The Ali Dee Show

Ep 91: How to make your brand famous

• Ali Dee • Episode 91

Share episode

The breakthrough that 10x'd my business wasn't adding new products or features. It was a fundamental shift in how I positioned my brand. When I stopped obsessing over product details and started connecting my offerings to this, everything changed.

Want to book a strategy session with me? DM me on IG at ali.dee.ceo

Join us inside the TRENDSETTER membership here.

Work directly with me in TRENDSETTER VIP, DM Me on IG to apply

Follow the Ali Dee on TikTok and Instagram @ali.dee.ceo

Speaker 1:

that's what we're going into today how to make your brand famous so you can create that cult-like following. You can have people so excited every single time you release a new product and really feel like you're not just out there hollering into the void, invisible, because that is a very, very hard place to be. Welcome to the Ali D Show, the show for product-based business owners who are ready to turn their passion into profit and build a brand that actually sells. I'm your host, ali D, and I've sold millions of dollars in products and currently have my brand in retailers across the globe. Now I'm teaching you to do the same. Each week. We'll dive into real talk, proven strategies and behind-the-scenes tips to help you grow your sales, scale your systems and create the business and life you've been dreaming of. If you're ready to go from overwhelmed to sold out, you're in the right place. Let's dive in. Hey, welcome to the Ali D Show. I am super excited to talk to you this episode because I have a very specific piece of advice that quite literally, can 10x your sales. I know it did for me because it is such a transformational piece of. It's not even advice, it's a non-negotiable that needs to happen if you want to make your brand famous. So that's what we're going into today how to make your brand famous so you can create that cult-like following. You can have people so excited every single time you release a new product and really feel like you're not just out there hollering into the void, invisible, because that is a very, very hard place to be. It can be overwhelming, it can be exhausting and you can feel like you're always putting in all of this effort, working so hard, trying everything and not seeing results. So this is the most powerful way that you are going to actually grow and scale your business. There's a lot of strategy we can talk about. There's a lot of tactics we can talk about, but this one shift has to happen for you to be able to grow and make a famous brand.

Speaker 1:

Now, if you don't want to make a famous brand, well then maybe you don't need to listen to this episode, but most of you out there do. Here in the Trendsetter community, that's what we do. We want to make sure that we're setting ourselves up to be the leaders of our industry. So, whether you are a brand that creates your own product, maybe you are currently selling on Etsy or you're trying to do the social media thing. You sell I don't know candles or jewelry, or fashion, or you have an interesting product that you make, or art or something. Every single brand that has blown up comes back to this one concept. So this is what we're going to talk about today. I hope you're ready and I want you to really take notes. Come back to this episode, listen to it multiple times, because if you feel like you're struggling by way of sales engagement, building a following, really seeing any kind of an impact, it comes down to this.

Speaker 1:

So, when we think about growing your business and scaling your business, the first thing business owners tend to do is think about how wonderful and amazing their products are, which they are. You have amazing products. I know you've worked your butt off on it. I know it is made of like all of these really cool different qualities and you put so much heart and soul into it. And, as the business owner me included this is what we tend to get focused on. So when we show up online, we're always selling from a place of like ah, I just have the best products, look, how cute this is. I actually had this like handcrafted in so-and-so land and I found like the best print possible and my candles have the finest wax, and you know my soap is cured in 48 hours in a cave in, you know, indonesia, I don't know.

Speaker 1:

Okay, we think of all these things that are incredible and amazing about our products, but here's a cold, hard truth At the end of the day, those things don't build a cult following. Those things don't get people to stop the scroll, get off their booties, go get their credit cards and buy from you. But what does get people to do this is relating your product with an identity that they aspire to be or an identity that they feel aligned with. And this is like human psychology, and there have been so many studies done on this, and I actually was listening to a podcast this morning where he was talking about this concept as well, so I made a TikTok about this. I don't know, it's probably been a week ago or so. So if you want to go on my TikTok and get like a quick version of this lesson, it's on there.

Speaker 1:

But then this morning, when I was on my walk, I was listening to a podcast. Russell Brunson is his name and he has some really interesting guests on there. But anyways, today the person was talking about identity and why it's so powerful when it comes to selling. And I was like, oh my God, I just had this conversation with my girls, my trendsetters, over on TikTok and I thought the example that he used was really good. So I'm going to try to use that example here so you can see clearly how to do this in your own business, in your own brand.

Speaker 1:

So what he talked about was the idea that the cigarette industry okay, the cigarette industry back in, like I think it was like World War I. They were trying to get women to smoke because really they'd only captured the male audience. So they wanted to obviously double their sales and reach not only men but women as well. But they tried a bunch of tactics for the product this is so good, it's such a good demonstration of this but they tried a bunch of tactics for the product to try to get the product to be more likable for women. So what they did was they made different colored cigarettes patterns. They just tried to adjust the product to something that quote unquote a woman would like. But it still didn't work. Women still weren't buying cigarettes at the rate of men, not even close. They weren't buying cigarettes at the rate of men not even close, like they weren't buying them at all. So instead, what they did was they looked at human psychology and they looked at some studies and realized that the main way you get people to you know, buy into your product is when you align it with an identity. So, so this is where it gets crazy. So they tried all these things.

Speaker 1:

With products like this, is you guys too right? You're talking about your products. You're saying, wait, but it's this, or let me offer more of a product offering, or let me offer it in 10 colors. That'll increase my sales. Well, let me, you know, let me use this kind of wax or that kind of wax or this kind of wick. I always use candles because I think it's just a very good example that everyone knows candles right. It's a very good example across the board to see how these tactics and strategies can work. So, instead of going well, we're going to offer colored cigarettes.

Speaker 1:

They said from these studies, actually, what makes people buy and what makes people be obsessed and what builds a cult-like following is when you attach an identity to your product. So here's what they did. This is wild. So what they did is they held this like I don't know if it was like a meeting, kind of like a press conference, right Back in the day, and the cigarette companies strutted out 10 beautiful, like very high class, very put together, very chic, very aspirational looking women.

Speaker 1:

Okay, think about back in, like the World War I times, like very, very chic, elegant, and paraded them out and they were all smoking cigarettes. So now, all of a sudden, smoking cigarettes was tied with an identity that women want, which is this very aspirational, very elegant, very rich feeling identity. So cigarettes went from being something that's just associated with men and being in the office and smoking cigarettes and working to this beautiful representation of what it means to be an elegant woman. And you know what happened? Cigarettes sales for women skyrocketed. And it skyrocketed because of this principle of connecting the product which was a cigarette, okay to an identity which was that of an elegant, perfect, amazing woman. So here's what I want you to do and really think about how does this apply to you and your business? You have to attach your product to some kind of identity that your customers aspire to be or feel like they connect with or want to be. This is truly what will make your business blow up.

Speaker 1:

So, again when we look at the cigarettes. Cigarettes weren't selling to women. Nobody cared. Women were not interested, they were off doing other things. But as soon as they tied the cigarette to the identity of an aspirational type of woman, that's when things changed. And, whether we agree with it or not, that's what the cigarette companies did and that's what exploded their sales. And it's true. It's been true since the dawn of time and it's still true. Remember, they tried to change the color right, more product offerings how many of us do that? We're like well, if we just sell more, or maybe we have more and more variety of sizes, or maybe I need like a $5 version and a $50 version, and we go, we get in our heads and we go through all of these scenarios. That could be how we could generate more sales, more revenue, and we think it means more products or more options. But at the end of the day, if you just focus on the lifestyle and an identity of the person who you think is going to connect with your product, that's how your sales are going to explode.

Speaker 1:

This is one of my favorite things to do inside my strategy sessions. If you've had one with me, you know I'm just obsessed with this topic. If you want one, it's something we can do. We work three hours together inside Telegram and we can work on getting this figured out for you so you can actually start blowing up your business. Just DM me if you want one. On Instagram, it's allydceo. Dm me and be like Allie.

Speaker 1:

I heard the podcast. I want a strategy session. I want to talk about identity and how I can shift my marketing for my products to be more of identity which again it goes back to knowing your target market and the niche. But it's so much deeper than that. It's much deeper than just knowing your target market. It's what is the identity of that person? What do they aspire to be? And this is why marketing with this at the forefront of your marketing which again goes back to my customer focus marketing it goes back to my heroes. It's all the same thing, but explaining it in multiple different ways really helps people learn it differently. You could be going, allie, I've heard you talk about a target market for the past year, but finally I get it after the cigarette example. That's why, when I heard that this morning, I was like, yes, and I actually might make a TikTok on this as well, because I do think it's so powerful and it's such an easy way to explain how these companies faced the issue of not being able to generate any sales into that market and all they did was tweak the identity. They didn't tweak the product at the end of the day, because that didn't work. They tweaked the identity.

Speaker 1:

So think about what is this for you and your brand? It doesn't matter what you're selling. This is how you make your brand famous. This is how you build that cult-like following which people always ask me about. How are these people posting product and selling out within hours? It's because they've figured this out, whether they knew it or not.

Speaker 1:

Sometimes people just do this innately, especially, I feel, like the younger generation. They kind of just do this, not really getting it that that's what's working. They're like I don't know what's working, but what actually is is. They built a brand based on identity and all of their marketing is identity-based and not product-based, whereas us gals that maybe didn't grow up with social media, right, maybe we're in our 30s, 40s, 50s, 60s, 70s, whatever the case may be, we have to understand that and we grew up with old school marketing too, which did a lot of the product marketing, but these days growing cult-like following means going back to the basics of psychology and creating that identity-based marketing. And again, that's how it's done. And sometimes, like these younger brands that have young founders, they're just doing it because it's naturally who they are and it's very easy for them to just create content and a whole vibe around that identity, like whether it's like I don't know, like super edgy Coachella girl or whatever the case may be, that that's just a very natural thing.

Speaker 1:

They're used to documenting their lives on camera. They've been doing it their whole lives, right? I didn't even get a camera on my phone till I was already like I think we were like mid-20s, so I had already lived a whole life, thank goodness, without cameras being a part of it. Unless you had the like disposable camera, right, you had to take it to the Rite Aid or the Walgreens and get it developed there. That's the only cameras we had.

Speaker 1:

But it's different for this younger generation. They're used to the identity thing not understanding that that's what they've been doing, Because kids really like younger kids, 20s really lean into being tied to an identity and it's very it's like, ingrained in them from a very young age, whereas, again, anyone from like 30 plus. It wasn't really the same thing, but that's okay. We're learning it right here, right now. So your homework today is to think about your products and think about the identity of the woman that uses your product, or what do they aspire to be? Okay, you can do this. I love you. Dm me if you want one of those strategy sessions. This is a big lesson here, okay. So I really, really, really want you to think about this and have an amazing week, love you.