Your Legally Healthy Practice - Ep 70
Wellness Business Academy
Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence.
KEY TAKEAWAYS
• The crucial legal documents every practitioner needs (and why they matter)
• How to protect your practice with proper privacy policies and terms of sale
• Why "no refunds" policies don't work (and what to do instead)
• The truth about using AI for legal documents
• Smart strategies for affordable legal compliance
• How regular legal audits can protect your growing practice
EPISODE CHAPTERS
00:00 - Understanding Legal Foundations for Practitioners
06:57 - Navigating Growth and Expansion Legally
14:46 - The Importance of Regular Legal Audits
19:35 - AI and Legal Document Creation: A Cautionary Tale
22:38 - Starting Your Legal Journey: Essential Documents
Visit Legally Healthy website and access the legal templates. Use code CASS10 for a discount on your templates! >> LEGALLY HEALTHY WEBSITE
** Affiliate disclaimer: This episode contains an affiliate link to legal templates. If you purchase through my link, I'll receive a small commission at no extra cost to you. I only recommend tools and resources I genuinely believe will benefit your wellness business, and these templates are no exception. I've carefully vetted them to ensure they provide real value for practitioners like you.
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Struggling to market yourself with confidence? Try these 5 tips - Ep 69
Wellness Business Academy
Struggling to market yourself with confidence? Try these 5 tips!
Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm.
What you'll learn:
✓ Why one powerful story matters more than hundreds of mediocre ones
✓ How to leverage your existing expertise in your marketing
✓ A simple content framework anyone can follow
✓ The secret to using your natural strengths in marketing
✓ How to build sustainable marketing habits that stick
Key Takeaways:
• Marketing confidence grows through action, not perfection
• Start with what you already know and do well
• Consistency beats complexity every time
• Your natural strengths are your marketing advantage
• Simple systems create sustainable results
Resources Mentioned:
→ Heart of Marketing Quiz: GO HERE
Discover your natural marketing style and learn how to leverage your unique strengths in your practice marketing.
Time Stamps:
0:00 - Introduction
1:00 - The common marketing struggles practitioners face
4:00 - Tip 1: Share One Story That Matters
6:30 - Tip 2: Start With What You Know
9:00 - Tip 3: Use a Simple Content Framework
11:30 - Tip 4: Use Your Natural Strengths
14:00 - Tip 5: Create Simple Marketing Habits
17:00 - Your Next Step: Heart of Marketing Quiz
19:00 - Action Step & Closing
Ready to market yourself with more confidence? Listen now and discover which of these 5 tips will make the biggest difference in your practice!
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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Burn Out Proof Your Nervous System - Ep 68
Wellness Business Academy
In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They discuss how childhood imprints shape our stress responses, the key signs of burnout, and a three-step process to rewire the nervous system. Nicole shares why grief is a critical step in healing and how processing emotions can transform your business, relationships, and self-worth.
Key Takeaways:
✅ Burnout is common among entrepreneurs, particularly women.
✅ A dysregulated nervous system leads to chronic stress, anxiety, and overwhelm.
✅ Childhood traumas influence how we operate in business and life.
✅ Healing requires grieving past wounds to release stored trauma.
✅ The breath is a tool for feeling and processing, not just calming down.
✅ Self-worth isn’t tied to achievements or external validation.
✅ All areas of life—business, relationships, and health—are interconnected.
🎧 Tune in to learn how to regulate your nervous system and reclaim your energy & build your business!
Connect with Cass - WEBSITE
Connect with Nicole - WEBSITE
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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5 Strategies to Unlock Your Practice Potential - Ep 67
Wellness Business Academy
Transform your practice from plateau to thriving with five innovative strategies designed specifically for natural health practitioners.
In this power-packed episode, Cass Duffill shares her proven framework for creating sustainable practice growth without the burnout.
Whether you're stuck at an income ceiling or ready to scale smartly, these strategies will revolutionize how you think about practice building.
What You'll Learn:
• The Lighthouse Method: Position yourself as the obvious choice
• The Energy Economy Principle: Optimize your practice for sustainable growth
• The Magnetic Momentum Strategy: Create natural practice growth
• The Value Velocity Framework: Transform your expertise into high-value offerings
• The Leverage Loop System: Scale your impact without scaling your time
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
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Feng Shui For An Abundant Practice - Ep 66
Wellness Business Academy
Discover how ancient Feng Shui principles can transform your practice space into a magnet for abundance and client success!
In this practical episode, Feng Shui expert Lorraine Lewis shares actionable strategies to optimize your clinic's energy flow and create an environment that supports both practitioner wellbeing and client transformation.
We also discuss ways to preserve and improve your energy, so your consults aren't so draining. Plus we delve into the year of the wood snake and what that means for us as practitioners.
An exciting conversation you don't want to miss!
Connect with Cass - WEBSITE
Connect with Lorraine - WEBSITE
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
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Why your services aren't selling and how to fix it - Ep 65
Wellness Business Academy
Are your natural health services not converting as well as you'd like?
In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them.
Whether you're just starting out or looking to increase your conversion rates, this episode provides actionable strategies to transform your service sales.
What You'll Learn:
• The three major roadblocks preventing your services from selling
• How to structure your offers for maximum appeal
• Keys to communicating value effectively
• Creating a systematic approach to sales without being 'salesy'
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
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Grow your audience with Facebook ads - Ep 64
Wellness Business Academy
Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle!
In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook advertising.
You'll discover:
• The unexpected journey that turned Katie into a Facebook ads expert (and what it means for your success)
• Why most practitioners fail with Facebook ads (and how to avoid these costly mistakes)
• The "holistic marketing approach" that makes Facebook ads actually work
• Real talk about metrics: Which numbers actually matter for your practice
• The missing piece between great ads and actual clients (hint: it's all about the funnel)
Perfect for you if:
✓ You're tired of struggling for clients
✓ You want to make client attraction easier with paid ads, but you're not sure where to start
✓ You're ready to build a sustainable client attraction system
Bonus: Katie shares her insider tips on creating authentic ad content that resonates with your ideal clients while building a nurturing funnel that turns viewers into loyal clients.
Warning: This isn't just another "boost your posts" tutorial. Katie and Cass dive deep into the strategy that makes Facebook ads a powerful tool in your practice growth arsenal.
🎧 Press play now to transform your approach to client attraction with the ease of paid ads!
Connect with Cass HERE
Connect with Katie HERE
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
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Niche can be your golden ticket - how it exploded one practitioners business... in a great way! Ep 62
Wellness Business Academy
In this engaging conversation, Sammy Barnett shares her unique journey from a nutrition practitioner to an entertainer and educator, focusing on children's health and wellness.
She discusses the challenges she faced in her early career, her transition to creating fun and educational workshops, and the importance of personal branding. Sammy emphasizes the significance of resilience, action, and following one's passion, while also hinting at her upcoming book that chronicles her experiences with anxiety and personal growth.
Chapters
00:00 Introduction and Setting the Stage
00:09 Sammy's Journey into Nutrition
02:55 Transitioning from Clinic to Entertainment
07:19 Innovative Workshops for Kids
09:37 Building a Unique Brand and Community
13:04 Networking and Expanding Reach
15:30 The Power of Omnipresence in Marketing
17:18 Crafting a Personal Brand
18:41 Embracing the Woo-Woo: Personal Growth and Healing
19:56 Navigating Business Growth and New Ventures
22:42 The Journey of Writing a Book
25:09 Key Advice for Practitioners: Finding Your Unique Voice
SIGN UP NOW FOR THE ABUNDANT PRACTICE BLUEPRINT free training - https://cassduffill.com/abundant-practice-blueprint/
https://www.facebook.com/iam.sammybarnett
https://www.nutritionwithsammy.com.au/
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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Building Your Dream Practice - Your Consistent Client Formula in 2025 - Ep 61
Wellness Business Academy
Magnetic Client Attraction: Building Your Dream Wellness Practice
Ever wondered why some wellness practitioners have a waitlist of dream clients while others struggle to fill their books? In this game-changing episode, Cass Duffill pulls back the curtain on what really works in client attraction for modern wellness practices.
Whether you're just starting out or looking to level up your practice, this episode is your roadmap to:
- Understand what today's wellness clients REALLY want (hint: it's not what you think!)
- Break free from the "consultation treadmill"
- Creating magnetic marketing that feels authentic to YOU
Perfect for: Natural health practitioners, wellness entrepreneurs, and holistic business owners who want to attract their ideal clients without the overwhelm.
Tune in to discover why the old ways of finding clients aren't cutting it anymore, and what you can do about it.
🎧 Listen now to transform your practice from hoping for clients to having them seek YOU out.
Access the free content mentioned in this episode:
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
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The Right Way To Use Email Marketing In Your Practice - Ep 60
Wellness Business Academy
Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you!
From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice.
In today's episode Cass interviews a leading email marketing expert from the UK, Kirsty Bartholomew. They share industry insights and simple tips to help you make the most of email marketing in your practice.
Cass & Kirsty explore common hesitations around email marketing, the ideal frequency for sending emails, and the significance of crafting valuable content. Additionally, they delve into the use of lead magnets and nurture sequences to enhance customer engagement and conversion rates, while also addressing the future landscape of email marketing in a changing digital environment.
Easy actionable tips in a workshop style episode, settle in and get ready to learn:
- simple ways you can use email marketing in your practice
- what you should say and when, to get the best traction
- why you need to use email marketing
- how often to email your list to get results
Enjoy the episode and be sure to leave a review!
__________________________________________
Ways to connect with Kirsty:
https://emailwithkirsty.com/
https://www.instagram.com/emailwithkirsty/
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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The Top 3 Marketing Mistakes Wellness Practitioners Make (and how to avoid them!) - Ep 59
Wellness Business Academy
Are you a natural health & wellness practitioner struggling to get traction from your marketing? In this value-packed episode, naturopath & practitioner mentor Cass Duffill, reveals the three most common marketing mistakes that could be holding your practice back. By addressing these common pitfalls, practitioners can create a more effective marketing strategy that attracts clients and showcases their unique value.
Learn practical, easy to implement solutions that have helped countless practitioners transform their marketing & grow their practice, without compromising their integrity.
What You'll Learn:
- Why marketing to everyone actually attracts no one
- How to stop hiding behind your qualifications and start connecting authentically
- The simple shift from feature-focused to transformation-focused messaging
- Practical steps to implement right after listening
Chapters:
00:00 Introduction to Marketing for Natural Health Practitioners
01:06 Mistake #1
06:12 Mistake #2
09:01 Mistake #3
12:23 Selling Solutions:
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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Tech & Systems - Streamline & Optimise For Success - Ep 58
Wellness Business Academy
In today's episode I introduce you all to a friend from the UK, Tara LilyMcDaid-Sly. Tara specializes in helping entrepreneurs, particularly those online or with an element of their business or marketing online, to optimise and streamline using tech and systems.
We discuss the different ways beyond practice management software, that you can make your business more efficient and easier to run, with simple tech and systems. You'll also learn some easy but impactful tips about optimizing your website home page, how to set up a business hub and SOP's, and how you can use funnels to generate leads on repeat.
Chapters
00:00 Meet Tara
02:53 The Importance of Systems and Optimization
05:43 Common Website Mistakes and Best Practices
08:55 Foundational Systems for Business Success
12:58 The Role of Funnels in Business Growth
20:31 Key Takeaways and Action Steps
If you'd like to reach out to Tara and find out more about how she can help you streamline your business, you can find her here:
https://tara-lillievirtualassistant.co.uk/
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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How To Ensure Your Practice Thrives - Ep 57
Wellness Business Academy
In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal branding, financial management, and client retention. Cass also highlights the need for practitioners to embrace change and differentiate themselves in a competitive market. By focusing on these key areas, health practitioners can create thriving practices that stand the test of time.
Chapters
00:00 Introduction to Health Practice Success
01:24 Understanding the Challenges of Health Practices
04:24 The Importance of a Clear Strategy
05:23 Effective Marketing Strategies for Growth
08:15 Building a Strong Personal Brand
09:03 Financial Management Essentials
10:24 Client Retention Strategies
12:08 Embracing Change in Practice
14:29 Differentiation in a Crowded Market
16:08 Conclusion and Key Takeaways
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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From Burnout To Breakthrough - Ep. 56
Wellness Business Academy
In this episode, Cass Duffill shares her personal journey from experiencing severe burnout to transforming her wellness practice into a thriving business. She discusses the challenges she faced, the importance of self-healing, and the strategies she implemented to create a sustainable work-life balance.
Cass emphasizes the significance of simplifying business offerings, establishing boundaries, and the value of community support for practitioners. She concludes with insights on building a practice that aligns with personal values and goals, encouraging listeners to embrace their unique paths in the wellness industry.
Chapters
00:00 Introduction to Cass's Journey
02:00 From Burnout to Breakthrough
10:06 Transforming the Practice
18:02 Building a Thriving Clinic
19:53 Final Thoughts and Resources
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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BONUS EPISODE: 8 Ways To Bring More Clients In Before Christmas
Wellness Business Academy
In this conversation, Cass Duffill discusses effective strategies for service-based businesses to maximize client engagement and revenue through year-end offers. She emphasizes the importance of not giving up as the year closes, and shares actionable marketing strategies, creative promotions, and ways to build client relationships. The conversation highlights the significance of utilizing email marketing, leveraging all marketing channels, and creating holiday-themed initiatives to attract clients and boost sales before the holiday season.
Takeaways
- Don't give up; you're closer to your goals than you think!
- Email marketing is crucial; treat your list as gold.
- Utilize all marketing channels for consistent messaging.
- Gift vouchers need promotion to be effective.
- Leverage holiday themes for creative marketing ideas.
- Consider holiday survival guides to engage clients.
- Flash sales can effectively clear stock and attract clients.
- Consult packages can provide value and boost sales.
- Be strategic in your approach; choose what fits your business.
- Plan ahead to maximize revenue before the holiday shutdown.
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
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Taking A Break - New Content Coming Soon!
Wellness Business Academy
After an amazing first year of the podcast, I'm taking a short break while we record the next batch of content.
While I'm on break you can come and connect with me in my Facebook Group . Or find me on socials under Cass Duffill Strategist.
See you soon with a new batch of amazing episodes!
Cass x
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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#53: Magnetize Clients With Standout Marketing
Wellness Business Academy
In this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, she suggests networking, community building, and collaborating as effective strategies for creating standout marketing. Cass also encourages the use of technology and tools to streamline marketing efforts. Overall, the episode provides actionable tactics for attracting and retaining clients through standout marketing.
Takeaways
- Understand your ideal client deeply to create targeted marketing messages.
- Craft a compelling value proposition that sets your business apart from competitors.
- Utilize various marketing tactics, such as content marketing and social proof, to attract and retain clients.
- Leverage email marketing and segment your list for personalized communication.
- Network, build communities, and collaborate to expand your reach and establish yourself as an expert.
- Use technology and tools to streamline marketing efforts and maintain a consistent presence.
Chapters
00:00 Creating Client Magnetism
02:23 Understanding Your Ideal Client
03:13 Crafting a Compelling Value Proposition
04:37 Utilizing Marketing Tactics
06:23 Networking, Community Building, and Collaborating
08:02 Leveraging Technology and Tools
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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#52: Beyond Social Media: Why Your Posts Are Not Enough
Wellness Business Academy
In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients.
We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges.
We talk about how diversifying content and focusing on options other than social media is the key you need to build a loyal client base online.
The episode concludes with some actionable takeaways and metrics to track your marketing effectiveness.
Chapters
00:00 Introduction and Background
03:30 The Limitations of Relying Solely on Social Media for Marketing
06:04 Diversifying Content: Reaching and Engaging Different Audiences
09:58 Optimizing Websites: Driving Traffic and Converting Visitors into Clients
12:57 The Power of Email Marketing: Building Relationships and Nurturing Connections
13:26 Analysing and Adjusting: The Importance of Metrics and Results
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
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#51: Consistency Killers & How To Combat Them
Wellness Business Academy
In this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging.
Consistency builds trust, strengthens brand identity, and improves audience engagement. The barriers to consistency include a lack of clear goals, overwhelm and burnout, procrastination and distractions, inconsistent messaging, and a lack of systems and processes.
We talk about strategies to overcome these barriers:
- why you need to set goals and how
- where your marketing plan and content calendar fit into it
- how your brand voice can be consistent
So join me, Cass Duffill, while we discuss all things consistency and how you can overcome them to get results with your online digital marketing.
Chapters
00:00 The Importance of Consistency in Marketing
03:05 Identifying and Overcoming Barriers to Consistency
09:33 Setting Clear Goals for Consistency
11:42 Creating a Marketing Plan and Content Calendar
13:34 Delegating Tasks and Establishing a Strong Brand Voice
19:47 Taking Intentional Action and Making Progress
Want to learn how to create easy online marketing that work to bring amazing clients to your business? The waitlist for Marketing Mastery is open now - the ONLY live version of this program in 2024! Join the waitlist now!
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
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#50: Sales-y Free Sales - Connect & Convert
Wellness Business Academy
In this episode, Cass Duffill discusses the importance of sales for business growth and shares strategies for making sales in an authentic and non-salesy way. She emphasizes the need to genuinely solve the problems of ideal clients and to approach sales from a transformational mindset. Cass also highlights the importance of connection, authentic communication, and transparency in the sales process. She provides tips for conducting effective discovery calls and converting potential clients without being pushy or manipulative.
Takeaways
- Sales are essential for business growth and profitability.
- Sales can be made in an authentic and non-salesy way by genuinely solving the problems of ideal clients.
- Connection, authentic communication, and transparency are key in the sales process.
- Effective discovery calls involve active listening and asking three simple questions
- Approaching sales from a transformational mindset and focusing on the client's success leads to better outcomes and aligned clients.
Chapters
00:00 Introduction: The Importance of Sales
02:57 Sales Can Be Authentic
04:10 Shifting Mindset on Sales
07:38 The Importance of Connection
09:52 Authentic Communication Strategies
14:29 Converting Potential Clients
FREE GUIDE - CALLS THAT CONVERT
Download your FREE guide here - https://cassduffill.com/calls-that-convert/
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
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#49: Easy Audience Growth Strategies
Wellness Business Academy
In this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engage and attract new audience members. Lead magnets and high-quality content play a crucial role in building an audience. Personal branding and storytelling help establish a connection with the audience. Engaging with the audience and focusing on a specific niche are also important. Lastly, borrowing other people's audiences can fast-track audience growth.
Takeaways
- Why having a varied strategy is important and how to create one.
- The keys to long-term results.
- Ways to engage and attract new audience members.
- Why you need a personal brand to establish a connection with the audience.
- Ways to fast-track audience growth.
Chapters
00:00 Introduction
03:27 The Power of Consistency and Reliability in Marketing
07:29 The Role of Lead Magnets and High-Quality Content in Audience Building
10:27 Personal Branding and Storytelling: Connecting with Your Audience
13:06 Borrowing Audiences: Fast-Tracking Your Audience Growth
14:03 Conclusion
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Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
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#48: Keys to Client Retention
Wellness Business Academy
In this episode, Cass Duffill discusses the importance of client retention and provides 13 strategies to improve it. She emphasizes the need to attract the right clients, deliver what they paid for and exceed their expectations, and tailor solutions to their individual needs. Cass also highlights the significance of a quality onboarding process, mapping out the customer journey, and offering ongoing support. She encourages engaging clients in the journey, keeping them motivated, and providing a quick turnaround for deliverables. These strategies aim to increase client retention and generate referrals.
Chapters
00:00 Introduction
02:24 Strategies for Client Retention
05:13 Quality Onboarding Process
08:05 Mapping Out the Customer Journey
10:32 Offering Something Different in Each Interaction
12:57 Providing a Quick Turnaround
15:38 Being Timely in Delivering Solutions
17:24 Conclusion
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
Follow me on Instagram: The Practitioner's Business Mentor
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#47: Harmony Over Hustle - how to grow with ease
Wellness Business Academy
In this episode, Cass Duffill discusses the concept of harmony over hustle and how to grow a business with ease. She emphasizes the importance of taking action and aligning with the goals for your business. Cass debunks the myth that success is the result of nonstop hustling and provides tips for finding the easiest path to success. These tips include streamlining your marketing, leveraging what is unique about you, using automation tools, setting strong boundaries, and delegating tasks. Cass also provides action steps for implementing these strategies.
Chapters
00:00 Introduction: Harmony Over Hustle
02:40 Debunking the Myth of Nonstop Hustling
05:38 Leveraging Your Uniqueness for New Opportunities
07:15 Setting Strong Boundaries for a Sustainable Business
10:19 Delegating Tasks to Focus on What Matters Most
14:16 Conclusion: Embrace Harmony and Watch Your Business Flourish
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
Follow me on Instagram: The Practitioner's Business Mentor
Follow me on Facebook: The Practitioner's Business Mentor
#46: The Sticky Bits Of Being In Business
Wellness Business Academy
In this episode of Empowered Marketing Unleashed, Cass Duffill discusses the 'sticky bits' of business, the challenges and obstacles that entrepreneurs face. She shares her personal experiences and insights on topics such as standing out as a personal brand, emotional resilience, copyright and plagiarism, navigating finances, diversifying revenue, handling negative feedback, managing overwhelm, avoiding budget blowouts, standing for something, and contingency planning. Cass emphasizes the importance of getting help and support to overcome these challenges and grow your business.
Chapters
00:00 Standing Out as a Personal Brand
05:01 Emotional Resilience: Making Rational Decisions
08:28 Copyright and Plagiarism: Protecting Your Unique Strategy
12:17 Navigating Finances: Balancing Investments and Growth
15:33 Diversifying Revenue Streams: Sustainability and Focus
18:28 Handling Negative Feedback: Setting Boundaries and Processes
21:18 Managing Overwhelm: Doing Less, Doing Better
23:16 Avoiding Budget Blowouts: Making Rational Decisions
26:41 Standing for Something: Differentiating in a Crowded Market
28:22 Contingency Planning: Preparing for Crises
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
Follow me on Instagram: The Practitioner's Business Mentor
Follow me on Facebook: The Practitioner's Business Mentor
#45: 4 Ways to Create Online Revenue Streams
Wellness Business Academy
In this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of creating a meaningful experience for customers and delivering value. She also highlights the need for diversifying revenue streams to ensure long-term sustainability and growth.
Chapters
00:00 Introduction: The Importance of Sales and Revenue
02:08 Chapter 1: High Ticket Offers
07:24 Chapter 2: Low Ticket Offers
11:02 Chapter 3: Memberships and Subscriptions
16:15 Chapter 4: Passive Income
19:47 Chapter 5: Diversifying Revenue Streams
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
Follow me on Instagram: The Practitioner's Business Mentor
Follow me on Facebook: The Practitioner's Business Mentor
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Your Legally Healthy Practice - Ep 70
24:38
Struggling to market yourself with confidence? Try these 5 tips - Ep 69
19:34
Burn Out Proof Your Nervous System - Ep 68
25:45
5 Strategies to Unlock Your Practice Potential - Ep 67
15:29
Feng Shui For An Abundant Practice - Ep 66
25:59
Why your services aren't selling and how to fix it - Ep 65
19:15
Grow your audience with Facebook ads - Ep 64
29:43
Niche can be your golden ticket - how it exploded one practitioners business... in a great way! Ep 62
28:51
Building Your Dream Practice - Your Consistent Client Formula in 2025 - Ep 61
25:47
The Right Way To Use Email Marketing In Your Practice - Ep 60
21:10
The Top 3 Marketing Mistakes Wellness Practitioners Make (and how to avoid them!) - Ep 59
13:24
Tech & Systems - Streamline & Optimise For Success - Ep 58
24:41
How To Ensure Your Practice Thrives - Ep 57
19:17
From Burnout To Breakthrough - Ep. 56
22:50
BONUS EPISODE: 8 Ways To Bring More Clients In Before Christmas
8:37
Taking A Break - New Content Coming Soon!
2:23
#53: Magnetize Clients With Standout Marketing
10:44
#52: Beyond Social Media: Why Your Posts Are Not Enough
13:08
#51: Consistency Killers & How To Combat Them
19:22
#50: Sales-y Free Sales - Connect & Convert
13:46
#49: Easy Audience Growth Strategies
13:11
#48: Keys to Client Retention
14:45
#47: Harmony Over Hustle - how to grow with ease
15:13
#46: The Sticky Bits Of Being In Business
26:10
#45: 4 Ways to Create Online Revenue Streams
17:47