Adventure Travel with Lindsey Conroy - AdZENtures

Lindsey Conroy
Owner, Lead Guide
AdZENtures

Lindsey is an avid traveler and has designed a life that is centered around movement, travel, unique experiences and social interactions…and yoga. She has been practicing yoga for the past 13 years and after a few years of practice, decided she wanted to learn more while having no intention to teach…that changed very quickly. She received her teaching certification in 2011 and has loved the path that yoga has taken her down since diving deeper into the lifestyle and practice.

After 6 years in the corporate world, gaining experience in Marketing and Business Management, Lindsey decided to pursue her dream of becoming an entrepreneur and focusing on her passions. In 2014 she left the corporate world to focus on yoga full-time. In deciding to do so, she spent the next 11 months traveling around the world to teach and study yoga. During this time she discovered her passion for outdoor yoga as well as the main location for our international AdZENtures Retreats – Slovenia.

In 2016 she landed in Austin where she officially began the creation of our Yoga Experience Company, AdZENtures. Lindsey currently spends half the year in the U.S. and half the year abroad leading international Experiential Retreats on behalf of our team, primarily in Slovenia.

She is very passionate about travel, adventure, nature and yoga; by leading these AdZENtures she is truly living her passion. She also loves her dog, friends and family.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins interviews Lindsey Conroy, the owner and lead guide of AdZENtures. Lindsey shares her journey from a corporate marketing career to founding an experiential travel company focused on mindful experiences. She discusses the impact of yoga on her life, her transformative study abroad experiences, and the decision to travel the world for a year to research and develop her business concept. The conversation highlights the importance of cultural immersion, adventure, and wellness in travel, as well as the challenges and realities of starting a business. In this conversation, Lindsey shares her journey from running a traditional yoga studio to creating unique travel experiences that combine yoga with cultural immersion and outdoor adventures. She discusses the financial pressures of owning a studio, the transformative power of travel, and how she developed a business model that allows people to experience yoga and adventure in a more relaxed and engaging way. Lindsey emphasizes the importance of connection, personal growth, and the joy of exploring new cultures through travel.

takeaways

• AdZENtures combines adventure with mindfulness and wellness.
• Yoga transformed Lindsey's perspective on physical and mental health.
• Study abroad experiences can profoundly change one's worldview.
• Traveling can lead to personal growth and self-discovery.
• Cultural immersion is essential for meaningful travel experiences.
• The journey to entrepreneurship often involves significant research and development.
• Financial planning is crucial when transitioning careers.
• Experiences outside of comfort zones can lead to empowerment.
• Networking with other business owners can provide valuable insights.
• The reality of starting a business requires commitment and grounding. Running a studio can be financially stressful.
• Traveling with locals offers a unique perspective.
• Creating a business model that prioritizes experiences is key.
• Yoga can b

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Transcript

Jason Elkins (00:01.462)
Welcome back everybody to another episode of the Big World Made Small podcast for the adventure traveler. Today we've got Lindsey Conroy. She's the owner and lead guide of AdZENtures. Lindsey, first of all, welcome to the show. Happy to have you here.

Lindsey (00:17.282)
Thank you so much. Happy to be here.

Jason Elkins (00:19.276)
So I think we need to touch on the name of your business real quick. Can you spell it out? Because this is a podcast. Spell it out for anybody that's listening and help us kind of figure out where you came up with the name.

Lindsey (00:21.911)
Yeah.

Lindsey (00:29.368)
Sure, it's Ad-Zentures, which gets confused nine times out of 10 with the word Adventures. It's A-D capital Z, capital E, capital N, T-U-R-E-S. So right smack in the middle of the adventure, we have Zen.

Jason Elkins (00:44.664)
So good opportunity to say, okay, what's your 30 second pitch about your business? And I'm more interested in you as a person, but let's just have this conversation real quick. Kind of 30 second pitch, elevator pitch, what is Adentures? And then we're gonna go back and talk a little bit about your history, your story, and then I'm sure we'll circle back around to more in-depth conversation about Adentures.

Lindsey (00:47.86)
Yeah.

Lindsey (01:06.072)
Perfect. So AdZENtures is an experiential travel company. We lead mindful experiences around the world with a focus on cultural immersion, adventure sports, pushing people outside of their comfort zone, nature exposure, being outside despite the elements and wellness, just really focusing in on the various aspects that people can tap into to get to their...

most peaceful state, their most joyful state and just feeling alive in the moment and living out their best experience.

Jason Elkins (01:41.326)
Love very good. That was that's a good elevator pitch and you kind of mentioned everybody gets confused with Adventures AdZENtures, but there's a reason there's a reason right ties together. I love that. I think that's a that is super super cool. So I appreciate you kind of giving us some background on that and the big question is how did you come up with that? How did you get from where you were to where you are now with AdZENtures and how far back do think we need to go to kind of get an understanding of you? Lindsey?

Lindsey (01:43.991)
Hahaha.

Lindsey (01:49.238)
Yes. Yes. Yes.

Lindsey (01:59.33)
Mm-hmm.

Lindsey (02:12.73)
2011 is where kind of the seed started. I started taking yoga after university as just an outlet for physical practice as well as sort of escaping at the corporate world and kind of the rush of my job at the time. I worked in corporate marketing and it was a lot of hustle and bustle. I was very dedicated to my work and loved it, but it got to be a lot.

Uh, so a friend of mine recommended I joined a yoga class and it really didn't interest me much. I'm an athlete, um, for basically my whole life with a lot more physical. Well, at the time I thought it was a lot more physical, physically demanding sports. so yoga to me at the time was very calm and boring and kind of not for me. And I went to my first practice and

Jason Elkins (02:45.902)
You

Jason Elkins (02:59.053)
Mm-hmm.

Lindsey (03:07.374)
very quickly learned that I was mistaken and just fell into a kind of an obsession with what it did for me physically and mentally and paired that with my corporate life. So it was a really nice balance from then, from 2011. And really just every chance I had, I was taking yoga classes and then I got into trainings and became an instructor myself and just really went.

Jason Elkins (03:10.583)
Mm-hmm.

Lindsey (03:35.658)
all in and was balancing teaching seven classes a week with a full-time job and social life and all of that. And that kind of was slowly taking over my interest and my attention was this whole world of yoga, but then also the business aspect of it and the community aspect and how engaging people were in that community and the different kind of hustle and bustle that it offered in a way that I had not experienced yet.

Jason Elkins (04:04.526)
That's very cool. And before we go any further that direction, I want to ask you just a few questions. You mentioned marketing, corporate marketing. Tell us where we living.

Lindsey (04:12.835)
Mm-hmm.

Lindsey (04:17.26)
I was living in Minnesota. I went to university in Minnesota and then I wanted, I'm from Montana originally, went to Minnesota for university and then had kind of always been exposed to smaller communities and smaller towns. And so I wanted the opportunity to live in the big city of Minneapolis and St. Paul. So I moved there immediately after graduating.

Jason Elkins (04:18.945)
Okay.

Jason Elkins (04:37.26)
Okay. And you were working in corporate marketing. Tell us a little bit more about that.

Lindsey (04:41.838)
I got a job right out of college at a big, big corporation, massive corporation, being one of, you know, hundreds of thousands of employees and United Health Group. Yeah. It's very polar opposite of the work that I'm doing now, but it was very exciting. You know, I got to wear the suit and the fancy shoes and all of that stuff to go to the office and

Jason Elkins (04:52.928)
What like 3M? What are we talking about here? OK, alright, the other big one. Yep, alright.

Jason Elkins (05:03.841)
Mm-hmm.

Lindsey (05:11.574)
and feel very big city compared to the life that I was used to in small town Montana and small town Minnesota for college. And it was very fun to see that aspect of living for a while. And after that, I went to a family corporation also in Minnesota with the understanding that it would be a little more heartfelt work and I would feel more of the community and all of that. But at the end of the day, in my opinion,

Jason Elkins (05:19.392)
Mm-hmm.

Lindsey (05:40.782)
And in my experience, corporation was still just that.

Jason Elkins (05:44.683)
It's just that. you major in marketing? I assume.

Lindsey (05:48.022)
I did, I majored in business management and marketing, double major from Miami.

Jason Elkins (05:53.782)
So what was your, let's go to that point in time when your friend suggested you go try yoga. What was your typical day like? Working marketing. Well, before, let's go back to a week before you went to your first yoga class. Walk us through what the typical day was, we're doing marketing for a corporation in Minnesota. What did your day look like?

Lindsey (05:58.947)
Okay.

Lindsey (06:03.447)
once I'd started.

Yeah.

Lindsey (06:17.134)
Day was an early start, usually going to the gym early, 5, 5.30 in the morning and then heading into the office around seven and right away at eight o'clock, I need a little bit of an integration into my day. So the coffee and all of that kind of time to myself. And then eight o'clock on, was meetings and engaging with boards and this team versus this team. And I was in branding. So we were in the middle of a rebrand.

for the department that I was working for. So it was going through all of the tedious forms and meeting with every department head and figuring out the proper flow of things. And they were just trying to kind of clean house and go through all of the things that were not necessarily needed anymore and make things more efficient. And so that was very tedious work, speaking to every single person in their department based on what they thought was going to be pertinent going forward. And it was...

tons of screen time, a lot of engagement with people who knew what they needed and wanted. And then I was kind of the person to take their notes and then implement that change. every 15 minute lunch break, maybe on the way from one meeting to the next, or taking a quick bathroom break to have a snack and then come back to the next meeting. And it was just very rushed going from one thing to the next thing.

Jason Elkins (07:26.712)
Mm-hmm.

Lindsey (07:44.588)
an introverted extrovert. So I love, love my people. And as soon as work would end at like 530, I would be going to an intramural volleyball game or a softball game or, or something with still a lot of moving parts and a lot of outward energy. And it was great. It filled my cup for sure. But there was never really, if there was an open time in my calendar, I was filling it with something because I just wanted to live this big city life of,

Jason Elkins (07:46.146)
Hmm?

Lindsey (08:12.696)
busy and movement and it was great. I 22 years old and I had the energy for it so I was very, very excited about that.

Jason Elkins (08:16.162)
I'm

Jason Elkins (08:21.262)
I'm curious. I don't know why that way. I'm going to go this direction. We don't have to go this direction, but I'm curious. Are you familiar with like the Myers-Biggs personalities? Are you like an ENFP or what are you? So am I. Because I am too. And I can usually pick up on it, so I was just just curious. So for any of our listeners, the ENFP I'll describe myself. I'm not describing you. I shouldn't. I shouldn't have set it up this way, but yeah, like. Outgoing.

Lindsey (08:31.064)
That was... I'm going to go.

Yeah.

Lindsey (08:45.602)
Okay.

Jason Elkins (08:50.51)
kind of need to engage, need to have things happening, kind of the shiny object syndrome a little bit. It's like, once I learned something, once I kind of figure out how to do something, I pretty much lose interest in it. I'm like, okay, ready to go on to the next thing, which I can imagine that in that corporate environment can potentially feed a lot of those needs because a lot of things going on. But at the same time, I think for me, I can also get burnt out of it. It's like I go too hard.

and then, and part of the, the other reason I asked is I remember watching a video that someone done on had done on YouTube talking about like jobs that you would think would be good for NFPs, but are not. the number one, like mistake was like marketing, like NFPs tend to think they should go into marketing, guess, according to this person. And then they started talking about the word tedious, which you used. It's like the reality of marketing can be quite tedious and.

You know, look in screen time and look in its spreadsheets and, and analytics and stuff like that can be a challenge. Now, of course, for anybody that's listening to this and is aware of it, you know, big world made small is also adventure travel marketing. That's what I really do. That's, but fortunately it's my own business. So get to decide what, uh, what I want to do. I've already pretty much decided Google analytics is probably not for me. Um, or the website design, you know, give me a website and let me have free free rain with it.

and then finish it and then move on to the next one. I'm good with that. So does that kind of resonate with your experience a little bit?

Lindsey (10:20.91)
Yeah.

100%. 100%. For me, the experience of working in corporate, it was exciting because there was always new things to try to hit one goal. And it was always a sales goal, always monetary and financial driven and focused and all of these things, which was fine because a business is a business. And I know that from my education and experience as well.

I think what got so frustrating was that it was the same kind of thing over and over with a little bit of a different lens. And then once we achieved a goal that we'd been working so hard to make, then it was like, okay, now let's just double it for next year doing all the same things. And I was like, what? Yeah, I just, I don't know. was, I slowly got into some of the product development side of things because there was some...

Jason Elkins (11:08.558)
Sounds so familiar.

Lindsey (11:16.812)
you know, some shifts in the teams. And that was amazing because we got to go into the product development and bringing it to market. And it was, like to think that what I really should have focused on and where I think my strong suit was, was really creative problem solving. And so, you know, tell me where the issue is and we'll like dissect every single angle until we solve the problem and then let's solve it and then let's move on as opposed to solve it and then stay in this cycle of

Jason Elkins (11:38.126)
Yeah.

Lindsey (11:46.176)
optimizing it and, you know, reframing the message and things like that, where it's, I love the idea of like, here's a puzzle and then solve it in unique ways. And one of the best classes I had at university was this management course where it was creative, creative thinking, and it was basically 18 levels of why. answer the question, ask why answer that question, ask why. And I just was like, this is amazing. I just love that. Yeah.

Jason Elkins (12:05.443)
Mm-hmm.

Jason Elkins (12:11.31)
They also call like unpeeling the onion or something like go layer after layer until you really get to get to. Yeah, that's yeah. Did you?

Lindsey (12:15.715)
this.

Lindsey (12:20.588)
Yeah.

Jason Elkins (12:23.992)
Did you, I guess what I want to ask is, so yoga wasn't necessarily on your radar before that point. You, you mentioned you grew up in Montana. I grew up actually very, very close to where you grew up in Northern Wyoming. I'm curious if you, did you aspire to travel? Was that on your radar? Did you ever think you wanted to do something like this or?

Lindsey (12:29.166)
Yeah.

Lindsey (12:40.312)
So nice.

Lindsey (12:51.066)
Not growing up. Growing up, we did, you know, a ton of camping trips. Everything we did was outside. So that's kind of where that element is ingrained in me. But everything was within the state or very, very nearby. And so when I got old enough and was starting to think about college, I really took that as my one and only chance of living outside of Montana, because I knew Montana was where I wanted to be long term. And I thought, hey, this is four years, you know, where I can go somewhere else and then know I'm coming home.

Jason Elkins (13:02.049)
Hmm?

Jason Elkins (13:14.691)
Mm-hmm.

Lindsey (13:20.682)
after that lovely experience of something different for just that short period of time. And then when I left...

Jason Elkins (13:27.266)
Why Minnesota? I'm just curious. Was it just the schools specifically? Because I know there's a bit of a connection between Minnesota and Montana. It's not super close, but I know that happens.

Lindsey (13:29.73)
I went.

Lindsey (13:37.72)
For me, I was in love with the Four Seasons, so I had to go somewhere where that was still the case. And then also I went for sports. So I was a volleyball player, a competitive volleyball player my whole life, and then had the opportunity to go to a smaller Division III school in Minnesota to play. And so for me, it was a no-brainer. I got to go to a small liberal arts school where I wouldn't be in a huge state school.

can be a little shy around crowds. So I was like that, that can be great. And then being a part of a team always makes me feel a lot more confident and equipped to excel. And so being a part of a team, going to a smaller school in a different place where there are still the same sort of the same comforts of home or similarities of home that it didn't feel so foreign. To me, that felt like a very exciting but safe choice.

Jason Elkins (14:08.014)
Mm-hmm.

Jason Elkins (14:24.558)
Mm-hmm.

Jason Elkins (14:30.68)
Did you miss, did you miss Billings? No. I mean, I'm sure you missed your family. We want them to listen to the show, but anyway. Yeah.

Lindsey (14:33.996)
No, I did not. It was a very, very good move.

Lindsey (14:41.644)
Yeah, I missed family. I missed the mountains. But I got lakes in exchange. So the summers my eyes were opened up to lake life and, what that can be like, and, you know, not these glacial lakes that I'm used to in Montana or the freezing cold rivers. So that was a very different lifestyle that I very quickly fell in love with in being in Minnesota, but just loved it. And the people were so warm and welcoming and everything, everything about my experience in Minnesota was just

Jason Elkins (14:48.141)
Mm-hmm.

Jason Elkins (14:56.014)
Mm-hmm.

Jason Elkins (15:04.334)
Mm-hmm.

Lindsey (15:11.182)
10 out of 10. Yeah.

Jason Elkins (15:12.728)
Okay. Other than the, other than like the camping and the outdoor stuff, which is quite common if you're growing up in that part of the world, you said you hadn't really traveled much out of the state or anything, but was there anything you remember that might've been like, when you look back at it, like, like, so for example, I've had a few, a few guests on the show. They're like,

Lindsey (15:20.141)
Hey.

Lindsey (15:24.684)
Mm-mm.

Jason Elkins (15:32.942)
I had this eccentric grandparent or uncle or somebody that used to travel and send me postcards. And at the time, I didn't think much of it. But now that I'm working in the tourism business, I can look back and say, oh, geez, maybe they're so was there anybody like that you think in hindsight might have played a role in this other than just the person that suggested you go to a zoom class or not a zoom class. I'm sorry, zoom, a yoga class. Yeah. Yeah.

Lindsey (15:38.221)
Yeah.

Lindsey (15:52.64)
No. Yoga. It wasn't a human. It was an experience itself that kind of happened because it had to. So I went to this liberal arts school in Minnesota and had decided early on that I wanted these two majors to equip myself to go into the workforce in four years. And in order to do so, because I was at a liberal arts school, they required a language credit.

Jason Elkins (16:17.63)
Mm-hmm.

Lindsey (16:18.29)
And in order to get all of my courses in in four years for a double major, I had to do study abroad in order to get that language requirement. And so I was forced to spend six weeks between my first and second year of college in Spain. And that was the first time I ever went overseas. That was the first time I'd ever been in a culture that wasn't familiar to me. And it rocked my whole world in.

Jason Elkins (16:29.09)
Mm-hmm.

Jason Elkins (16:43.042)
But I want to ask you, were you excited about it? Because I kind of just say I was forced. I needed to do this. It sounds like you didn't even want to go.

Lindsey (16:47.982)
Yeah.

I mean, it was kind of fun, but it was not anything that I would have chosen to do had I not been required to do it for study. It just felt so foreign to me and from a small, I've always been somewhat outgoing in my own way, like the setting had to be right, but wasn't afraid of much as far as new experiences, but this just really wasn't something that I was into.

Jason Elkins (16:57.262)
Okay, all right. Interesting, okay.

Jason Elkins (17:09.376)
Mm-hmm. Yep, I got it.

Jason Elkins (17:19.086)
Mm-hmm.

Lindsey (17:19.402)
I didn't view international travel as something that was going to be the biggest part of my life. And everyone else was fairly excited to go, but no one was like, my gosh, we're going to study abroad. This is amazing. And it seemed very transactional for a lot of us. And then everybody who went, mean, most people that I went on that course with, there were 15 of us from my university. We all lived with a host family, so we weren't together. We lived with

Jason Elkins (17:24.758)
Right.

Jason Elkins (17:35.277)
Mm-hmm.

Lindsey (17:47.842)
complete strangers, were immersed in the culture. It wasn't comfortable. was just, you know, authentic to the most that it could have ever been. And it was life changing. I mean, within, you know, a week, everybody was going out to discothecas to see what this is like and then eating dinner at 10 o'clock, which was so foreign to me and the kind of food they were eating and just the way of life we would be.

Jason Elkins (17:52.557)
Mm-hmm.

Jason Elkins (18:01.389)
Hmm?

Jason Elkins (18:10.912)
Mm-hmm.

Lindsey (18:15.662)
very on time at our class at 8 a.m. and our instructor would walk in at 8 45 with her cafe and her, know, croissant and her cigarette and she'd be chatting on, you know, to a friend and we're all sitting there like, what the heck, you're the one who's like our teacher, like, you're not even on time. And she was like, oh, relax, like, it's fine. Everybody was just absolutely floored of this way of life that we at our university would be. I mean, you'd be.

Jason Elkins (18:30.498)
Mm-hmm.

Lindsey (18:42.328)
kicked out of the class, you wouldn't be welcome back if it happened more than once. And I mean, it just, was such an eye opener of how things can function so beautifully and so wonderfully and it be so different. It was the first time I realized that, wow, there's tangibly way more than one way of doing things. And this was so opposite of what I was used to. It was exhilarating.

Jason Elkins (18:45.634)
Mm-hmm.

Jason Elkins (18:54.904)
Mm-hmm.

Jason Elkins (19:07.436)
long were you there or or how long after that did you think I want to go have an experience like that again or did that come later on you like okay yep this is good stuff

Lindsey (19:14.752)
Immediately. I didn't want to leave. Everybody had such a hard time leaving. There were tears, there were hugs, and we were going back to the same place. Like, there were 15 of us who went together, had all the same courses together, experienced a lot of the same things. And then we went back to the same university together, but we were all just in tears because we knew it wouldn't be this kind of experience or this kind of life. And we were all so grateful for that.

And that was luckily between my freshman and my sophomore year of university. And then immediately I applied for another study abroad program the following year. And that was the deciding factor that I want to see as many different places around the world as possible and just have all of these experiences that were so fulfilling to me in a way that nothing ever was. Even sports. And for me, sports were like the best.

Jason Elkins (20:01.73)
Yeah, I love it. I, yep. I love that. Where'd you go the second time? Okay. All right. Yeah. Yeah. Yeah. Very cool. Do you, so with somebody that grew up in a very similar type of place where, know, we have differences, but, know, I can kind of relate, you know, having grown up in Northern Wyoming. and I've been traveling a lot since then you're obviously working in the travel business.

Lindsey (20:08.113)
Australia.

Yeah.

Jason Elkins (20:30.648)
What I think of as like Europeans that live in Europe and can go to a different country quite easily. And they're just so much more like open to just traveling. Usually, you know, you get the gap year students that, or just people will just save up enough money and then quit their job and go travel for a year. It's like pretty common with the Europeans. And I think what you kind of said about, it's like kind of outside of our world. Sometimes when we grow up in.

Lindsey (20:41.422)
and

Lindsey (20:49.122)
Yeah. Yeah.

Jason Elkins (20:58.584)
the US, especially if it's in the Midwest or in the West. I don't know. mean, is that of disemboweling with your experience? What's your take on it? I'm not sure where I'm going with that.

Lindsey (21:09.582)
Absolutely. It was just, well, it was as you're speaking, you know, it just, my head started to think like, yeah, it's just freedom. Like for us, since I was little, you know, we're the free country, we're free to be what we want, you know, the American dream, all of these things. But that was the first time I was really like, this is freedom, in my opinion, you know, it was, you can go out and you can do, part of it might've been an age thing as well at the time, but.

Jason Elkins (21:31.48)
Mm-hmm.

Jason Elkins (21:38.894)
Mm-hmm.

Lindsey (21:39.404)
I had already been at university by myself for a year before I had gone to Spain.

Jason Elkins (21:44.176)
and you were probably like 18 or 19. That's the other side of it, right? Do you want to go into that?

Lindsey (21:46.646)
Yeah, I was 19 years old. That's the other bit. Yeah, that was the other part. Although the family that I was living with was like, you will not do any, it was not the best experience with the family, actually. It was horrible, actually. Yeah. Again, yeah, I mean, and you know, that's just another part that reinforces how amazing this experience was in all of its, like, gruesome, you know,

Jason Elkins (22:02.274)
really? Well, let's unpack that. Why?

Lindsey (22:15.704)
bare bones, of like non fairy tale-esque experience. Like I didn't go abroad and have the time of my life and meet a Prince Charming. And you know, like it swept up, it was like, I literally got yelled at every day by my host mother. I got, you know, blackmailed by this little sister that I had who was sneaking into my room when I was at school, like tattling on me to her mom because I was supposed to be home the night before not going to a discotheca. And she found my little digital camera back in 2000.

Jason Elkins (22:23.779)
Mm-hmm.

Jason Elkins (22:41.038)
Uh-huh.

Lindsey (22:44.556)
you know, sticks or whatever, and went through the photos and showed her mom. And then I got home and got a verbal lashing in Spanish that I couldn't understand and was told that I can't go do these things. And I was like, what is happening right now? I don't even know you like what's going on. But and it was

Jason Elkins (23:00.35)
Mm hmm. But it still was a profound life changing experience that you wanted more of, maybe not exactly like that.

Lindsey (23:04.79)
Yeah. And I just, I think that that whole experience to me was like, you know, because I had traveled before with my family. And we when we traveled, we we traveled the way a lot of people do that I know, and we went to a resort, and everything was very comfortable. And if we wanted the same cereal we had back home, we could we could get that. And you know, it was, it was the same comforts of home in a new place. And I think for me, this

Jason Elkins (23:25.518)
Mm-hmm.

Lindsey (23:31.712)
experience was none of the comforts of home. No one was being polite to me because I was a guest in their house. Like it was the way that this mother mothered. I was at home and I was going to follow her rules and that was that. And I just, it kind of like shocked me how this system worked over there. And I loved it because it was so new. It wasn't comfortable and I didn't enjoy every experience, but the overarching

Jason Elkins (23:41.516)
Mm-hmm.

Jason Elkins (23:46.659)
Okay.

Jason Elkins (23:53.495)
Hmm?

Lindsey (24:00.856)
theme of it or the message or the learning I had was so profound that it was even through all of that discomfort, you you can have such an eye-opening experience where you get to know yourself, you feel empowered, you are just aware of different ways that people live their life and whether you like it or not isn't the point. It's, you know, I don't have to live my life that way, but to experience someone else's way of living was very, very exciting.

Jason Elkins (24:29.08)
there's something just happens with you know it's that growth is on the other side of comfort you know or discomfort depending on how you want to put it and sometimes it sucks like you know I was it I was in the army I was in the infantry in the army and I remember you know I spent six months away one summer or six weeks you know actually longer than that and it sucked I mean it was not pleasant at all and I can look back at it now and say wow look at that opened up a whole new world

Lindsey (24:34.114)
Mm-hmm.

Lindsey (24:39.79)
Yeah.

Lindsey (24:46.86)
Yeah.

Jason Elkins (24:58.318)
opportunities and ideas and just being with a bunch of guys from all over the country and just going through that experience. Do I want to do it again exactly like that? No, but it did make me want to connect with people from other places more, you know, so it's it's it's all in that which does not kill you only makes you stronger, right? Alright, very, cool was was the family situation a little bit better in Australia?

Lindsey (25:12.91)
Yeah.

Lindsey (25:27.156)
That we got to live on our own. That was all students. So that was a little more chaotic in a different way. But we were in a big dorm on the coast of, you know, on the west coast of Australia, just living, having the time of our lives.

Jason Elkins (25:28.16)
Okay.

Jason Elkins (25:44.704)
Yeah, no, that sounds like fun. All right, so yeah, so that I can see where that, so you did all this in school and then you go back corporate job, crushing it every day, getting up early, doing all this stuff. Then yoga came into your life and it sounds like kind of overtook your life. Let's talk about that.

Lindsey (25:52.642)
Mm-hmm.

Thank

Lindsey (26:02.825)
Mm-hmm.

Yeah, it was starting, you I was drawn to this experience of, you know, picking up classes wherever I could. And whenever there was an opening in a schedule, I would jump to the opportunity to teach and be more involved in my community. As far as the yoga studio was concerned, and it didn't take away from my job at all, but it made me want to be there less. I was drawn to this other place when I was at my current corporate job.

Jason Elkins (26:29.454)
Mm-hmm.

Lindsey (26:35.692)
And I was offered a management job at the studio that I was teaching at. And because of the lifestyle I had kind of made for myself, financially, I couldn't afford to switch from a corporate job to a yoga studio manager. And that kind of got me thinking like, what do I really want out of my life? Like that would have been a very fulfilling job for me, but financially I couldn't do it. And I wasn't at a point where I could just switch everything right away to make that happen. And you know,

Jason Elkins (26:45.07)
Mm-hmm.

Jason Elkins (27:04.61)
You remember when you remember when you mentioned the sense of freedom when you went to Spain, even though you've got the wicked stepmother, whatever, you know. And at that point, you know, it occurred to me like we we build our own prisons, right around us, whatever that is. And maybe that's the corporate, you know, and they they're more than happy to help us do it, aren't they? Encouraging you to.

Lindsey (27:08.248)
Mm-hmm.

Lindsey (27:14.07)
Yeah.

Lindsey (27:25.517)
Mm-hmm.

Yeah, yeah.

Jason Elkins (27:30.894)
You should buy a car. You've done such a good job. Here's your quarterly bonus. Make sure you go buy a car. Put the down payment down and make sure your payments are at least $600 a month so you can never leave. Yeah, so I get.

Lindsey (27:32.172)
What? Yeah.

Lindsey (27:38.862)
Yes. Yeah. So it was one of those things, you know, I, my dad, you know, instilled in me very smart and savvy financial progress or planning, I guess. And so I was paying off all my loans at the fastest rate possible throughout my corporate career. So I would have no debt. And then basically once I got to that point, it was a big celebration, mainly

mainly because I was out of debt, but then also because that kind of allowed me this freedom to choose. And at that point, I kind of had this epiphany. was winter in Minnesota and I was driving to work and I woke up, Mondays were my most difficult day because I this whole week of something that I wasn't really lit up about. I was interested in it and I was good at it, but it didn't light me up.

Jason Elkins (28:13.326)
Mm-hmm.

Jason Elkins (28:24.226)
Mm-hmm.

Lindsey (28:36.066)
and I got in my car for a two hour commute because of the snow. I was just like looking at hundreds of other people on the road by me, just wondering like, is this really what I'm gonna do for the next 40 years is just do something that I'm not lit up about and sit in traffic. And I just saw minutes of my life slipping away. And that kind of made me really anxious about like, need to.

Jason Elkins (28:40.589)
Mm-hmm.

Jason Elkins (28:51.244)
Hmm.

Lindsey (29:04.846)
change something fast and I don't know what it is, but this is not sustainable for me. And so I wanted to open a studio of my own and I had this vision and I was like, this is going to be so great. It's going to be different than what's offered here. But I'd only ever had exposure to one kind of community within the yoga space. And that was in Minneapolis, Minnesota. And I tried a bunch of different yoga studios, but ultimately they were the exact same with a little bit of a different cover, in my opinion.

Jason Elkins (29:26.958)
Mm-hmm.

Jason Elkins (29:33.122)
Okay.

Lindsey (29:34.914)
And so I felt like in order to really differentiate myself, which was needed for successful business based on my background study, that I needed a bigger pool to pull from as far as like things that I wanted to incorporate into my studio. And so I'd been putting all of this money aside for a while to do a capital loan towards a studio space in St. Paul. And rather than doing that, I decided

to go on round the world trip and do a research and development year, meeting with all of these different communities and kind of, yeah, yeah, a little bit. Yeah, yeah, yeah. A friend of mine had done it. I can't remember his profession at the moment, but it was something where he worked a little bit and then before going to the,

Jason Elkins (30:08.171)
I love it.

Jason Elkins (30:13.964)
You are an ENFP. I'm doing the digital nomad life. I get it. Yeah. All right.

Lindsey (30:32.95)
the big game, he took a year off and he did an around the world trip. And like you mentioned, you know, for Europeans, this is a gap year. This is super common. Lots of people do it at different stages in their life. And he had done it. And all of us kind of in the friend group were like, what is he doing? Like, he's going to lose so much momentum. Like you're going to miss out on a whole year before going back to work. Who's going to hire him? Like all these things. And so that was always in the back of my mind. And I met with him a couple of times, just say like,

Jason Elkins (30:40.001)
Mm-hmm. Yep.

Lindsey (31:01.474)
Where did you start? What did you do? How did you, know, what should I expect all these things? And, and ended up drafting this template and used Google for like a month straight to create a spreadsheet of all of these different contacts at yoga studios around the world. And I said, basically whoever responds, that's how I'm going to map out my trip. And so I got probably like 80 % response rate, people wide open arms.

Jason Elkins (31:17.923)
Mm-hmm.

Lindsey (31:28.728)
Come and teach, like, and if you need somebody, a couch to sleep on, like so-and-so has an extra bed. If you wanna make some money under the table, you can teach for us here. You know, can meet with the owner, you can meet with the marketing manager, you can, you know, do some volunteer work for my friend who owns a bar if you need some traveling money. I mean, it was the most welcoming feeling I've ever had from complete strangers because we had this one commonality of yoga. And it was thrilling. I was like, my gosh, I have all of these different things to choose from.

Jason Elkins (31:50.296)
Yeah.

Lindsey (31:58.518)
So from there, I just got to pick all of my favorite destinations that I'd wanted to see or started researching and thought that might be interesting. And I drafted, 11 months worth of stops and, places to teach versus bucket list destinations where friends were going to come and meet me along the way and spent 11 and a half months on that journey and doing some research and development with a couple of journals and binders that are like this big with, you know,

Jason Elkins (32:24.012)
Mm-hmm. Mm-hmm.

Lindsey (32:25.912)
This is the decor. This one had a cafe. This one served food. This one had this payment plan. This one marketed to their students like this. Like anything about the studios, whether it was logistics or cultural or design or business, anything that I could get out of people I documented.

Jason Elkins (32:43.758)
I'm curious, did you at that time consider maybe doing a blog as you go as a marketing person? Was that on the radar? Or did you do it?

Lindsey (32:51.182)
Yeah, it was on the radar. was like, you know, Instagram was starting to get out there, but there weren't really influencers at this point that I had known of. so I started a blog and the blog was so sad. I just like was not motivated and I was traveling with this horrible iPad, like the worst thing ever. So to try to do things like

Jason Elkins (33:07.15)
OK, we don't have to discuss if you don't want, but.

Jason Elkins (33:15.66)
Mm-hmm.

Lindsey (33:17.938)
on this iPad on a WordPress site. It was just a nightmare. So I think I have like 10 posts in a year of travel and it was the bane of my existence. was like, people would write me an email from back home and I'd be like, I don't want to do this.

Jason Elkins (33:25.845)
Okay.

Jason Elkins (33:36.526)
Yeah, I don't think I could either to be honest, honest with you, because I've been traveling, you know, almost three and a half years full time. I don't think I could actually sit down with any sort of consistency and create blog posts. I can do podcast episodes like three or four a week because because I just get to sit down and have a conversation. My computer is doing most of the work. You know, we're just having a conversation. The computer is recording it. I'll give me a transcript. I just need.

Lindsey (33:49.304)
Mm-hmm.

Lindsey (33:53.676)
Yeah.

Lindsey (34:02.166)
Anyway, yeah, perfect.

Jason Elkins (34:05.25)
You know, hopefully I don't have to edit anything and I can just upload it to the podcast platform. I mean, there's a little bit more to it than that, but yeah, I'm with you. I think and even like even when people say I say, I'm going to go somewhere. make sure you take pictures. And I've noticed I'm not very good at that. If I'm with somebody special, you know, I tend to take pictures for some reason, but I've noticed when I go by myself. Well, the only reason I would take pictures to share it with someone.

Lindsey (34:07.714)
Yeah.

Lindsey (34:19.927)
Yeah.

Lindsey (34:23.275)
Mm-hmm.

Lindsey (34:29.71)
Mm-hmm.

Jason Elkins (34:34.722)
And if I'm with somebody, I'm sharing it with them. it's like, I don't know where I'm going with that, but anyway.

Lindsey (34:37.666)
Yeah.

Lindsey (34:42.348)
Yeah, I mean, it's the same for me. Like when I'm traveling, I'm just, I'm in it, you know? And I think that it's a very special skill to be able to document and be in it at the same time. And that is something that I have not developed in all of my years. Yeah.

Jason Elkins (34:46.147)
Yeah.

Jason Elkins (34:53.368)
Yeah.

Me too. Yeah, well, it's and it's always like, how can you? Because I've I mean, I've been a lot of cool places. I've taken some cool pictures. And when I go to show people my cool pictures, it's like I'm almost embarrassed. like, no, this is not what it was like. I'm like, I don't even want to show you because it's cool to me, but it's not going to be that cool to you. So it's like, what's the point? You know, it's it's almost a disappointment.

Lindsey (35:07.597)
Mm-hmm.

Lindsey (35:20.45)
Yeah. Yeah. I know.

Jason Elkins (35:25.998)
to try and convey something to someone, an experience you had to convey it to someone else, they're always gonna be disappointed unless you've got a really, really good cheerleader in your life. I haven't met anybody like that yet.

Lindsey (35:32.205)
Yeah.

Lindsey (35:37.166)
Yes. Yeah, it's tricky for sure. So unfortunately, I mean, my travel journal, the diary or journal I kept for throughout that year is amazing. And it's like a little scrapbook with, you know, tickets here and program taped into the front here and tickets from ferries and all of these different things. And that it's gorgeous. It's like one of my most prized possessions. Yeah.

Jason Elkins (35:52.43)
Mm-hmm.

Jason Elkins (36:02.754)
That's pretty cool. Yeah. And that's it's just for you. mean, I'm sure you've sat down and flipped through it with somebody and shared some memories, but really it's like that's pretty cool because it's something that means something to you. And I'm curious to hear where this is going. So you spent a year, you got all these journal notes, met all these places, did a product development trip basically for a tour company.

Lindsey (36:06.871)
Yeah.

Lindsey (36:11.469)
Mm-hmm.

Lindsey (36:20.182)
Yeah.

Lindsey (36:25.634)
Yes, exactly. All of this, all of this year being done and never ever, you know, this, this idea that this was going to be a part of it. It was all this to frame up a brick and mortar back in Minnesota. And my dad came to visit me when I was in month eight, I think. And we got to talking and he was like, you know, like, he's a commercial realtor and in the south and he was like, you know, you should really start talking to some people if you're coming back in.

wanting to, you know, get to work starting in January, February about a space. And I just like my heart absolutely sank for the first time in months. And I'd never really piece that together. At that point, I was fully committed still to this idea of going back. And that was the whole intention of this trip. And, and then when he verbalized this, like, grounding, yes, of like, physical grounding in one location, and I knew, you know, I'm with

Jason Elkins (37:03.477)
Baaaa-

Jason Elkins (37:15.886)
shit.

Lindsey (37:24.172)
I had interviewed so many business owners prior to going on this trip as well and had been around small businesses on side jobs and whatnot. And I know the financial and time commitment it takes to run a small business, a startup. And my heart again, just sank thinking about being in this place, one place, completely immersed and grounded for at least three years was my assumption.

Jason Elkins (37:45.08)
Did you? Yeah. Well, did you run into some of some did some of these studio managers flat out say, I wish I wouldn't have got a studio. I wish I was doing what you're doing right now. I bet.

Lindsey (37:56.812)
Yeah. They, know, lot of the feedback I got from the managers and the owners, the ones who are financially liable for these places where you don't understand how big of a financial stress it is. Like even the laundry bill is like, you know, debilitating if you lose a couple of members one month. and it, really is this high stress situation unless you franchise and you know, you're always competing to have people stay and

Jason Elkins (38:12.167)
Hmm?

Jason Elkins (38:22.487)
Mm-hmm.

Lindsey (38:25.954)
Do you promote the teachers? Because then if the teacher leaves, then the students are loyal to the teacher and you'll lose them. Do you, you know, all these different ways of running a business, which I wanted to learn and I did, and that was great insight. But really knowing that I was gonna be going back to Minnesota and I had a little bit of a differentiator. I wanted to have a little cafe on the first floor, a beautiful yoga studio with panoramic views on the second, and then like a couple rooms on the top floor.

Jason Elkins (38:31.725)
Mm-hmm.

Lindsey (38:53.39)
to make it like a live-in for travelers or whatever. And so that was kind of the vision to begin with. And so I did meet with hostels and pensioners and little farm stays and things like that along the way. But then again, this idea of being in one place, even though it was a vision and a dream of mine, that was a completely different way that I'd been living from last eight months. And that...

Jason Elkins (38:56.587)
OK. Yeah.

Lindsey (39:21.054)
year was the first year I felt really in like a flow state. And so that's kind of where we start to tie all this together, where the business came from, because I was, you know, connected with all of these locals from all over the world. I'd had these amazing experiences that you can't get anywhere else because locals were telling me what to do, where to eat, what not to do, where not to go.

Jason Elkins (39:25.869)
Mm-hmm.

Jason Elkins (39:45.037)
Hmm?

Lindsey (39:46.254)
Um, all the tourists go to this place, but that restaurant is really not that great. Instead go to this one. This is where we're all going to go after our studio meeting. Come with us. And I got an immersive look at every location because of the locals. And I was like, gosh, this is such an amazing way to travel. And I tried couch surfing a couple of times, which was sketchy. Um, yes. And then I did some airbnbs went back when it was still that.

Jason Elkins (39:51.267)
Hmm?

Jason Elkins (40:07.438)
I've heard some stories.

Lindsey (40:14.786)
when it was still the original idea and staying with a local in their space. And then they showed us around and that was amazing. So again, just like it was being revealed to me this way of travel that I had never really gotten a positive experience from because of the Spain thing. And so this was a different way of experiencing a place from a local with best, best results. And I was just starting to think like,

Jason Elkins (40:15.022)
Mm-hmm.

Jason Elkins (40:31.522)
Mm-hmm.

Lindsey (40:43.062)
You know, the whole time I was traveling, I did yoga for myself and anybody I met along the way in hostels or whatever. I was like, I'm just going to go practice in the park. I need to stretch. I slept on a super uncomfortable bed. They're like, can we join you? Like, for sure. Great. Like, come on, come on. I've been teaching yoga at this point for five years now and was able to lead some pop-up yoga classes for friends that I met along the way. And it was such a heartfelt way of living, like just going through meeting people organically.

Jason Elkins (40:52.92)
Mm-hmm.

Lindsey (41:10.826)
you know, then going to go on this hike and then we'll do a little yoga afterwards and then talk to the local who recommended this place. And it was such an in-depth experience of every location that wasn't, it didn't feel topical. It felt like I was super ingrained in that space and got to learn about various ways of living and communities and some for better, some for worse. But I still had that knowledge, that authenticity that was for me.

eye-opening and priceless. So it started to turn the wheels of, if I'm not gonna go have a brick and mortar, how can I portray this experience to people without them having to leave their job for a year, their life for a year? And then thus began month eight, a way I could kind of craft this into like a pop-up or a traveling studio and what that would look like and does that exist?

Jason Elkins (41:41.283)
Great.

Jason Elkins (41:53.144)
Yep. Yep. Yep.

Lindsey (42:08.81)
and how people would take it.

Jason Elkins (42:10.638)
Do you remember that moment when like that, there was that, geez, maybe this is the thing. Do you remember a specific moment?

Lindsey (42:19.244)
Yeah, I was in Slovenia. So I'd already seen my dad. He kind of told me this. It started to get my my head down this idea of maybe not having a brick and mortar and what else that would look like and and how I can turn this amazing year into something that a different version of what I had hoped it would be a discovery year of something. And I ended up in Slovenia by happenstance. My my brother came to visit me in Croatia. We ended up leaving because of

too many people and very, very touristic and just absolutely followed people's recommendations. We hitchhiked a couple times. We just asked people, where should we go? And then we ended up in this little village. And I mean, it was the most serendipitous thing that's ever happened to me. I came across this hostel. They needed help. The first night I stayed there, I stayed in a dorm room. The next night I was on staff and was

Just absolutely fallen in love with this place. It was a tiny little village in the middle of these Slovenian Alps Mountains everywhere and it was an adventure Mecca like people were out hiking paddling climbing cycling every kind of adventure sport you could imagine and I had been backpacking for like a week or an a half or something and I asked my friend if anyone was doing Pilates or yoga or bodywork in their garage or in their basement or attic or something

And she said, no, but if you know anyone, let me know. She said it kind of sarcastically and I was like, well, actually I'm a yoga teacher. And she was like, oh my gosh, I can get at least six people together who want to practice yoga. And so we started doing this on the lawn in Slovenia. Long story short, I ended up staying there for eight weeks, started a yoga program, slowly organically built a class there.

Jason Elkins (43:47.251)
Lindsey (44:10.412)
with the support of the hostel owner who was helping me market. And that's the only place in all of my travels that there wasn't a yoga offering within 50 miles. I couldn't believe it because it's such an adventure central place. And it was very neat. Yeah. Yeah. Yes, exactly. So I, I

Jason Elkins (44:18.762)
Mm-hmm. Okay.

Jason Elkins (44:24.686)
Yeah, interesting. And the hostel owner obviously knew that there was demand when she said, oh, if you know somebody, let me know because people have been asking her, hey, yeah, OK, interesting.

Lindsey (44:38.078)
hung out there for eight weeks and it was time for me to move on to my next place. And I just really couldn't bring myself to leave. It was really, really difficult. And I wanted to, you know, my family had heard everything about Slovenia in a matter of eight weeks. All of my friends had heard. And I just said, like, wouldn't it be fun if people could come here and experience the things that I got to? We'll all do the yoga and then they can do all of these other fun things. And so that kind of was

Jason Elkins (45:01.667)
Mm-hmm.

Lindsey (45:06.028)
the official kickoff of like, let's make this happen. Yeah.

Jason Elkins (45:09.014)
All right, that's super cool. That's quite inspirational. And what did your dad think when you decided not to go buy a building?

Lindsey (45:12.717)
Yeah.

Lindsey (45:17.485)
He was.

Lindsey (45:21.174)
He was, he's always been supportive. Let's say he was a little disappointed. He was disappointed when I didn't go back to Montana after college. He was disappointed when I decided not to buy a brick and mortar, especially because, I decided that Slovenia was going to be my, my business base. So I moved back to the U S and in December at the end of that year, opened to my LLC and started doing some local events.

Jason Elkins (45:23.242)
Yeah.

Jason Elkins (45:28.299)
I'm sure.

Jason Elkins (45:39.31)
All right.

Lindsey (45:49.47)
with everything being outdoor yoga in the community and got a lot of traction and enough to start promoting this business idea. And I did a lot of research. Yeah.

Jason Elkins (46:02.306)
Help me understand. Help me understand that. Sorry to interrupt you. when you say I started doing these events, you mentioned outdoor specifically started to get enough, enough traction. I'm imagining if you want to have a business that takes people on these trips and cool places, you probably need to figure out how do I get in front of those people? So is that what you mean by these events? Maybe it's a free event in the park. You're to get a bunch of people that come out that are really into yoga.

Lindsey (46:23.426)
Mm-hmm. Yeah.

Lindsey (46:31.576)
Mm-hmm.

Jason Elkins (46:31.8)
They get to know you and then they figure out what you're doing. They get on your mailing list so you can send them. Okay. Is that kind of the gist of it or is there? Okay.

Lindsey (46:39.096)
That's exactly it. My sales funnel basically started with small, like bite-sized events that combine yoga and outdoors or yoga and some sort of adventure sport because in my year abroad, there were four commonalities or four things that really stood out for me as far as the experience was concerned. And it was yoga or wellness, being exposed to nature in a really raw way. So even if I'm in the middle of a torrential rain pour, I'm still going to experience this beautiful lake or whatever it is.

Jason Elkins (46:47.373)
Hmm?

Lindsey (47:08.782)
and then adventure sports. So I tried a lot of things that really put me outside of my comfort zone. And like you'd said, growth comes from the other side of discomfort. And I really, really stepped into a lot of my strengths after doing those challenging things. And then the biggest one is cultural immersion, just learning so much about myself and others through that. So.

Jason Elkins (47:23.117)
Mm-hmm.

Lindsey (47:32.386)
I wanted to take these four experiences and then break them down and provide little bite-size offerings to people within the community. So we did yoga and stand-up paddle boarding, and we did yoga and breakfast tacos because in Austin, Texas, where I was living at the time, because my brother lived there, so my re-entry back was to stay with someone familiar in a place that, you know, with family and friends and things like that. So breakfast tacos is a huge part of Austin, so I'd offer

breakfast tacos and then yoga. And then we would do rooftop yoga on a Sunday afternoon with mimosas after the yoga and little things like this that basically the intention was to get people into yoga through other things. So I had been hesitant to start yoga because I didn't think it was for me. And I thought other people might be experiencing that same.

Jason Elkins (48:18.401)
Okay.

Lindsey (48:26.86)
situation. So dangle breakfast tacos in front of somebody and then say, we'll do a little bit of stretching. Then they come and they see that yoga is not so intimidating. It's, you know, available for all levels. And it doesn't have to be something scary that is for this, you know, group isolated a group over here.

Jason Elkins (48:27.938)
Yeah, I see that.

Jason Elkins (48:46.232)
Is that why they do goat yoga to kind of...

Lindsey (48:48.182)
I don't know. I don't know why goat yoga exists. No shade to anybody who does goat yoga who might be listening, but

Jason Elkins (48:57.102)
I went, at once just cause it was probably the first time. No, it wasn't the first time. Yeah.

Lindsey (49:00.738)
I just, I baby goats are like the cutest, yeah. They're the cutest thing and I would be so happy to go to a petting zoo and like hold baby goats. I would pay for that and then, yeah.

Jason Elkins (49:08.75)
That's pretty much what it was. Like my experience was, I don't remember actually anybody showing us any poses. I think we just went there and let, you know, we got on our belly and let the goats walk on our backs. And it was like, okay, was, know, they were cute, but it was not yoga. anyway.

Lindsey (49:17.262)
you

Lindsey (49:26.668)
Yeah. And I think I have just like a very strict no feces rule in my yoga sessions. goat yoga is out. Yeah. Yeah. No.

Jason Elkins (49:34.13)
Seems reasonable. All right, so you're not going to not going to do that. All right. But I love what you're saying about, though, is like because like when you first said, you know, your friend, oh, you should go to yoga.

Lindsey (49:48.194)
Mm-hmm.

Jason Elkins (49:48.524)
You were into other sports if it if maybe it had been phrased as, hey, we're to get to play together and play volleyball and then stretch for a little bit afterwards. You probably been like, I'm in, right?

Lindsey (49:56.686)
Yeah, yeah. Because in my experience, people's opinion of yoga is either it's too hard, it's not for them. I'm not flexible, I shouldn't do it, or it's so boring. I don't really, that's not for me, my time can be better spent elsewhere. And I was in each of those camps at one point. And then I experienced it for myself and yoga can be so many things that it's just, it really is for everyone. And you might not love it, but it'll benefit you in some way.

Jason Elkins (50:07.416)
Mm-hmm.

Jason Elkins (50:12.824)
Mm-hmm. Mm-hmm.

Jason Elkins (50:22.924)
Right.

Lindsey (50:24.554)
and it might not ever be something that's like, I'm super into yoga, I'm super passionate about it. Yeah.

Jason Elkins (50:28.334)
You might not go become an instructor and want to build a studio, but yeah, OK.

Lindsey (50:33.622)
Yeah, but I believe that it does benefit everybody. It can benefit everyone in one way or another, whether it's the mental, physical, spiritual, you know, any any of those any of the above and many more things. And so kind of a little trickery, but just luring people in to see if it resonates. And I would say 95 % of my students are brand new to yoga when I've done these little experiences. So we would get

Jason Elkins (50:39.342)
Mm-hmm.

Jason Elkins (50:57.614)
that's interesting.

Lindsey (51:01.454)
Travelers tourists people coming into town to do something fun and different and then they would see this listing on you know Airbnb experience or eventbrite or whatever and they'd say well That's something fun that we can all do like breakfast tacos. That's cool. We're in Austin and that's such a thing. It comes with yoga, I guess so like whatever but we're out hiking a trail and exposed to you know, a beautiful part of Austin and

Jason Elkins (51:23.566)
You're right, because if you go on, you know, Airbnb experiences or any of those platforms and yoga class, great. You might get some yoga people, but. That can't you're not going to create it. Here's the here's what I'm thinking. And I'm curious what if you if it resonates. If I put out a yoga class and I get yoga people to come do my yoga class, there's like, yeah, no big deal. We go to yoga class all the time.

Lindsey (51:31.608)
Mm-hmm. Yeah. Yeah. Yeah.

Jason Elkins (51:53.154)
What kind of a connection am I going to create with Lindsey? She's just, she's a great yoga instructor and we just signed up for a class. don't anything more, but somebody that's like gets exposed to something new that they enjoy. And you're the one who is responsible. You know, you're their guide. You're the, you're the one that turns them on to this idea of yoga, meditation, spiritual, you know, whatever.

Lindsey (52:01.646)
Mm-hmm.

Lindsey (52:05.794)
Mm-hmm.

Lindsey (52:09.996)
Yeah.

Lindsey (52:19.16)
It's

Jason Elkins (52:19.906)
then yeah, that's a different level of connection. And then when you say, hey, do you want to go to Slovenia with me?

Lindsey (52:25.55)
Mm hmm. Yeah. And I mean, I think the biggest thing for me, my biggest frustration from previous studios that I had worked for with and what I experienced abroad was the different kind of engagement that you're allowed outside of a US studio. And that is a total generalization. I don't mean that for everything because I haven't been every studio, but my experience

Jason Elkins (52:48.898)
Help me understand that. I must have missed something there.

Lindsey (52:52.142)
So my experience was class starts at six, right? So you show up at 5.45, you lay your mat out, you go change in the locker room, come back to your mat, and it's a quiet space. It's a meditative space. People are respectful, not to be too noisy. Maybe you're whispering to the friend that you came with or somebody that you see every week at the same class. You have an hour long, for some people, transformative experience. It's very, very intentional for a lot of people. There's a lot of magic that can happen in that studio space.

Jason Elkins (53:10.967)
Mm-hmm.

Lindsey (53:21.39)
You lay down at the very end and relax and soak up all that great energy from the whole room and then you leave. You get in your car and you leave. Or the friend that you came to the class with, you two have to now decide, where do we go get coffee? We both drove. I live this way, you live that way. Where's in the middle? Okay, but I'm cold. I need to shower first. It'll take me 15 minutes. Da da da da. And then.

Jason Elkins (53:28.13)
Mm-hmm. Mm-hmm.

Jason Elkins (53:41.774)
Okay.

Lindsey (53:42.56)
Overseas, was this nice experience of like they had a little teeth thing there. There wasn't this like the teacher has to rush to their next class and there's a 10 minute changeover. So you have to get the heck out of the studio, clear out space for the next group coming in. And that to me was a big, big miss in the market of like connection. And there was never this opportunity to talk to the instructor who just conducted this amazing experience for me and for 20 other people.

And I didn't have the opportunity or the place to engage with the other 20 people in the room about what we just experienced. And so with these activities that I was offering, you we would do a yoga session and then we would sit and have tacos and get to talk about it. And people would get to say like, well, I felt really weird in this shape. Like that was, you know, interesting, but I didn't think that like I could do this and I did it. Like that was kind of fun. And it gave them a super safe space to ask questions, to engage.

Jason Elkins (54:27.017)
Mm-hmm.

Lindsey (54:39.938)
to talk about their experience. And then they realized like, that was yoga. That's what I was so scared about, or that's what I didn't think was for me when really it was just a little bit of moving, a little bit of breathing, and I feel better.

Jason Elkins (54:54.35)
Cool. And you've created that connection because I think connection is probably the huge, the big thing about the type of travel that we're talking about. These type of experiences about it is creating a connection. So yeah, I could see trying to sell like a group trip at a regular yoga studio in the US. Good luck. I don't know. I have no idea what I'm talking about, but based on this conversation with you.

Lindsey (54:55.16)
Yeah.

Lindsey (55:05.452)
Mm-hmm.

Lindsey (55:15.788)
Yeah. Yeah. Yeah.

Jason Elkins (55:23.232)
I'm envisioning an event that, know, tacos and yoga, and we're all gonna sit around afterwards and eat some tacos and maybe have a shot of tequila or whatever. I could see then like, by the way, you know, I do this travel thing. We're going to Slovenia. We're going here. We're going there. And it's like, you've got a connection. It makes sense that.

Lindsey (55:35.084)
Yeah, yeah.

Lindsey (55:41.325)
Mm-hmm.

Lindsey (55:45.825)
Yeah.

Jason Elkins (55:49.326)
I'm happy we had this conversation because I see what you're saying. That's pretty cool.

Lindsey (55:54.774)
Yeah, and we've tried to veer away from just the yoga as the as the initial like onboarding. So it's that is an element for sure. But you know, leading hiking groups and my partner, he's a hunter. So he wants to lead like hunting courses where you know, you have physical fitness in the morning so you can carry, you know, your equipment up the mountain and cooking classes and this and that and everything that kind of comes uniquely to a certain destination we try to incorporate.

Jason Elkins (56:01.048)
Hmm?

Jason Elkins (56:05.603)
Mm-hmm.

Jason Elkins (56:15.309)
Mm-hmm.

Lindsey (56:22.99)
So this has evolved to a place where yoga is definitely an aspect of it, but it's not the focus. Yes, in 2016, we used that as like the onboarding for the sales funnel. But since then we've kind of, and it's still an element of that, but we've evolved to offering other things that draw people in like hiking groups. then, yeah.

Jason Elkins (56:42.604)
Yeah, yeah, I can see a lot of different ways of doing that is anything that's not go to the studio 10 minutes for your class starts and then hurry up and get out the door because the next group is coming. I can see where that would not work. I worked in the fly fishing industry and there was a lot of that was, you know, just the the social connection in the shop. People come into the fly shop and we have these conversations. We help them. We if they need it, we'll go out in the grass and help them learn a new casting thing or whatever. It's just.

Lindsey (56:51.882)
Yeah. Yeah, exactly. Mm-hmm.

Awesome.

Jason Elkins (57:12.546)
You create that connection and then when you're like, yeah, I'm going to Belize next week or, you know, in a few months, you've got that connection with people. So I can I can see. I can see that. So where do you live now?

Lindsey (57:20.184)
Mm-hmm.

Lindsey (57:26.35)
Now I'm half the year in Austin, Texas and half the year in Slovenia.

Jason Elkins (57:31.022)
You're doing that. OK, all right. Very cool. Is there I don't know why I want to ask you this, but I'm curious, is there a book that you just think kind of ties into some of this this conversation we've been having kind of around comfort zones and Zen and like I thought of when we first started chatting, I was like, oh, I read the Zen of Artur, the Zen of of motorcycle maintenance. I can't say it. The Zen of motorcycle maintenance. Have you ever read that? I'm a little older than you. It's an older book.

Lindsey (57:54.793)
No.

Jason Elkins (58:00.226)
But it ties some of this stuff all together in the story of this guy. It is a long time ago, but I think he was riding motorcycle across country and it's so maybe that's one to check out. But I was curious if you have any books that for somebody that's like, I don't really know much about yoga. I don't really know much about what they're talking about. But is there something like he pray love might be the type of thing that somebody might say? I'm not suggesting that this has anything to do with the prey love, but.

Lindsey (58:12.426)
I love that.

Lindsey (58:26.942)
Yeah, I don't know. I don't know that I've read it yet. If it's if there is one. I don't know that I have one that's

Jason Elkins (58:32.778)
OK, I was just curious if anything popped to mind that you'd be like, yeah, this is, you know, this might get somebody inspired to. mean, obviously your website, obviously this conversation. That's why we're having this conversation is to inspire someone. They don't need to go read a book.

Lindsey (58:44.342)
Yeah. Yeah, I mean, I think that it's interesting because my yoga background is inspired by a bunch of different teachers that I've had along the way. And there's every different background that you can imagine. So it's very hodgepodgey. So I would say, I mean, I can send a list of my favorite resources from yoga for you.

Jason Elkins (58:54.615)
Mm-hmm.

Jason Elkins (59:05.772)
No, I was just I was just curious if something kind of kind of popped into your head and probably only because that book Zen and the Art of Motorcycle Main, it's popped into my head. So I guess I just wanted to know if you knew the book. But I might have to read it again because, yeah, it might be related. It might not. So you've got a variety. So let's real quick, make sure our listeners know what do your trips look like? Like what what do they need to know about?

Lindsey (59:14.51)
Yeah.

I don't know the book, but I'm going to read it now. Thanks for your recommendation.

Lindsey (59:26.167)
Yeah, check it out.

Jason Elkins (59:35.352)
what you guys are doing on your trips and how, I mean, obviously we're going to have a link to your website. So people are going to go look at that. That's a great website. And what do you want them to, what else do want them to know before we wrap it up? Maybe I, there's a question or two I should have asked that I forgot to.

Lindsey (59:39.927)
Awesome.

Lindsey (59:50.35)
No, you're good. think the like, along with the value proposition or the 30 second pitch at the very beginning, like the biggest thing that we tout, I guess, is the cultural immersion. And so our our retreat destinations are chosen based on where we have a personal connection, a close friend, a family member, someone who has lived in that location, or is from that location, and they understand our business. So we never just pick like, Oh, we want to go to Belize.

we're going to have a retreat there because quite frankly, travel agents and people who've been working in that market for a lot longer than we have been can provide a self-guided, much less expensive experience for people who want to go there. So for us, we pick a destination where we have insider knowledge based on what we offer our guests. And the whole thing is walking away with a really in-depth view of what it's like in that place to live.

Jason Elkins (01:00:20.611)
Mm-hmm.

Jason Elkins (01:00:32.493)
Mm-hmm.

Lindsey (01:00:49.014)
So in Scotland, you walk away from the Scottish Highlands being like, huh, okay, that's life in the Scottish Highlands. And in Portugal, we do make it a little more comfortable than that. So where there are added elements of comfort, the intention is not to have an... Yeah, it's not an...

Jason Elkins (01:00:54.22)
I get it, I get it. Or if you go to Spain, you gotta live with a woman that yells at you just to make sure you get the full experience.

Jason Elkins (01:01:11.714)
We don't need to make them super uncomfortable.

Lindsey (01:01:16.46)
What I say is we don't have an American experience in Spain. We have a Spanish experience for guests. Yes, without yelling.

Jason Elkins (01:01:22.55)
Without the yelling. Because because we did talk about growth comes from, you know, and what you got out of the experience, but I'm sure that your your guests probably don't want to think that they're going to have to be miserable, miserable grounded. They're going to be able to go out to the discotheque if they want. So is it all or mostly? I heard you use the word retreats. Is it mostly group trips, retreats with the group or do are you able to set up kind of a private?

Lindsey (01:01:36.046)
We're not going to be grounded. Yeah. Yeah, yeah, yeah.

Lindsey (01:01:45.934)
.

Lindsey (01:01:51.81)
Both. We offer three different programs. So one is where we set the dates, we organize the group travel, the budget, everything, and we have no more than 12 spots available for guests. So it's small group travel with us as your full guides. you driver, hiking guides, logistics coordinators, all of that stuff.

Jason Elkins (01:01:52.038)
departures as well. Okay.

Jason Elkins (01:02:06.414)
You

Jason Elkins (01:02:12.75)
Do you get mostly singles that will book into that?

Lindsey (01:02:15.796)
No, we get couples, get groups of, you know, three, four friends. get the one-off singles who are looking for something unique. So it's the whole gamut. Like we've had a group buy out a retreat because it fit. And then that leads me into the second offering is that we do custom tailored programs as well. So if we have a location that already exists in our, in our library, you can pick the date, you can pick the group size, you can pick the budget, and then we tailor it based on requests. And then the third one.

Jason Elkins (01:02:43.47)
Mm-hmm.

Lindsey (01:02:45.23)
is self-guided. So we'll send you an itinerary of like here are the recommended places that we suggest you go. Here are the different places that you can stay based on group size. And then we offer different levels of host offerings within those last two programs. So my partner and I can go and be, you know, at your beck and call, your guides, pick you up at the airport, all of that stuff, or the self-guided version where we're like, here's the personal driver's phone number.

Here's a hiking guide we would recommend. Here are the restaurants and their phone numbers for reservations. So there's really three different buckets that we offer for our guests.

Jason Elkins (01:03:12.76)
Mm-hmm.

Jason Elkins (01:03:19.352)
curious.

I'm because I have an idea in my head. I'm looking for validation here if you can help me. What percentage of your clients do you think it's pretty even split men, women, or is there a strong leaning either way?

Lindsey (01:03:27.107)
Yeah.

Lindsey (01:03:36.418)
There's not a strong leaning either way. People ask what our target market is and it's quite difficult from a marketing perspective because to narrow down, you know, to get really intentional about the messaging, we don't have a key demographic. So we have guests who come that are 23 years old, single women who want to come on this trip. And then we have a 56 year old single man who is coming on a self-development trip.

while his wife and kids are home and he just wanted to go be active in a new place. Then we have a 73 year old couple who's been on four of our different retreats in different locations. We have groups of three, four men in their thirties who are all new dads who want to go on a boys trip. We have couples who are coming away for their anniversary trip but want to be a part of a group. And I mean, it's just all over the board.

Jason Elkins (01:04:27.342)
Do you limit some of your group departure? Like, so for example, several of folks I've had here on the show do women's groups. Like this is a women's group. Do you do that? Like, will you publish one as a women's departure or you could obviously do a men's departure. not trying to say only one or the other, but you do that. Okay.

Lindsey (01:04:36.461)
the

Lindsey (01:04:43.69)
Yes. Yeah, we have offered that specifically in the past where we've said, you know, this is this is a women's only retreat down to Mexico, we're going to do a lot of, you know, ceremonies that we want to just really focus on the feminine and have that kind of energy around. And then my partner has, you know, plans in the works to do a men's only retreat kind of going out into the wild and, and giving men a chance to meet new friends and, you know, try

Jason Elkins (01:05:01.282)
Mm-hmm.

Lindsey (01:05:13.324)
a lot of fun experiences that maybe they haven't outside.

Jason Elkins (01:05:16.28)
Do you think you could tie this or have you done this like a couples like, cause there's that's a whole nother avenue of couples retreats, right? And incorporate activities as well as, you know, maybe Kundalini as a Kundalini yoga. Yeah. You know, I just was curious if you, cause that might be, cause I think probably some guys might look at it say, yoga trip. I'm going to yoga trip.

Lindsey (01:05:24.044)
Mm-hmm. Yeah.

Lindsey (01:05:31.008)
Mm-hmm. Yeah, that's one of them as well. Yeah. Yeah.

Lindsey (01:05:41.346)
Mm-hmm. Yeah.

Jason Elkins (01:05:43.256)
which we've kind of already touched on. And there's a lot of stereotypes. think that's why I asked the question was, you know, I've got the stereotype type in my head is it's the woman who wants to go on this trip that look is look at your website. my gosh, this looks amazing. Come on, honey, we're going. And he's like, are you kidding me? You know, type of thing. But that's a stereotype. That's just a story, right?

Lindsey (01:05:52.056)
Mm-hmm.

Lindsey (01:05:57.89)
Yeah. Right.

Lindsey (01:06:03.934)
It is, but it's also there's some validation to it. So, you know, now as the couples have been coming for a couple of years, now the men are much more geared to the specific destination. So we have a returning client. They're a couple who've been to four of our different retreats and this year he's retiring. So he chose that he wanted to come to the Scotland retreat that we're leading because it's whiskey and hiking and the seas.

Jason Elkins (01:06:08.109)
Yep.

Jason Elkins (01:06:31.63)
Mm-hmm.

Lindsey (01:06:32.287)
and all sorts of that stuff, even though he knows that he'll be doing some of the yoga as well. But he got to choose where he went for his retirement experience and he chose to come with us, which we're very honored of. But I think different look, that kind of gets then into the more specifics of where do people want to go. And maybe the Yucatan in Mexico is a lot more popular amongst women because we're doing salsa dancing and we're doing

Jason Elkins (01:06:36.43)
Alright.

Jason Elkins (01:06:43.852)
Yeah, yeah.

Lindsey (01:07:01.054)
know, cacao ceremonies and sunrise music on the beach and things like this, whereas, you know, maybe Norway speaks to men a little bit more or Scotland, you know, with that rich heritage of strong men, more of the masculine.

Jason Elkins (01:07:09.603)
Mm-hmm.

Yeah, yeah.

Yep. We're to get together, wear kilts and drink scotch, right? To celebrate the masculine. Very, cool. Lindsey, is there any we've chatted quite a bit? Is there anything else you want to leave with our listeners before we wrap up? Or do think we've done a pretty good job set in the stage? Because the goal is that anybody listening this, you know, obviously it's figured out by now that you're personable and smart and might be fun to travel with.

Lindsey (01:07:21.622)
Yeah, exactly. Yes.

Lindsey (01:07:43.71)
Thank you.

Jason Elkins (01:07:44.846)
They're going to have a link to the website so they can go do some look in there, but is there any kind of last minute or last things you want to say before we wrap up?

Lindsey (01:07:53.742)
Just giving, I think, yourself an opportunity to try something new. And this is becoming more and more of a thing, but just a different kind of travel. So something that might not be so mainstream, might not be so comfortable based on prior experiences or how trips and travel have been marketed for the last two, three decades. And really just it's...

It's something wonderful for people who are curious about broadening their horizons and learning about the beautiful world we live in.

Jason Elkins (01:08:28.674)
Which I like to think is our amazing listeners. It's the big world made small podcast for reason like we're making this, you know, just by connecting and making the big world feel a bit smaller. I guess I guess I really should ask this though before we go. Does somebody listening to this? Do they have to know anything about? Do they need to like go warm up, get in shape at the yoga studio before they go on one of your trips or you can take someone that's never done yoga, never been in yoga studio and they'll be and they won't feel like they're.

Lindsey (01:08:31.66)
Yeah. Yes.

Jason Elkins (01:08:56.974)
they're not going to be embarrassed. They're going to feel welcome in the group, right? Okay, I figured that was the case, but I thought we probably had to say that just in case.

Lindsey (01:08:59.054)
100%.

Lindsey (01:09:03.438)
And one of our biggest taglines that I feel like I should mention is that even though it is a group trip, we encourage everybody to choose your own adventure. That's kind of our tagline. So we give everyone throughout the week like this itinerary. We don't give the itinerary, but we give them an offering of all of these different programs and activities that they can do with us throughout the week that we've vetted personally. We've done every single thing that we're going to offer our guests firsthand.

Jason Elkins (01:09:11.95)
Yep.

Lindsey (01:09:28.71)
And if somebody decides, you know what, I've tried yoga, I'm going to sleep in today and I'm not going to do any of the yoga, then they can skip it. If somebody chooses to stay in the hot tub and have a glass of wine rather than go on a hike, that's their holiday, their choice. So we provide all of these opportunities and kind of lay them out on like a charcuterie board of sorts and just say, take what you want, leave what you don't.

Jason Elkins (01:09:52.238)
It's like those books, Again, I'm a little older than you, but they have to choose your own adventure books, right? Where you can flip the page and you had to make a choice and depending on your choice, it depended on the end result. But anyway, it's pretty cool. I hear you say we don't give them the itinerary. I want to make sure I, is there something secret there? Is this a trade secret?

Lindsey (01:10:00.727)
Yes!

Lindsey (01:10:04.94)
You're welcome, yeah.

Lindsey (01:10:10.986)
I know. Yeah, so this is also something a little bit different. We on our website, you'll see a list of inclusions that you know you're going to get to, you know, to make sure people know that they're paying for something of value. But what we don't do is we don't provide an itinerary that says your day is going to go like this, your week is going to go like this. Because again, going back to what I'd said earlier that year abroad,

was so freeing to me because I was in a flow state and just kind of like moving with what felt right and how things, you know, if there was a torrential rain and I couldn't go rafting because the river was flooded, like the cubics were out of control, then I went on, you know, this other experience instead. And so my partner and I have everything handled from a logistical standpoint, A to Z and backwards and forwards and everything else, but we don't show that to the guests. So every night at dinner, we have a tradition where

Jason Elkins (01:10:50.723)
Mm-hmm.

Jason Elkins (01:11:02.114)
Nice, I like it.

Lindsey (01:11:05.794)
The night at dinner, we talk about the next day's experiences. So that way, if you can see on the website that whitewater kayaking is included and that gives you excitement or nerves or anxiety or whatever it is, you don't know when that's gonna happen. So you can't look past day two, three and four and only focus on day five when we're gonna go kayaking. You might wake up or at dinner know that tomorrow morning at 8 a.m. we're going kayaking. So now you can get your head around it.

Jason Elkins (01:11:22.317)
Yeah, I get it.

Lindsey (01:11:35.608)
but you didn't miss out on the rest of the things from today because you were so preoccupied with tomorrow's experience.

Jason Elkins (01:11:41.102)
You know, I think that's really, really clever because people do. tend to worry about certain things and worry is a word like worry is the word. I had a hot air balloon ride business. I cannot tell you how many people get in the balloon and they were worried about the landing like the landing is at the end of the flight. They're spending the whole been in the whole flight worried about the landing. And if because most people have never been in a balloon, the vast majority of people's first time they ever been in one and they think the landing is going to be horrible.

Lindsey (01:11:47.342)
Mm.

Lindsey (01:11:51.362)
Please like

Lindsey (01:11:55.436)
Yeah. Yes.

Lindsey (01:12:02.114)
Hmm.

Lindsey (01:12:05.486)
Mm-hmm. Yeah.

Jason Elkins (01:12:11.176)
And so what I used to do, because you can't just say, I'm not going to tell you if we're going to land. They know we're going to land. But I would take off. I'd take off. We'd fly around for five minutes or so. I'd come back down on the land and say, OK, now you know what the landing is going to be like. You can relax and enjoy the rest of the flight. And then we'd take off again and we'd go fly around a little bit more. Yeah, but it's managing expectations. And I love your approach because that's

Lindsey (01:12:15.874)
Yes. Yeah.

Lindsey (01:12:24.201)
nice, very smart.

Yeah.

Lindsey (01:12:32.774)
that's brilliant.

Jason Elkins (01:12:39.148)
You probably have one of those niche businesses that you can get away with that. A lot of other tour operators listen to this like yeah, I wish I wish I could do that. But if you have the word Zen in your name, then you might be able to get away with. We're just going to be in the moment. Don't worry about the future.

Lindsey (01:12:43.276)
Yeah.

Yeah, again.

Lindsey (01:12:54.444)
Yeah, they chill out. And you know, we do get a lot of... Right. And for most of our clients, men, women, family, know, singles, doesn't matter. We find that a lot of them plan everything, whether it's in the office for employees, for their families, for their children, for their friends, whatever it is. So they're always used to being like, where do have to be at 2? Should we be in the car at 150? And, you know, all of that stuff, some people have...

become very ingrained in who they are and how they operate, which is great, but we want to give people this opportunity to be at like adult summer camp. Like just trust your counselors that we got you and you're going to experience all these things. We're never going to forfeit an amazing experience for like a dinner reservation, let's say we're going to push the dinner reservation. We're going to experience the sunset. We'll make sure you guys are fed, but this is where you need to be, you know? Yeah.

Jason Elkins (01:13:30.574)
Well, yeah.

Jason Elkins (01:13:45.742)
Yeah. Love it. Love it. Sounds like, uh, sounds like what you're doing is pretty darn cool. So anybody listen to this, make sure click on the link, go to your website, go to Lindsey's website and, Lindsey, thank you so much for taking time out of your data. This was really, really, really interesting for me. So thank you so much. I appreciate it. All right. We'll, we'll, we'll work on some projects. I want to go do one of your trips. So we're going to, we're going to talk some more. All right. Thanks, Lindsey. Appreciate you.

Lindsey (01:13:51.278)
thanks.

Lindsey (01:13:59.574)
Yeah, this is very fun.

Lindsey (01:14:07.424)
Yeah, you're welcome. Sounds great. You're welcome. Thank you. Bye.