In this episode of Empowered Marketing Unleashed, Cass Duffill discusses the 'sticky bits' of business, the challenges and obstacles that entrepreneurs face. She shares her personal experiences and insights on topics such as standing out as a personal brand, emotional resilience, copyright and plagiarism, navigating finances, diversifying revenue, handling negative feedback, managing overwhelm, avoiding budget blowouts, standing for something, and contingency planning. Cass emphasizes the importance of getting help and support to overcome these challenges and grow your business.

Chapters
00:00 Standing Out as a Personal Brand
05:01 Emotional Resilience: Making Rational Decisions
08:28 Copyright and Plagiarism: Protecting Your Unique Strategy
12:17 Navigating Finances: Balancing Investments and Growth
15:33 Diversifying Revenue Streams: Sustainability and Focus
18:28 Handling Negative Feedback: Setting Boundaries and Processes
21:18 Managing Overwhelm: Doing Less, Doing Better
23:16 Avoiding Budget Blowouts: Making Rational Decisions
26:41 Standing for Something: Differentiating in a Crowded Market
28:22 Contingency Planning: Preparing for Crises

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Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of creating a meaningful experience for customers and delivering value. She also highlights the need for diversifying revenue streams to ensure long-term sustainability and growth.

Chapters
00:00 Introduction: The Importance of Sales and Revenue
02:08 Chapter 1: High Ticket Offers
07:24 Chapter 2: Low Ticket Offers
11:02 Chapter 3: Memberships and Subscriptions
16:15 Chapter 4: Passive Income
19:47 Chapter 5: Diversifying Revenue Streams

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the importance of freebie funnels in growing your email list and boosting your visibility. She explains that freebie funnels are lead magnets that attract and nurture leads, ultimately turning them into clients. Cass provides tips on creating effective freebie funnels, such as offering something of value, delivering it in a way that suits your audience, and making it easy to understand and consume. She also emphasizes the importance of nurturing leads and building trust over time. Cass concludes by highlighting the various purposes of funnels, including lead generation, promoting offers, making sales, and building engagement.

Chapters
00:00 Introduction: The Power of Freebie Funnels
02:30 What is a Freebie Funnel?
05:09 Creating Effective Freebie Funnels
08:43 Delivering Freebies That Suit Your Audience
12:26 Nurturing Leads and Building Trust
16:00 The Versatility of Funnels
19:33 Conclusion: The Benefits of Freebie Funnels

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the concept of a standout framework or a signature framework for online businesses. She explains that a signature framework is a repeatable and deliverable process that helps businesses get results for their clients. Cass emphasizes that a framework needs to have purpose and cannot be just a word or acronym thrown onto social media tiles. She provides examples of frameworks she has used in her own business and gives three steps to create a standout framework. Cass also highlights the benefits of having a framework, such as setting your business apart, attracting the right clients, and boosting confidence.

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the concept of the 'knowledge bubble' and the importance of stepping outside of it to supercharge the growth of your business. She explains that while our personal knowledge and expertise are valuable, they can become constraints and limit our ability to innovate and scale. 

Cass emphasizes the need to seek external knowledge, guidance, and advice from experts who have already walked the path. She also highlights the importance of implementing the acquired knowledge and tracking the results. Ultimately, expanding our knowledge bubble allows us to make a bigger impact and create a thriving business.

Takeaways

• Stepping outside of your knowledge bubble is crucial for the growth of your business.
• Seek external knowledge, guidance, and advice from experts who have already achieved what you aspire to.
• Implement the acquired knowledge and track the results to see the impact on your business.
• Expanding your knowledge bubble allows you to make a bigger impact and create a thriving business.

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill shares her personal journey of running a business while dealing with a chronic health issue. She emphasizes that personal challenges, such as managing a health condition, can actually become strengths in business. Cass provides tips on how to balance your business and health, including prioritizing self-care, creating a flexible schedule, delegating and automating tasks, and being honest about your needs and boundaries. She encourages entrepreneurs to integrate their personal experiences into their businesses and use them to provide unique insights and support for their clients.

Takeaways

• Personal challenges can become strengths in business.
• Prioritize self-care to maintain your health and well-being.
• Create a flexible schedule that accommodates your energy levels and health flares.
• Delegate and automate tasks to reduce your workload.
• Be honest about your needs and boundaries with your team and clients.
• Integrate your personal experiences into your business to provide unique insights and support for your clients.

Chapters
00:00 Introduction

03:50 Personal Health Story

09:01 Fear and Shame

13:16 Hiding Health Struggles

21:20 Balancing Your Business

25:33 Harnessing Challenges for Success 

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters.   

We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why you must have the most expensive tech platforms, while making sure you keep everyone happy...... or will we....?

This episode will encourage you to prioritize your own goals and authenticity in order to achieve success on their own terms.  Welcome to your permission slip to success on your own terms!

Chapters
00:00 Introduction: Five Things You Don't Need to Be Successful
02:27 Chapter 1: Debunking the Myth of the Flawless Plan
05:58 Chapter 2: Authenticity Over Toxic Sales Tactics
09:39 Chapter 3: Balancing Social Media Presence
13:01 Chapter 4: Affordable Tech Platforms for Success
14:49 Chapter 5: Embracing Your Own Path to Success

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

Hate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy!

Takeaways

• Marketing activities that align with personal values and strengths to create an authentic and enjoyable marketing experience.
• Authentic storytelling and personal connection to build your heart-centred business.
• Quality over quantity is key in marketing, and consistency is crucial for seeing results from marketing activities.

Chapters
00:00 Struggling with Marketing Alignment

07:40 Tailoring Marketing to Personal Strengths

11:47 Authenticity and Storytelling in Marketing

12:50 Your Personalised Marketing Blueprint - Quiz

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.

Takeaways

• Email marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.
• The frequency of emails should strike a balance between staying top of mind and avoiding overwhelming subscribers.
• Personalization, storytelling, and value-driven content can make email marketing more engaging and less pushy.
• Open and click-through rates are important metrics to analyze and improve the effectiveness of email campaigns.
• Growing an email list with authenticity involves offering value in exchange for email addresses and respecting the subscriber's choice to opt-in.
• Balancing authenticity and sales goals in email marketing involves making genuine offers and prioritizing the client's needs over making a sale.

Chapters
00:00 Reimagining Email Marketing: Authenticity and Integrity

04:19 Best Practices for Engaging Email Marketing

09:20 Balancing Frequency and Engagement in Email Campaigns

14:02 Growing Your Email List with Authenticity

16:32 Improving Open and Click-Through Rates in Email Marketing

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms and channels. Planning quarterly and executing monthly, as well as prioritizing website improvement, are essential. She also highlights the need to move away from relying solely on social media and to create a strong online presence.

Takeaways

• Understand the behavior of your buyers and bridge the marketing gap to effectively communicate with them.
• Consistency in content creation is crucial for marketing success.
• Develop a visibility marketing strategy that includes multiple platforms and channels.
• Prioritize driving traffic to your website and focus on website improvement.
• Plan quarterly and execute monthly to stay organized and on track.
• Move away from relying solely on social media and create a strong online presence.
• Marketing should be enjoyable and tailored to your business.

Chapters
00:00 Understanding Buyer Behavior and Bridging the Marketing Gap

03:45 Consistency in Content Creation

05:35 Developing a Visibility Marketing Strategy

09:45 Quarterly Planning and Monthly Execution

10:51 Moving Beyond Social Media

11:46 Improving Your Website

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing efforts and regular reflection on your business are key to attracting more clients.

Takeaways

• Align your offers with your core values and the needs of your ideal clients.
• Harness the power of storytelling in your marketing to connect with your audience.
• Build genuine connections and nurture relationships with potential clients.
• Optimize your online presence, including your website and social media profiles.
• Utilize client testimonials to build credibility and trust.
• Shift from a competitive mindset to a collaborative one.
• Stay consistent with your marketing efforts and regularly reflect on your business

Chapters
00:00 Introduction: Struggling for Clients in a Slow Economy
03:26 Chapter 1: Strategies for Generating Clients in a Slow Economy
06:52 Chapter 2: The Power of Storytelling in Marketing
09:15 Chapter 3: Building Genuine Connections with Your Audience
15:19 Chapter 4: Optimizing Your Online Presence for Client Generation
20:35 Chapter 6: Shifting from Competition to Collaboration
26:48 Chapter 7: Consistency and Reflection for Client Growth

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead generation. She emphasizes the need for consistent action and execution in each of these areas. Cass also emphasizes the importance of selling solutions and creating a business model that allows for scalability and growth.

Takeaways

• Having a clear plan and strategy is essential for business success.
• Consistent action and execution are key to achieving goals.
• Messaging and client clarity are crucial for effective marketing.
• Building an audience and nurturing leads are important for sales.
• Creating scalable offers and a marketing plan are essential for business growth.
• Lead generation and putting leads on autopilot can bring consistent new clients.

Chapters
00:00 Introduction

06:30 Goals and Strategy

11:13 Lead Generation and Putting Leads on Autopilot

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementing a professional follow-up process. She also addresses the pricing dilemma and the importance of tracking leads and following up effectively.

Takeaways

• Authentic discovery calls can be genuine and create a win-win for both the entrepreneur and the potential client.
• Listening more than speaking is crucial during discovery calls to understand the potential client's needs and assess if you are the right fit.
• Offering ways to work with potential clients is important, whether it's one-on-one, group programs, memberships, or communities.
• Implementing a professional follow-up process is essential for converting potential clients into actual clients.
• Having well-defined prices and sticking to them helps overcome the pricing dilemma.
• Tracking leads and following up effectively increases the chances of converting potential clients.

Chapters
00:00 Introduction: The Challenge of Authentic Discovery Calls

07:39 Chapter 2: Listening More Than Speaking

13:13 Chapter 4: The Importance of a Professional Follow-Up Process

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode we talk about what actually creates success.  Building a business around your passion and strengths can lead to more success. It's important to consider your ideal work week and balance, as well as diversifying your income streams for stability and growth. Creating a dream team and seeking guidance from a mentor can also contribute to success. Developing an action plan and sticking to it with persistence and consistency is key. The success strategy is a living document that may require adjustments as you evolve and change

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the importance of building a personal brand in 2024. She provides three simple steps to start building a personal brand that stands out and attracts the right clients.  Cass emphasizes the need for authenticity and personal connection in building a personal brand.

Takeaways

• Building a personal brand is more important than ever in 2024.
• A personal brand should embody who you are, what you do, and why you do it.
• Showing your passion and purpose helps attract an audience that aligns with you.
• Consistency in branding and messaging is key to building a loyal audience.
• Expanding your messaging beyond what you sell allows people to get to know you on a deeper level.
• Authenticity and personal connection are crucial in building a personal brand

Chapters
00:00 Introduction
05:22 Showing Who You Are
09:49 Expanding Your Messaging
16:26 Conclusion

Book a free chat with Cass to see if The Elevation Code is right for you - CLICK HERE 

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this conversation, Cass Duffill shares five strategies to build a profitable business with the right clients. She emphasizes the importance of messaging, lead generation, SEO, content creation, and authentic sales. These strategies can help business owners overcome the feast and famine cycle and achieve consistent results. Cass also highlights the need for regular review and revision of messaging, as well as the importance of creating content pillars and recycling content across platforms. She encourages business owners to embrace sales as a way to create a sustainable and successful business.

Takeaways

• Take the time to get your messaging right and ensure it reflects the solutions you offer to your ideal clients.
• Implement lead generation strategies to ensure a steady flow of clients and revenue.
• Don't overlook the power of SEO in driving traffic and generating leads for your business.
• Consistent and regular content creation is key to attracting the right clients and achieving consistent results.
• Embrace sales as a way to create a sustainable and successful business, and focus on offering authentic solutions to your ideal clients.

Chapters
00:00 Introduction: Wanting More of the Right Clients

05:04 Lead Generation: Putting Your Leads on Autopilot

10:35 Content Creation: Attracting the Right Clients

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill shares three strategic moves that are generating 10K plus months for her clients. The first strategy is about having an optimized sales funnel, which involves capturing leads, warming them up, and building relationships. The second strategy is visibility marketing, which goes beyond social media and includes using multiple channels and platforms to reach the target audience. The third strategy is giving the audience what they want by understanding their needs and crafting offers that meet those needs. By implementing these strategies, entrepreneurs can increase their bottom line and drive their business towards 10K months and beyond.

Takeaways

• Utilize optimized sales funnels to capture leads, warm them up, and build relationships.
• Diversify your marketing channels and platforms for visibility marketing.
• Understand your audience and craft offers that meet their needs.
• Test, analyse, and adapt your strategies for continuous improvement.

Chapters
00:00 Introduction and Goal of 10K Months

01:14 Chapter 1: Optimized Sales Funnels

12:59 Chapter 3: Giving Your Audience What They Want

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

Summary
In this episode, Cassandra Duffill discusses the concept of empowered marketing and how it can revolutionize the way entrepreneurs market their businesses. She emphasizes the importance of respecting the audience, sharing authentic stories, and providing value-driven content. By adopting empowered marketing, entrepreneurs can build genuine connections with their audience and create a positive client relationship. Cassandra also highlights the need to avoid traditional marketing tactics that rely on manipulation and inauthenticity. Implementing empowered marketing strategies can lead to deeper connections, increased trust, and ultimately, business success.

Takeaways
Empowered marketing is a revolutionary approach to marketing that focuses on respecting the audience, sharing authentic stories, and providing value-driven content.
By adopting empowered marketing, entrepreneurs can build genuine connections with their audience and create a positive client relationship.
Traditional marketing tactics that rely on manipulation and inauthenticity should be avoided in favor of empowered marketing strategies.
Implementing empowered marketing can lead to deeper connections, increased trust, and ultimately, business success.

Chapters
00:00 Introduction
00:50 Diving into Empowered Marketing
07:19 Key Elements of Empowered Marketing
09:58 Respect for the Audience
13:08 Authentic Storytelling
16:03 Value-Centric Approach
20:16 Marketing Strategies to Avoid
22:11 Conclusion

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the feast and famine cycle that many entrepreneurs face in their businesses. She explains that the cycle occurs due to a reliance on a single source of income and inconsistency with marketing efforts. To combat this cycle, she suggests two solutions: consistent marketing and diversifying income streams.

Cass provides tips on how to add new revenue streams, such as leveraging expertise and identifying complimentary offers. She also addresses mindset blocks and emphasizes the importance of starting small and overcoming tech and workload challenges.

The episode concludes with a reminder that stepping off the feast and famine cycle is about creating more opportunities to help people and offers steps to break the cycle.

Takeaways

• The feast and famine cycle in business is caused by a reliance on a single source of income and inconsistency with marketing efforts.
• To combat the feast and famine cycle, entrepreneurs should focus on consistent marketing and diversifying their income streams.
• Adding new revenue streams can be done by leveraging expertise and identifying complimentary offers.
• Overcoming mindset blocks and starting small are key to breaking the feast and famine cycle.

Chapters
00:00 Introduction
01:16 The Feast and Famine Cycle
04:23 Solution: Consistent Marketing
05:39 Solution: Diversifying Income Streams
08:28 Adding Revenue Streams: Leveraging Expertise
09:54 Adding Revenue Streams: Identifying Complimentary Offers
12:49 Overcoming Mindset Blocks
14:26 Getting Started: Start Small
18:59 Steps to Break the Feast and Famine Cycle
23:00 Conclusion

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Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses her framework and the steps to building an abundant business. She emphasizes the importance of understanding your ideal client and their needs, mapping out your offers to serve them, creating an abundance plan to bridge the revenue gap, and developing an irresistible offer. She also invites listeners to join her mastermind program, The Elevation Code, for entrepreneurs looking to reach their next level.

Takeaways

• Understand your ideal client and their needs to provide the transformation they are seeking.
• Map out your offers to serve your ideal client at different price points and in different formats.
• Create an abundance plan to bridge the revenue gap between your current earnings and your goals.
• Develop an irresistible offer that addresses your ideal client's specific needs and provides value.

Chapters
00:00 Introduction: Building an Abundant Business

03:06 Step 1: Understanding Your Ideal Client

11:53 Step 2: Mapping Your Offers

13.74 Step 3: Pricing Your Offers

23:31 Step 4: Developing Your Irresistible Offer

28:18 Recap and Invitation to The Elevation Code

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill interviews Zoe Douthwaite from Clarity OBM Services about the benefits and process of outsourcing in business.

Zoe shares her personal journey of starting her own virtual assistant business and transitioning into an online business manager.

The conversation covers topics such as identifying tasks to outsource, determining the right time to start outsourcing, finding the right people, managing projects with outsourced help, organizing content, and the benefits of outsourcing.

The key takeaway is that outsourcing can help business owners free up time, focus on their strengths, and grow their businesses more effectively.

Chapters
00:00 Introduction and Background
00:51 The Need for Outsourcing
05:47 Determining the Right Time to Start Outsourcing
07:56 Finding the Right People
10:36 Managing Projects with Outsourced Help
14:21 Organizing Content and Protecting Against Loss
16:37 Benefits of Outsourcing and Final Thoughts

Check out Zoe here >> https://clarityobmservices.co.uk/

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill interviews Carolyn Campbell, a Pinterest strategist, about using Pinterest for business. Carolyn shares her journey of starting her own business and how she discovered the power of Pinterest. They discuss why Pinterest is the right option for entrepreneurs, emphasizing its time-saving benefits and long-lasting content. Carolyn explains that Pinterest the right way to use Pinterest to grow your business and attract new clients. We also share the top tips you should start doing right now to benefit from Pinterest.

Chapters
00:00 Introduction to Carolyn Campbell and Pinterest Strategy
02:21 Why Pinterest is the Right Option for Entrepreneurs
03:50 Pinterest as a Search Engine
07:38 Using Personal Pinterest Account for Business
14:33 Posting Frequency on Pinterest
25:11 Creative Freedom on Pinterest
27:11 Making Life Easy with Pinterest
29:43 Carolyn's Free Masterclass
30:05 Conclusion

Carolyn's FREE Masterclass - Use Pinterest to Attract  Your Ideal Clients On Repeat

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this conversation, Jules White, a web and SEO strategist, shares valuable insights on the importance of SEO for entrepreneurs in the health and wellness industry. She highlights the common mistakes entrepreneurs make in SEO and provides tips to improve Google rankings. Jules also discusses the process of setting up and optimizing a Google My Business profile and emphasizes the need for a comprehensive visibility marketing strategy. Lastly, she advises entrepreneurs to measure their website traffic and conversion rates to understand their SEO progress.

Chapters
00:00 The Importance of SEO for Entrepreneurs
03:53 Common Mistakes in SEO
09:54 Tips to Improve Google Rank
13:59 Setting Up and Optimizing Google My Business Profile
19:20 Frequency of Updating Google My Business Profile
22:36 Measuring Website Traffic and Conversion Rates

Check out Jules here >> https://thewebsitesuccesshub.com
Get your free SEO report here >> Free SEO Report

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the importance of creating a heart-centered brand for health and wellness businesses. She emphasizes the need for personal branding to showcase one's values and connect with ideal clients.

Cass provides steps to create a heart-centered brand, including identifying passion and purpose, defining a point of difference, and personalizing the brand. She also addresses common challenges in branding, such as lack of clarity and inconsistency. The episode concludes with a reminder to stay true to oneself and the opportunity to access a brand clarity short course.

Takeaways

• Personal branding is essential for health and wellness businesses to connect with ideal clients.
• A heart-centered brand reflects one's values, passion, and purpose.
• Steps to create a heart-centered brand include identifying passion and purpose, defining a point of difference, and personalizing the brand.
• Common challenges in branding include lack of clarity and inconsistency.

Chapters
00:00 Introduction
01:16 Importance of Personal Branding
02:58 What is a Heart Centered Brand?
05:23 Steps to Create a Heart Centered Brand
12:56 Common Challenges in Branding
16:42 Wrap-up and Final Thoughts

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the top 10 mistakes that may be hindering the growth of your business. These mistakes include not having a plan, focusing on small details, waiting for inspiration, holding onto unwanted offers, lack of impactful messaging, chasing the next million-dollar idea, lack of consistency, impatience, jumping between niches, and avoiding money-making tasks. She emphasizes the importance of addressing these mistakes and provides practical advice for overcoming them.

Takeaways

• Having a well-defined plan is crucial for business growth.
• Focusing on big tasks that move the needle forward is more important than getting caught up in small details.
• Taking action and bringing ideas to life is more important than waiting for inspiration.
• Letting go of unwanted offers and adapting to what customers want is essential for business success.
• Creating impactful messaging that resonates with customers is key.
• Instead of constantly searching for the next big idea, focus on maximizing the potential of current offers.
• Consistency in marketing and messaging is vital for building a following and attracting clients.
• Success takes time, and impatience can hinder business growth.
• Staying committed to a niche and avoiding constant changes is important for building a strong brand.
• Engaging in money-making tasks, such as following up on leads and reactivating old clients, is crucial for business growth.

Chapters
00:00 Introduction
00:46 Chapter 1: Not Having a Plan
02:09 Chapter 2: Focusing on Small Details
03:31 Chapter 3: Waiting for Inspiration
04:54 Chapter 4: Holding onto Unwanted Offers
06:27 Chapter 5: Lack of Impactful Messaging
07:09 Chapter 6: Chasing the Next Million Dollar Idea
08:59 Chapter 7: Lack of Consistency
09:43 Chapter 8: Impatience
12:05 Chapter 9: Jumping Between Niches
13:34 Chapter 10: Avoiding Money-Making Tasks
15:29 Conclusion

Let's Chat - Send an instant message now

Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills.  I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

Thanks for listening to Empowered Marketing Unleashed.  Get your FREE video training to Master Your Message HERE

Take the free quiz now to discover Your Personalised Marketing Blueprint!

Access the FREE Video Training - 5 Steps to Master Your Message

Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub

Visit my website www.cassduffill.com

Follow me on Instagram @cassduffillstrategist

Follow me on Facebook @CassDuffillStrategist

Subscribe to my YouTube channel @CassDuffillStrategy