Ep 111: Stop doing this and watch your sales skyrocket

Want sales to spike without shouting into the void? I unpack how a tiny but powerful shift can save you from flat launches and wasted effort.

Join LET'S GO GIRLS, my space for daily audio trainings, lessons, strategy and more here.

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Transcript

What Let’s Go Girls Includes

The Costly Mistake Most Brands Make

Defining The Real End Goal

New Product Line And Content Plan

Avoid Attracting The Wrong Audience

Reframing Content Around The Customer

Invite Customers Into The Build

Three-To-Six Month Momentum

Why “Me-Centered” Content Doesn’t Sell

Intentionality Beats Random Posting

SPEAKER_00 0:01

Hello, welcome to the Al E D show. Okay, so this is gonna be a really fun episode. What I'm gonna do is after this little introduction, I am going to drop in an episode that I just recorded for Let's Go Girls. Let's Go Girls is my daily audio training space, which means it's a private Telegram channel where every single day I drop in lessons, trainings, strategy, behind the scenes, everything I'm doing to continue to grow and scale my business that I know is going to help you grow and scale your businesses. So I'm trying to take this thing to eight figures, and I have learned so many incredible lessons along the way. And this allows me to like in real time coach you and you can have incredible results because you are in the space of learning every single day. So the lesson today was so freaking good that I was like, I need to put this on the podcast because I want you guys to hear this too. So that's what I'm gonna do. I'm gonna start the um let's go girls episode. And if you want to join Let's Go Girls, like after your listen, you're like, oh dang, I need to be in that space. I want to learn all this stuff every single day. Then just go to I'm a trendsetter.com slash let's go girls, and you'll get the link to join. It's only$33, guys. Like there's literally zero reason on the planet that you should not be in this space, especially if you want to grow and build and scale your business because you will get so much value. Like the girls inside are like, Allie, I cannot believe that this is only$33 a month. And I'm like, I know, I don't care. My whole point is just getting this knowledge to you. So that's what the space is built for. It's built to help educate you and give you direct actions that you can be doing every single day to grow your business. So in this particular lesson, I feel like I basically saved my business hundreds of thousands of dollars because I was about to make a big mistake. So I talk about the mistake I almost made, and then teach you what I did to avoid it so you can avoid the same thing. Because listen, 99.9% of business owners out there, boutiques and brands, product-based businesses make this mistake every single day, and it's why you are not seeing the sales you want. Okay. So listen to this episode, share it with your friends. Oh, and by the way, so many of you have been DMing me, telling me that you're listening to the podcast and you love it. Please keep doing that. I love when you guys DM me. Like, I get so excited. I love to follow you and follow your businesses and just like say what's up, see what's going on in your lives. So please, please, please, when you're done with this um episode, just go to Instagram, look up ally.dot CEO. Make sure you look up that account because I have a few accounts. That's the one where um I'll get back to you, like ASAP. And then send me a message. Hey, just listen to the podcast. I loved it, all the things, okay? So here comes the lesson from Let's Go Girls. I hope to see you inside the program after this because I think you'll see how valuable this can be for you and literally how game-changing it is. It's so freaking good. I'm not tooting my own horn here just to like toot it. I'm telling you because it's this space is created for you. Not for me to sound cool and like it's literally for you guys. That's the whole point of this. There's a great group chat in there and all the things. So, okay, enough. Here we go with the lesson, and I can't wait to see you inside. I am in the middle of starting a brand new product line for my company, Al ED brand. And I want to share this with you because this is something that I actively had to work on, and I was like, ooh, my girlies need to hear this too, because I think a lot of times we can get caught up in creating the wrong type of content that's gonna hit the wrong type of people. And we're doing it with like a good intention, right? We're not doing it on purpose. We're posting what we think would be interesting, but what ends up happening is it's interesting to the wrong people, and that is not gonna be good because that is not gonna create the result that they that we want. And at the end of the day, whenever we're doing anything in our business, it goes back to the question of what is the result that I am I'm trying to accomplish here? What is the end goal? Now, this is the question that most people do not ask themselves before they send an email, before they publish content, before they film content, before they schedule a photo shoot. They don't go, what's my end goal here? They just go into it willy-nilly and just hope that things work out. Like, raise your hand if that's how you kind of treat business right now. You're like, oh, I'm just gonna go for it. But you forget to ask yourself the question like, is this the result that I want? Is this going to create the result that I want? So for me, for example, I knew that I wanted to document the process of what it's gonna be like to create a new product line for my brand. Something that is in a different category. We've been mainly doing like um graphic tees and sweatshirts and caps for the past 13 years. Now in 2026, I want to step into a new category and I don't know exactly what that category is yet. And I have an idea, but what I want to do is take that to my customers. So I want to let them help me develop this entire process. The end goal of this documentation series is not for me to look cool as a business owner. The end goal is to sell out of whatever products that I drop when the products are ready. Okay, so the end goal is to have a very successful launch of the product. This, by the way, this training is gonna be worth a zillion dollars. I already know. Like it's gonna change your life. So when I am crafting my end goal, which is to sell out of my products, have a very successful launch, like that's the plan. When I'm creating the documentation process around this new line, it cannot be about me as a business owner as the forefront of that content. So I almost made this mistake because I knew that I wanted to document the process. I knew that I wanted it to be something that customers could follow along with because I thought it would be fun. But at the end of the day, I didn't want the fun to be the end result. And I didn't want the end result to be like, wow, Allie's a great business owner, she knows what she's doing. I don't care about that. What I care about is product moving. So I almost started to make content. In fact, I have a few videos made where in the content I was more speaking about the business behind the business. Like, here's day one of starting a new product line for my Western brand. What I need to do is make sure that, you know, my customer is in the forefront of my decision making, that everything that I'm doing, I'm doing a lot of research, right? It was like very, like, it was good content. It'd be great content for you guys. But the end goal, like, it's not to make you guys want to, you know, be a part of it at the end of the day. Like, I love you, but the end goal is for me in that business is to sell product, right? So what I had to do was go, ooh, this is this is speaking too much to the business owner, like too much to business owners out there that want to see the process. And I see a lot of boutiques and brands do this too, right? When they're like, day in the life of being a boutique owner, and they'll post content like this, or how hard it is to be a small business owner, and they'll post content like this. And what this does is it attracts other small business owners and other boutique owners. And at the end of the day, we don't want to attract them, we want to attract our customers. So I had to check myself and go, wait a second, the content was great and it was cute, but I was like, this content is not speaking to my customer. This content is speaking to someone who's interested in starting a business and a product line. So I had to like reverse, delete, and remember my end goal here. My end goal is not to get you guys, product-based business owners, to follow along, which again, you can. I think that's great. It's gonna be really fun. At the end of the day, it's to get people excited to buy when the products come out. That's the end goal. So I had to remake content with that specific goal in mind. And instead of saying things like, you know, businesses or this or that, I had to talk to the customer. And I had to bring them in in a different way. I had to reframe how I was creating the content. So now if you go watch my TikTok or my Instagram on my brand page, you'll see this is the final outcome of multiple wrong videos. Because I had to keep, you know, checking myself and going, nope, that's not it. That's not it. I have to speak more directly to my customer. And so finally that was the outcome. It did really well. I have like a zillion comments on TikTok, my Instagram, like the TikTok's really popping off, but it's doing exactly what I wanted it to do was draw people into the process. But I had to be very careful with how I was framing my messaging. And this goes for you as well in any type of content that you post. You have to ask yourself the question: is this helping the end goal? And get really, really honest with yourself. And if the answer is no, which listen, I still have that answer. I'm not saying like, you know, I'm perfect all the time. Like I literally had to redo content because it was the answer when I rewatched it, I was like, wait a second, no. Like some of my customers may find that interesting, but at the end of the day, that's not what I want. I want to speak directly to my people. So I had to ask them, like in the content, instead of saying, like, this is what I'm doing, me, me, me, blah, blah, blah. I say, I want you to be a part of this process. This is about you guys. Like, you guys have a say in this. I want to design what you want. And I said, What do you want? What do you guys want? Tell me in the comments. Let me know. And it opened up this incredible conversation within my niche and my community of what people, what kind of products that they want. So not only now am I getting them invested in the process, but also I'm getting really valuable information as I par down what type of product I'm gonna be making. Because I'm going directly to the source. So it's a win-win because they're getting to be a part of it. I'm getting to hear feedback. And then also at the end of the day, I'm starting this snowball effect of the building of this new thing. And then that way, once the product is here, all of these people have been invested in this story over the next three to six months. So they're gonna be way more inclined to buy than if six months from now I just drop and say, Hey guys, we have a new cowboy bootline. Surprise. It's gonna have a way flatter effect. And I'm not gonna sell as much if I just randomly announce it. I mean, I could do my pre-launch plan, I could do seven to ten days leading up to it. But imagine like getting invested in like a three to six month process, and you have a say in colors and styles and where and what we're doing, and like now when the product comes out, you're like, oh my god, this is so cool. Like, I'm gonna buy it. This is why, again, being very careful and strategic in your content matters because all the effort that you're putting into your content, we want it to have the result that you want. And if you're making the wrong type of content, like the me, my business, my boutique, my brand, I'm cool, what I have, here's my new arrival, here's my new product, here's my new thing, and you are not framing the messaging around them and what they want, you will not sell product. You won't. So if you're having trouble with your sales right now, 99 times out of a hundred, this is the issue. The the content is not relating back to your customer. And what I was able to do, thank goodness, was check myself before I wrecked myself on my very first day one. What I'm gonna do is like a day one, day two, day three, day four type series. So, like it's day one of me starting a new product line for my Western brand. Day two of me starting a new product line for my Western brand. I already have the idea of what these days are gonna look like and how I can tie it back to the customer. But it's the planning, this process that so many people skip when they're trying to create content and they just throw stuff nilly-nilly up there and they get pissed off and annoyed because it's not getting them sales and it's not getting them the results that they want. This is why. There's no planning or anything behind it. You're just showing up and looking and seeing what other people are doing. You're like, eh, I'll try that too. And then that's why the sales are suffering. So start being more intentional about your content. And this is when I talk about more effort in 2026 as one of my predictions, because that used to work. You used to be able to just post whatever the heck you wanted and you could get sales from it. Now that doesn't work anymore. People are, you know, they're so inundated with so much content that that won't work anymore. Now you have to get more strategic. So I am thrilled with the results that I have for my day one because I wasn't expecting much because I'm just starting to get it out there, and I'm already getting so much feedback that is so valuable. And again, like it proves that strategy over everything. Strategy is so important, and I'm I'm always harping on that. And I don't think people get it, but I think in this voice note, by me talking about what I literally just went through this week and reminding you guys of the mistake that I almost made, because it's hard for me, I switch back and forth from being like your guys' coach to a business owner selling to customers. So sometimes my brain is in the coaching mode, and I'm like, I'm not coaching my customers. Like, I gotta get into the right mode here. And so the same thing is for you. You're not coaching business owners, you're not talking to business owners, you're not talking to other boutique owners, you're talking to your customers. So let's not get that twisted, okay? Um, again, I feel like this is so important, and hopefully this resonated with you guys. And next time you go to make any type of content, ask yourself, what is the end result? Am I speaking to the end result? And your end results can be different, by the way. It's not always to get sales, right? It could be attracting people to my page, it could be getting people to my website, it could be getting people to feel some kind of urgency or scarcity or getting people to feel emotional, making people laugh, making them cry, making them feel something, making them share a post. Those are all different end results, which we call actions or calls to actions. And then we craft our calls to action based on the end result that we want. Oh my god. This was so good. I hope you guys really understood this. This one, I don't even know which episode this is, but this is this is a keeper. This is a keeper. She might go on the podcast as well. Okay, have an incredible day.