The Ali Dee Show

Ep 99: From Invisible to Irresistible - How to get the right customers to know you exist

• Ali Dee • Season 1 • Episode 99

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Ever feel like you're shouting into the void with your business, wondering why your perfect customers aren't finding you? You're not alone and this episode is for you.

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Speaker 1:

Hey, welcome to the Ali D show. Today's episode is going to look a little bit different. What I'm going to do is give you a sneak peek inside the money maker challenge that I'm running right now. This is a 21 day free training and challenge. I'm sure you've heard me talk about that. We are currently in the middle of and I thought I would drop in here the day six training, because this is such a powerful training that I know so many of my listeners out there struggle with this exact topic. And what I'm going to be focusing on in this training and what I'm teaching the money makers is how to have your ideal customers know that you exist, how to be seen by them. How are they going to know that you're out there in the first place, going to know that you're out there in the first place? Visibility and recognition that you are out there is one of the main things that y'all struggle with. So I basically figured out how to hack the algorithm to make sure that people your ideal customer knows you're out there, so they know you are like hey, I have the best products for you ever in the entire world. I know it can be frustrating when you know that right, but you just can't reach the right people. This is what we're talking about in day six of Moneymaker, so I'm going to drop the audio training right here, right now.

Speaker 1:

Welcome to day six of Moneymaker. Hope everyone's having an incredible day. We have officially wrapped up the rise portion of my seven-figure formula, which was our first four trainings. The next four trainings, starting today, are going to be under our shine phase. This is where we show up and get seen. So we've talked about a lot of the initial foundation that you need really learning to dissect exactly who your ideal customer is. And now that we know that, we know we need to build a bridge. How do we show up and be seen by them? Get seen by them so they know that we exist, so they know that we're out there, because a lot of you struggle with visibility and even letting people know that you are. Hey, I have an incredible business with incredible products that I know you are going to love, and what this also does is it eliminates a lot of that feeling that a lot of people have about them being too salesy or it feels a little icky. This is when you kind of step out of that phase and really step into. I know I have incredible products that my customers are going to be obsessed with and buy on repeat, and it's my duty to make sure I can figure out how they can find me. Because, again, if you have the best peanut butter or jelly sandwich in the world and Sally Sue loves peanut butter and jelly, it's your duty as a business owner to make sure you're building that bridge so Sally Sue can find your incredible PB&J. I love that random example that I came up with.

Speaker 1:

So today we're going to talk about the first thing in our shine module, which is how are you going to start to be seen? And the way that I teach this with my students is I have a very specific content strategy, and so we're talking TikTok, we're talking Instagram, we're talking Facebook literally any social media platform. This is the first step in getting people to know that you exist right. They have to know you're out there. A lot of people don't understand that there is a whole strategy to this. So every single million dollar company out there has a content strategy. They're not just posting product pictures 24 seven. They're not just posting random things. They're doing very specific, targeted, like hyper focused content that gets their their posts onto your feed in the first place. So you, they even know that you are. So they know no, so you know they exist. Good grief, get it together, allie. So you know they exist, right, because up until this point you didn't even know about them. So their job is to how do we get our brand, our business, into the right people's feeds.

Speaker 1:

This is where my trendsetter content strategy comes into place, and it was born because this is what I discovered worked many, many years ago, when I felt like social media was a pain in the butt. I did not like social media. I found it very annoying. I did not want to be an influencer. I didn't want to live on my phone 24-7. I didn't want to be posting 800 times a day just hoping and praying that my stuff got on the right people's feeds. So what I did was I almost felt like I tricked the system. And when I figured this out and I stopped going from professional product posting 24-7 to my whole goal is to get into my customers' feeds and let them naturally and organically discover me, my brand and my products, everything changed. Everything changed Our engagement, our followers, our conversions. It all happened so much easier and so much so that it's like it was a repeatable process that I still use to this day. So if you go check out my social media, you will see this exact same strategy that we use in all of my brands and businesses across the board.

Speaker 1:

So the trendsetter content strategy consists of what I call my three Bs. Some of you have heard this before. Some of you are hearing about this for the very, very first time, and this is going to change the way you view social media from here on out. Once you see this, you cannot unsee it, and I am so excited for you to learn how to do this really cool, almost like hack of the algorithm to make sure that your stuff's always delivered to the right people. So in the Trendsetter content strategy the three Bs we have three types of content that we rotate through all the time, and it's only this content.

Speaker 1:

Okay, this is it. So don't ever think you have to figure out the trending audios or the next viral thing. We don't care about any of that. All we care about is nailing down these three specific types of content, the three Bs. Number one you need to be seen. Number two you need to build trust. And number three buy from you. You need to get them to get off the fence, onto your website, add to cart and check out. So three very specific buckets of content, if you will, if that helps you visualize, are, be seen, build trust, buy from you. Those are the three Bs, and what I'm going to focus on today because I want to make sure this is bite size and you can get instant results from this and implement it immediately is I'm going to focus on our be seen content.

Speaker 1:

Now, some of my students learn this, they get it and they take off. Some of them. It takes a little while to understand this process. Either way is fine. So if it takes you a little while to understand, like ooh, how does this be seen content work, tweaking it, testing it that is totally normal. I don't want you to think that just overnight you're going to figure this out. It's a very simple, easy way for you to get into the right people's feeds, but sometimes it does take a little bit of testing time. So I want you just to set the expectations of once you start doing this. It's going to feel really fun and new, but also a little bit scary and like I don't know if I'm doing it right. And that's okay because you will figure it out. It just is a little bit of reps and getting used to it and seeing what's working and what's not working and release any kind of emotional attachment to it.

Speaker 1:

So your be seen, content is content that's designed to get onto your ideal customers' feeds without talking about your products. You're not talking about your products. You're not showing your products, you're not mentioning your products. We don't talk about that. We're business owners. We don't talk about this as a business. It is specifically just content that we think they will either like, engage with, share, get some kind of emotional connection. Okay, so this could be a funny meme that makes them laugh. It could be that your ideal customer remember, everything goes back to your ideal customer. So it could be something funny, it could be inspirational, it could be shareable, it could be anything that we think, ooh, that is going to make your ideal customer stop the scroll.

Speaker 1:

Now the key to making this work is to making this B-scene content very, very niche to your ideal customer. So, for example, for me, some of my B-scene content that pops off the most is anytime I show anything around my ranch okay, our horses, our bulls, our, you know, feeding the bulls showing the pretty bucking horses, anything like that. I never say like, hi, I'm Allie D and I have cowgirl products to sell Nothing, okay, maybe I'll be like wearing a hat or a t-shirt, but it's very nonchalant. But I'll say something like let's go check out what the bucking bulls are doing in the barn today and it's me and it's like a little 10 or 15 second video showing a couple bulls, and this thing is going to blow up and it's going to get on the right customer's feeds. That I know people who are going to naturally like my products, right. Cowgirls, people that love ranch life, people that love seeing bulls and horses and beautiful scenery those are the people that are most likely to buy my stuff. Remember, we're building the bridge, so the bridge is content that is around like a horse, okay, and that content's going to get on their feed because these algorithms are so smart, right?

Speaker 1:

I just actually released a podcast episode all about the change and the shift in social media. You should go listen to it if you have time this weekend. But how social media algorithms have totally changed and now it's all about getting the right interesting content and matching it with the right person, and these algorithms know what type of content you like. So, for example, if I'm a girl that lives out in the country and I like ranchy, cowgirl horse type content, the algorithm already knows that. So if me the brand is trying to build the bridge to the girl living in the country, my job is to make ranch horsey content, because I know that that person is actively engaging with that content, so I am likely to have my content appear on her feed.

Speaker 1:

This is how you beat our be seen content works. Okay, maybe you're like you cater to moms and you can post some like really funny mom memes, right, or inspirational mom memes, and different audiences like different things. So, for example, my audience loves humorous be seen content. They love to laugh. I have clients where they don't care about the funny memes. They want to feel like the inspirational, motivational memes. So this is what I want you to focus on today is think about what types of be seen content could you create.

Speaker 1:

So, if you are like a fitness company and you manufacture apparel like fitness apparel, okay, like sports bras, whatever the case is, you need to be making content that's going to land into the feeds of the people most likely to buy sports bras. So, and for your specific type of product that you manufacture, maybe it's not for, like, hardcore gym girlies, but like the moms that are working out at home. So you could do a video that's like a easy workout for moms in 10 minutes or less. Okay, that's going to get on the right person's feed. That's going to naturally be like, oh, they're going to click on your profile and they're going to see that you sell sports bras too, which we'll get more into. And they're going to be like this is perfect. Like, oh, I love this video and now I see they have products that I like. And it's that natural OMG, aha moment that your customer has and you're not forcing your products down their throat. They're having an organic connection with your brand.

Speaker 1:

This is why be seen content is so powerful and literally, like 95% of companies out there and businesses, probably you as well are not doing this and it's why you feel invisible and it's why you can't create this base, this customer base of women that are obsessed with everything that you sell, because they don't get anything from you besides just product photos. So we need to cater to things that emotionally make them move. Whatever the emotion is okay, it's happy, it's sad, it's inspired, it's motivated. We don't care, but they need to feel something with your be seen content. Maybe it's something that they just want to share with their mom friends. Right and now. That is really powerful because if you had a funny mom meme and they're sharing it to all their mom friends now, all of those people are like on the little tentacles of what your brand stands for and they can cross over the bridges to see your brand on their own, all organically.

Speaker 1:

I am so excited to teach you this today. I hope you're going. Oh my gosh, yes. So here's your homework. I want you to type in the accountability channel three ideas for be seen content. This may be really hard for you, and that's okay. Work through it. Mastermind with each other. Say hey, my ideal customer is X, y and Z. I've only thought of one idea. What are some other ideas you guys Like? Let's talk about it together inside this group. Help each other out, because sometimes, when you're really close to your own business, it can be a little bit harder to see these as opposed to somebody else that's on the outside. That's like oh, you sell this, this and that. Well, why don't you do some beasting content like dot, dot dot. So three ideas. If you need help, ask your fellow moneymakers inside the accountability channel. Let's really have a conversation about this. I'm so excited to see what you guys come up with and what an incredible realization this is for you. Okay, I love you, have an amazing day, and I can't wait to read these.