What if you could revolutionize your entire marketing operation in just one month?

In this special episode of What AI Week, we dive deep into the fictional but incredibly realistic journey of Maria Fernández, a retail marketing manager who went from drowning in spreadsheets to orchestrating AI-powered campaigns that deliver 22% lower acquisition costs and 31% higher customer lifetime value.

📖 What You'll Discover: Through Maria's weekly diary entries, you'll experience the step-by-step transformation that's happening in marketing teams worldwide:

• Week 1: How AI agents analyzed customer service data to solve a major product return crisis in minutes instead of weeks
• Week 2: The content creation breakthrough that generated 15 Instagram concepts, TikTok scripts, and email campaigns while connecting inventory data to marketing strategy
• Week 3: Personalization at scale using Agentspace and Salesforce CRM to create hyper-targeted campaigns that boosted engagement by 34%
• Week 4: Orchestrating omnichannel campaigns with geo-targeted ads, influencer coordination, and predictive analytics—all managed by AI agents

🚀 Beyond the Story: While Maria is fictional, her transformation is based on real AI capabilities and documented results from actual companies. We explore:

• Google Agentspace and how it connects corporate systems into one intelligent workspace
• The difference between traditional AI tools and autonomous AI agents
• Real-world applications across fashion, financial services, and healthcare
• Why Gartner predicts 33% of enterprise software will include agentic AI by 2028
• The competitive advantages early adopters are already capturing

🎯 Perfect For:

• Marketing managers feeling overwhelmed by growing demands and shrinking timelines
• Retail marketers juggling seasonal campaigns, inventory, and customer segmentation
• Business leaders curious about practical AI implementation
• Anyone wondering what the "agentic era" really means for their day-to-day work

📚 Based On: This episode is inspired by insights from Google Cloud's "The AI Agent Handbook: 10 practical hacks to use AI agents for business" and real transformation stories from companies implementing agentic AI solutions.

🎧 Audio Production: This podcast episode has been created using Google's NotebookLM, demonstrating the power of AI agents in content creation. The conversational format and insights are generated from our written content, showcasing how AI can transform complex information into engaging, accessible audio experiences.

This episode discusses the Generative Marketing Era, emphasizing how Artificial Intelligence (AI) is transforming the marketing landscape. It highlights that AI is no longer merely a supporting tool but a core engine for innovation, personalization, and efficiency.

The document outlines how Making Science aligns with this shift through its mission of AI Powered Digital Acceleration, believing that leveraging generative AI is crucial for brands seeking to differentiate, connect, and drive measurable growth23.
Key ways generative AI is reshaping marketing performance and brand engagement include:

• Hyper-Personalization Redefined: Generative AI enables the creation of unique, highly relevant content, such as email subject lines, ad copy, and website experiences, tailored to individual customer preferences and real-time behavior. This fosters deeper connections, loyalty, and conversions by speaking directly to customer needs at an unprecedented scale.
• Creative Revolution: It revolutionizes the creative workflow by rapidly generating countless variations of ad creatives across different formats, optimizing visuals based on performance data, and suggesting new creative concepts. Tools like Ad-machina (part of Making Science's offering) are mentioned as examples, significantly reducing production costs and time while combating creative fatigue.
• Smarter Insights, Strategic Decisions: Generative AI empowers marketers with deeper, actionable insights by processing complex data to identify hidden patterns, predict outcomes, and suggest optimal strategies. Technologies like Optiphi are used for predictive analytics, optimizing media investments, and maximizing Return On Ad Spend (ROAS). Furthermore, Trust technology is highlighted for safeguarding data foundations, ensuring that AI-driven decisions are built on secure, compliant, and accurate information.

In summary, the text emphasizes that the Generative Marketing Era is here, and brands that embrace its potential will lead the way, transforming complex data into measurable success.

In today’s hyper-connected world, knowing who you’re speaking to—and how—is critical. A robust audience strategy, combined with smart activation tactics, can spell the difference between real marketing impact and missed opportunities.

But here’s the twist: AI is no longer just a buzzword—it’s your new strategic partner.

The digital marketing world is constantly evolving, and recent developments in data privacy are reshaping how we approach targeting and measurement. This week, we'll explore the latest news surrounding Google's Privacy Sandbox and the ongoing discussion about third-party cookies. Understanding these changes is crucial for crafting effective, privacy-conscious marketing strategies.

2025 isn't just another year; it's the AI-powered frontier of marketing. But are you truly ready? The secret lies not in the algorithms, but in the data they crave.

In our recent podcast, host Noelle Runo sat down with some of the masterminds behind Making Science and GrowthLoop to dissect the data-driven alchemy shaping 2025. It's not just about AI; it's about the raw, unfiltered truth hidden within your data. They revealed how their partnership is forging a new era, where predictive AI isn't a buzzword, but a tangible tool. We explored the critical dance between data readiness and cutting-edge platforms, uncovering the secrets to unlocking unprecedented ROI. Think real-time customer journey prediction, hyper-personalized campaigns, and a level of marketing precision previously unimaginable. This isn't a theoretical discussion; it's a blueprint for navigating the AI-infused landscape, where data quality reigns supreme and the 'perfect customer journey' is finally within reach. We challenged the conventional, dissected the trends, and exposed the strategies that separate the disruptors from the disrupted.

In this episode of Making Sense, we discuss Performance Max and how to get the most out of your campaigns with Google's Performance Max, Demand Gen & Lead Gen Product Lead, Matz Lukmani, and our very own Costanza Ghelfi, now Chief Product Officer at Making Science. 

In this episode "AI, Cookies, and the Future of Digital: A Talk with Quantcast", we are joined by Konrad Feldman, CEO at Quantcast!

Together with our host, Noelle Runo, Head of International Marketing and Communications, we dive into the future of digital advertising in a world without cookies. Konrad shares his expert perspective on the evolving role of AI, the importance of privacy, privacy in the US vs the UK, and how Quantcast is navigating the changing digital landscape. We also discuss the impact of Google's recent decision to postpone the elimination of third-party cookies and what it means for publishers and advertisers.

Tune in to discover how Quantcast is leveraging AI to empower marketers and publishers in a cookieless world.

In collaboration with Google, we are Making Sense of VBB aka, Value-Based Bidding. 
Listen along as our host Noelle Runo, Head of International Marketing & Communication at Making Science discusses the value and importance of VBB with our guest David Cowling-Cass, UK Lead for Data and Measurement at Google. 

In this episode, Mallory Bradford, CCO at Making Science US, is joined by Alyssa Stein, Global Head of Innovation & Scale at Google, and Sophia Jernberg, COO at Tre Kronor Media│a Making Science Company. They discuss their predictions for trends in 2024 and share the latest updates from Google.

What are we expecting to change in the coming year? Tune in to our latest episode to find out. 

In this episode, Ben Oswin, our Head of Product & Solutions UK, is joined by Emma Wright, EMEA Director for Partner Sales Success at Salesforce. They discuss how today's business landscape is adopting an AI-first approach that prioritizes trust and transparency.

Tune in to learn more.

In our latest podcast, Jason Downie (CEO, Making Science US) and Conner Lang (Global Lead, Sales Engineering and Marketing Science) explore:

• What AI means for marketing.
• Why Generative AI is the game-changer.
• Google's AI endeavors.
• Real-world GenAI applications in Auto, CPG, and Tech sectors.
• The challenges in weaving GenAI into marketing.
• Predictions on GenAI shaping digital marketing's horizon.