Susan Epstein — Helping Clients Win, Creating a LinkedIn Flywheel, and the Power of 1-Hour Events (#2)

Susan Epstein (@susanpaulsonepstein) is a business coach for coaches, former parenting coach and therapist, and creator of several courses and programs on finding coaching clients, creating & filling coaching groups, and enrolling more clients. 

In this episode, Bobby speaks with Susan about the evolution of her career from therapist to parenting coach to business coach. They dive into how business has shifted since 2020, the incredible power of quick wins, and how she went from 3-day live events to 1-hour virtual events – and got even better results.

Show Notes:

(01:00) - Introduction

(01:15) - Susan’s Customer Journey

(02:30) - Why Susan uses Masterclasses

(04:00) - Super Nanny

(06:00) - How Susan’s Approach Has Changed

(8:45) - LinkedIn Flywheel

(10:30) - The Problem with Events

(14:15) - From 3-Day Events to 1-Hour Events

(17:00) - What Do People Want Now

(22:00) - Quick Wins