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Rural Unrecognized
“Rural, Unrecognized is a podcast in which we showcase the inspiring stories of small business owners from the Flagstaff Region and beyond. We dive deep into the journeys of these entrepreneurs who have turned their dreams into a reality, and hear about the struggles, successes, and lessons learned along the way.
Each episode, we will feature a different small business owner and discuss their unique experiences in starting and running their business. From brick-and-mortar shops to online stores, we'll cover a variety of industries and share valuable insights and advice for anyone looking to start or grow their own business.
Whether you're an aspiring entrepreneur or just interested in learning more about the small business community, "Rural, Unrecognized" is the podcast for you. Tune in and get inspired by the amazing stories of these passionate and dedicated individuals who are making a difference in their communities and beyond.”
Rural Unrecognized
The Country Cupboard: Slowing Down & Creating an Experience | Trish Muirhead
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What if shopping wasn’t something you rushed through… but something you experienced?
In this episode of Rural Unrecognized, Jessica sits down with Trish Muirhead, founder of The Country Cupboard Farm Store, a unique rural destination just outside Sedgwick in Flagstaff County. What started as a simple love for wildflowers and a few backyard chickens quickly grew into a thriving farm store which is now home to 80+ chickens, sheep, ducks, and a thoughtfully curated selection of local products.
Trish shares how her business evolved organically, without a rigid plan, and why she’s passionate about creating a space where people can slow down, connect, and truly experience where their food comes from. From feeding sheep peanuts to chatting with customers about local producers, The Country Cupboard is redefining what it means to “run to the store.”
This conversation explores the shift away from hustle culture, the beauty of rural life, and the power of building something meaningful … one intentional step at a time.
In This Episode:
- From wildflowers to a full farm store
- Growing from 6 chickens to 80+
- Creating a shopping experience vs. convenience
- Leaving hustle culture behind
- Supporting local producers + sharing their stories
- The value of slowing down in a fast-paced world
Visit The Country Cupboard
Located just off Highway 13 near Sedgewick, Flagstaff County
Connect with The Country Cupboard
- Instagram: @countrycupboardfarmstore
- Facebook: The Country Cupboard Farm Store
- Website: The Country Cupboard Farm Store
Learn More
To learn more about Flagstaff County visit: www.flagstaff.ab.ca
To learn more about our host, Jessica Janzen visit: jessicajanzen.ca
Credits
Host: Jessica Janzen
Produced & Edited by: www.jcefilms.com
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