The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Powering Ahead: Kia Builds on Messaging to Drive Brand
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Kia may be an 80-year-old brand, but its story in North America is still actively unfolding. In this episode of The Culture Lane, we sit down with James Bell, head of corporate communications at Kia America, to explore how the company is shaping its message amid major wins and some challenges. James also shares how his team is sharpening Kia’s positioning in the U.S. market as the brand looks to its future.
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