The Ali Dee Show

Ep 97: The key to your million dollar biz is this

• Ali Dee • Season 1 • Episode 97

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If you want more customers, you gotta be able to figure this out...What's the invisible bridge that connects your perfect customers to your brand? It's the crystal-clear answer to one deceptively simple question that I will ask you in this episode.

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Speaker 1:

Hello, welcome to the Ali D show. Today's podcast is going to be a little bit different than normal, because this is kind of fun and I'm just going to try this out and you guys, let me know what you think. You can shoot me a DM on Instagram and let me know if you like this episode. But I'm in the middle of doing something for my own brand. I'm working a little bit on some messaging and I thought, ooh, as I'm, I'm literally in the middle of this right, working through it, brainstorming, making notes, uh, you know, hashing things out, and I thought I'm going to stop what I'm doing. And I'm going to, and I'm going to record a podcast on exactly what I'm currently doing in my own business, because this is going to be something that you must do in your own businesses If you really want to elevate, if you really want to build a seven figure brand, which I know you freaking do. That's why you're listening to my podcast, because you're like, yes, girl, let's freaking go, you need to do this work too. So I have paused what I'm currently working on for my brand to jump into this podcast to talk about behind the scenes of exactly what's going on, so you can start implementing this for your own business too. Very excited, okay. So before I get into it, you guys, I have to let you know that there is over 90 women inside the money maker challenge right now, ready to fricking roll, ready to change their lives forever, ready to stop guessing exactly what they have to do to build their own seven figure businesses.

Speaker 1:

Because, if you know, if you've been listening to me on my podcast or if you've been watching my content on social media, I have a free training and challenge coming up. We're starting on August 25th. It's called Money Maker, and this is where I'm going to be breaking down my seven figure formula. It's rise, shine, sell, scale and it's exactly how you can start building the frameworks. You're 1 million percent going to need to start doing five figure plus per month in sales. It all comes back to having the seven figure formula down and, by the way, this is the formula that I use every single day in my own businesses. I have multiple brands, multiple businesses. They all use this framework. It's what I teach my students that have incredible results, and now I'm going to be teaching it to you for free.

Speaker 1:

So jump insidemaker. I'll drop the link in the description right now. If you want to pause, look at the description and you're like, yes, girl, I'm in it's alidceocom slash challenge, or the link is also in my bio on Instagram. You can comment on any of my Instagram posts the word challenge and I'll DM you the link automatically with this cool like automatic thing that I have an automation DM automation. So it's pretty exciting.

Speaker 1:

But, yes, and then I also just added a moneymaker VIP tier, and the VIP tier is extra cool so many of you have joined that, even though I just literally launched it and inside VIP, in addition to the 21 days of training that you'll have with me, you'll also get to work directly with me every Tuesday and Thursday on Q&A and implementation. So, as you're going through the challenge, you have questions about the training. No one's going to have access to me, okay, except if you're inside VIP. Then every Tuesday and Thursday, you can drop a note, a voice note, to me inside telegram alley, I'm trying to implement X, y and Z strategy. I'm getting stuck on this, help me, and I'll be like well, let's, let's talk about it and we'll talk about your business and we'll get. We'll have a really, really good uh time and working experience together inside of the VIP tier Because, again, it's going to be every Tuesday and Thursday throughout the 21 day challenge, which I'm so freaking excited about. You guys want to know how much it is. It's $27 to join VIP. Okay, like insane. But my whole point is I really want as many women in our industry to understand these principles and to start using them, because this is going to be the whole game changer for you. Okay, so I've I've harped long enough on that. I just really really want you to know that this is going on because, again, game changer for your business, it's going to be so, so fun.

Speaker 1:

So, going back to my discussion today for the podcast, what I'm in the middle of currently brainstorming for my own business is who we're for. You guys know I talk about this all the time. Who are you for? Who are you for? What is the identity? What is the lifestyle? This is the heartbeat of your business. This is what everything will revolve around. This is what all your content, all your creative, all your messaging, all your marketing, all your copy on your website, all your product descriptions it all revolves around who you're for.

Speaker 1:

And let me tell you most people cannot answer this question. Most people cannot. Well, let me reframe that. Most people cannot accurately answer this question. Most people will say something like oh, we're for the women who are between the ages of 20 and 40 who want something trendy and cute. If you're a boutique owner, oh yeah, our products are for moms, okay. Or our products are for, I don't know, you know, women who like city life. Whatever the case may be, okay. It's very, very generic, very blah, very vanilla descriptions. When you nail down who you're for, everything is going to change for your business, because what's going to happen is these people are going to easily identify with your brand, and so many people make the mistake of making their marketing and their messaging all about the brand instead of the customer.

Speaker 1:

I don't know how many times I've had to have the conversation that when you're creating a brand, it's not about the brand, it's about your customer and which in this world. We call this our heroes. Right, it's about our heroes, their stories, their lives, what they want, their desires, their dreams. It's not your brand's dreams, okay, nobody cares about that. They're not going to buy your stuff because they want to make your dream come true. They're buying your stuff because they want to make their dream come true.

Speaker 1:

This is the difference between a brand that blends in or a boutique that blends in with everybody else and the ones who are on top. They have made this clear delineation on who they are for, and the reason why I'm bringing this up today is because every year I like to reevaluate this for my own brand, to make sure the messaging still feels good, it still feels on par, it's still aligned with our customers and everything is just like the well-oiled machine that I love for it to be. So I am obsessed with this stuff, obsessed with this, and, as I was brainstorming, you know I've been thinking about it for the past week or so. Are we still aligned? I've seen, because the reason why I'm asking myself this question is because I've seen a big shift in my particular market, which, if you don't know, ali D, my brand, one of my brands, is a brand that's catered to cowgirls, women who love the Western lifestyle lifestyle, and it always has been.

Speaker 1:

Now, guys, in the last three to four years, the Western life, cowgirl lifestyle has become extremely popular. As I'm sure you know, it used to be very obscure, right, it used to be really only like found in Western stores or like, I don't know, tractor supply, things like that. Now you walk into any mainstream department store or store, they have Western and cowgirl inspired items front and center, because it's settling like hotcakes and this is what I call the Yellowstone effect, which Yellowstone, if you don't know, is a TV show that made Western life extremely fricking popular almost overnight, and, as someone who's been in the industry, it's something that I talk about with a lot of my friends inside the Western world and it's something that we know like. It is a fact. When Yellowstone became extremely popular, everyone started to romanticize and almost aspire to have that life, that freedom, that boldness, that sassy, that spirit of the West, the cowgirl spirit. People wanted to feel that they felt connected to that, without having to be on a ranch, without having to wake up and go outside and muck stalls and live a true cowgirl life. They were obsessed with what it means to be a cowgirl, the legend of the cowgirl, the legend of the West wide open spaces, blue skies, horizons, as far as you can see. This became very mainstream and right now, I would argue, is more popular than it's ever been in the history of cow girl, cowboy life.

Speaker 1:

So, as I've been watching this trend and watching the trend with my own business, even from buyers and customers. I'm seeing how not only do we still have our true Western companies purchasing from us, our stores and our customers, but we have a whole new category of people that are purchasing our items, whether it's customers or stores that have a love for the Western life. So, as I'm looking at our branding and who we're for, I'm having this discussion with myself and this is why I'm bringing this literally live to you, as I paused my discussion with myself to bring this to you, because it's that important and I want you to think about this for your own business is are we for cowgirls? Right, like that's the question who are we for? Are we for cowgirls or are we for adventurous women, dreamers, dreamers, trailblazers? That's a whole different category and a whole different identifier than for cowgirls. Can you see the difference? Like if I told you my brand is for cowgirls or I told you my brand is for adventurous women who love the cowgirl spirit, it's two totally different types of messages. Now, cowgirls relate to the adventurous woman who identifies with cowgirl spirit, right, cowgirls relate to that and regular women who aren't cowgirls relate to that. Some girl living in a suburb in Dallas or living in a high-rise in Los Angeles can identify with that statement of for adventurous women who love the cowgirl spirit or love the mystique of the American cowgirl, or whatever the case may be. Right, that's another question. But the who it's for part is extremely important to your business and your brand.

Speaker 1:

So if you have a boutique or a brand and you've been trying to figure out who you are for, you need to brainstorm this like in, I want to say, in epic proportions. It is so important. So that's what I'm going through right now. Currently, as I see the brand getting more and more mainstream I know we're going to be in some major mainstream retailers very soon. I see this already, before it's happening I want to make sure the brand, the messaging, is really connecting with the women that buy our products. Right, because it's not about the brand, it's about them. So women, adventurous women who love the cowgirl spirit, cowgirls, can identify that. But if you're not a cowgirl, you wouldn't necessarily identify with the message that we're for cowgirls. Right, because you're like well, I'm not a cowgirl, so I guess this isn't for me. So I'm going to click off and find messaging that does connect with me, which just means I'm adventurous, I'm romanticizing the Western life. It's a whole different thing. But, as you can see, cowgirls can relate to that. But someone who's not a cowgirl will not necessarily relate to the messaging of we're for cowgirls. So this is what I am working through as we speak in real time for my own brand and for my business.

Speaker 1:

So for you, who are you for? Let's talk about it for a second. Don't just tell me you're for like a woman who's working a nine to five. Tell me you're for a corporate baddie. Right, that is a specific identifier. Let's say you sell like really fricking fabulous corporate workwear. Like you sell bold suits. You sell power suits. You're like you know the vibe right, like sharp silhouettes, very like traditional powerhouse suits.

Speaker 1:

The messaging of corporate baddie is going to be way stronger to the woman who's most likely to buy your style of clothing, as opposed to like women who work nine to five jobs. Right, there's so many different types of women who work nine to five jobs and not all of them want to be corporate baddies in a freaking sharp suit that costs a thousand dollars, right. But if that's what you sell and your messaging just says, oh well, we just sell workwear, oh really Okay. Well, so does 8 million other people sell workwear. You're never going to attract the right person who's most likely to buy your $1,000 pantsuit.

Speaker 1:

But if you say we're for, like the corporate baddie, the powerhouse, now that messaging is going to connect with the woman who's more likely to buy your suit and you're going to sell way more freaking suits because no one's going to stop at we sell workwear and then they're going to look at your page and they're going to go this isn't workwear, this is a thousand dollar suits. And they're jumping off and they're going somewhere else, right, because the messaging's wrong. So you're going to have all these people who are not right for your brand possibly ending up seeing your stuff and then bouncing away because they're not connecting with your who you're for statement. And on the flip side, when you get the who you're for statement really clear and you make that bridge of what you sell and who you're for so freaking clear, guys, customers that are the right fit, are going to be flocking to you like a moth to a flame. Going to be flocking to you like a moth to a flame and they're going to be adding to cart and checking out on the regular because they feel so connected with exactly what you describe is them, first of all, like women who identify again, let's use the corporate bad example, women who identify with that corporate baddie powerhouse boardroom like slick ponytail. Baddie powerhouse boardroom like slick ponytail, freaking black briefcase here to go. You know the woman, right, I'm just picturing like the most fabulous woman right now.

Speaker 1:

That woman if that's who's going to buy your stuff, you got to speak to her in your messaging. You can't be generic and just say work, wear or nine to fivers, because some nine to fivers they ain't wearing that. Maybe they're wearing, like you know, khakis and polos and jeans or whatever Scrubs, I don't know. But when you speak to the woman who's going to make that connection, they're going to get their little five-inch heels and their briefcase and they're going to walk right across that bridge that you built for them and then they're going to show up at the doorstep of your website and they're going to be like I'm spending all my money here Because you built the bridge as the brand. You built the bridge directly to her cute little heels and she's walking over that bridge directly to your website.

Speaker 1:

This is why the who you're for is so important and it's again why I'm in the middle of this brainstorming session for my own brand. Who are we for? What women are going to walk over that bridge and have their toes and their boots, or whatever the case may be, at the doorstep of my website, of our brand's website, and they're going to knock on the door and the door's going to open and they're going to go. Oh my gosh, I'm obsessed with everything here. That's our job. That's that's you know what. That's our only job as brands. I don't care what anybody else is saying. Our only job as a brand is to make that bridge so freaking clear that they just flock to you.

Speaker 1:

So again, if you haven't done this for your own brand and your messaging is still very generic, this is why things feel hard for you, and we're gonna be talking about this, by the way, inside moneymaker. So if you're like Allie, I need your eyes on my brand, jump in moneymaker and get the fricking VIP upgrade. Okay, cause we're going to be talking about this stuff. Who are you for? Get specific, picture your picture. One person that you're like. That is the exact woman that I know will buy my stuff. Again, I don't care if you are a product business where you're a brand and you create products, you curate products. You're a boutique and you buy products and you resell them. Whatever the case may be, there is a specific who that you are for, and we got to figure this stuff out.

Speaker 1:

Guys, I want this community, the trendsetters that's what I call us here in our community, we are the trendsetters. I want the rest of the industry to look at us and go what the heck are they doing? Because they are crushing everybody else and it's because you're going to understand this stuff, the stuff that people don't take the time to learn. The reason why brands and boutiques close down after six months a year is because they don't do this work, or they they barely are squeaking by for maybe a year or two years and not doing this work is the difference between squeaking by and building a million dollar company. That's why I've been able to build a million. That's why I can build a million dollar company again and again and again is because I understand this work period.

Speaker 1:

This is not rocket science, this is marketing. This is being a business owner. If you sell anything, you have customers and you have to know who your customers are, because you got to attract them to you, and this is why the seven figure formula that you'll learn in moneymaker is repeatable for anybody that sells products. I don't care who you are if you sell products, it works for you. And it's actually what I'm using to develop a new brand that's going to be launching in January. You guys will get to watch that unfold. This formula is insane. So I use it for LED.

Speaker 1:

I use it for Rodeo Ranch, which is another one of my brands. If you haven't heard, this is a cowboy brand. You can look it up on Instagram. It's rodeoranch, Okay, and you'll see. I think we have almost a hundred thousand followers. This brand really, really good. But this brand in particular is for cowboys. It's not for the guy living in the city that maybe thinks he's a cowboy or wants to be a cowboy on the weekend. It's truly for the true blue cowboys, and I know that because that's the customers that we have. It's about them, not about what I want, it's not about me. It's what they want and who's buying from us, and it's it's rodeo guys and it's ranch guys, like real cowboys. So that brand's obviously different than Allie D, which Allie D not only attracts cowgirls, but it also attracts a lot of women who are not cowgirls but love the idea of the cowgirl life and what we represent as a brand, our values, and they feel connected to that when they wear our t-shirts. It says something about them, right?

Speaker 1:

So I hope this episode was helpful for you. I want you to, right now for your homework, just take a few minutes and you can even like, go to your trusty chat GPT. Talk to your little robot friend and spill your guts about who you feel like you can help. And I want you to just just word vomit to chat GPT if that's what you want to do. You can also use and I want you to just just word vomit to chat GBT If that's what you want to do. You can also use like a journal or a notebook, okay, and just get it all out. And then, what's cool about chat GBT?

Speaker 1:

I do love it for some things. You guys know I harp on you about using it for your captions because it's in your marketing messaging, because it's so, it's so obvious. But when it comes to brainstorming and organizing thoughts, I think it can be really helpful so you can say like, hey, I sell this, this and that I'm trying to figure out exactly who I'm for Some of my top selling products are this, this and that? Like, really set up a good prompt so you're not just getting a generic AI answer, but really talk about all your products, what they look like, how they can help people, why you started like, give it the whole shebang and be like and my question for you is who am I for? And I want it to be like one or two words, right, and very specific words. This is going to be really, really helpful for you. Again, you can also just brainstorm this, work on it on your, on your own.

Speaker 1:

Join me inside moneymaker. We start August 25th. We'll work on it in there, but it's really, it must be done. And, again, it's what's going to separate you from being like at the bottom of the barrel with all the other brands and boutiques and product business owners that are just trying to, like you know, catch a fish every once in a while. To the people who are like at the top, who are killing the game. They understand this, we understand this. That's why I'm helping you, because without this, you're not going to be able to rise. Okay, we rise, we shine, we sell, we scale the seven figure formula. Oh, I'm so excited for you. I hope this podcast was helpful. Let me know. Send me a DM. Be like oh girl, I love this episode. It's allydceo on Instagram or TikTok, but my DMs on TikTok get really full and there's a lot of spammers, so Instagram's easier. So if you want to Instagram me, let me know.

Speaker 1:

You listened to this episode. Let me know what you think. I'm so excited for you to learn how to do this and to get this figured out for your own business because, honestly, this is going to be game changing and you know what. You know what else. It's going to make everything so much freaking easier because you're going to know exactly who you're speaking to all the time, and it's going to make your product description writing easier. It's going to make your email writing. It's going to make your website coffee Like. Everything is going to become so much easier when you have this nailed down, and the question will always be who are we for? And that's the like, the ultimate question. Once you have it answered, watch out, the floodgates are going to open. Okay, I love you. We'll talk to you next episode.