The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Steering a Brand: Marketing VW in a New Era
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Navigating today’s U.S. auto market is no small feat—especially for a brand as iconic as Volkswagen. In this episode of The Culture Lane, we speak with Rachael Zaluzec, chief marketing officer and senior vice president at Volkswagen of America, about how VW is growing its U.S. customer base while staying true to its roots, from its storied heritage to a modern lineup that includes the all-electric ID. Buzz.
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