Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you!
From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice.
In today's episode Cass interviews a leading email marketing expert from the UK, Kirsty Bartholomew. They share industry insights and simple tips to help you make the most of email marketing in your practice.
Cass & Kirsty explore common hesitations around email marketing, the ideal frequency for sending emails, and the significance of crafting valuable content. Additionally, they delve into the use of lead magnets and nurture sequences to enhance customer engagement and conversion rates, while also addressing the future landscape of email marketing in a changing digital environment.
Easy actionable tips in a workshop style episode, settle in and get ready to learn:
- simple ways you can use email marketing in your practice
- what you should say and when, to get the best traction
- why you need to use email marketing
- how often to email your list to get results
Enjoy the episode and be sure to leave a review!
__________________________________________
Ways to connect with Kirsty:
https://emailwithkirsty.com/
https://www.instagram.com/emailwithkirsty/
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Are you a natural health & wellness practitioner struggling to get traction from your marketing? In this value-packed episode, naturopath & practitioner mentor Cass Duffill, reveals the three most common marketing mistakes that could be holding your practice back. By addressing these common pitfalls, practitioners can create a more effective marketing strategy that attracts clients and showcases their unique value.
Learn practical, easy to implement solutions that have helped countless practitioners transform their marketing & grow their practice, without compromising their integrity.
What You'll Learn:
Chapters:
00:00 Introduction to Marketing for Natural Health Practitioners
01:06 Mistake #1
06:12 Mistake #2
09:01 Mistake #3
12:23 Selling Solutions:
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In today's episode I introduce you all to a friend from the UK, Tara LilyMcDaid-Sly. Tara specializes in helping entrepreneurs, particularly those online or with an element of their business or marketing online, to optimise and streamline using tech and systems.
We discuss the different ways beyond practice management software, that you can make your business more efficient and easier to run, with simple tech and systems. You'll also learn some easy but impactful tips about optimizing your website home page, how to set up a business hub and SOP's, and how you can use funnels to generate leads on repeat.
Chapters
00:00 Meet Tara
02:53 The Importance of Systems and Optimization
05:43 Common Website Mistakes and Best Practices
08:55 Foundational Systems for Business Success
12:58 The Role of Funnels in Business Growth
20:31 Key Takeaways and Action Steps
If you'd like to reach out to Tara and find out more about how she can help you streamline your business, you can find her here:
https://tara-lillievirtualassistant.co.uk/
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In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal branding, financial management, and client retention. Cass also highlights the need for practitioners to embrace change and differentiate themselves in a competitive market. By focusing on these key areas, health practitioners can create thriving practices that stand the test of time.
Chapters
00:00 Introduction to Health Practice Success
01:24 Understanding the Challenges of Health Practices
04:24 The Importance of a Clear Strategy
05:23 Effective Marketing Strategies for Growth
08:15 Building a Strong Personal Brand
09:03 Financial Management Essentials
10:24 Client Retention Strategies
12:08 Embracing Change in Practice
14:29 Differentiation in a Crowded Market
16:08 Conclusion and Key Takeaways
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In this episode, Cass Duffill shares her personal journey from experiencing severe burnout to transforming her wellness practice into a thriving business. She discusses the challenges she faced, the importance of self-healing, and the strategies she implemented to create a sustainable work-life balance.
Cass emphasizes the significance of simplifying business offerings, establishing boundaries, and the value of community support for practitioners. She concludes with insights on building a practice that aligns with personal values and goals, encouraging listeners to embrace their unique paths in the wellness industry.
Chapters
00:00 Introduction to Cass's Journey
02:00 From Burnout to Breakthrough
10:06 Transforming the Practice
18:02 Building a Thriving Clinic
19:53 Final Thoughts and Resources
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In this conversation, Cass Duffill discusses effective strategies for service-based businesses to maximize client engagement and revenue through year-end offers. She emphasizes the importance of not giving up as the year closes, and shares actionable marketing strategies, creative promotions, and ways to build client relationships. The conversation highlights the significance of utilizing email marketing, leveraging all marketing channels, and creating holiday-themed initiatives to attract clients and boost sales before the holiday season.
Takeaways
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After an amazing first year of the podcast, I'm taking a short break while we record the next batch of content.
While I'm on break you can come and connect with me in my Facebook Group . Or find me on socials under Cass Duffill Strategist.
See you soon with a new batch of amazing episodes!
Cass x
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In this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, she suggests networking, community building, and collaborating as effective strategies for creating standout marketing. Cass also encourages the use of technology and tools to streamline marketing efforts. Overall, the episode provides actionable tactics for attracting and retaining clients through standout marketing.
Takeaways
Chapters
00:00 Creating Client Magnetism
02:23 Understanding Your Ideal Client
03:13 Crafting a Compelling Value Proposition
04:37 Utilizing Marketing Tactics
06:23 Networking, Community Building, and Collaborating
08:02 Leveraging Technology and Tools
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In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients.
We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges.
We talk about how diversifying content and focusing on options other than social media is the key you need to build a loyal client base online.
The episode concludes with some actionable takeaways and metrics to track your marketing effectiveness.
Chapters
00:00 Introduction and Background
03:30 The Limitations of Relying Solely on Social Media for Marketing
06:04 Diversifying Content: Reaching and Engaging Different Audiences
09:58 Optimizing Websites: Driving Traffic and Converting Visitors into Clients
12:57 The Power of Email Marketing: Building Relationships and Nurturing Connections
13:26 Analysing and Adjusting: The Importance of Metrics and Results
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In this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging.
Consistency builds trust, strengthens brand identity, and improves audience engagement. The barriers to consistency include a lack of clear goals, overwhelm and burnout, procrastination and distractions, inconsistent messaging, and a lack of systems and processes.
We talk about strategies to overcome these barriers:
- why you need to set goals and how
- where your marketing plan and content calendar fit into it
- how your brand voice can be consistent
So join me, Cass Duffill, while we discuss all things consistency and how you can overcome them to get results with your online digital marketing.
Chapters
00:00 The Importance of Consistency in Marketing
03:05 Identifying and Overcoming Barriers to Consistency
09:33 Setting Clear Goals for Consistency
11:42 Creating a Marketing Plan and Content Calendar
13:34 Delegating Tasks and Establishing a Strong Brand Voice
19:47 Taking Intentional Action and Making Progress
Want to learn how to create easy online marketing that work to bring amazing clients to your business? The waitlist for Marketing Mastery is open now - the ONLY live version of this program in 2024! Join the waitlist now!
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In this episode, Cass Duffill discusses the importance of sales for business growth and shares strategies for making sales in an authentic and non-salesy way. She emphasizes the need to genuinely solve the problems of ideal clients and to approach sales from a transformational mindset. Cass also highlights the importance of connection, authentic communication, and transparency in the sales process. She provides tips for conducting effective discovery calls and converting potential clients without being pushy or manipulative.
Takeaways
Chapters
00:00 Introduction: The Importance of Sales
02:57 Sales Can Be Authentic
04:10 Shifting Mindset on Sales
07:38 The Importance of Connection
09:52 Authentic Communication Strategies
14:29 Converting Potential Clients
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In this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engage and attract new audience members. Lead magnets and high-quality content play a crucial role in building an audience. Personal branding and storytelling help establish a connection with the audience. Engaging with the audience and focusing on a specific niche are also important. Lastly, borrowing other people's audiences can fast-track audience growth.
Takeaways
Chapters
00:00 Introduction
03:27 The Power of Consistency and Reliability in Marketing
07:29 The Role of Lead Magnets and High-Quality Content in Audience Building
10:27 Personal Branding and Storytelling: Connecting with Your Audience
13:06 Borrowing Audiences: Fast-Tracking Your Audience Growth
14:03 Conclusion
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In this episode, Cass Duffill discusses the importance of client retention and provides 13 strategies to improve it. She emphasizes the need to attract the right clients, deliver what they paid for and exceed their expectations, and tailor solutions to their individual needs. Cass also highlights the significance of a quality onboarding process, mapping out the customer journey, and offering ongoing support. She encourages engaging clients in the journey, keeping them motivated, and providing a quick turnaround for deliverables. These strategies aim to increase client retention and generate referrals.
Chapters
00:00 Introduction
02:24 Strategies for Client Retention
05:13 Quality Onboarding Process
08:05 Mapping Out the Customer Journey
10:32 Offering Something Different in Each Interaction
12:57 Providing a Quick Turnaround
15:38 Being Timely in Delivering Solutions
17:24 Conclusion
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In this episode, Cass Duffill discusses the concept of harmony over hustle and how to grow a business with ease. She emphasizes the importance of taking action and aligning with the goals for your business. Cass debunks the myth that success is the result of nonstop hustling and provides tips for finding the easiest path to success. These tips include streamlining your marketing, leveraging what is unique about you, using automation tools, setting strong boundaries, and delegating tasks. Cass also provides action steps for implementing these strategies.
Chapters
00:00 Introduction: Harmony Over Hustle
02:40 Debunking the Myth of Nonstop Hustling
05:38 Leveraging Your Uniqueness for New Opportunities
07:15 Setting Strong Boundaries for a Sustainable Business
10:19 Delegating Tasks to Focus on What Matters Most
14:16 Conclusion: Embrace Harmony and Watch Your Business Flourish
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In this episode of Empowered Marketing Unleashed, Cass Duffill discusses the 'sticky bits' of business, the challenges and obstacles that entrepreneurs face. She shares her personal experiences and insights on topics such as standing out as a personal brand, emotional resilience, copyright and plagiarism, navigating finances, diversifying revenue, handling negative feedback, managing overwhelm, avoiding budget blowouts, standing for something, and contingency planning. Cass emphasizes the importance of getting help and support to overcome these challenges and grow your business.
Chapters
00:00 Standing Out as a Personal Brand
05:01 Emotional Resilience: Making Rational Decisions
08:28 Copyright and Plagiarism: Protecting Your Unique Strategy
12:17 Navigating Finances: Balancing Investments and Growth
15:33 Diversifying Revenue Streams: Sustainability and Focus
18:28 Handling Negative Feedback: Setting Boundaries and Processes
21:18 Managing Overwhelm: Doing Less, Doing Better
23:16 Avoiding Budget Blowouts: Making Rational Decisions
26:41 Standing for Something: Differentiating in a Crowded Market
28:22 Contingency Planning: Preparing for Crises
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In this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of creating a meaningful experience for customers and delivering value. She also highlights the need for diversifying revenue streams to ensure long-term sustainability and growth.
Chapters
00:00 Introduction: The Importance of Sales and Revenue
02:08 Chapter 1: High Ticket Offers
07:24 Chapter 2: Low Ticket Offers
11:02 Chapter 3: Memberships and Subscriptions
16:15 Chapter 4: Passive Income
19:47 Chapter 5: Diversifying Revenue Streams
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In this episode, Cass Duffill discusses the importance of freebie funnels in growing your email list and boosting your visibility. She explains that freebie funnels are lead magnets that attract and nurture leads, ultimately turning them into clients. Cass provides tips on creating effective freebie funnels, such as offering something of value, delivering it in a way that suits your audience, and making it easy to understand and consume. She also emphasizes the importance of nurturing leads and building trust over time. Cass concludes by highlighting the various purposes of funnels, including lead generation, promoting offers, making sales, and building engagement.
Chapters
00:00 Introduction: The Power of Freebie Funnels
02:30 What is a Freebie Funnel?
05:09 Creating Effective Freebie Funnels
08:43 Delivering Freebies That Suit Your Audience
12:26 Nurturing Leads and Building Trust
16:00 The Versatility of Funnels
19:33 Conclusion: The Benefits of Freebie Funnels
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In this episode, Cass Duffill discusses the concept of a standout framework or a signature framework for online businesses. She explains that a signature framework is a repeatable and deliverable process that helps businesses get results for their clients. Cass emphasizes that a framework needs to have purpose and cannot be just a word or acronym thrown onto social media tiles. She provides examples of frameworks she has used in her own business and gives three steps to create a standout framework. Cass also highlights the benefits of having a framework, such as setting your business apart, attracting the right clients, and boosting confidence.
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In this episode, Cass Duffill discusses the concept of the 'knowledge bubble' and the importance of stepping outside of it to supercharge the growth of your business. She explains that while our personal knowledge and expertise are valuable, they can become constraints and limit our ability to innovate and scale.
Cass emphasizes the need to seek external knowledge, guidance, and advice from experts who have already walked the path. She also highlights the importance of implementing the acquired knowledge and tracking the results. Ultimately, expanding our knowledge bubble allows us to make a bigger impact and create a thriving business.
Takeaways
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In this episode, Cass Duffill shares her personal journey of running a business while dealing with a chronic health issue. She emphasizes that personal challenges, such as managing a health condition, can actually become strengths in business. Cass provides tips on how to balance your business and health, including prioritizing self-care, creating a flexible schedule, delegating and automating tasks, and being honest about your needs and boundaries. She encourages entrepreneurs to integrate their personal experiences into their businesses and use them to provide unique insights and support for their clients.
Takeaways
Chapters
00:00 Introduction
03:50 Personal Health Story
09:01 Fear and Shame
13:16 Hiding Health Struggles
21:20 Balancing Your Business
25:33 Harnessing Challenges for Success
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In this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters.
We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why you must have the most expensive tech platforms, while making sure you keep everyone happy...... or will we....?
This episode will encourage you to prioritize your own goals and authenticity in order to achieve success on their own terms. Welcome to your permission slip to success on your own terms!
Chapters
00:00 Introduction: Five Things You Don't Need to Be Successful
02:27 Chapter 1: Debunking the Myth of the Flawless Plan
05:58 Chapter 2: Authenticity Over Toxic Sales Tactics
09:39 Chapter 3: Balancing Social Media Presence
13:01 Chapter 4: Affordable Tech Platforms for Success
14:49 Chapter 5: Embracing Your Own Path to Success
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Hate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy!
Takeaways
Chapters
00:00 Struggling with Marketing Alignment
07:40 Tailoring Marketing to Personal Strengths
11:47 Authenticity and Storytelling in Marketing
12:50 Your Personalised Marketing Blueprint - Quiz
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In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.
Takeaways
Chapters
00:00 Reimagining Email Marketing: Authenticity and Integrity
04:19 Best Practices for Engaging Email Marketing
09:20 Balancing Frequency and Engagement in Email Campaigns
14:02 Growing Your Email List with Authenticity
16:32 Improving Open and Click-Through Rates in Email Marketing
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In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms and channels. Planning quarterly and executing monthly, as well as prioritizing website improvement, are essential. She also highlights the need to move away from relying solely on social media and to create a strong online presence.
Takeaways
Chapters
00:00 Understanding Buyer Behavior and Bridging the Marketing Gap
03:45 Consistency in Content Creation
05:35 Developing a Visibility Marketing Strategy
09:45 Quarterly Planning and Monthly Execution
10:51 Moving Beyond Social Media
11:46 Improving Your Website
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In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing efforts and regular reflection on your business are key to attracting more clients.
Takeaways
Chapters
00:00 Introduction: Struggling for Clients in a Slow Economy
03:26 Chapter 1: Strategies for Generating Clients in a Slow Economy
06:52 Chapter 2: The Power of Storytelling in Marketing
09:15 Chapter 3: Building Genuine Connections with Your Audience
15:19 Chapter 4: Optimizing Your Online Presence for Client Generation
20:35 Chapter 6: Shifting from Competition to Collaboration
26:48 Chapter 7: Consistency and Reflection for Client Growth
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