The Culture Lane
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
The Culture Lane
Pulse Check: Tracking Car Shopping Shifts with Deloitte
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Car buyers are rewriting the rules—rethinking what they’ll pay, how loyal they feel to brands, what they expect from in-car tech, and which powertrains they’ll consider next. Deloitte’s 2026 Global Automotive Consumer Study brings those shifts into focus. In this episode of The Culture Lane, we talk with Lisa Walker, vice chair and U.S. automotive sector leader at Deloitte, about how changing consumer expectations are reshaping the way automakers show up in the market.