Welcome to episode 354 of Hit the Mic with the Stacey Harris.

Hello. We are going to talk podcasting today because I'm guessing that if you listen to this podcast, you probably enjoy podcasts. You might think to yourself, "Should I have a podcast?" The answer is maybe, all right? However, the answer is definitely no if you don't do the things first, we are going to talk about. Some of these are lessons learned through doing it the wrong way. Some of these are lessons learned through doing it the right way, but all of them are lessons. They're lessons that I hope that you can learn earlier than I learned them, all right? Let's jump right in. I want to keep this brief because again, I want to keep this actionable. If you do not know yet, FYI, there is a free Launch Your Podcast training at thestaceyharris.com/launchyourpodcast that takes some of the stuff we're going to talk about today and amplifies it. Even better, you want to go all the way in, there is a full-on five-module podcast program inside of Hit The Mic Backstage, as well as some podcasting trainings on growing your audience, et cetera, et cetera, so hitthemicbackstage.com to get those.

If you're not sure, you're still feeling this out, stick with me, and let's talk about some things. Number one thing that I think everyone should do and something that I didn't do nearly early enough in my own podcast was build a plan to repurpose, meaning audio is great. Podcasting is amazing. We all hear the stats of how podcasting is the only way to go, but here's the deal. It might not be for you. For me, it definitely isn't. In fact, a lot of people who consume this show don't listen to it. They actually read the transcript that goes up on the show notes page every week. I have a lot, a lot of people who consume the content that way. They don't actually listen to the show. They read it, and that's cool. How ever you best receive the value, as long as you take action on it, I don't care. On the flip side, some people prefer to produce video even though they want to have an audio podcast. Great. Record videos. Rip the audio. Make them a podcast. Get the whole thing transcribed, and do a blog post.

Now you've taken one piece of content you've created, and it's consumable in three ways. We've talked a lot about doing this with Facebook lives. You can do it that way. You can do it prerecorded so you can still batch. Either one is fine. Some combination of the two is okay, but when you're building your podcast plan, when you're thinking about launching your show, I want you to take a beat and think about the repurposing of it. Think about how you can evolve it into being multiple things. Another example with this show and you may have heard me talk about this in the past, but you may not have, in addition to the podcast being transcribed and it being in full transcript on the show notes of my own website, this gets edited into guest posts. Every Wednesday, a version of this podcast, an abbreviated version of this podcast goes live on LinkedIn. Also, those get submitted to sites like YFS Magazine and Huffington Post and places like that where I can regularly supply additional value.

Now, as I was saying, it's one of the words you've heard me say a couple of times is plan. The next thing I want to talk about is really building a plan. This is something we talk a

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