
Sean FebreWell, it's also AMC, right, yeah, so?
Manny Febrethat's why they probably picked her.
Sean FebreThey were like oh well, you know, she's a smoke show.
Crystian MartinezYeah, she is, bro, yeah, she is, and that show is fire, fire show I like that one and right there like that one, me and my wife.
Sean Febrewe've already watched all the episodes now we're waiting every sunday when the new one comes out. The new one comes out. Harrison ford's in that one, right, yeah, harrison ford. Man, dude, that guy, he's in every everything, everything western.
Crystian MartinezHe has to be, have a part in it he's like aliens and cowboys, yeah he looks like, he's like 75 seconds bro.
Sean FebreHe's gonna be like in his 80s, bro.
Manny FebreThis guy has never retired from acting. He has steadily loved to act.
Crystian MartinezAnd he's always consistent too.
Manny FebreHe's always a great actor, no matter which part he plays.
Crystian MartinezYou know exactly where you're going to get. The guy's just really good at his craft, except maybe, Indiana Jones in the Kingdom of the Crystals.
Manny FebreYou didn't like it, I liked it, I liked it.
Sean FebreThat one, but I thought the storyline was so stupid man.
Crystian MartinezYeah, because. I always believe it's a play on the actual original you know I'm a 90s kid, so I always go back to the like oh my God, here's the original, let me watch. Oh, it was never good as the original.
Sean FebreWell, I mean, this is what I'm saying If they never found the crystal skull, the Russians would have died and the kingdom would have already-.
Manny FebreDude, you're ruining it for me. I never saw it. I'm just fucking with you. You just ruined it for somebody.
Sean FebreThink about it. They would have found it, they would have returned it and she would have asked the same question. For sure, and I mean it got wiped off the face of the mountain in the Amazon jungle, yeah, yeah, I mean, his entire part in that entire story made no sense.
Crystian MartinezIt's like he's just fucking present.
Manny FebreThat's really what it is.
Crystian MartinezWe just needed him, so the movie could be good.
Sean FebreThat's all it is. It's ticket sales, bro, and you know there's an Indiana Jones 6 coming out.
Manny FebreWhen are?
Crystian Martinezthey going to drop that shit.
Sean FebreI'm like dude, how many from Indiana? They make close to a billion dollars every single time.
Manny FebreThe thing is that they don't make movies like Indiana Jones, the Mummy. Like all the shows that come out now are movies. I mean for me there are a lot of like sequels that are like come on bro, like really, or they don't make anything creative like that.
Sean FebreI mean I was watching last night Death on the Nile, that's a pretty creative one. Glass Onion or Knives Out Glass Onion. That's also a good one, Daniel Craig movie. I mean, they're murder mysteries.
Crystian MartinezOkay, that's what they are. I like murder mysteries.
Sean FebreYeah, those are good, but then I try to figure the shit out before it actually happens, bro out, I'm over here like, well, if he would have done that, maybe that's the motherfucker. Maybe, because then at the end of the movie your guess could be right, or it could be right, you're like, it's like that board game.
Crystian MartinezWhat's uh, bro, I like that game. It's fun, my parents. We used to play that as a family all the time. Yeah, that's a dope, that's a dope game. That's a very dope game.
Sean FebreYeah, it was Manny in the library with a wrench.
Crystian MartinezYou were always a killer, Fuck he has the battery.
Scuba Diving Adventures & Ocean Peace
Manny FebreHe's the boss. That's awesome, though.
Crystian MartinezDefinitely definitely.
Manny FebreNo, yeah. What else do you like to do in your spare time?
Crystian MartinezChristian Spare time man Again, bro. Like you like motivational, I do like motivational speaking man.
Manny FebreWho's your favorite motivational speaker? I'm with my brother because we were listening to this guy Les Brown.
Crystian MartinezLes Brown is good. Yeah, les Brown man. I mean, I like Eric Thomas too, Eric Thomas is my guy man Eric Thomas is what made me fall in love with motivational speaker, because I like his story right yeah, His story is not only inspirational.
Manny FebreRecap it real quick.
Crystian MartinezWell, you know, being a homeless guy, you know, and not really amounting to a lot of things that he tried to do, I see a lot of myself within him. You know, I've tried a lot of things, gentlemen. I've tried a lot and whether I quit the situation or whether I just failed, I saw myself meeting resistance in everything I tried. Sometimes you might have the right mindset in this retrospect for the metaphor the right vehicle, just in the right zoning, and for me that was it right. I was always trying to do something that maybe I didn't have a lot of knowledge in or I didn't have the passion for it. So Eric was a lot of the same thing, you know, being homeless, not having a lot of people vouch for him because, you know, nothing worked out for him.
Sean FebreHis mom kicking him out. Yeah, man, which might have been the best to him in my opinion. Yeah, dude. I mean, I believe hard times calluses you, man, and it makes you be, the better man and tomorrow and you know now he's a very educated man.
Crystian MartinezThey call me t dude is crazy with it, man. Crazy with it, I mean. But I, I love motivational speaking man. I actually that's one of my goals in life that I hope to have the blessing and privilege to do is to be able to speak to people, you know, because I just love to motivate people. But my new life is different man. I utilize God as my foundation man. You know, I gave my life to God in November of 24. I'm not a perfect man I would never claim to be perfect but I just know that I'm thankful for God Almighty because he gave me the life that I have today. I'm here because of his blessing and his forgiveness and I'm able to cataly. I don't license myself forward, whether it's business or personally, because this is grazing water for me, rob Markman, how old are you?
Manny FebreDJ?
Crystian MartinezPremieres I'm 34 today. Rob Markman 34?.
Sean FebreDJ Premieres 34?. Rob Markman 34?. Dj Premieres yeah, the youngest one in the room, rob Markman, 34 today.
Crystian MartinezHow about you, Johnny? Dj Premieres 37.
Sean FebreRob Markman 37. Dj Premieres 36.
Manny FebreRob Markman, 36. Dj.
Crystian MartinezPremier a lot already.
Manny FebreI mean shit dude.
Sean FebreSo then, what inspired you to start Inertia and move it forward? You said it only started four weeks ago.
Crystian MartinezYeah, four weeks. So it's been in the works for about five years, man, five years. It was always something you know, and my wife at the time I always used to tell her I was like, listen, we're working hard making somebody wealthy, why not do this for ourselves? And it was always that resistance We'll meet resistance, meet resistance. Every time we try to do something to progress forward, it was like, hey, maybe it's not the right time. And essentially, man, I just got tired of saying it's not the right time because it will never be the right time.
Manny FebreA lot of people like to say yeah. A lot of people say, oh, you can have a baby. You're not ready to have a baby.
Crystian MartinezYou could never be ready to have a baby. You wouldn't. You're not ready to have a baby. You could never be ready to have a baby, never with business. You're never ready to have a business. It sucks, bro. I'll be honest with you. It's very freaking hard. I wake up every day scared and I go to bed scared. But I go to bed and wake up hopeful that things will turn out right. Right, because if we keep that uh, I guess that that dagger in the back to say listen, man, if you lax off, you're going to make it, if you just back up a little bit, you're not really going to do it.
Manny FebreA buddy of mine, that's a fact actually.
Crystian MartinezYeah, man, and it's wild man you can't let go man.
Manny FebreAnd to do it with a family too, I mean. I could never imagine starting our business when we have a wife, kids. I mean there's no way. What was?
Crystian Martinezcrazy bro is throughout the building of my clinic. Man, I went through a divorce. So everything, everything went bad. Bro. When I tell you like everything went bad, I was going through a divorce, unexpected divorce to my best friend man. The builder was just not working out for us, the licensing, yeah, and the contractor it was just. You know, it was always more money, more money more money.
Manny FebreYou were building a house or the office, the office itself.
Crystian Martinezso then my father property no, so we rent the the space, but it was a blank space so we had to build out all the rooms, man our building looked like it was stuck in that 70s show man with an old shack carpet, freaking laminate floor.
Crystian MartinezIt looked terrible, dude, terrible. I was like, oh man, you really got to see the vision. It's almost like when you guys look at a house like a wholesale property, you're like, oh man, we're really going to take one in the chin this time. And then I don't know where people start putting money into it. You're like that's not the same house. That's how I feel when I go to my clinic. That's everybody's comment Like, wow, man, every dollar possible to make people feel good. But also for us to feel that pride of going into the building and saying this is our home, this is where we want people to feel good. And so, yeah, man, everything throughout the building. It was very difficult, you know, it was very hard. Going through a divorce was probably borderline.
Manny FebreYou had what? Two or three kids?
Crystian MartinezTwo kids. We have a 13-year-old and a four-year-wife right With the ex-wife, yeah.
Manny FebreBut that was at the time. The kids were 13 and 4 at that time.
Crystian MartinezYeah, yeah, yeah. So my divorce happened very recent man. We're talking about seven, eight months ago, Holy shit.
Sean FebreYeah, so very recent, man, man, all this is recent.
Crystian MartinezYeah, man, a lot of the situations that had molded the person I am today has been through these things. They, man, so went through divorce, pushing forward hard, man. Everything I push forward, I meet resistance. So what's crazy, man, is the initial plan for the business was for my wife. I didn't want her to be an employee anymore. I believed in her so much that I would say, hey, listen, I'm willing to do everything and anything possible to give you what you deserve, because you're not a number, you're a person that does it all, and I want you to have that glory and have something that's yours.
Crystian MartinezSo, throughout the process don't know what happened, man we just got set, we pulled distance out of nowhere, we separated with divorce and I'm sitting there to this day, man. Luckily enough, I have a lot of people helping me. But a lot of the stuff that I do on a day-to-day operation is learned either on the spot or from general knowledge. Or I call, phone my wife, man, my ex-wife. I'm like, hey, this is what we're doing, I'm struggling with this. How would you go about this? Or can you help me with this man?
Sean Febreand sometimes involved in the business.
Manny FebreShe's not involved, but she's more than willing to help me, so like an advisor yeah, as an advisor, you, she consults I mean at least it's like a mutual, it's not like a nasty one, you know, no man. I mean mean, I would suck man.
Crystian MartinezListen, man, the person I was pre-baptism man would have been that guy that everybody would expect. That macho man like nah, you did me dirty, like no. That person died in that tank. Man, I look a life different man.
Crystian MartinezHow can I judge somebody when I went and met my maker and I said, hey, man, I want you to take me in and I want you to accept me. You know, when I truly met God, god meets you for who you are, bro, and I don't bring a lot of biblical factors into my life. But when there is credit to be due man, I tell people the reason I'm here is because of him. But aside from that, I'm able to look at everybody. Don't matter what you did in the past, man, I respect and love you, no matter what. Because I met judgment and I was like hey, man, I want to be with you, I want to ride with you. Help me be a better person.
Crystian MartinezAnd you can't be a Christian on a Sunday and be a thug on a Monday. That ain't going to fly, bro. A lot of people my pastor, say yo, pastor Q. Shout out to Pastor Q at the chapel in Trinity man, this dude's so dope. This dude puts it how it is, man. That's why I found God, because of him. Man, this guy says listen, you can't feed two masters, right? You can't say I'm for God. And then on Monday you're out there freaking, doing the devil's work and trying to do all these things.
Crystian MartinezIt's never going to fly, man. But when you are humbled enough to say, hey, I'm not going to be perfect, I just want to be realistic in life and push out that light man, it's different man. I look at my ex-wife and I'm like, hey, listen, I'm appreciative for everything you did for my life. I'm thankful, thank you for helping me. Her boyfriend, I give him a hug, I put out. Good man. And it's different man. When you become a man of god, your life completely changes.
Manny FebreIt's like a complete 180 man and I'm, and I'll tell you something I've been when I go home from the gym, you know I I go, know try to go four days a week, but I have Joel Osteen or yeah he's motivational and he's a preacher or a priest or whatever you know.
Manny FebreSo I listen. He has, you know, he has a topic about. You know what he's talking about and everything that he says in it. Man, it's like if I'm having this situational day, I look at all his uh, his um, uh videos and I'll find one that you know.
Sean FebreThey're 30 minutes long, but I find one that is kind of matching what yeah, resonates.
Manny FebreYeah, congruent or resonates with what I have and it just helps me so much and it's only. I mean it's a 15-minute ride, so I get through 15 minutes every day. But he starts off with something funny.
Crystian MartinezHe tells you you know certain situations with the Bible and it just like relates to me perfectly and I don't go anywhere, but it really this is my 15 minutes of you, know, and that's a beautiful thing the fact that you're conscious enough to say listen, and this is the cool thing about Christianity, or God or church churches are everywhere you go, like churches right now. So the beautiful thing about that is that you're actually willing and able to do something that most men are not, because we're so prideful as human beings that we like to be macho. Machismo is the catalyst to all evil, and when all evil presents, you're nothing but death walking in this spirited world, Because if you cannot kneel before God, your maker, the man that puts you on this earth, who are you as a man on this earth? Who are you as a man? Listen, I'd rather follow the guy that kneels before Christ, eating any day, into any battle, than the man that's sitting there freaking, taking pictures with popping bottles left and right, which is so cool. I do it. But who are we going to follow? Where are we going?
Crystian MartinezAt the end of the day, everybody falls in a hole. Are you going to go with the guy that made you or are you going to go with the guy who's trying to burn you? I choose different man. I choose light above all man, and if it makes me less friends, so be it. I'll be lonely. I got God, almighty bro, If it makes me cool because people are like, hey, that guy's tatted up he comes from. I was born and raised in Brooklyn, New York. Man, I come from the hood. I come from the hood my father, one of the scariest guys ever to walk the face of this planet. This guy kneels before God. I actually just posted him this previous Sunday on his knees crying before God. This is a guy who has done some crazy shit in his life. This guy still kneels before Christ man. So to me that's like the epitome of like wow, that's different bro.
Manny FebreThat's a real man, bro, as well said as you could. Christian man.
Manny FebreIt is tough man, but when we get back with Happy Hour Holidays we'll continue with christian martinez. Thank you all for tuning in like, comment and subscribe. All right, guys, and we're back with happy hour holidays and we're kind of talking a little bit about what's going on now with the tariffs and the imports and stuff and you had brought up a good point. You know about the miami being one of the largest and you know florida being gdp wise, the fifth largest could be the fifth largest country in the world.
Sean FebreI think it's more around eight. I think California is fifth, but yet California is broke and Florida Broke Come on, I went to California, the other day I'm like damn, y'all broke, the government is broke and the Florida government has a surplus in spending.
Sean FebreThey have such a surplus in spending that Governor DeSantis issued $493 million back to the federal government in unused funds, because that is how much money Florida makes. Florida's main economic source is tourism. That is literally a fact. It's tourism and that is what allows us, because it's not just people from the United States coming to Florida, it's people from Europe, it's people from Africa, it's people from Russia, it's people from Australia. Bro, I don't know how many times I've been to the salt shack right there off of West shore in Gandy and I've had a conversation with a European and they're like oh man, you Americans are stupid, you don't know what the fuck you're talking about. And then I had to school him on some history. He was like okay, you're one of the few.
Crystian MartinezI'm like no, that's just. You're like I got this shit.
Manny FebreStay in Florida. I got this.
Sean FebreWell, I mean also. I mean I went to college, I took a lot of courses and you know I'm fucking six or seven classes away from bachelor's degree in engineering. I took all that shit during hcc and, uh, what I tend to learn is that people that come to florida, it's mainly tourism, it is literally our economic backbone and having disney in orlando, that's the hub right there. But then you have a different kind of tourism, which is like spring break in miami, panama city, which is up in the panhandle. The beaches, the beaches.
Sean FebreThe beaches Clearwater number one beach in the entire fucking world. Don't ask me why I don't think that's right. I was about to say bro.
Crystian MartinezThat's a by TripAdvisor, by TripAdvisor.
Manny FebreYeah by TripAdvisor. I wouldn't say Clearwater as number one.
Sean FebreThat's what I say, or maybe not in the world, maybe in the US it's TripAdvisor, right, If you want to visit any beach in all the United States, where are you going to go? They suggest Clearwater, Then they suggest somewhere out in California, Then they suggest Miami, Then they suggest Panama City. But I mean that is the kind of economy that is being brought into Florida, economy that is being brought into Florida and, uh, what we see is maybe an elimination of the tax bracket or of the property tax. You may consider as oh, they're going to put it somewhere else, but our sales taxes dropped you. Yeah, I mean now they're talking about bringing it down to like six and a half percent.
Crystian MartinezRight now is 7%, at least in uh, Hillsborough, and when it got risen to 8% like four years ago and it came back down yeah, yeah I mean, I don't, I don't see how tariffs are going to influence at least the economy of florida I mean I'll be happy if the census decides to take off these tolls, man, because if I can't go five miles without hitting a toll, we got a problem. I mean you've already paid that road 10 times over. It's like, oh, you're still paying for the highways.
Manny FebreNo, fuck it the highway's beautiful bro, I know. Well, that's what they said. They go well. That's because we're the main thing for you still.
Sean FebreWell, I mean the tolls is a way to supplement some of these taxes that are being eliminated, but the tolls have always been there? Yeah, they've been superseded time and time again if you if you go down the veterans tolls, if you go down the crosstown tolls, if you go down the salmon tolls. And now they got a toll, uh, across the howard franklin. Yeah, that just opened like three days ago.
Crystian MartinezYou know what's funny? Because we mentioned california.
Manny FebreI just spent some time in san diego, california probably a few months ago, oh my god, but I've heard out of all the places, san diego is the best brother, I'm addicted man.
Crystian MartinezI honestly tell you. I called my parents while I was in San Diego. I'm like I might not come back.
Manny FebreIf it wasn't for my kids I would have stayed out there.
Crystian MartinezThey're like oh it's expensive, yeah, bro, but look at the type of quality of life you're having out there, man. Everybody was happy. I didn't meet one pissed off individual while I was in all the beaches everything Gorgeous, bro, Spot clean. I was like wait, I don't see trash on the floor, man.
Sean FebreThat ain't San Francisco, that's San.
Crystian MartinezDiego man, San Diego, clean. You could eat off the floor. And I'm telling you, I traveled all over it Beautiful, clean, no tolls. I saw one toll the entire freaking week I was there. I'm like bro, that's just to make it to LA, that's the only toll, that's out there. I was like, so it makes me question Florida. What is really your significant background to kind of say this is the reason why we have the tolls?
Sean FebreSo the reason there's tolls is because the state of Florida doesn't pay for the veterans, it's the Florida Highway Authority, and those are the ones that are paying for the road. And then, in jest, the state says, okay, we're going to let you buy all this right away, build a road, build an expressway, and then you're going to have to pay us money because we got to pay for the road that we let, uh, the florida highway authority build through those right-of-ways, and I guess it makes sense, but at some point the road's paid for. Yeah, why continue to have those tolls?
Manny Febrebecause the veterans, bro, it's been there since, fuck I can remember, they're still extending out to it if you go all the way down like brooksville they're still pushing out to it.
Sean FebreIf you go all the way down, like Brooksville, they're still pushing past it, but even all the way up to Lakanto, where you like to go. Yeah, bro, when I go to Lakanto, bro.
Crystian MartinezI'm literally I hit a toll a mile before I get off the last stop, literally the last stop of the veterans. I'm like this is some bullshit bro I'm paying you what nobody wants to be, but there's an alternative.
Sean FebreYou could take $275 to $75 and drop all the way up there.
Manny FebreI'll pay the toll. There you go, I'll pay the toll.
Sean FebreConvenience costs, Convenience Fuck.
Crystian MartinezI just wrote my own freaking argument I'll pay the convenience back to them, but I'll pay the.
Sean FebreYou could also take $41.
Manny FebreI'd rather pay the all right, fuck it, I'll pay the dollar, or whatever it is.
Crystian MartinezWell, now it's probably more. I owe those fools $1,500 that I do by the end of today.
Sean FebreWell, that's what For the tolls I owe so much tolls, you don't have a SunPass.
Manny FebreBro, I do, but I think I guess it didn't work, bro, because suspended your license yeah, they do that.
Crystian MartinezThey call me yesterday.
Faith Journey & Business Philosophy
Manny FebreYeah, I went through it when I was, when I was younger, I'd be like, oh fuck it, I'll just take the toll. And then all of a sudden, uh I got I got freaking lucky man. I got saved, you know, by god for that day, because I literally was working for, uh uh, one of the pesticide companies that spray the grass yeah and um, I was doing sales.
Manny FebreI you know I wasn't doing the spraying, but I was doing the sales and the and the cop pulls me over. He's like you know, you have a suspended license. I was like there's no way, how do I have a suspended?
Sean Febrelicense.
Manny FebreAnd he goes. You know, I got to take you to jail because it's a suspended license. Oh damn bro yeah they take you to jail. If you have a suspended license, you go to jail. Bro, I'm too to let you drive to this gas station and then have somebody pick you up.
Crystian MartinezCan you imagine that bullshit conversation? What you in here for, bro? I didn't pay my toll today, what you in? Here for Bro. I just shot somebody.
Manny FebreFuck.
Sean FebreYou don't remember the time where you had to drive all the way to Orlando when I was dropping posts for OfferPad.
Manny FebreYeah.
Sean FebreAnd they said I had a suspended license because I didn't pay a traffic ticket. Yeah, turned out, I did pay the traffic ticket. You took me all the way to Pinellas. I said, fuck you, pinellas County.
Crystian MartinezOh man, that's the worst, bro. I paid it, Fuck you over.
Sean FebreThey said I did not pay it. I showed the officer on my phone because you can go to Pinellas County clerk of circuit court, and show them hey, listen, the fine I paid. And I paid it all the time and everything. And they're like yeah, but we still can't let you drive. So I had to park the vehicle on a driveway where I was dropping a post and then he picked me up, drove all the way to Pinellas. Pinellas said oh fuck, we did fuck up. Then I had to drive all the way back to Orlando show them and they were like yeah, now it's lifted. It's like are you fucking kidding?
Crystian Martinezme Damn. Yeah, it's wild, bro, and I will tell you I'm going to be a huge advocate for this, you know, bus stops. I just received the ticket. Now bus stops have cameras installed. The buses? Yeah Bro, but it's weird, they're in the complete opposite road.
Sean FebreA freaking big-ass median, and then I'm in the other side.
Crystian MartinezI'm like no freaking bratty-ass kid is going to cross this street.
Manny FebreThere's no way I didn't know that, because I think it's only the one. If you don't stop.
Crystian Martinezthey hit you with a ticket. They got to my house $255. Fucking Bro, I was like you know how many years I've been driving, I'm in the complete opposite side. There's no way a kid is going to pass this major highway. It happened right there on freaking Memorial, bro, Freaking right by Cedar or some shit man. They're busing that other side. Everybody's going bro.
Manny FebreI'm telling you, the cops made some serious dough that day, bro.
Crystian MartinezBro, that was at least 20, 30 cars that kept going Because we didn't know this shit right. We never had to stop for a bus, it was on the complete opposite side.
Sean FebreI never heard that that happened this year, bro, they hit me with a $255 ticket.
Crystian MartinezYep Ticket clerk Bro no, I pay that shit, bro. You know sometimes my life is so busy at this point in life, I'm like fuck it, I'm paying this shit, bro. I paid it real quick. But but yeah, bro, now you got ticketed, so now I'm pissing people off behind me. I'm like honk all you want or you get your 255, bro, because I'm staying right here.
Manny FebreYeah, I know.
Sean FebreYeah, dude, that was a good thing you said that they stopped doing that because there was a lot of I call them pedestrians, but students on Bush that were getting hit by cars.
Crystian MartinezAnd I can see that.
Sean FebreBut what was worris.
Crystian MartinezYeah, I always slow down and be cautious, but no kid is going to cross that damn street.
Manny FebreBut yeah, still 255, bro, that shit hurt it was like the red light cameras man, and when that shit first came out I was like bro, how can you snap a picture? I know where they're all at. I was in the fire department when that shit played full effect.
Crystian MartinezWe were going to accidents left and right. People will freak out in the middle of the intersection, bro. They will slam on their fucking brakes Out of nowhere you got another car just bashing through them bro.
Manny FebreSo what did they do? They did away with them, right. A lot of places have. A lot of places have.
Crystian MartinezApparently, the city of Tampa doesn't mess with them as much anymore, but there's a few still out there, because I know that you can still see them up there, but some I still slow down, for them I'm stopping.
Sean FebreAnytime I'm crossing Bears or, I'm sorry, if I'm crossing Nebraska or Florida, I'll look ahead on the left side to see if there's those red light cams, Because they're on the sides of the road. So then I'm like I think there's one on Fletcher and I'll look.
Crystian MartinezI'll just be like, okay, it is this road and then I think there's one also on fowler, on, uh, nebraska and that's one on fowler, nebraska. So I pass that fucker. Every morning we have conversations. I'm running late to a meeting. I'm like, oh fuck, are you yellow, yellow, yellow yellow, even yellow freaks me the fuck out, because you're supposed to be all right, but you're not, and I'm always. If my front tires pass this fucking line, I'm gonna be good. No, I still get hit with them, bro.
Sean FebreAnd then that goes to what you're saying People slam on the brakes because they don't want that ticket and then maybe get rear-ended.
Crystian MartinezYeah, because the person behind you might be like fuck it, I'm going bro. Yeah, bro, there's a lot, and then I get happy because I'm like bro, this sounds messed up, bro, but having a personal injury medical clinic, rainy days are great and red light cameras are great for me. I need this to stay around, bro Cause as long as there's people freaking out behind the wheel, I'm going to be in business, bro. So sorry, not sorry.
Manny FebreI'm always like crazy, like you're, like you see the it's about to be red, and then you get the guy behind you Take it to your life. Shit, he took it.
Crystian MartinezAnd you know that fucker was red bro I was like, bro, I was already drowning Yo ass dead.
Manny FebreYeah that's funny, bro.
Sean FebreThat's funny, you say that because I do that sometimes on a yellow light and then it turns red. As I'm crossing the stop bar and I'm going across the intersection and this guy just follows me. I'm like whoa.
Crystian MartinezYou know what's funny, bro? And I never thought thought this shit would happen to me. So you know how it says one vehicle at a time, the fucking left and post shit so I'm going to my buddy's house.
Manny FebreHe lives out there in racetrack road. Yeah, bro, it says one vehicle at a time.
Crystian MartinezBro, I'm like I'm puerto rican, bro. I don't listen to that shit. One means 30, bro, so I'm following my boy and we're about to go play football. Uh, play pickleball. We're excited, bro. That shit slammed on top of my head, bro, scratched my entire Damn. That happened to you.
Manny FebreThat happened to me when we used to take pictures. We're like you know, I'm like, oh, this lady isn't picking up. She forgot to give me the gate code and then we're like, all right, fuck it, let's go.
Sean FebreAnd then all of a sudden, here, all my hood and I got a truck and I'm like go go go, go, go, go, go, go, go go go go go go, go, go, go, go, go go go, go, go, go, go, go, go, go, go, go, go, go, go, go, go go go go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go go go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go go go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go go go go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go, go go so
Manny Febrethey just like kind of snap open if somebody hits it instead of, like you know, breaking so. But yeah, they've been battling like okay, we're going to close the gates and we're going to have these things. When I first moved there, it was like, oh, we only have these things, the gates always open. But now it's like so now it's like all right, well, I got to wait here, the thing blinks.
Crystian MartinezThen the gate opens, then that shit fucking pops up damn bro, you bringing a snack with you, bro, that's a lot of movement. I don't know. I'm telling you that place is.
Manny FebreThere's a lot of houses in there, so I mean it's a busy freaking.
Sean FebreYou know how you can get away with that is just leave it open during the day, during business hours exactly where there's fucking people that are, you know.
Crystian MartinezBut I'll tell you what bro, how many veterans do we have sitting out in the streets not being able to do anything? You got a problem with people. Want you want to keep your community safe? Hide those people.
Sean FebrePut them out there the problem is what they're going. Is they're going uh, digital or over the phone, where you push, push the keypad and then then you get a uh over the air person answering oh, where are you going? Show me your id and all this bullshit. Yeah, my neighborhood now has that too, but during the day my neighborhood is just wide open.
Crystian MartinezWe'll meet at my house, bro. I'm not dealing with all that bullshit.
Manny FebreI live in the hood.
Crystian MartinezEverybody in the mother company. Yeah, I'm not doing that, man. You know it's cool. I love those type of neighborhoods because they are beautiful, they're aesthetically pleasing and stuff like that, but to me it's like fuck bro, like whoever wants to get in, it's going to get in. You know what's funny? I saw one of those gates, the other day.
Sean FebreThat's true, whoever wants to get in.
Crystian MartinezThey're going to get in, bro. They're going to get freaking coral reef.
Manny FebreThat was my night too, he had a massive one.
Crystian MartinezOh bro, I'll show you my tank.
Sean FebreYou'll be like what he had it in a wall. You can see it from both sides. Yeah, that's my tank, bro, I'll show you.
Crystian MartinezBut anyways, I'm going to go pick up some coral, bro. So they had the gate Beautiful, cool, dandy, safe right. Then you son can jump this thing, bro, like what are you keeping away? What's the point of this punk?
Manny Febreass too, bro, you're right so well, the one point is that it adds value to the neighborhood because now it becomes semi-private that's my wife, my wife's like oh, gated neighborhoods, I'm like bro, people are gonna be able to get it.
Crystian MartinezWell, there's obviously not enough puerto ricans and cuban around, bro. If they cross the fucking water, bro, they'll cross that gate not to mention, we got our own little security system yeah I mean it's in front of my house. Man, you can play at your own risk you come in once you cross that door man as a matter of fact, I'll unlock it for you I actually uh talk about guns here.
Sean FebreYou told us, um all fair, that you're an avid gun owner, and shooter you shot up to a thousand yards, a thousand yards, man just uh very recently, about a year like oh, man, uh, I want to say I hit a three by three plate.
Crystian MartinezSo at a thousand yards a three by three plate is pretty small man so you're three feet, three feet by three feet but a thousand yards. Man hitting on such a tight grouping man. It was pretty, pretty awesome to get out and touch something like that, because not a lot of people can put a gun in their hand and say you're a thousand yards man, what kind of rifle do?
Crystian Martinezyou have. I should have tico tactical man. So tico tactical is a six, five creed moore's flat shooting round. It's one of the best rounds in my opinion. Caliber, yeah, yeah, it's a. It's a beast bro so what's the caliber?
Sean Febresix five creed moore I don't know what the fuck that is, it's about yay, big man. I got a 30 on 6. I mean.
Crystian MartinezNah man 6'5 Creepmore man.
Sean FebreIt's bigger.
Crystian MartinezIt's not only bigger man, that thing just flies fast, man. It flies flat and fast. It hits the target At 1,000 yards. You're hitting in about two to three seconds, so it was a pretty fun. Yeah, so you're talking about two to three shots at 1,000 yards, bro, that's freaking lightning Is that out of Myaka that was in Lakanto.
Sean FebreLakanto's got 1,000 yard range yeah they do they have an 800.
Crystian MartinezThey have an 800. They build 1,000. There's talks of being a 2,000-yard range. We'll see, but it'll be fun, man, it'll be fun.
Sean FebreI mean shot was 100 yards at Shooter's World off of Fletcher in 275. And I used to be a member there and my spread was like this big, so like a diameter of like 100 yards.
Crystian MartinezYou teach me golf, I'll teach you shooting.
Sean FebreSo you're better than that. You're more like this.
Crystian MartinezI mean I can show you bro, I'm probably at 100 yards, bro, I'm taking out a quarter bro.
Sean FebreWhat kind of scope do you have of magnification?
Crystian MartinezI have a Vortex, yeah, so I mean you can see the target, no problem. Yeah, but what's crazy about shooting man is like— so what's the?
Sean Febremagnification times.
Crystian MartinezI mean I can go 53 times. The magn department was a sniper in the Army man this guy is. He taught you, he kind of worked me up into being okay with shooting further on a distance because you want to follow trajectory. So I was always zooming out and letting that thing fly, man, and just watching how it does, man, and it's a beautiful you know thing scenario to see an actual round hit impact and when you can track it from the point of shot to point of impact, it's a sexy beast, man. So when I shot my big board not too long ago last year, I went on a board hunt, man, and actually started implementing those things, man, and seeing that thing go down, I was like, oh man, that's a drug man, because when you're up close you don't see nothing else. When you're far away you start seeing that thing flying smack, you're like.
Sean FebreSo are you dialing in your scope?
Crystian Martinezdependent on the wind wind, um, humidity, temperature, the coriolis effect there's a lot of math there. But you know, engineers, you guys are used to math and shit like that, so that was a cool factor, right, I suck at adding two and two together, but you put a rifle in my hand and I gotta, you know, do some math to try to get the best point of impact. Bro, that to me is fun. That to me is fun, man, yeah, but it's just math was crazy about math. I believe the us school system has set you, set up our kids or ourselves up for failure because they don't really teach real life. Right, if you want to teach a kid real math, start teaching them about how to manage money. Yes, how do you money manage in the real world? Why are we not teaching this to the kids? Why? I'll give you the answer we need employees.
Manny FebreYeah, we need employees.
Crystian MartinezWe need employees. No-transcript and not saying hey, I want to be like you, boss, let me do it, which everybody can do it, man. Last year I was an employee. I was sitting on the other side of the table and I was hustling. I had that time clock right and I look at my son all the time, my son's 13, going on 14. I tell him all the time man, learn how to use money. Financial literacy will supersede any studies that you can get in school. Man, there will never be anything equivalent to that, because it's very easy. You get a dollar, you spend a dollar, you have nothing. A lot of millionaires that I meet, they're like yeah, I'm a multimillionaire. I'm like cool. My brain goes what is your debt? Yep, you might be a millionaire, but if you have $999,000 in debt because nobody taught you how to manage, money.
Sean FebreYou're not really a millionaire Now. Debt is not always bad.
Crystian MartinezDebt is not a bad thing. I believe everybody should have debt. Because other people's money can make you more money Of course, of course, right, you can have a million dollar business, but if you have $555,000 tied into assets that are going to catalyze your business forward, yes, you're not a millionaire. You had debt, but you're progressing forward. A lot of multi-billionaires don't really have the billions On paper. They do, but they're really just putting their money to work for them.
Sean FebreYeah, because a lot of them aren't liquid Correct, and that's what a lot of people don't understand. And that's why when you get people saying, oh, we want to tax the billionaires on their unrealized gains, that makes no sense, that's stupid.
Florida Economy & Toll Road Discussion
Crystian MartinezThat's stupid. Not only is that regressive, that is ignorance. It is that is ignorance because obviously they did something for the world to create that financial freedom for themselves.
Manny FebreThey have to put in work. That's what people don't understand. Before, I used to be that guy. That's what people don't understand.
Crystian MartinezBefore I used to be that guy. I was like oh, tax the fucking big guys. Now, as being a business owner, I'm like yo, this shit is harder work than being an employee. And even yesterday I had this thought. I was like I could go work a nine to five, have a shirt check on Friday. No, I'm getting off by five. No, I can have a social life or I can be a business owner. I'm. I still picked it up.
Manny FebreOn the watch, right On the watch. I picked that shit up, yeah, I was like hello so-and-so. So how may I help you?
Crystian MartinezYou know, as an employee you never have to worry about having to do that.
Manny FebreBut as a business owner. Man, Friday you check out and you're like, okay, I'm good to go you know what?
Crystian MartinezIt was funny Social hours, bro. That's a funny joke. I was like I don't know when I start, I don't know when I stop. That's what I tell everybody. So it's easier that way.
Manny FebreYeah, I know Without a doubt. All right guys, we'll be back with Happy Hour Holidays. Appreciate everybody tuning in, We'll be back.
Sean FebreAnd we're back with Happy Hour Holidays. We were talking to Mr Martinez about certain things and about certain things, and the one thing that we haven't taken a deep dive into is inertia. Yes, sir, let's do that on this final segment. Let's learn everything and how it can benefit your customers. So tell us about inertia. I know you spoke a little bit about it in the first segment, but let's hear about it just one more time.
Crystian MartinezAwesome, awesome brother. Well, inertia is where healing meets momentum man. Our inertia is no other than movement and catalystic right. We want to be positive Every time that a patient comes in.
Crystian MartinezWhat I tell everybody in a business world is a lot of people get this constant mistaken right. A lot of people say because, let's say, both you and I were in real estate, you will see me as competition man. In business, there's really no such thing as competition, there's only collaboration and my side of things. The beautiful thing about this is there's going to be a point in time in my business where I'm not going to be able to take a patient, whether it's just scheduling issues suit with us and making sure that not only are we advocating for that patient, but we're also progressing forward and giving the quality experience to the patient that serves. And I think that's a major misconception when it comes to businesses. And it happens on a weekly basis. Right, I'm going to a marketing event and somebody finds out that my company is going. They're retroverted to this regressive mindset. They're like oh my God, that's competition. Why are you having that?
Crystian MartinezI thought you were my friend and what I tried to change in the business world is it does not matter that we do the same thing. What matters is the number one aspect in the room is how can we be better for the patients that are out there? What my company does is not only mitigates that relationship with patients, but as well as ties them into an attorney factor. So not only do I know my patient's going to get the best care possible, so why mess with the rest when you can come treat with the best? I'm constantly putting that out there because my company, we take pride in what we perform. Right, not only do we have the best therapists, we have the best doctors, we have the best nurse practitioners and the best chiropractor. What separates us from the rest is we are educators. We want to educate the patient.
Crystian MartinezOne of the things that we do to assure our experience is, before you, as our patient, get put hands on, we're going to explain to you everything that's going to happen during this process. Every patient sits down with me. We do a free consultation. I'm going to sit down with you. Ask my patient hey, man, here's when your accident happened, here's where it happened. Here's your insurance. Hey, what do you think? What does your insurance thinks you keep your car? A lot of times these people are like oh my God, there's money, I got hit, I'm going to make $10,000 basic PIP right, personal injury $10,000 in the state of.
Crystian MartinezFlorida? Yeah, and they're. You know before. You know your insurance things. Your car is parked in Tampa, but you're actually living in Largo. Now you're, in a way, creating fraud insurance fraud because you're not being factual to your insurance company. So that's what I do when you sit down with me as the owner of my company. I'm going to find this narrative to paint to the attorney. So when I say, hey, listen, I think this attorney will be a phenomenal option for you, I think you should give them a call. At the end of the day, it's your ultimate option to go with that attorney or not.
Sean FebreI just have your best interest in mind I'm wondering do you actually have to testify in court sometimes?
Crystian Martinezthere's there. There's times where we can get subpoenaed to testify in court if it goes to pipsuits and stuff like that, if the patient has to go and put out some things there. There's times where my treatment team will be subpoenaed to actually have to testify on their own benefit of the defendant.
Sean FebreI'm assuming it it's in the benefit of the defendant. I'm assuming.
Crystian MartinezIt's always in the benefit of the patient.
Sean FebreYes, definitely we're patient advocates.
Crystian MartinezHow did?
Sean Febreyou get into it though, because you never explained that part. Yeah, yeah, or did you when you said no?
Crystian MartinezI did not. I didn't really dive deep in it, I think, what catalyzed me to go forward-. Because, this seems very niche. It is the way I kind of fell into this industry, obviously in the marketing side, you know, and going through my healing journey I fell in love with holistic medicine and you know, going from being an athlete to completely shut down and not knowing what.
Sean FebreI was going to do so. Wait is inertia, holistic.
Crystian MartinezInertia is completely holistic medicine. We don't do any pain medications, anything of that sort. It is complete treatment. Throughout our holistic approach, we do manual therapy, we do shockwave therapy. Shockwave therapy is what kept me away from a fourth surgery. You know, this therapy is phenomenal. It goes in a cellular level, it breaks down scar tissue and it really enhances the area to get filled with oxygenated blood, therefore furthering your injury by healing it.
Sean FebreWhen you say shockwave, do you mean like electricity?
Crystian MartinezNo, it's actually a pulse system. So it's a pulse system. So it's a pulse system. It goes by pulse and frequency in hertz. So it is this machine that taps the muscle in the affected area and it brings, you know, brings that oxygenated blood, that healing blood that you want in that area to start working and breaking down those scar tissues.
Sean FebreSo it's almost like getting rid of lactic acid.
Crystian MartinezBoom boom boom, definitely, so it really breaks down. I mean, it's one of those therapies, man. We also have cold laser. Cold laser breaks again and a cellular level breaks down those you know, fatty deposits, scar tissue breakdown. So it really helps greatly for the patient in a holistic way. I want to say, man, one of the things that stands out the most to me when it came from a patient perspective shockwave. Man, I was getting shockwave one time a week. I will get shockwave today, tomorrow. I was already feeling 10 times better.
Sean FebreHave you ever seen that it's like a gun, but it's not really a gun. That has like a ball at the end and a stick into this machine and then they just pounds the muscle.
Crystian MartinezYeah, I like the tear guns. I utilize the tear gun as a supplement to my daily routine. Right, we were discussing off camera my stretching routine. You stretch for an hour a day.
Sean FebreIt's a great time to meditate, which is wild, bro. You only got 24 hours and you're stretching for 60 fucking minutes.
Crystian MartinezI mean, but you still have the same 24 hours I have right.
Crystian MartinezYeah, that's true, some people utilize sleep to supplement, which sleep is great. Sleep is the ultimate epitome to healing. But man so is stretching so is, you know, having a proper body maintenance when you stretch, when you breathe? A lot of people like to breathe with their mouth. Man, nose breathing, nose breathing, nose breathing, nose breathing it is. I'm a huge advocate for it because of the benefits for it. But aside from that, when you utilize and conjoin the both of them the stretching and the nose breathing together, man and you meditate, it is a beautiful change to your life. You start feeling better, you look at life with a different energy and, overall, is when you heal your body internally, externally, you're going to feel better, you're going to act better.
Sean FebreI'm wondering. You said that you only started this business four weeks ago, right? What would you say is the biggest obstacle you've had to climb? Is it finding new customers? Is it finding a location? I know we talked about the build out and all that stuff. But let's say someone wants to start a business. Maybe they're afraid. I know you've owned previous businesses before. What would you say is one thing that you could tell an individual that is hesitant to start a business? What is the best piece of advice you can give that individual?
Crystian MartinezThe biggest advice I can give a new up and comer business owner. I developed this mantra shut in, shut out. You got to shut in your inner thoughts because the number one enemy is the person in the mirror, because you will start to question every day what you're doing within that business. And you got to shut out the noise. Everybody, not only, is going to tell you oh you're crazy, oh my God, this is not possible, oh my God, it's saturated in my network, oh it's a very hard business, pip is going to go away. Or oh my God, like there's 30 different clinics.
Crystian MartinezListen, when there is noise in an industry, it's a reason for having that noise. You just have to find your proper formula and what sets you apart. So when you shut in, you shut out that noise in the outside. You shut in the person that's in the mirror because you are your biggest enemy. You will start believing what people are telling you. You will start believing oh my God, it's not possible. Oh my God, I'm not getting new patients. And how am I going to pay my bills? My staff gets really welcome. They said how do I pay these people? So my biggest thing is telling everybody is how you can shut out that external noise and how you can shut out the person in the mirror will definitely make a difference. Why? Because when you believe you have something good, that you can create something good, it's going to come with a facet of a mountain that you got to climb. Anything worth doing will come with resistance.
Sean FebreI'm going to guess you fired some friends. He's shaking his head. Yes, on camera.
Crystian MartinezYou have right, yeah, yeah Was that hard. Yeah, man.
Sean FebreI mean, you must have fired him.
Crystian MartinezBusiness world is lonely when you have something that you want to go for, why you are directly correlated and dignified, defined by the five people you hang around with. Right? If you hang out with white people, they want to go drinking every day, go do these things every day. Go play around on a Friday night when you can be at a marketing event. Is that the person that you need in this season of life? It's crazy. The reason why you say fire friends brought that look in my face was because business is lonely. Sometimes you get depressed, sometimes you get like, oh my God, I'm putting 120% effort but only seeing 2% return.
Crystian MartinezThe normal business owner will say, oh my God, it's time to activate that exit strategy. The 1% will say, listen, I can see past this. Not only are these not the people I need in my life right now maybe I'll keep them out of arm's length, but they don't just don't directly need to be next to me. And that sometimes we can't correctly correlate like who needs to be next to me right now, because it's all an investment, right? If I want to invest in my future as a business owner, I must revolve myself around people like you, people like your brother, people like Vince, people like my buddy Marlon that owns La Gozadera.
Crystian MartinezPeople like Dex that owns Caribbean too. It's people like Jax has a meal prep company. These guys are not only knowing exactly what I'm living, but they're doing everything that they're telling me to do, because they're becoming successful by practicing that formula that they're giving me. So those are the people I like to surround myself, because these people not only are aiding in my future, but they're providing that little nugget to say, hey, this is what I'm doing, it's working. Hey, I did that last week, but maybe I got 2% return. If you do it this way, you're going to get a better return, and sometimes, surrounding yourself around those like-minded individuals that can provide that, rather than the guys hey yo, it's Friday, we balling. That's not really what I need to do right now, because I can ball later in the future, but right now it's put my head down and work.
Sean FebreI'm curious, man have you ever had a mentor? I didn't, man. Or did you just learn this from books through the grace of God? You know, I know in 2020 you got baptized, but I mean you're speaking like an individual that is very well educated and I mean never had a mentor. You just said you never did. Never man. Where'd you get all your knowledge? From failure?
Crystian Martinezfailure, failure is my best friend. I aim for failure. So then, what was like the worst business you failed at? Uh, I think my rapping and design business, man. Yeah, you know what's crazy my.
Sean FebreWas it in brooklyn or was it? No, I was here.
Crystian Martinezit was local man. So, uh, what's funny is I, married at the time, started from my garage man, had this big printer, didn't know how to work. I didn't know how to laminate anything. I went to Orlando, took a course with Geek Wraps and I always you know the businesses before a nursing medical center was always how do I become a man to provide for my family? I no longer have the fire department, but my kids still got to eat. Brent is still doing the first. My wife still deserves me helping out with the bills. So what can I create to? You know, while I'm dealing with this injury, how can I still provide for my family man?
Crystian MartinezSo I created that business in a whim and literally I did very good work. It was just, I was in the right vehicle, meaning mindset. I was in the right trajectory because it wasn't really what I had a calling for. I love medicine. Medicine is my baby. I love everything about medicine. I did it professionally and going into the space. Not only did it change the focus, but it also put that ease that I no longer had tension pulling me back, but I had that progression going forward. Though it is hard and the tomorrow is not promised. I can still look at myself and say today we can create a new business by creating new connections, and in this type of business, it's not about what you know, it's not about who you know, it's how you can set yourself different than the people that are already in place.
Sean FebreYou always talk about marketing. You mentioned it a couple times and you said you marketed it in the medicine space. Were you working for a personal injury clinic before?
Crystian MartinezI was, I was, so my wife. You know, at the time we kind of were dual.
Manny FebreYou know, we just kind of went back and forth.
Crystian MartinezEx-wife, Ex-wife. So you know we kind of worked hand in hand together. Not only were we out there marketing, we were able to create connections because we worked as a team. People not only had the ease of access to meet me and known that they were getting somewhere where they were going to get their patients taken care of, but also knew that they had somebody in-house that was going to assure that formula. Going into my own space is not only are you meeting me the person that's out in the marketing field, you're shaking my hand but you're also knowing the person that they're going to meet the first time they come into office is me as well. So not only does it develop that trust factor, it develops that transparency, and at times we forget that business is a transactional business, right, Whether there's monetary exchange or personal exchange, it's still monetary because, at the end of the day, you're providing your trust within me to send me somebody who you hope is going to have the quality of experience when they come into my practice.
Sean FebreSo there's been a lot of things where I'm thinking, and correct me if I'm wrong. You've used YouTube University a lot, right? Oh, that's the best university there is, man, that's the only fucking university. That's the only way, man. It's the only one where you don't get student loans and they're like oh, you got to pay this shit back. Youtube is free, dog.
Crystian MartinezI learned to do group speaking off of YouTube University.
Sean FebreYeah, because you also said you want to do some public speaking.
Crystian MartinezYeah, man. So that's and say what got you to be there? Was it daddy's money? Was it just your experiences? I tend to gravitate like we're talking to ET man, eric Thomas. Is I gravitate to Eric Thomas because this guy's been in the room? What?
Sean Febreabout.
Crystian MartinezGoggins oh, bro, dave Goggins man, I'm reading his second book right now.
Sean FebreOh shit Okay.
Crystian MartinezGoggins is crazy because I do 75 Hard. 75 Hard has a good outline within his first book.
Sean FebreGoggins gets a lot of hate, but at the end of the day he's a man's man.
Crystian MartinezI don't understand why I really don't get it either, man.
Sean FebreYou know, they must just not like the way he looks.
Inertia Medical & Holistic Healing Approach
Crystian MartinezI'm not talking about his skin color, I just mean his face. You know what's crazy, bro, is. Sometimes, when you become to a certain level of popularity, you still have people that are saying, oh well, you took the bullshit way out. Maybe you weren't completely factual. Sometimes it's not about extending the truth. Sometimes it gets depicted and articulated in a way that you can uncomprehend. Therefore, you create a negative condensation of why that individual is putting that word out. Sometimes we are too quick to judge and very slow to listen. I like to say man, god gave you two eyes for a reason. We're twice as much to listen and slower to speak, because we should really listen to the story and see what we can pull out. A lot of people put out hate into the world, man, instead of saying hey, man, that's very cool, I'm very proud of the person you became. Maybe you want what you amounted out to be in the field, but you turned out to have haters online regardless For sure.
Sean FebreIt's going to just be individuals that are low, succeeding, that wish they were in your position, and all they can do is insult, insult, insult. Because I've seen a shit ton of motivational videos and there'll be hate comments and I'm like how the fuck, how can you hate this speech, yeah, and, or this video, or whatever. I mean. A motivational video changed my life to where I was able to quit my job and start a company with my brother, and it blows my mind that I'll go to that exact same video. I have the exact video that changed my life and there will be negative comments on that video. How do you, I guess? How do you navigate through the minutiae and I don't know if you have an online presence or not but how do you navigate through the minutiae of the negative comments? Do you respond to it? Do you ignore?
Crystian Martinezit Hell. No, fuck, no, I don't read none of that bullshit. Do you know how I do it?
Sean FebreDo you know how I do it? I talk shit back to them.
Crystian MartinezYou do yeah, yeah, man Because it's fun.
Sean FebreI'm like, okay, look at this little fucking troll, probably sitting in his mom's basement, fucking talking shit.
Crystian MartinezI don't listen to none of that bullshit man, I do it for fun.
Crystian MartinezYeah, it doesn't bother me your way of doing things sounds legit Sounds like it'll be a good Friday night when you're sitting at home, but I don't listen to none of that bullshit, bro. For every good thing you do, there's going to be 10 people that are going to bash on you. Right In my space it's so saturated. There are people like fuck that guy. That guy's doing it, but I don't want him to do it because he's two streets down. Let me bat mouth him. You know the way I do things, man. Retrovert back to. There's no competition, there's all in collaboration and I won't say any names. But just recently, man, I was invited to a networking event. Then, a day before it, I get a call. Hey man, I'm so sorry, bro, and I like the guy. Hey man, I'm so sorry. This person who also franchises my company, they're down the street from you, 12 minutes. Three major streets oh shit, that's fucking close, not to say the least.
Crystian MartinezYeah. So you look at it like this hey, in my line of business, that patient can be five minutes closer to your side. I may be better, but that person's still not going to drive five more minutes. Why not create a bridge to say, hey man, I'd rather shake your hand and create a business alongside you. In the event that we have somebody that's five minutes down the street, I'll send you one back while I cover you on this one Right In the real estate world. Right, hey, man, I'm selling this property. I know you're not listening to it, bro. I know you do photography. You mind helping me out?
Sean FebreYou know it's funny. You say that because we actually have some photographers that don't do areas we do and they're like yo, you know, we got this person. They want photography. Can you go photograph it and then just pay us like a percentage of the amount? Yeah, that's collaboration.
Crystian MartinezBro, it's collaboration and that's how business runs. You think these freaking big moguls man are out there looking at competition.
Manny FebreNo, they're not man.
Crystian MartinezThey're making so much money they don't know what to do with it. They don't look a competition.
Sean FebreI mean, you know they're, they're investigating their competition, but they're not they're not completely denying their competition because, let's put it this way, we're in a free market economy. What we're going to have is individuals within our same space and industry doing the same thing. We can't, if you can't embrace it, then what you're going to do is fail, because you cannot be just isolated in a corner in the industry. Now, you can dominate an industry, sure, but domination also comes with collaboration.
Crystian MartinezExactly Damn. That should be on the shirt. That should be on the shirt I always say it like this man Failure comes with knowledge and knowledge comes with power. But with power you come with, with a group of people who has aid in the process to you to gain that knowledge. Sometimes we're too quick to block a door that may potentially open six other ones, because we're afraid what about if you take my business? That's close-minded, isn't it Close-minded? Yes, Close-minded.
Sean FebreWe're coming to the end of the episode, Christian. Can you give us some last words, pieces of advice that you would want to give your audience?
Crystian MartinezDefinitely definitely, man. Listen. At the end of the day, we're in business to make money, but aside from that we're human beings.
Crystian MartinezWe want to create not only a space where you can feel good sending your family to an urgent medical center. It's no other than a patient experience. We're not only going to guide you throughout the process, from A through Z. Whether you had an auto accident, motorcycle accident, slip and fall, we want to assure that you're not a number to us. We're not only going to create a relationship with the patient. We want to make sure that the experience they experienced with us from day one is an everlasting one. We hope to gain not only the business, but also to assure that we have a great referral network. That's why we experience. Our experiences are number one catalyst. We want to separate ourselves from the rest by just giving you the overall epitome of what you should be treated like. So again, auto accident, slip and fall, motorcycle accident 813-899-4440. We hope to gain that business.
Sean FebreHow can they find you on the web?
Crystian MartinezYeah, you can look us up on wwwinertiamedicalcenterscom or in our social media inertiamedicalcentercom.
Sean FebreOn Instagram Facebook.
Crystian MartinezOn.
Sean FebreInstagram correct. Well, it's been a plumb pleasing pleasure having you on. Christian Happy birthday Thank you Once again, I hope the rest of your day is fantastic, and for all you people out there, please like comment and subscribe. Check out our channels. We're on every single platform imaginable on all the socials, all the podcast platforms, iHeartRadio, Apple, Spotify, et cetera, and peace out, Awesome, awesome.