Embracing Authenticity on Social Media | Pam Bennett, Social Media Manager

Pam Bennet is a social media manager and business owner of SoPamSocials. In this episode, she shares her journey from studying psychology, becoming an preschool teacher, and launching her own business as a social media manager. Pam discusses her personal journey to overcoming content creation burnout, learning the value of embracing authenticity, and maintaining a healthy relationship with social media.

Topics we discussed:

• How Pam became a social media manager
• What do you do as a social media manager?
• How to decide what type of social media manager you want to be
• How to become a social media manager
• The difference between copywriter, graphic designers, editor vs a social media manager
• Is there a lot of competition among social media managers?
• How to not get burnt out from content creation
• Courses you should look into to become a social media manager
• Is being a marketer similar to being a social media manager?
• What skills or traits are needed to succeed as a social media manager?
• One advice Pam would give to her undergrad self

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