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Rural Unrecognized
“Rural, Unrecognized is a podcast in which we showcase the inspiring stories of small business owners from the Flagstaff Region and beyond. We dive deep into the journeys of these entrepreneurs who have turned their dreams into a reality, and hear about the struggles, successes, and lessons learned along the way.
Each episode, we will feature a different small business owner and discuss their unique experiences in starting and running their business. From brick-and-mortar shops to online stores, we'll cover a variety of industries and share valuable insights and advice for anyone looking to start or grow their own business.
Whether you're an aspiring entrepreneur or just interested in learning more about the small business community, "Rural, Unrecognized" is the podcast for you. Tune in and get inspired by the amazing stories of these passionate and dedicated individuals who are making a difference in their communities and beyond.”
Rural Unrecognized
The Salted Story
In this episode of Rural Unrecognized, we talk with Jill, Kristy, and Lynette—co-founders of Salted, a handcrafted caramel company based in Flagstaff County. What began as a small side project during the pandemic has grown into a thriving business rooted in intention, collaboration, and a willingness to take big risks.
From investing in custom equipment to stepping away from other jobs, the Salted team shares what it looked like to go all in. They speak candidly about finding their roles, building trust, and navigating growth—while staying focused on why they started in the first place.
Because as they’ll tell you, it was never just about the caramels.
We explore what it means to build a luxury product in a rural setting, how Flagstaff Crafted played a role in their early growth, and why being willing to ask for help (and hear a few no’s) has made all the difference.
If you’re in the middle of building something, wondering what’s next, or just looking for insight on what real business growth can look like—this conversation offers both inspiration and practical takeaways
To learn more about SALTED
Website: www.shopsalted.ca
Instagram: SALTED
To learn more about Flagstaff County visit www.flagstaff.ab.ca
To learn more about the host, Amanda Wager Amanda Wagner
This episode was produced and edited by JCE Films
