The Ali Dee Show

Ep 89: The Million-Dollar Recipe For Success

• Ali Dee • Season 1 • Episode 89

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Ready to transform your product-based business from struggling to thriving? The solution might be simpler than you think. The marketplace has never been more crowded, but there's a powerful strategy emerging that can help you cut through the noise.


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Speaker 1:

Okay, this episode is going to make you millions. Welcome to the Ali D Show, the show for product-based business owners who are ready to turn their passion into profit and build a brand that actually sells. I'm your host, ali D, and I've sold millions of dollars in products and currently have my brand in retailers across the globe. Now I'm teaching you to do the same Each week. We'll dive into real talk, proven strategies and behind the scenes tips to help you grow your sales, scale your systems and create the business and life you've been dreaming of. If you're ready to go from overwhelmed to sold out, you're in the right place. Let's dive in. Hello, welcome to the Ali D Show. Okay, this episode is going to make you millions. This is going to explode your business like you could never imagine. So what I want to talk to you today is what I believe is going to be the next evolution of our industry Women who sell physical products online, and how this is going to be such a game changer for you. Because right now, you may be feeling that you are doing everything under the sun to get your products in the spotlight, to create and generate sales, and you still feel like things aren't happening for you. The space online has become very crowded and the way that you're going to stand out is to get more and more specific about not only who you sell to, but what you're selling. So this I've been thinking about this all morning and as I was, I was cooking a crock pot pot roast this morning. Okay, it smells so good in my house right now. Oh, my gosh, I love the crock pot. It's a rainy day, you know, we got all the vibes going over here, but as I was fixing it and searing the meat and like adding the seasoning and getting everything ready to go in the crock pot, I was really thinking about how there truly is a recipe to make a business explode. So what I think I'm going to do is start with an example and then I'm going to talk to you more about this concept that I really want you to, like, put into your brain and, like I don't know, sear it into your brain, for lack of a better word as we seared the meat. I want you to sear this into your brain, okay, so I want to talk to you about the company Spanx. When Spanx first started, they were really known for one thing, right. They were known for their shapewear, their incredible shapewear. It took off like wildfire. They've sold you know a zillion dollars worth of it, and once that happened, they realized that they could increase their product offering and start adding in more things to their brand, because they already had an established brand. They already had people that were obsessed with everything they had sold at that point. So it made sense to continue to grow the product offering because they already had the proof that their brand was a household name at this point.

Speaker 1:

And what I see a lot of beginner business owners do are people that are still new to the industry and haven't quite figured out your thing. Like you've been going at it. You've been selling hard. You're like a super. You know into making sure this happens for your business. You're in the nitty gritty, you're on the grindstone every day making this happen for your business, but you still feel like you haven't had that moment yet where you're like okay, this makes sense, sales feel easy. I have a process Nine times out of 10, there's a couple of issues going on and I talk about normally you not understanding who your ideal customer is.

Speaker 1:

This is paramount. This is the beginning. This is a non-negotiable. This must happen. But when you get to this place where you have this incredible growth, not only are you super clear on your ideal customer, but you're super clear on your product offering.

Speaker 1:

Because what a lot of beginner business owners do is they create and they have this idea for their business. And let's say, it's like a candle company, right, and you create your candles and you've got like four cents and you're so excited and you finally got your packaging and everything down. You know your ideal customer. You're so excited and you finally got your packaging and everything down. You know your ideal customer. You're out there selling and maybe it's been a little hard to get your initial sales up and running, so you start to panic a little bit. So then you start creating a zillion things under the sun. So now you have candles, you have reed diffusers, you have air fresheners, you have I don't know tea towels, you have hats, you have t-shirts. You just start adding more and more and more product, hoping and praying that someone out there is going to find something that you sell and they're going to buy from you.

Speaker 1:

But, as we know and as I always talk about in this community, this is almost the kiss of death for a business owner, because what happens is you water down your message in the marketplace, and when the marketplace isn't clear about who you are and what you sell and how to make that direct, quick, instant connection, you lose everybody. So, instead of finding the people who might have been obsessed with your original four candles, you freaked out and started offering a hundred million things which, listen, we all do this, okay, we've all been there. But I'm telling you, this is a major issue for your business and as I see the evolution of the industry and I see more and more people jumping online and jumping into entrepreneurship and trying to create something of their own so they aren't married to a nine to five, so they don't have to go, you know, wake up to an alarm clock every morning and sit in an office and be at a job that they hate, especially if you're a creative and you know you have that like spark and that excitement in you and you just want to get it out, but you know like you need to make money too. This is the trap that so many business owners fall into. So instead, what I want you to do is think about what I'm calling now the super niche. The super niche. Are you ready? Write this sucker down, because this is where I feel the industry is going, and I've coined this term because I feel like it's a very good representation of what you need to do to make this happen for your business.

Speaker 1:

And what a super niche is is it's a combination of two extremely important things for your business. And, again, this is how I want to teach this concept to you, because, again, I've been thinking about this for weeks and weeks and weeks and how, what's the best way to explain this? And this is why I'm so freaking excited about this, and this is why this is going to make you millions of dollars. Okay, so the super niche is you are very crystal clear on exactly who your ideal customer is and everything about them. Combined with, you have a very specific product offering that you know they're going to love, and you either know this by your own data already or you do some marketplace testing. But you figure out these two components. Okay, it's the super niche of your ideal customer and the super niche of your product offering, and when those two things combined, that's when the explosion happens and that's when you will scale your business like none other, because right now, what's happening is a lot of you understand you need to know your ideal customer, but you still have an extremely wide product offering.

Speaker 1:

So let me give you an example of what this is going to look like for me and my business and how I'm going to start implementing this more as I see like as someone who's in this industry, I can always spot shifts, things that are happening, so you can think about how to do this exactly for your business, because I think for a while there people got caught up in this noise of people saying, like oh, you are the niche, you don't need to niche down, like, you are the niche and this, god love them. This is horrific advice for anyone that sells physical products online. The niche is not about you. Sometimes you are the niche in terms of like, what your lifestyle is is also your customer's lifestyle. But for someone who's selling physical products online, you must niche down to reach anybody. It is too noisy, there is too much going on and you will not be able to get into the feeds or get into the hands or be in front of the people that will love your stuff if you don't understand that concept. Okay, so that is first. I need you to understand that, so now I'm going to move forward into what this is going to look like for me in my business, so you can implement this for your business. So for me, for example, we sell Western lifestyle apparel and accessories.

Speaker 1:

So when I'm thinking about the super niche for me which is the concept of combining my ideal customer niche with my product niche and combining those two to make that explosion the first thing I'm going to do is look at what are the best sellers on my website, the things that have been selling and selling, and like I can close my eyes and I go, yep, there she is again. Like, even though we've had this product for years, some of this, some of the top sellers, have been on my Shopify site for years and they still are reordered every single week. So I know, okay, there's like these four to six things that are really hot sellers, which tells me that my ideal customer connects with those things the most right. The data is there, so I already know what those four to six things are. So now my job is to connect in the easiest way possible the product offerings that are the best sellers with my ideal customer so I can make it super easy for them to buy. So here's an example.

Speaker 1:

I'm thinking about one product. It's our cowgirl couture t-shirt. This thing sells like hotcakes and it has forever and ever as long as I can remember. So I need to make it super easy for my ideal customer to land on that product offering and purchase within less than two minutes. Because what happens to most of us now is you get your ideal customer, they get onto your website and you have too much stuff going on. We can all be guilty of this. Okay, again, we're creatives, we love to create, but this can really hurt your business if you're not careful. So you get the ideal customer to your website. We need to make it so easy and so fast for them to buy that thing that they initially saw and get out of there.

Speaker 1:

What I don't want happening is I get my customer onto my website and then they get sidetracked and they're browsing and, yeah, they're looking at all your cute stuff. But you know what happens in two minutes, their daughter hollers at them from the other room. She spilled milk all over the carpet and now she's put her phone down and away. She goes and she's off handling life and forgets that that even was something that was exciting her. Then you have to retarget her with email marketing, and then it could be another I don't know six to eight times before she actually gets to your website and makes a decision and purchases. So what I'm trying to do is shorten that decision making.

Speaker 1:

So instead, what I could do is I could create a landing page or a page on my Shopify site that has just the products for the specific target market that I'm trying to target with that product Okay, the super niche, when the two combine. So let's say, within the Western lifestyle niche, there's, like the more like you know, cowgirl couture, like maybe a little more like clean girl, barn girl, like equestrian style, like a little more of like a I don't know an upscale vibe that's going to buy the cowgirl couture shirt as opposed to some of my other shirts, right? So I can get really specific with my marketing to that exact person. And then, when she lands on my page, instead of sending her to the homepage, which has a bunch of stuff on it, I could send her directly to my cowgirl couture edit or something right. Where on that page which has a bunch of stuff on it. I could send her directly to my cowgirl couture edit or something right, where on that page there's a bundle that has the cowgirl couture hat, the sweatshirt and the t-shirt and maybe it's a great price to get all three items that I know exactly fit that exact ideal customer and she, within minutes, less than two minutes, less than a minute, can go from where she found that marketing let's say it's my Instagram stories. Get to my website, see the exact bundle that makes perfect sense for her, buys the bundle, which increases my average order value and gets it all done, added to cart and checked out before she gets distracted by her daughter hollering at her from the next room.

Speaker 1:

Does this make sense? And what the magical combination there was? What the super niche is is the combination of the ideal customer with the ideal product offering together. That's where the explosion happens, and if you can do that on repeat, you're going to scale your business and make a million dollars faster than you ever could have imagined, because this is how you collapse time around, people browsing and shopping and they're not sure. Well, should they get this one or that one? Well, there's 18 different scents of that specific candle jar, so maybe I should like. I can't smell the scent.

Speaker 1:

So now I got to read the reviews and I'm wondering is this going to be the right thing? It's like no. Eliminate all of that confusion and get so clear on the product, offering for the product for the ideal customer, and make it so easy for them to buy. This is how you're going to collapse time and, instead of it taking them weeks, months, years to come back and actually purchase from you, they're going to purchase from you right away because they feel confident, they know the answer, even if they don't know your brand, even if it's the first introduction they're having. They're like dang, she knows me so well Like this is such a perfect experience this all happens subconsciously that they're going to purchase from you. So this collision is what I am calling the super niche I want you to think about for your business. So this is the takeaway from this podcast Go, look at your data.

Speaker 1:

What's selling the most? Are you clear on your ideal customer? Get these two things aligned, combine them and the world is your oyster. So how many things on your website need to get on the chopping block and go? Okay, bye-bye, we don't need that anymore. We love her, but all she's doing is distracting me from actually making more money. That's the truth of the matter. Sometimes our incredible, brilliant, creative minds are the bottlenecks for our businesses scaling and growing, because we love so many things and we get lost in like the beauty and this and that, and well, she likes this, and what if someone likes that? And well, she likes this, and what if someone likes that? And well, maybe I should have kids and maybe I should have men stuff. And now I'm like all over the place because I get too much product offerings and your ideal customer, who you started this whole thing from, gets lost in the noise and she never finds you.

Speaker 1:

So the super niche, it's the future of the industry. It's what I believe everybody's going to start doing, because this is going to be how you're going to actually get more sales for your business, instead of just trying to be another great product-based business out there that's creating things into the void. I don't want that for you. I want your stuff to actually get into the hands of the people who are going to love it and be obsessed with it, and they're going to tell their other friends about it. Then they're going to tell their other friends about it, then they're going to come to your website and they're going to buy the special thing, too, and this is how you do it. So, if you have any questions, dm me on Instagram it's at allydceo but I'm going to go so much more in depth on the super niche and how to do this for your business, and I'm going to create more trainings and more knowledge around this, because I truly feel like this is going to be the game changer of our industry. I love you, have an amazing day. Bye.