In this episode, we dive into the world of media coverage and authenticity with Jessica Mose, the founder of Prairie Soap Shack. As an artisan and entrepreneur, Jessica shares her journey of building a rural business from the ground up and how she's embraced her identity as a prairie-based herbalist.
With media features ranging from Vanity Fair to television networks, Jessica discusses the power of social media presence in attracting media attention. She emphasizes the impact of high-quality photography and consistent branding on capturing audience engagement. The value of authenticity shines through as Jessica opens up about her process of showcasing behind-the-scenes aspects of her business and life, fostering trust and connection with her audience. Jessica also gives a few tips to help others get the media attention they are after.
Throughout the conversation, Jessica highlights the importance of continuous learning and staying open to growth, while also addressing imposter syndrome. She encourages entrepreneurs to embrace imperfection and focus on progress rather than perfection. Jessica's personal experiences illustrate how authenticity and purposeful media choices can propel rural businesses to greater heights.
Join us for an insightful conversation on this episode of Rural Unrecognized, and discover the transformative potential of being genuine in the world of media coverage.
To learn more about Flagstaff County visit www.flagstaff.ab.ca
To learn more about Prairie Soap Shack visit Prairie Soap Shack
Or follow Jessica on Instagram Jess Mose | All-Natural Soap + Skin Care (@prairiesoapshack) • Instagram photos and videos