Ep 84: Why your inventory isnt selling fast

Here's the tough love on why your inventory isnt flying off the shelves.

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Transcript

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Hello and welcome to the LED Show. Today we're gonna talk about a topic that I hear all the time from you, whether it's on TikTok or on Instagram, or in the dms. You guys mentioned this to me, and I feel like this is something we need to bring to the forefront, have a real deal conversation about inside the podcast where I can go a little bit more in depth than just like a 62nd TikTok video. So you guys ready for that? If you're in, just be like, yeah, I'm in. Holler at yourself over there. If you're in the car, toot toot the horn at the person next to you. They're gonna be like, why is that girl honking at me? You're honking because you're ready to learn how to sell your inventory. One of the main questions that I get asked is about inventory. Allie, my inventory is not moving as fast as I should, or, I have all this extra inventory. I don't know what to do to sell it. I've been trying, but nothing's moving like I want it to move. What the heck am I doing wrong? Does the inventory suck? So many times I get the question, does my inventory suck? And I'm like, Hmm, okay. Probably not. Let me see. And literally, you have the cutest products ever. You have great products people want, you have products that you know, like your intuition, your guts are why you bought the product. And now you're starting to second guess it'cause you're like, it's not moving. I posted about it on Instagram, you know, I sent an email out and no one's really buying it. And the fact of the matter is, the first thing we do is blame the inventory. But you know, I'm always about a little bit of tough love, right? So the deal is, it's not the inventory, the inventory is not why you're not selling the inventory. It's you. Okay? This is the truth. You guys know. I always keep it real, but the truth of the matter is all that tells me is you don't yet have these selling skills it takes to move product online. That's it. Let's not make this a bigger deal than it is. Let's not start going to a spiral where we're second guessing our existence and why we even started this business in the first place. Okay? You just don't have the skills yet. That's what this whole freaking community is about. This is why I built the Trendsetter membership. This is why I host this podcast. This is why I was, I was hosting a free masterclass today actually, about how to get more Shopify to Chang's 24 7 without feeling cringey, without being on social media all the time without running ads like it was fricking bomb. And what I was talking about was I could probably be in Maui right now, like on a surfboard. I don't surf. I'm scared of the ocean. I don't know. But my calling my heart, like everything in me right now wants to transform our industry. So you understand it's not really magical, like fairy dust that has to get sprinkled on you in order for you to make sales. You just have to learn the very simple strategic way of showing up. So when it comes to selling your inventory, it's almost always this problem. First of all, you don't know who your niche is, so you're trying to sell inventory in a very vague, generic blah. It's trendy, it's affordable, it's cute, it's new. We got it from such and such vendor. Nobody cares about that. No one's gonna buy from content like that. I need you to really hear what I'm saying today. No one's gonna buy content, not no one's gonna buy from content that is generic and doesn't speak to why they would actually give you money, why they would actually pay you for that stuff. So first and foremost is getting clear on your target market. You gotta get clear on your target market, and you may think you're clear, but if your inventory isn't moving, you're not clear. Okay, I love you, but this step cannot be skipped. If this is not done properly, you will not be able to move your inventory. You will feel like your content falls flat. You will be yelling into a void of a zillion million other boutiques out there that are trying to also sell the exact same thing you're selling, and they're not selling it either. Okay. But the people that are selling their inventory like hotcakes, they know their niche. They know who their ideal customer is, and every piece of content that they make to sell and move that inventory, whether it's content on Instagram, content, on TikTok, on Facebook, on Pinterest, on, I don't know, a blog on their website, in their email marketing, it all speaks to their ideal customer. You have to make an emotional connection. There's too much noise out there to skip this now. Yeah. Maybe back in 2010 when it was the wild, wild West on Facebook and anytime you posted something for sale, people would freak out.'cause they couldn't believe that they could comment and have something shipped to them without having to go to the actual store. Okay. That was like what, 2010? Okay. That was uh, 20. It was 15 years ago. 15 years ago, things have changed. The online space is full of people trying to sell crap all the time. So if you want your stuff to move, you have to rise above the noise. And the way you rise above the noise is by getting clear on who your niche is so they have a chance to find you. It's like a fricking, where's Waldo out there in the internet world, right? Uh, you know, they're just out there scrolling, watching funny dog videos, watching funny jokes, sending things to their friends and their husband and whoever, okay, how the heck are you gonna break through all that noise? You're gonna do it by speaking their language and it's gonna, it's gonna slap'em in the face. They didn't see it coming. You gotta capture their attention first, and you don't do it by posting product pictures that say, this is a cute new dress we just got in. Okay. You have to speak to your ideal customer. So first thing I want you to do is just brainstorm what this is. And by the way, in the masterclass I hosted today, I talked all about this. So if you want the, um, if you want the free masterclass, I can just send you the link. Just DM me on Instagram, let me know and say, girl, I want your free masterclass. I'll know what you're talking about unless I have like a hundred by the time you listen to this, but tell me, let me know that you want the free masterclass on how to hear Shopify cha chings all day and sell out your products without trying to go viral. Spend 24 7 on social media and run ads and become a tech wizard. That's what the masterclass was about. Okay. So if you want access to that, again, it's totally free. Just DM me, let me know and we will get you access to that. Okay. I'll, I'll send you over the link so you can watch the replay. There's so much gold in there. But first you gotta brainstorm who the heck is this? And one thing that I say, a really good way to do this is to kind of look at you and your lifestyle, because 99% of the time your ideal customer has the same lifestyle as you. Because why would we be trying to relate to someone that we have no clue what they go through on the daily? For example, for me, my ideal customer is exactly the lifestyle that I live. Western lifestyle style, rural rodeo, ranching, cowgirl community. I'm not gonna try to sell my products to everybody in the world because you know, who's the most likely person to give me money for My stuff is my niche. So I respect that and I follow that strategy and that's why we do a hundred K months on repeat. Okay. It's because I'm blinders on, zoned in Now, did I have some hiccups along the way? Yes. I tell you that whole story inside the masterclass on when I once almost ruined my entire business. But we learned from it and I was able to take that lesson and teach it to you and tell you do not try to be vanilla and generic. Generic and universal. Being universal means diddly squat online. You know what it means. It means you're not getting any fricking sales, is what that means. So niche down, brainstorm your niche. Again, I would not try to help someone who was 25 living in New York City wanted corporate work where like I would never start a business for that person because there's a major disconnect on me and my lifestyle and who they are. So when you look at it like that, can't you go, oh, okay, I get it. My stuff maybe isn't for everybody. Who do I relate to the most? Let me talk to them like they're my BFFs. That's how they're gonna be drawn to you. I don't, I, I have zero interest in attracting the 25-year-old in her first job. Six inch red bottom heels in New York City working on Wall Street to my page. She ain't gonna buy from me. And if she does, well, she was searching us out, but I'm not gonna go search her out. I'm gonna search out the people that I know are gonna convert the easiest. See, sometimes we make this stuff so hard, we make it so hard, and at the end of the day it's not, your inventory isn't moving because you don't know who your ideal customer is, so your content isn't speaking to them, so they're not finding you in the first place. So your inventory is tot stuck on the shelf. Is that making sense? I'm gonna harp on this even more because I feel like I've talked about this in the past. You guys know this. Maybe you're hearing this for the first time. I don't know. Maybe you're new to the podcast, but the industry has to learn this, and this is my whole goal. Again, it's why I created the Trendsetter membership. It's why I've created this entire community, because I really feel like this is my passion. Now, again, I've built the brand of my dreams, guys. I've built it so I don't even have to be there. In fact, it's better when I'm not there. Okay? It runs way smoother.'cause when I go in, I wanna chitty chat with everybody for an hour and they're like, ally, we got stuff to do. Can you please see yourself out the door? We love you and all. We thank you for the payroll, but we got stuff to do. Wouldn't it be awesome if you built your business like that as well? And all it takes is you focusing on strategy and systems and everything else will pan out as it's supposed to be. But if you don't have these basic foundational pieces in place, you will not grow a profitable business. It will feel like you're pulling your hair out, trying to get every single sale, and I don't want that for you. Again, I want you to be able to live the life that you wanna live, which means you're not running your business 24 7. Your business is like a well-oiled machine. That's my goal here. So the next time you are throwing a pity party because your inventory hasn't sold or it's not moving as fast as you want it to. Hello Daddy Kitty. Sorry, I'm making a podcast right now. You hear the kitty cat meowing in the background. The next time you're having your pity party, I want you to stop and go, wait. Allie said if my product isn't moving, there's a disconnect between my business and my ideal customer. That's it. Stop making it more than it is. Stop worrying about a zillion other ways, quote unquote, that you can move product and focus on this one thing.'cause this is the answer, period. Don't let someone tell you ads is the answer. Don't let someone tell you. SEO is the answer. Don't let someone tell you hashtags and weird viral tricks are the answer. It's not. It always goes back to this issue. Okay, can I get an amen? I really, really want you to understand this one concept. This is gonna open up the floodgates for you. This is where everything's gonna change, okay? So if you're inside the trendsetter membership, go to the niches to richest training. If you've already watched it, re-watch it. Use the ideal customer workbook. Answer all the questions, guys. I created that entire workbook because I needed these answers for my own business. I didn't create it just for fun. I was having the same issue that you were having just a few years ago. I needed systems. There was no one out there teaching this. Okay? No, one zero. So I had to come up with these systems. I had to come up with questions to ask myself, how do I know who my ideal customer is? What are their desires? What are their wants? How can I map this out and make it so clear? I made myself a workbook. A workbook, a journal, okay? And then what I did is. Prettied it up and fancied it up, and now I'm giving it to you where it clearly asks you For women that are in our industry, not just businesses, okay, not just any old business, but boutiques, brands, product based business owners. The questions are specifically for us to figure out our ideal customers. It's different from other industries. We're unique. We're our own thing over here, okay? This is why getting business advice from random business gurus doesn't translate. You gotta get people that are in your industry that have done this before. Go through that ideal customer workbook again. Okay. Learn, write, rewrite, reread, really immerse yourself. Then fill out your customer persona, profile, the worksheet in there where it maps it all out. This is gonna be like your Bible that you will forever reference whenever you're doing anything. Buying inventory, sending out emails, working on marketing, working on content. All your answers will always lie in your customer persona profile. It makes it so simple to show up and sell, and isn't that what we want? At the end of the day, we wanna be able to show up and sell in a way that feels simple, fun, exciting, not weird, not cringey, not icky, not robotic. We wanna feel like us. Our industry was built upon human connection. Let's get back to it. Okay. I love you. Thank you so much for listening to this episode. Again, if you want that free masterclass, just DM me on Instagram. Let me know. I'll send it over to you. I want you to watch it. It's like 90 minutes long and so many of you showed up, by the way. Oh my gosh. I thought there was gonna be like two or three people showing up and I looked. I went and looked and see how many people were in there, and I was like, okay, wow. We're doing this today, ally, so get it together. Y'all made me nervous a little bit. I started to sweat a little bit. It's, it's really, really great. Again, it's 90 minutes. There's so much great information there. I, I thought it was gonna be like 45 minutes tops. Next thing you know, an hour and a half had gone by, so hopefully none of y'all fell asleep. If you did well, too bad. You know what, you know what they say? You snooze, you lose. Right? So if you snoozed, you better go fricking back and watch it. You didn't snooze. I'm not that boring. Okay? I love you. Have an amazing day. We'll talk to you next time. Go figure out your ideal customer. Do it.