Shay Wheat — High-ROI Events, Scaling High-Ticket Sales, and the $1 Million Post-Event Profit Strategy (#11)

Shay Wheat (@shaywheat) is a Certified Event Producer™ and Founder & CEO of Grace and Ease Productions, Inc, which helps entrepreneurs scale their businesses through events. 

In this episode, Bobby talks with Shay about how events fit into your overall marketing strategy and how to use events to scale your business and fill your high-ticket programs. Shay shares her comprehensive approach to hosting highly profitable events, from attracting the right audience to getting them to show up live to crafting a post-event strategy that maximizes profits.