Stories of Scale with Jonathan Herps
Hi, I'm Jonathan Herps. If you're a business owner, CEO, or senior leader looking to scale your business, you're in the right place.
Here, we go beyond generic business advice.
I share proven strategies, practical tools, and real-world insights that help you build a self-managing, scalable, and profitable business.
But it's not just about the business—it's about you as the leader. Because the success of your business is a direct reflection of your growth.
On this channel, you can expect:
- Growth Strategies: Learn how to scale revenue, profits, and impact.
- Leadership Development: Discover the habits and mindset shifts that make great CEOs.
- Team & Culture: Build a high-performing, accountable leadership team that doesn't rely on you for every decision.
- Systems & Processes: Understand how to streamline operations for predictable, consistent growth.
I’ve been fortunate to mentor and coach 100s of CEOs across many industries and geographies, helping them overcome growth plateaus, build high-performing teams, and achieve more freedom in their business and personal lives. My mission is to help you do the same.
Ready to scale up? Hit subscribe and join me for actionable insights that can help you lead with confidence, grow with intention, and create a business that serves your life, not the other way around.
Helpful Links:
- Website: scaleupgrowth.co
- Watch More Videos: https://www.youtube.com/@scaleupgrowth
- Free CEO Dashboard Template: https://scaleup.scaleupgrowth.co/homepage-page
- Podcast: scaleupgrowth.co/podcast
- Email: jonathan@scaleupgrowth.co
Stories of Scale with Jonathan Herps
CEO Playbook Ep 19: Scale Faster by Defining Your Perfect Future Clients
If scaling feels chaotic, inconsistent, or like you’re constantly pushing uphill, it’s probably not your offer, pricing, or even your team.
It’s who you’re selling to.
In this episode you'll learn how to identify your core customer, the one who drives profitability, team alignment, and predictable scale, and how to stop wasting time on clients who drain resources, distract focus, and slow your momentum.
You’ll see why profitability isn’t just a number on a spreadsheet, but the north star for every decision. Jonathan breaks down the difference between trying to please everyone versus building a brand that actually scales, and shares his own perfect future client profile as a working example.
If you're a business founder or CEO trying to crack the next level of growth, this one’s for you.
In this episode of Stories of Scale with Jonathan Herps, you’ll discover:
- How to separate high-value clients from time-wasters using existing data (01:43)
- What a true customer-first business looks like in action (02:34)
- The framework to determine who to serve and who to walk away from (04:15)
- How to build a crystal-clear client profile (08:45)
Key takeaways for CEOs and business owners:
- Why vague client definitions sabotage your growth (and how to fix it).
- The real meaning of profitability and how it should guide every strategic move.
- Why a business built for “everyone” is a business built for no one
- A behind-the-scenes look at Jonathan’s ideal client profile, and how to build your own.
- What true customer-centricity looks like in high-growth businesses.
When you know exactly who you're built to serve, scaling stops feeling chaotic and starts becoming inevitable.
CONNECT WITH JONATHAN HERPS
Website: www.scaleupgrowth.co
LinkedIn: www.linkedin.com/in/jonathanherps
Facebook: www.facebook.com/scaleupgrowth
Instagram: www.instagram.com/scaleupgrowth
Youtube: www.youtube.com/@scaleupgrowth
Email: admin@scaleupgrowth.co
🚀 Ready to Elevate Your Business?
If you’re interested, here are 3 ways I can help you right now:
1. Subscribe to our podcast
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Click Here to listen & subscribe now!
2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
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3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here
