The Ali Dee Show

EP 112: Mastering this one thing will drastically improve your conversion and sales

• Ali Dee

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Want a faster path to conversions without racing to the bottom on discounts?  Listen to this episode.

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SPEAKER_00:

Hey, welcome to the Ally D show. I am really excited for today's episode. This is such a fire frickin' training. And as soon as I dropped this training inside Let's Go Girls, which is where you're gonna get the audio from here today, I was like, oh my gosh, this has to go on the podcast because you all need to know about this. Um, by the way, Let's Go Girls is my audio training space for you to join where every single day you get a new audio training for me. Um, strategy, we talk about behind the scenes, we talk about lessons I've learned, we talk about mindset stuff, basically everything you need to know to build a successful business. We talk about every single day in there. So if that sounds interesting to you, it's only 33 bucks. You can join by going to I'm a trendsetter.com slash let's go girls. You literally have no excuses. It's only$33, people. So get in there and um start start just listening to the trainings. There's already 50 trainings in there. 50 trainings. So you could just like binge binge listen as you're driving to the gym or going to pick up the kids or whatever you're doing and get straight up strategy and um action steps that you could be taking every single day every single day to grow your product-based business. It's so freaking good. So that's the training that you're gonna hear uh in a minute. But I also wanted to remind you if you haven't already, please join the free Zoom series that I'm gonna be running called Six Secrets to Six Figures. This is perfect for you if you are a product-based business owner, you're a boutique, you're a brand, you make jewelry, you sell physical products. This is going to be a free three-call Zoom series where I break down the six secrets to getting your first six figures in sales. So so freaking juicy. I want you to join. There's also a VIP option for 27 bucks where after each call, you get to hop into a QA session with me in our QA group and ask me questions about the call. So that's only$27. So we got a lot going on in my world. So if anything, like it's literally free. So you gotta join. Um, I'll drop the link below, but you can always go to my Instagram to get the link. It's alley.d.ceo. If you want to join and go directly straight to the page to get access to this free training and this free series, it's just alledceo.com slash the number six secrets. Allydceo.com slash the number six secrets. Okay. Ah, I'm so excited for you guys to listen to this training. It is literally game changing. It is so freaking good. If you can master this one thing that's in this episode today, you will be a freaking rock star and have more sales than you could ever imagine in your entire life. Okay, enjoy. What is up? Hello, everybody from Let's Go Girls. It's me, and I have a super fun topic to talk about today. Well, it's super fun to me because I happen to nerd out on this subject. And since I do nerd out on this kind of stuff, I can pass it on to you guys in case you do not nerd out on this, and you're like, Allie, you have no life. You should be doing something more exciting than studying this stuff. But this stuff is exciting to me, okay? Today I was doing a little um email marketing reading up on some email marketing uh strategy, and then I had actually I saw the same thing in two different things I was looking at. One was an article, um, like a news article. Well, a blog, I guess you should say, not like news news, but you know, and the other was on social media, and I was like, oh my gosh, this is so interesting because this is what I preach to my girls all the time inside Let's Go Girls. So I wanted to bring it back here and talk about it with you guys as well, just to kind of hammer home the point of how important it is that you understand the identity and the desires and the needs of your ideal customer, because in this particular case, it was talking about email marketing, and it was saying the number one converter, number one guys, in email marketing, the number one thing that converts people to sales is identity-based strategy. Okay, it's not discounts, it's not literally not anything else. Like most people think, oh, just send a coupon code, that's gonna be your biggest conversion rate. No, it's actually from identity-based marketing, which this is what we we talk about all the time here. We call it like lifestyle, right? Knowing their lifestyle, knowing the things that are important to them, their values, their interests, their hobbies, their desires. So, in this one particular example, I really liked it because I felt like it was very specific in a way, also an interesting take on when you think of identity. Again, sometimes we forget it's not just about like who they want to be specifically as an identity, but like what they want out of life. Like what are their desires? And when you can tap into this, it can literally be one sentence. This is the biggest driver of conversions and sales, period. And I have preached high and low that not only is that the case on social media, but I have now definitively, definitively confirmed that is the case in email marketing as well. Because I always thought that was the case, but now the studies have been done, the results are in, and you're going to Hollywood! No, I don't know why that made me think of American Idol, but that is the scoop, okay? The scoop is it is it is the same with email marketing as it is on social media. So you guys know I'm always telling you the whole freaking key to this and the way that you blow up, especially now, especially in 2026, is speaking to your ideal customers' desires and wants. And it is simpler than we think. And sometimes we get in our heads on what the heck this is and what this looks like. But if you literally wrote down like a list of things that your customer wants in life, like even that has like nothing necessarily to do with products, or you can you can you can tie it back to your products in some way, that's like obviously the gold standard. But the first thing is is you just gotta know what they want. So, this example that I really liked, this was a dog food company, and they sold um like kind of higher-end dog food, right? Like we're not talking like you buy it at Walmart, we're talking like this is ordering it online, like very good quality dog food. And the email line that was big and bold in their heterographic, right, which I always tell you guys, the first thing in the email you need to have is the big heterogic with some text that speaks to what they want. And what this said was you want uh, or we want our dogs to live forever. Uh feed them like shoot, I'm gonna flop this. But it was something like you want your dog to live forever, feed him like it. That was like the bottom line, right? Like give him the food that's gonna give him the chance to have the longest life. So it wasn't like try our high quality, high ingredients food, right? That feels very flat and very salesy. But when you say something like, you want your dog to live forever, feed him like it. Why are you giving your dog crappy food if you want him to live forever? You need to give him everything he needs to have the longest, happiest life so you could cherish this little furry friend as long as you both shall live, right? And so that was the messaging that really I felt like communicated this identity-based marketing, this lifestyle marketing, this your hero, your customer is the hero, and speak to their desires marketing. It was a very clear cut case of this. But listen, someone was probably paid tens of thousands of dollars to come up with that line because it is so simple but so effective. I don't know, maybe Chat GPT came up with it. Who knows? But the point being is it was exactly how to convert people to buy their dog food. Again, it was not, you know, uh definitely not saying anything about price, right? Because the dog food, I'm sure, was expensive. So they didn't they didn't try to win on price, they didn't try to win on like ingredients. Like we use the finest, you know, ingredients milled from Nebraska wheat or whatever it is, right? None of that. None of that is that's all sales-y, nobody cares. The features nobody cares about, okay. What is this dog food? How is this dog food gonna change my life? Oh, because I want my dog to live forever. So if I am a dog lover and I want my dog to live forever, which I do, then I better be feeding him this kind of food because I want him to have the longest possible life. Can you see how much stronger a message that is than, oh, it has great ingredients. Again, nobody cares. That's not triggering an emotional response. And the whole thing with selling and selling online is learning sales psychology. What makes people buy? And this may feel like even like a little smarmy to you at first. You may go, oh, I don't know. It feels a little like, ugh, like knowing what's gonna trigger people to buy. But at the end of the day, people really feel this way, they really want the best for their dogs, and it's our job to be able to communicate. If you want the best for your doggy, you need to be buying this kind of food. Especially obviously when it's backed by science and all the things. But it's our job to present to the marketplace the value of our products. And I always talk about this, right? I always say the market is very fair. The clearer you are on value, the more valuable you will be to the market, and the more you will sell. If you don't communicate value, real value, in the way of identity and lifestyle strategy, you will you will fall flat. No one's gonna feel anything. It's not gonna make them buy your stuff, your dog food, your candles, your jeans, your cardigan. You gotta dig deep and just figure out what are their desires and wants, what what are the things that quote unquote trigger them in a good way, right? We want them to have their desires and needs and wants met. And that's what we're here to do. We're here to be a partner with them and say, hey, we can fix this for you. You want to feel like a corporate baddie when you walk into the boardroom and you want everyone's heads to turn and you want to feel bold and confident and like you could you own the freaking room when you have to make your 10-minute presentation. You need a freaking suit because a suit gives you that power, it gives you that energy. You can't be walking in there with some kind of like khakis and a blouse. No, no, no. You gotta get that, you gotta suit up. You gotta feel, you gotta present yourself a certain way so you could get respect from everybody in the room. Like these, this kind of selling is what sells. Not, hey, I have a two-piece suit for sale, it's khaki, the pants have pockets, it has a stretchy waistband, like it's you know, whatever. So basic. Sure, you might get a couple sales from that, but you want to you want to sell out inventory, you better learn their desires. And if you're selling a suit and your ideal customers, women in the workplace, and you know that one of their desires is to be respected and to feel confident and to own the room, you better talk about it. Because it's your job to be the bridge so they know that you have the right products to make them feel like that. That's what we do. We're serving up a transformation, a solution, a want. And this is again, not only just in social media, but in everything that we do, in all of our marketing. And I just was so happy to see that in email marketing, this is the number one conversion tool as well. It is this type of messaging. So I want you to do a little homework. Over the next couple of days, maybe you're driving around, while you're grocery shopping, in the shower, whatever. I want you just to think about like what are some of the desires of your customers? Get to know your people better. Do the work. Like, this is this is the work that separates you from everybody else. And why the level the playing field feels very quote unquote unfair, and why why some people crush it and others cannot figure it out. It's this. This is what separates the 1% in our business. It's figuring this out and showing up day after day after day and perfecting this messaging and not falling into I'm just gonna post to check it off, you know, my list. Like that, guys, we can't do that anymore. Okay, we can we cannot. We gotta put some effort into this. There's too many other people out there that are trying to get into the game or be in the game, we've gotta stand out. If otherwise, we're just gonna end up with everybody else. So, anywho, think about this. Okay, maybe write a list five desires, um, five needs, right? Where are some things they need? They think they need. Tap into that. What are some desires that they have? Tap into that. You want your house to smell like the Ritz-Carlton when someone walks in and it feels so luxurious that you immediately like people, you know, look at you and go, Oh my gosh, this girl has her shiz together because this house smells so freaking good. It gives rich people vibes. This is the candle for you. Right? Saying that versus saying, like, our candle is a blend of vanilla, tobacco, leather. It's like, okay, that doesn't make me feel anything. Tell me my house is gonna smell like the richest, you know, rancher's house in Montana. I don't know, whatever. Tell me it's gonna smell like a the Ritz-Carlton whatever, make me feel something. People don't identify with it's gonna make your house smell like vanilla. Cool. Okay, so will the vanilla candle at Walmart. But if you're telling me your candle is gonna make me feel rich, woo, baby, okay. Now, that might not be an emotional trigger for other people, and that's fine. We're only trying to market to the people that we know. Let's say your candles are more expensive, right? You're not selling$11 candles, your candles are$55. So you know that the people buying your candles have a little bit of a thing for status, maybe. And that may feel taboo to say, right? Like, ooh, someone just wants to feel rich. They wanna, they want that luxurious transformation. Totally fine. There is no judging in this type of marketing, and that's the important thing is that people want what they want, and we have to be okay with that. And if someone wants their house to smell like a rich person's house, then let's freaking talk about it. Because that's what's gonna get them to buy from you, not by saying it smells like vanilla. Okay. I could go on and on about all these different examples, but I just really want you guys to do the homework. I want you to spend the time again these week this week over the next few days to really think about this and not feel weird getting specific on their desires and wants and speaking to those and not being generic, not being vanilla. Poor vanilla gets a bad rap with me, right? I'm always like, don't be vanilla. Vanilla tastes delicious, but we don't want to be vanilla in our content or in our business, okay? All right, I love you guys. Um, oh, by the way, if you haven't already, be sure you join um my new challenge. It's six secrets to six figures. Um, it's totally free. It's gonna be a zoom call, uh through a series of three Zoom calls where I'm gonna be talking about the six secrets to six figures. And I am so excited for it. If you um haven't jumped in already, the link is in my bio. So when you click on my bio, you'll see my link tree pops up. It's at the very top. Um you can go to my Instagram stories or um just DM me on Instagram for the link if you need it. But get in there, okay? It's totally free. Oh, and then if you want, you can upgrade into VIP, which in VIP, we're doing a QA session after each call inside Telegram. So if you are interested in that, which you freaking should be, because it's gonna be so amazing. And literally, you'll get coaching from me for$27, you know, after every single call. Jump inside the VIP after you join um the six secrets to six figures, you'll be prompted to um to hop inside the VIP. Again, it's 27 bucks, so do it. Like, I'm I almost want to make you guys do that because I want to have talks with you in there about your business and about these secrets, and I think it'll be super duper fun. So spend the$27 to get in the VIP and um we can we can get deeper into this stuff, okay? If you need the link for VIP, just DM me on Instagram, I'll get that to you as well. I love you guys, have a great day.