E124: RAK Brewing

In this episode, Kevin interviews Joe Gatewood, co-founder and co-owner of RAK Brewing Company in Frederick, Maryland. The conversation dives into the business journey, community impact and entrepreneurial philosophy behind one of the region’s most exciting new breweries. Joe shares how RAK Brewing isn’t just about beer—it’s about building local culture, living out values, and creating a brand that resonates across all of Frederick County.

Chapters

• 0:00 Brewing More Than Beer
• 4:50 The Rack Name
• 11:30 Building a Business with Heart
• 25:00 Looking Forward: Growth, Community, and Staying Rooted

Transcript

0:01

All right, everyone. So today we're cracking open something special, a conversation with one of the business masterminds behind one of Frederick Maryland's exciting new breweries. You might have seen their name and influence pop up around town, or maybe you've already tasted one of their fantastic beers. But here's the catch. They're not just a clever name or a trendy acronym. It means something deeper, something they live out every day throughout all of their businesses in Frederick County. So without further ado. I'd like to introduce Joe Gatewood, co-founder and co-owner of Rack Brewing Company. Hey, Joe. Kevin, how are you doing, Kevin? I'm good. It has been a minute. So Joe and I, uh Joe and I used to work together uh kind of a marketer client relationship back in one of my previous lives. I've been a fly on the wall watching Joe and his wife, Troyce and his team just killing it all around Frederick County where I'm from. So when I had the opportunity to uh get you on, I wanted to jump at it. So thank you for taking the time. I appreciate it. Yeah, man, it's great to see you again, especially with the uh now COVID beard there, I see. With that COVID, yeah, I looked a lot younger. know, I was, Facebook's great about showing us memories and they showed me a memory of myself, you and Troye's at the Frederick News Post, at the Frederick News Post, best of the best, kind of like awards party uh of a picture that we took together. And I was a little bit thinner and I had much less hair on my face, so. yeah. Boy, how time ages us. uh Well, uh so rack brewing. You've been in the Gatewood name and your team and Troye's and you and everybody that works with you. uh You're kind of an institution here in Frederick. You're doing tons of great things. I know you're going to be humble with it, but uh primarily it's in the real estate side of things. Right, so uh Trois Gatewood Partners, you've built out an incredible team. um So what made you want to get into the craft brewery space? It's interesting, you know, it's interesting how the Lord works because we had no intentions of getting into the brewery business originally. We were actually just looking to purchase a building to host events because in our real estate business, we're very heavy on events and we seem to have rented out every possible venue in Frederick. We were like, Hey, we should purchase, purchase, purchase our own place. And, um, we had tried to buy, um, another, uh, building close by and didn't win the offer, unfortunately. And then we heard that, um, Smoketown brewing, which was previous to us was for sale. And I was like, Hmm, well, it's a brewery. do know the space, so we'll give it a shot. Right. Well. We'll try. So, and I happened to know who the listing agent was. So I called them up and I said, Tom, know, is it worth, is it worth putting our, our, our name in, you know, in the hat and seeing if, if we have a chance? He said, well, we already have a number of breweries that I've put in offers, but I think you should. Um, and there's a longer story to that, but that's really how we. We were actually looking not to open up a brewery, to have a space just to have events. And so I guess with looking at that space and why other breweries were looking was because not only was that space available, but what I'm assuming probably the brewery equipment and everything that was inside was kind of a package deal. And is that kind of what enticed you to hit that brewery space? Yeah. So right. came with everything, including a brewmaster. mean, it was soup to nuts. And so, um, we, we went ahead and put in an offer and I knew the previous owner, um, really we met during COVID. Um, and it's interesting because I feel like it was, I call it the David and Goliath story because I kept calling the listing agent and he said, okay, well we have eight offers. Now we have, we narrowed it down to six to four. Now it's down to two offers and it's us. and the conglomerate that had recently purchased flying dog brewing. So here, you know, big or big company, and then we know nothing about brewing beer and he selected us. And it was like, how did that happen? And, we don't know for sure, but. I had written them the love letter when we submitted our offer and just wanted to let them know. I wanted to keep it local, keep it in the community. um Dave, the previous owner, knew me from COVID because during COVID, when everything shut down, we had decided to help out some of the local businesses. So we picked six restaurants and other stores. We said, we're going to create professional videos for them. And we needed to have a location to interview all the owners. So that's how we called Dave at Smoketown and said, Hey, would you allow us to use your space to be able to do that? And he did. So we ended up doing some filming there at the brewery and, we did something crazy, Kevin. I don't know if you remember this, but then we created these awesome videos. And we premiered them on Facebook live. did a Facebook live trivia night where we gave away $25,000 in gift cards to these local businesses and we were premiering their video. Yeah. Yeah. That was. Yeah. That was pretty cool. Yeah. With my son, Brooks, exactly. videographer and, and, I think his wife's in the business too, but it's, it's the, video, uh, the video work that he does is, is incredible. I absolutely remember that. And that speaks very much to, um, kind of what, what I have always seen you and Troy's and your team really stand for. Um, Let me ask this before we dive in, I love the story and the mission behind what Rack stands for, uh because it had really strong legs before the brewery even existed. But before we do that, tell me, when Rack opened, what was the first beer that Rack created, and what was the influence behind it? Because I know that was a big buildup. Yeah, so we were very fortunate because during our renovations, uh we hired a brewmaster from Sapwood Brewery in Columbia, Maryland. They happen to be the number one brewery in the state of Maryland, so we feel very fortunate. We brought him in and we said, listen, you have creative freedom because we don't know how to brew beer and so forth. But we explained to him who are, what our brand is and what our messaging is. And so the very first beer was, um, kindness kills is what it was called. Um, and it was an IPA and it was absolutely delicious. Actually just, took off. just loved it, but the name itself is kind of cool as well, especially when you understand our brand. Yeah. Yeah, and so speaking of the brand, can't hold this nugget any longer. So tell us, what does Rack stand for and why did you choose the messaging that Rack stands for to represent your brewery? Yeah. So, um, we hired a marketing firm, uh, when we bought the business and kind of brewery 101 marketing, have to come up with a name. can't be more than one or two syllables and it has to have a story behind it. That's what I was told. So, you know, we. We asked our family, we asked our friends, we were trying to come up with different ideas. We go to the marketing company, we name a few options, but the one that I really liked was Rack. They slept on it. They came up with some of their suggestions, but when we all came back to the table, understanding kind of the meaning behind it. Everybody was unanimous. had to go with rack and I was a little bit concerned how the public would take it. You know, it just, was a little risky, but anyway, um, would you like me to tell you what it stands for Kevin? Yes. Okay. So it stands for random acts of kindness. Um, and it's interesting because when I go to the brewery and I'll meet patrons that maybe it's their first time there and I ask them, you know, have you been here before? No. Do you know what rack stands for? No. And as soon as I tell them, mean, their eyes light up and they go, that's awesome. You know, that's, know, how cool is that? I feel, I, you know, I'm grateful that we chose that name, right? But the reason is, is because the story behind it is that's kind of who we are. Um, you know, in our, we have our own nonprofit. It's called TGP Gives. Our mission is to better the community through acts of kindness and generosity. And we really got started after COVID by just literally going out and doing random acts of kindness. um And we found that, you know, when you do a random act of kindness, yeah, it's great. The recipient, you know, it's a benefit to the recipient, but it's the donor. It's the person that's actually doing that random act, how it makes them feel. Like, I'll just give you an example. Yesterday I played golf. Um, with some buddies of mine and after golf, were getting ready to go out to our car. And there was this woman standing with a baby in her arms and all of this luggage, cause we're down in the Eastern shore. And I guess she was all this luggage was on the sidewalk. You had your plaque, uh, pack and play and your stroller, your car seat, your suitcases, all of that stuff. And she's trying to one hand carry this stuff into her home. And I said, Hey guys, let's go help her out. Something simple like that. I mean, she was so grateful that we went and did that. But you know, when we finished and we're walking to our cars, I looked at my buddies and they had this smile on their face. They were like, man, that was great. It was very simple, you know? So that's, you know, that's the message. That's kind of our story. And yeah, there you go. I remember and, your, the, the, that these acts of kindness and this philanthropy and just this mindset that, you and choice and your team have, you know, I I've been watching it and following it as, know, when, when I, you know, first hopped into the Frederick news post and you were, uh, you were doing the funds for causes, uh, brand and then getting into like the COVID area, choice Gatewood partners. Um, I think it was a presenting partnership or somebody that's creepy. You guys are very integral in bringing in, uh, drive in movies to the fairgrounds downtown, which was, which was awesome. I attended, um, it was, uh I, it, I think a lot, you know, you say it, it not only is great for the recipient, but great for the donors as well, because how it makes them feel, I think. What I've always appreciated about you and Troye's and your brand is that uh there's consistency. I feel like you're not doing it to promote yourself or to promote your brand. You're doing it because you genuinely love our community and we see that in all of the stuff that you uh do. talk to me a little bit about, because you have this You and Troye's and your team have a reputation of being very selfless, uh giving back uh through the community involvements. And in doing that, how have you shaped that way of being beyond the name of rack brewing? How have you shaped and kind of flexed these, this, this philanthropy and just this, this, you know, uh front-facing call for kindness. How have you put that into your brewery? Well, into our brewing, like at the brewery. the brewery itself, like one thing is uh your space is beautiful, right? It's a space where people can come and have fun uh in such a just, it's like you leave no stone unturned. That's the outsider's perspective looking in now. And you and Troye's always are very humble about it. So know these are tough questions, but uh talk to me a little bit about how you're kind of embedding that. random acts of kindness brand beyond the name into just the brewery as a whole. could be into the beers. could be into the space, future initiatives maybe that you want to put out there. yeah. mean, uh part of it is the fun of some of the labeling of the beers, the cans, you the names, the descriptions, things like that, and what we're able to publicly put out there. And you just never know when it's going to impact somebody. We've also given carte blanche to a number of our teammates over at the brewery. perform random acts of kindness because we feel like it's, it's, oh, it creates community. It's just good for the person. All of that sort of thing. We actually have a sign that says, you know, I've been racked. and what happens is like, I'll go into the brewery or one of our, um, employees will be talking to someone. that maybe it's their first visit there. They're having a good time. They're learning about what our name means. And then we say, hey, listen, you know, well, we're going to, we're going to perform a random act of kindness right now and buy your dinner or buy your beers or whatever, whatever, you know. And I think that's a really cool thing. We actually, I don't know if you've seen it, but we have, we have a giant mirror, um, at the brewery and We encourage people to come in and buy someone a beer and they print the receipt and they write a little note on the receipt, you know, to John, you know, enjoy your next beer on me, you know, Joe, and they take a picture of it. And they texted out to their friend and say, Hey, listen, I've got a beer waiting for you over at rack brewing. And they just come in, they look at the mirror, you see all of these receipts. They see one for themselves and they get a free beer. And typically what happens is they'll get a beer and then they'll buy a beer for somebody else. And you start seeing that trickle effect. And, and that's kind of what we're trying to do at the breweries is not viral, but I mean, we really want to expand our message kind of in a subtle way, right? And that's one of the things that we're doing at the brewery now. uh Yeah, I think there's a brilliance in that and like, you know, this pay it forward mentality, create a scaling of messaging through action, right? It's I've bought my buddy a beer, now my buddy is going to come in and buy another beer. And it's creating this community, you know, within your walls of just like this good feeling, right? In a world right now where it's like a lot of craziness is going on. So it's, you know, I have heard. from uh some who have gone to rec that they feel like it's this like refuge. It's you can go in, you can take a breath. If you've had a stressful day at work, uh like you just feel good and going, you can get a great beer, maybe get some food, but just the environment. It's just, it's so inviting. It's, uh and it's so positive, right? It's like you immediately feel good going in, which is, which is incredible. And that's probably one of the hardest things for any business to be able to accomplish is you know, having, uh creating that community like that. I'm blessed. have a few clients that have that type of community and it's, it's rare, you know, so congratulations to, to, to you and your team on that. Um, now tell no good. we have, the space is divided into two parts. We have the rack lounge and the rack yard. And our original space was the rack lounge. And yeah, our intent was, yeah, we wanted it. we wanted to build a place that was super comfortable, first of all. You know, we're getting older and, you know, we like to have cushions on the seats and, you know, cushions on the backs and just being really comfortable and pretty. In fact, people would ask me, what's the vibe going to be like? And I would say, well, I want it to become a place where women want to come take pictures and post it on Instagram, you know, but it's very interesting because a year ago after our at our first year anniversary, we discovered about 60 % of our patrons were women at the time, but that was kind of crazy. But we wanted it to be a place where people would turn off the electronics, know, keep the phone in the purse or keep the phone in the pocket. I mean, we had, we have a television in there, but we typically just have our logo on the television because we want people to come in and just be present and community, you know, and spend time with their family and friends. And that environment has been created and well received. At the same time, as we were doing that, we were recognizing there's another need in the community that's not being met. And it's when people do go out and they are with friends and they're doing that. There's nothing more to do. So then we open Rackyard where we have games, where we have bocce, where we have cornhole and darts and connect for and shuffleboard and all of those things. and a whole restaurant component too, bringing in the food from food trucks inside and having a restaurant. It just adds a whole nother component and level. So when people go out, they can choose what do we want to do? Do we want to go out and be active and being in an environment where there's games and all of that, or we don't want to just go out and chill and be with friends and just hang out and just talk? we're really fortunate to have those two options. And, you know, it's interesting, met, met, you know, the, the having folks come in to commune, um, put your devices down, you know, there's, uh, this is a spot where you can come in with your friends and just talk to it. Do you feel like that was kind of influenced by how the Gatewood family is? Because you can see, I, I, I follow you on social. I'm not lurking, I swear, but you're, very, your family is all very close. Um, you know, I recently saw pictures of. you and choice with your kids at the beach and you put you put up this reflection of this gratefulness of being able to spend time with your family and now your children finding a partner that's perfect for them as well. And I have always found following you is very motivational and inspirational in that way. Do you feel like that that has influenced the environment within Rack? You know, now that you say that, Kevin, you're probably right. um You know, I wanted it to be a, if I'm thinking about it, that I want it to be a place where I want my, I would want my family to come and, you know, and enjoy. And being able to provide that for others. um You know, we're in a crazy time. people are so busy and people are going and going and going. And just to have a space where you can walk in and not be judged, be treated well. our, our staff is phenomenal. We've been very fortunate and blessed. Like our staff is second to none and just come and be treated nice, so nicely and have a space where you can just be. And you know, have that quiet time or have that time with your family and friends is. Yeah, that's something that we cherish as a family and it's very important to us. So being able to provide that to the community is super cool. Yeah, no, that's, that's a go. So you, you and I mean, you, you, all are very busy. You seemingly are very busy. I mean, you have, have a brewery that's this beautiful space that's thriving and incredibly successful. Um, you know, you have, uh, a real estate company with, uh, you know, lots of employees and is very successful and, very active in, and all of these random acts of kindness that, that tend to pop up. because others are thanking you, you know, it's, not something you're doing and then throwing out there to say, look at what I'm doing. It's others are, you're very selfless in that way. How, how do you like, what's the secret? Because you also have not aged in like the 10 years I've known you like what, what is that secret that you're able to balance work and life and health and just everything that you seem to have cracked the code on like. Share it for the rest. What would you say to a young aspiring entrepreneur that wants to be a you or a choice one day? What would you say to them that would put them on the right path? Yeah. Yeah. I, um, I remember addressing a crowd once and I had just read something about how do you, how do you remain in like a high performance level? Like how, how do you stay engaged? Like, you know, no matter how busy you are and they said, okay, I'm going to give you three things. And, and what I assume they were going to say is you have to have a good diet, good exercise, good sleep. So they started going down and they said, okay, yes, you have to have good sleep. You have to be rested, right? You have to take care of your body. Um, and you have to have, you know, a good diet, right? And then the third, were going to, figured, it's going to be exercise. Well, it wasn't. And they said, you really need to be kind, do nice things for others. And I thought that was really interesting. So then I went and I spoke at another group. And remembering that, I challenged them. said, listen, I challenge you to do one thing kind for somebody every day, whether it's opening a door for someone, helping them with their groceries, it doesn't have to cost money. I do one thing intentionally kind every day for 30 days. Come back and tell me how you feel. And I didn't expect anybody to come back, but it happened and it was amazing. I remember this one woman, came to me, said, Joe, was just so stressed because it was all about me. And I'm just, stressed. I, I, I was gaining weight. I, I wasn't productive at work, you know, my, and it was a negative effect. I was having negative impact on my family and I did that and life has changed. And so as busy as we are, uh, which we are, we're super busy, but I'm grateful for being busy making sure that. you know, you do think of others. Whenever that time, that opportunity arises, you do think of others. I think it's so important. It's so valuable. uh And also the other thing is interesting, you know, it's because Troye and I have worked together for, I don't know, over 40 years. We've worked together. Yeah. amazing it is. Um, I'm envious at how I see your and her relationship being it's, it's, it's like any time when, when I took that picture way back at the best of the best event, um, you two were so incredibly in love and it's, you know, working together can be stressful, I would assume. Right. And you, you two have just like, just the I don't know, I would call it soulmates, right? Or what? It's just the perfect pair. uh I applaud that because that's also a rarity too. And um it's heartwarming to see. uh any tips on that too for us single folks out there would be on what's the secret sauce to a happy partnership. Oh man, I know, gosh. Um, because people ask me all the time and said, how do you do it, man? It's like, we're together 23 and a half hours a day together, you know, it's like, but I wouldn't have it any other way. And now I look at my son Brooks, you mentioned him and his wife, you know, they're married and they work together, you know, so they're kind of following that same path. Um, really I I don't have like that, this is the secret sauce, Kevin, but I wake up every day and I thank God for choice, right? And just putting myself in that mindset when the day starts and when the day ends, I thank the Lord for. having her in my life that day. Every single day, I just make a point of it. And I just try to listen. I try to be a listener. You have to be a listener to maintain that strong relationship. um Those are really just the two things that come top of mind. So that's great. That's a shout out to Troy Skatewood. She is one of the loveliest human beings I've ever had the honor of meeting. So hopefully she as when she's listening to this choice, it's, you know, you got you got a good guy there and Joe, you've got a great lady there as well. Well, listen, when so, you know, you're finding opportunities amidst a busy schedule to uh to live life, which is awesome. But, you know, Frederick uh Frederick has no shortage of breweries. And thankfully Frederick is, and everyone says, feel like, and leave it to us marketers to use and abuse things like this, but it's like, when folks say it's like, no, where I live really, it is unique and it's special. Frederick really is unique and special in the fact of, from what I understand, the brewery uh culture and just the brewery businesses are very collegial with each other, right? It's perhaps not necessarily this hard competition. but rather a community. there are a lot of breweries in Frederick. So talk to me about how you envision Rack evolving and standing out uh amidst just the full brewery landscape here in Frederick and beyond. Yeah, so, you know, it's interesting because I can be at the brewery, Kevin, I look one way, see another brewery, look across the creek, see another brewery, I mean, or two, you know, so yeah, you're right. It is a very unique opportunity and you could look at it as competition and you know, how are we going to win over them? How are we going to get people to come to our brewery and not their brewery? But at the end of the day, in order for us to succeed, I feel very strongly that every brewery needs to succeed. You know, we want everybody to be a success because people come and the attraction is that there are so many breweries. So they can go to one, enjoy a beer, the time, go to another, go to another, go to another. If we're the only ones there, it's a whole different story. So we really want everyone to be successful. and you're right. I mean, it's a good community. mean, we're the, we're the new guys on the block. so, but I, I have found that, um, the other breweries, I mean, they are, they've just been super open and, and, and kind of wanting to do things together and collaborate. And I think it's wonderful. We, um, you know, how are we going to stand out? I, I was blown away. You probably know this, you know, USA Today named us the number two brewery in the United States for all new breweries that have opened up over the last three years. So. And let's let's just so let's just talk about the gravity behind that because USA Today, huge media organization, number two brewery in the United States in the nation for new breweries that have come. What what do you attribute? What do you attribute to to being awarded that because that's that's crazy. That's awesome. I mean, that's for marketers. That's like the end game. You know, that's like that's what you aspire to be. Yeah. So when we bought the business two years ago, we're like, what do we want to accomplish? Let's figure this out. said, okay, I want to do three things. I want to have an in-word. is in order after asking a hundred people. A great vibe. Number one, because sometimes you get that one shot, you know, do they like it or not? The vibe that'll bring them in the door. Great service. We want to have. exceptional service. wanted everybody to be treated the same, treated well, ah and then great beer. Those are the three things that we wanted to accomplish. We did not know when the folks from USA Today came to the brewery. They did not announce it. You know, it was only after they had been there did we find out. And it was those three things that we were judged on. You know, it was the space itself. was the taste of the beer and it was how they were treated. And, you know, that's the key. mean, it hasn't really changed. It's not rocket science for us. You know, it's. And so, and you go back to the name rack, like we want to treat our team. If we can treat our teammates well, and if we can get them to understand who we are and what our mission is, because it's not just about. it is about the name and what we stand for, then they're going to do the same to the patrons that come through the door, right? So it starts from the top, right? We've got to treat our staff well, otherwise it doesn't work, right? um And that's our objective every day is just how can we treat our staff well and so it'll trickle down. And you can see that in the work that you do. When I was doing some work for you, I felt that as well, right? This collaborative nature and uh feeling like that I mattered in what I said, that the ideas that I, you know, I would remember, I would text you or give you a call and say, hey, I have an idea. Can I swing by? And I knew you were busy and I know choice was busy and you're like, yeah, sure. You know, let's schedule a time even for here for this podcast, right? It's, can attest to it because during our short time that we worked together in that kind of market or client capacity, I felt that as well. I felt like I was a part of your team, uh which is awesome. And then, the three, great vibe, great service, great beer is it's all customer centric, right? And I've spoken to a lot of businesses and the work that I do. And I'll ask them, know, what's your true North? And there, it's this very grandiose, almost esoteric response. And then 30 days in it's pivoted quickly to, looking inwards versus looking from the outside in or looking outwards. And I've always found that you and Troy's and your team have always stuck to that true North and everything that you've done. And I think that shows, ah that shows the value and benefit there. Thank you. yeah, no, absolutely. So as we're, as we're wrapping up, and, you spoke to that, you spoke on this a little bit, but I want to give you an opportunity. Like you're talking at one of your, at one of your keynotes that, that you give, you know, if you could encourage people listening to just take one action today, that's inspired by random acts of kindness by rack brewing and random acts and kindness. What ah What would that be? What would you tell all the listeners to take action on? One action today. Hmm say hello to a stranger on the street with a big smile We just don't have enough of it Right. It's just and it is such an easy thing to do and it is such an easy thing not to do Right. It's getting out of our own way getting out of our own ah You know what's important to us and just taking a minute go up to a stranger so Last week we went and we fed the folks at Community Action Agency, which are primarily homeless folks, and having the opportunity to interact with them was awesome. I love it, right? So yeah, I would just encourage you, I encourage everyone, just because you think about it, what was life when you were a kid? Like when I was a kid, was much different than it is today. Right? When I was a kid, we'd go out and play. We'd meet neighbors. You know, there were no worries. We'd wait for the bell to ring. We'd come home for dinner. Today, people are just, I don't know if it's out of fear or what. But if you can just take a moment and go to somebody who you don't know and say, hey, how are you? And say something nice. Man, I really like your tie or I like your shoes or, you such a great smile. um That's it. That simple thing, Kevin, it makes a huge difference really. You know, and that's, that's, got goosebumps when you said that, cause I'm, I'm envisioning, you know, as I'm walking around downtown Frederick, it's myself included, admittedly, my device in hand, eyes on the device. I'm in a bubble, right. And I'm not, I'm not appreciating and exploring, you know, those around me and just the environment that's around me. So, you know, having, having the understanding of just, you know, being able to open your eyes. And being in the present, right? It's because usually it's like if I'm walking downtown, I'm thinking about a campaign that's getting ready to launch or what I have to do next week or something that happened the week prior. You know, I'm not staying present. And I think that's a lost art because you're right. You know, it's growing up. was, know, there weren't devices in that way. had video games, which is great. I was a gamer and a nerd, but I also got out on my bike and played with friends and got dirty and, know, you know, was just a kid in the present. you know, getting back to that, think would, it's such an easy thing to do. And man, how viral could that become? Just saying hi to someone else and asking them how their day is and just, you know, recognizing those matters. day. I wonder if that exists. not, it's, rack brewing has intellectual ownership over that, ladies and gentlemen. So now that's awesome. Well, listen, Joe, this has been awesome. I have been wanting to chat with you for some time about rack. Congratulations on such an awesome space, such an awesome venture and just all of the work that you and choice in your team do in the community makes such a positive impact in a. in an environment that is crazy right now. having that good is amazing for everyone listening. If you have not gone to Rack Brewery in Frederick, get to Rack Brewery. They're on Saginaw Avenue, Saginaw Avenue? Yep, they're on Saginaw Avenue. Go to RackBrewing.com. That's R-A-K, brewing.com. Follow them on Facebook, follow them on Instagram and check out Troy's Gatewood and Partners too. It's everything. everything that you could work with with Joe and choice on usually turns to gold. So you can't go wrong there. uh Joe, is there anywhere else that folks or is there anything else that you want to make sure folks know maybe things that are coming up in the future, maybe like an upcoming brew that's coming into rack, anything else you want to let folks know before we before we finish up? Now I think you hit it on the nail, Yeah, rackbrewing.com. And we are constantly thinking about new things to do and being able to offer to the community. And you'll find it on the website for sure if you don't see it on our social channels as well. We are on Facebook and Instagram as well. So yeah. Yeah, and when you get to rack brewing, check out the our beer tab at the top right. You'll see, you know, new grounds, coffee, Brown and untamed wilderness, you know, Brown Ale and an IPA. mean, the, the, just the diversity of different brews that you have is awesome. Um, the art that you, that you have, I mean, it's just, it's such a cool brand, such a cool vibe. Service is great. Brews are even better. I mean, you've hit, you've hit the nail on the head again, Joe. Congratulations on that. Appreciate it, Kevin. Yeah, you got it. Well, so that will do it for today. For everyone listening, thank you for listening in. And until next time, see you. Thank you.