Adventure Travel Podcast - Big World Made Small
Welcome to the Big World Made Small Adventure Travel Podcast, where we go far beyond the beaches, resort hotels, and cruises to explore the really cool places, people, and activities that adventurous travelers crave. If your idea of a great vacation is sitting on a beach at an all-inclusive resort, you’re in the wrong place. However, if you’re like me, and a beach resort vacation sounds like torture, stick around. You’ve found your tribe.
My name is Jason Elkins, and as an adventure travel marketing consultant and tour operator myself, I am on a mission to impact the lives of adventure travelers, the tour operators they hire, and the communities that host them, creating deeply meaningful experiences that make this big world feel just a bit smaller.
Are you ready to discover your next great adventure, whether that looks something like climbing Mt Kilimanjaro in Africa, SCUBA diving in the South Pacific, or hot air ballooning in Turkey? Then you’ll be happy to know that each episode of the Big World Made Small Podcast features a fascinating interview with an adventure travel expert that has agreed to share, with us, their own personal stories, favorite adventure destinations, and even some incredibly helpful tips and tricks they’ve learned while in the field. I trust that by the end of each episode you’ll feel like booking a ticket to enjoy the sights, sounds, smells, and tastes of these amazing places, and getting to know the incredible people that live there.
I’ll be your guide as we explore this amazing planet and its people on the Big World Made Small podcast. I am a former US Army paratrooper, third generation commercial hot air balloon pilot, paramotor pilot, advanced open water SCUBA diver, and ex-Montana fly fishing guide and lodge manager. I have managed boutique adventure tour operation businesses in the Rocky Mountains of Montana, off-shore in Belize, the Adirondacks in New York, and the desert of Arizona. I also spent nearly a decade with Orvis International Travel, leading a talented team of tour operation experts, putting together and hosting amazing fly fishing and adventure travel excursions around the world. I have tapped into my experience and network of travel pros to put together a weekly series of exclusive expert interviews that I am excited to share with you.
For the last couple of years I have lived a fully nomadic lifestyle, feeding my passion for exploration, creating amazing adventures, and meeting some of the most fascinating people along the way. I record every episode while traveling, so in a sense you’ll be joining me on my journey. Let’s discover some great adventures together and make this big world feel just a bit smaller.
And, don’t forget to take a quick trip over to our website at bigworldmadesmall.com and join our adventure travel community, where you’ll benefit from new episode announcements, exclusive adventure travel opportunities, and special access to the experts you’ve met on the show. You can also follow us on social media, using the links in the show notes below. And, if you’re getting value out of the show please help us grow by sharing it with your friends, family, and anyone else you know that wants to get far beyond the beaches, resort hotels, and cruise ships, the next time they travel.
I’ll publish another episode soon. Until then, keep exploring. It’s the best way to make a big world feel just a bit smaller.
https://adventuretravelmarketing.com/podcast
Adventure Travel Podcast - Big World Made Small
Adventure Travel with Genevieve White - Campion Comms & Coaching
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Guest Bio
Genevieve White is a travel and tourism copywriter and coach, and the founder of Campion Copy, based in the Shetland Islands, where dramatic landscapes and close-knit community life shape both her work and worldview. With a background in education and writing — and a lifelong fascination with travel — Genevieve helps travel businesses express the true value of the experiences they create through thoughtful, story-led copy.
Working with boutique tour operators, destination management companies, short-term rental hosts, and destination-focused travel brands around the world, Genevieve supports business owners in moving beyond generic sales language and into meaningful storytelling. Her approach centres on clarity, connection, and confidence — ensuring each brand’s voice reflects the care and intention behind the experiences they offer.
A teacher at heart, Genevieve is just as passionate about coaching as she is about writing. Alongside done-for-you copywriting, she offers copy coaching, brand voice development, and workshops that empower clients to communicate more effectively long after the project ends. Her work has supported travel businesses across Europe and beyond, helping them build trust, connect with the right guests, and ultimately increase bookings.
Show Summary
In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Genevieve about her journey from teaching into travel and tourism copywriting, and how storytelling became the foundation of her business. Genevieve shares how her background in education shapes her coaching style and why helping clients gain clarity in their messaging is just as important as writing polished marketing copy.
The conversation explores the role of personal stories in travel marketing, particularly in email communication, where authenticity and connection can make the difference between being overlooked and genuinely engaging potential guests. Genevieve explains why effective copy isn’t about pushing for bookings, but about building trust and inviting the right travellers in.
Jason and Genevieve also discuss life in the Shetland Islands, how the pandemic reshaped perspectives on work and lifestyle, and why creativity often comes from paying attention to everyday experiences. Throughout the episode, Genevieve offers thoughtful insight into writing with intention, staying human in a digital world, and building travel businesses rooted in meaningful connection.
Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.
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