Ep 67: Simple selling to make millions

"Unstuff" and declutter your business so you can focus on making moola.

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Transcript

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Welcome to the alley D show. Okay. Who's making the jingle for the new led show. If you're into that, just shoot me a DM on Instagram. I am really excited for the show today because I got back from Dallas market where I was getting our booth set up on the 11th floor for the market that's happening this week. It's the apparel market and the WESA or WESA market depends on what generation you are, whether you call it. Lisa. Both are fine. Um, which is the Western market. So. Normally the apparel market and the Western market are actually last week. So we ha we go, we like to spend basically three weeks at market, but this year they changed it, which I really liked. So the first week we had was our gift market, which was about. Nine days or so then they gave us a week off. And then now this week, we're back in action with the Western market and the apparel market going on the same time at Dallas market. No. This is one of my favorite times of year, because number one, Uh, January it's the new year. Everyone has so much energy and excitement. It's great to see your friends and your customers. You've been working with for years. There's a lot of energy in the building. It's just one of my most favorite times of the year. You kind of talk about like what your year's going to look like. You get, um, you know, sales setup going ongoing for the year. So it's just a really exciting, fun time. And setting up the booth is always fun because I get to see all the new designs we've been working on for the past. I don't know, four to six weeks or so. Cm on the walls. See people react to them. It's always fun. Seeing people in real life react to new designs and new products. Cause you get like instant feedback on things that you've created and we do get such great feedback and we always have great success at Dallas market. It's one of my favorite places. Now, this is not the case for everybody. And I understand that. But for us in particular, I feel like we've had a lot of success at Dallas market. Really, because it comes down to this one thing. And I want, I'm going to talk about this today, and I actually want you to think about this when it comes to you and your business. And we'll get into that a little in a little bit. But the one thing that I make sure happens with the buying experience. At Dallas market is that it's very simple. The process to buy from us is simple. And I find that so many business owners. Whether it's at market or whether it's store owners, online stores, whatever the case may be. They really have complicated the buying process so much to where it repels a lot of buyers and they don't even, they're not even going to become customers because it's, there's too much going on. They're overwhelmed and they can't make a decision. One thing I learned very early on when it came to selling is the more simple you can make. The buying process for your customers, the easier it is for them to buy. People want to have fun and make easy decisions and feel joy when they're buying. People don't want to buy stressed out and confused. And have too many decisions to make. We're in the retail business because it's fun. We sell products because it's fun. It's not rocket science. So, so many business owners complicate this to the point where it's not fun for the customer, and they're going to go somewhere where it is fun. Because it's all about joy and fun. Yes. We're running businesses, but at the end of the day, people do business with who they feel like they're excited to do business with who they connect with, whether it's you online. Whether it's someone walking into your brick and mortar, whether it's someone opening your email or reading your Instagram stories, do you make the buying process simple for them? So what this looks like for us is keeping things very clear. Precise, not a lot of hoops they have to go through. So for this, for example, for this market, we don't have a minimum opening order. We don't have, um, you know, certain pre-packs that you have to adhere to. We don't have, um, you know, rigid rules in place. That's not our vibe. But guys, you would be surprised how many people and. I think they just overcomplicate things for the sake of over-complicating things, which again, we do no fault of our own business owners. We think the more stuff we have going on, the better it's going to be. But the reality is, is the more you strip away. And the more you make the point a of someone wanting to buy from you to be them actually handing you your credit card and buying from me, the more simple you can make that process. Across the board. The more sales you will have. So I look around and I, you know, I'll walk around market and know I'll hear different conversations and, you know, buyers are asking very simple questions and sellers are giving very long, complicated answers. That quite frankly, they're exhausted. They're walking around. They're looking at hundreds of vendors. They're trying to figure out what's going to make them the most money. What's going to be the best for their store. And listen, if someone walks in my booth, And I don't feel like we're going to be a good fit for their store. I will direct them elsewhere. And I have done that before. And people respect you for that. It's not all about just the money and the transaction. It's about building relationships on, on honesty and simplicity. And if someone has something that, that, you know, In the process and the buying process where I see, Ooh, this is not going to be a good fit, but I know exactly who would be a good fit for them. So let me take them over there and introduce them to that vendor. I like I don't lose sleep over that one iota. The people will, um, And ultimately be happier when they're doing business with people that they, that they feel like are the best fit for them. I digress. That's a whole nother story. But the reason why I say that is because I look around and I see so many business owners, complicating businesses, and I see it with my clients when they first come to me, I see it in my DMS. I see it, you know, on your websites. I see it in your content. I see it in your email blast where it's just like, okay, why do we have so much going on? The number one answers. Usually you don't know what you don't know, and you can't really see your blind spots. And this is why a lot of women like coming into my world because I I'm very, again, simple on this process. Here's where your blind spots are. Here's how to fix them. Go do it. Right. Like, again, very simple over here. Okay. I don't have to say like, You know, super duper all these crazy things just to sound cool or whatever. Again, because I know that my clients, my customers in my community, you guys like it simple. Cause that's how I am. If, if, if I was like the super overcomplicated business person, I would not be attracting someone like you I'd be attracting someone totally different. But I want you to be aware of this. Because I want you to be. Start looking at your business and going, okay. Allie talked about things being over complicated and not simple. Where are things. Too complicated for my customers. Because when you make things complicated, here's ultimately the real deal. They get distracted. They get distracted with this over here, that over there, next thing you know, they're onto the next thing, because they couldn't even make a decision as quickly as they need to. Anyways. So what we do at market. Is things are simple. We have simple pricing. We have simple ways to onboard. We have, we make it easy to be our customer. Like I just don't understand why people would make it complicated, but again, sometimes we don't know what we don't know. Or we've been in the industry a long time and maybe old standards, you know, are still in place that have been there for, for decades that salespeople must adhere to. And whatever the case, obviously everyone does business differently, but I'm saying. What I love about the way that I run my business and what I teach my clients. And how do they run their businesses? Is. Simple. Because simple cells. And what happens is when you overcomplicate things as a business owner, You don't take action. Because quite frankly. When there's there's coaches out, there are people out there in so much information, you're all over the place. And you're like, I don't know what to do. I need to do this, this, that, that, that. And the other thing you end up taking no action at all, because it's like who the hell knows what to even do when all this information is spinning around in your head. So what I'd like to do in this community. Is I like to say, okay, Let's get rid of all the stuff I call it. Unstuffed in your business. Decluttering your business. And you know what happens when you declutter. Things start to pick up speed. Because momentum can't move through clutter, right? It's like, it's got too much stuff to get through, but when you make it a clear path, To move forward, not only for you, but for your customers to buy. You get more sales? You pick up momentum, you get more customers, you get better conversion rates. You get happier because you actually get your life back because you're not running around doing a million zillion things that aren't going to convert into sales. Anyways, you start focusing on only these simple money making activities. Everything else is noise. My friends. And if you get anything from this podcast, this little, you know, 10 minute chat we're having today. It's that I want you to know. And every time you think about. Your business and improving your business. I want you to think about simplicity. Where are you making things too complicated for your customers? Where are you repairing them? Instead of attracting them? Where are you sending out an email that has 800 colors and 500 Canva fonts and so much 8,000 products in your email, instead of just saying. You know what. Here's the three top sellers for this week. Click here for more. That is an easy, clear, decisive way that you can speak to your customer to get them to take action. I can't tell you how many times I get these emails and I'm like, Listen, you lost me at the first like five seconds of looking at this. Because, you know, something else already distracted me and you didn't make it clear to me on what I need to do. And like, you didn't make it clear to me on how you help my life and how you fit into my, you know, 20 other emails that I got today from stores. Can you see how all of this comes down to you as the business owner, taking the reins and going, okay. You know what? I'm going to make things easier for my customers. This is why we learn messaging. This is why we learn content, strategy, sales strategy, all the things so we can attract the right people and then lead them to buy. It's so simple. It really is. I'm going, I'm going like you can't see me, but I'm covering my eyes. Cause I'm just going. Oh, Sometimes the stuff that you see and you just want to go. Our industry deserves better. We all deserve to know. This information. So listen, I'm out here spreading the good word about what it takes to get sales. I know a lot of people teach lots of different things, but the way that I teach. Is very. I just keep coming back to this word. I probably said it 10,000 times. You could take a shot every time I say the word simple in this podcast. Let me know how many times it was. You would probably be hammered because it's, it's been a lot, but I just can't stress enough. How much, I want you to just see this word. When you're making decisions, have it like in your peripheral vision and be like, oh yeah, I remember Allie said, keep things simple. I already have like an 800 step thing that I'm trying to accomplish here, but what's the easiest way. That my customers will feel comfortable buying from me. How can I make this process? S a M P L E. Simple. Okay. We got a big week this week. We're going back to market. I'll be there. Um, Wednesday and Saturday, maybe one more day, but so far, that's what it's looking like. So, um, if you're there, please pop in my showroom and say, hello, we're on, uh, the seventh floor in, um, showroom 78, 20 or the 11th floor. It's booth number 11 dash 5 1 4. By the back escalators and the restaurant, if you know, you know, Okay, uh, please DM me, let me know any kind of episodes you'd like me to cover. I would love to hear. Um, what you guys want me to talk about? We're going daily this year and I'm so excited by the way, ring, ring, ring, we broke a record last week. The most downloads I've ever had in one week on this podcast. And that's because of you because of you guys listening, because telling your friends, you're sharing it on your stories. Thank you so much. I love seeing that. I know you guys loved the, um, Friday episode where I announced the Allie D show. And I kind of got into my personal story of, you know, why I changed the name. I know that resonated with a lot of you who go through your own imposter syndrome in your businesses. And so I always like to say, I'm the Guinea pig out here. I'm doing things first. I'll let you know how it goes. And I'll tell you, like, is this. A good thing to try, not a good thing. I'll always give you the full T here on the alley D show. Have a great day.