In today’s hyper-connected world, knowing who you’re speaking to—and how—is critical. A robust audience strategy, combined with smart activation tactics, can spell the difference between real marketing impact and missed opportunities.

But here’s the twist: AI is no longer just a buzzword—it’s your new strategic partner.

The digital marketing world is constantly evolving, and recent developments in data privacy are reshaping how we approach targeting and measurement. This week, we'll explore the latest news surrounding Google's Privacy Sandbox and the ongoing discussion about third-party cookies. Understanding these changes is crucial for crafting effective, privacy-conscious marketing strategies.

2025 isn't just another year; it's the AI-powered frontier of marketing. But are you truly ready? The secret lies not in the algorithms, but in the data they crave.

In our recent podcast, host Noelle Runo sat down with some of the masterminds behind Making Science and GrowthLoop to dissect the data-driven alchemy shaping 2025. It's not just about AI; it's about the raw, unfiltered truth hidden within your data. They revealed how their partnership is forging a new era, where predictive AI isn't a buzzword, but a tangible tool. We explored the critical dance between data readiness and cutting-edge platforms, uncovering the secrets to unlocking unprecedented ROI. Think real-time customer journey prediction, hyper-personalized campaigns, and a level of marketing precision previously unimaginable. This isn't a theoretical discussion; it's a blueprint for navigating the AI-infused landscape, where data quality reigns supreme and the 'perfect customer journey' is finally within reach. We challenged the conventional, dissected the trends, and exposed the strategies that separate the disruptors from the disrupted.

In this episode of Making Sense, we discuss Performance Max and how to get the most out of your campaigns with Google's Performance Max, Demand Gen & Lead Gen Product Lead, Matz Lukmani, and our very own Costanza Ghelfi, now Chief Product Officer at Making Science. 

In this episode "AI, Cookies, and the Future of Digital: A Talk with Quantcast", we are joined by Konrad Feldman, CEO at Quantcast!

Together with our host, Noelle Runo, Head of International Marketing and Communications, we dive into the future of digital advertising in a world without cookies. Konrad shares his expert perspective on the evolving role of AI, the importance of privacy, privacy in the US vs the UK, and how Quantcast is navigating the changing digital landscape. We also discuss the impact of Google's recent decision to postpone the elimination of third-party cookies and what it means for publishers and advertisers.

Tune in to discover how Quantcast is leveraging AI to empower marketers and publishers in a cookieless world.

In collaboration with Google, we are Making Sense of VBB aka, Value-Based Bidding. 
Listen along as our host Noelle Runo, Head of International Marketing & Communication at Making Science discusses the value and importance of VBB with our guest David Cowling-Cass, UK Lead for Data and Measurement at Google. 

In this episode, Mallory Bradford, CCO at Making Science US, is joined by Alyssa Stein, Global Head of Innovation & Scale at Google, and Sophia Jernberg, COO at Tre Kronor Media│a Making Science Company. They discuss their predictions for trends in 2024 and share the latest updates from Google.

What are we expecting to change in the coming year? Tune in to our latest episode to find out. 

In this episode, Ben Oswin, our Head of Product & Solutions UK, is joined by Emma Wright, EMEA Director for Partner Sales Success at Salesforce. They discuss how today's business landscape is adopting an AI-first approach that prioritizes trust and transparency.

Tune in to learn more.

In our latest podcast, Jason Downie (CEO, Making Science US) and Conner Lang (Global Lead, Sales Engineering and Marketing Science) explore:

• What AI means for marketing.
• Why Generative AI is the game-changer.
• Google's AI endeavors.
• Real-world GenAI applications in Auto, CPG, and Tech sectors.
• The challenges in weaving GenAI into marketing.
• Predictions on GenAI shaping digital marketing's horizon.

In this episode, Jaime Perujo, Analytics Lead & Measurement Specialist at Google and Eric Perrin, Head of Data & Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn:

• About the main advantages of the new GA4 platform
• Insights about agency/partner sentiment about the product
• What the US has gleaned from Europe about privacy rules
• Essential budget allocation tips for Marketing Directors

... And so much more!

Tune into this engaging episode with Lorena Masi (Ads Privacy Lead, Google Spain + Portugal) and Jason Downie (US CEO, Making Science) as they unpack the impacts of evolving privacy norms on the advertising landscape. Listen and gain insights on:

• The US market's takeaways from European privacy practices: a global outlook
• Beyond marketing: The shared onus of privacy policies across departments
• Securing your global brand's reputation: The power of first-party data
• Five-year reflections on the GDPR journey: Lessons learned