In this episode of Marketing Pros, host Kevin Berrier dives deep into the evolving world of social media marketing and the impact of AI with Ross Gray, co-founder and COO of Cloud Campaign. Together, they explore how businesses and marketers can balance the efficiency of AI tools with the human touch needed for authentic engagement.

What You’ll Learn:

• How AI can optimize your social media content while keeping it personal.
• Why authenticity still outshines AI-generated posts in performance.
• The importance of data-driven strategies like optimizing post timing and content type.
• Real-life examples of effective evergreen and real-time content.
• The risks and ethics of using AI, and how to mitigate “AI hallucinations.”

Ross also shares insights into trends shaping the future of social media, including the rise of pop-culture-driven content and the evolving role of AI in marketing. Plus, get a sneak peek into what’s next for Cloud Campaign.

Whether you're a marketer, business owner, or social media enthusiast, this episode offers actionable tips and a fresh perspective on leveraging AI while staying authentic.

Shoutout:
Check out Cloud Campaign for powerful tools to elevate your social media game.

Follow us, share the love, and let’s make your content strategy unstoppable!

What does it take for news organizations to evolve and stay relevant? In this episode, Rebecca is joined by Emily Ristow, Director of Journalism Strategy at the American Press Institute, who shares key innovation lessons from the Table Stakes Local News Transformation Program. Drawing from her own experience and years of coaching media teams, Emily unpacks the mindset shifts, tactical strategies, and organizational habits that lead to meaningful change.

Rebecca Snyder sits down with Deborah Caldwell, CEO of Religion News Service, for an in-depth conversation about the evolving role of religion in American journalism. Deborah unpacks why religion reporting still matters and shares how local faith communities often act as vital civic infrastructure. She also explains how RNS bridges the gap between tradition and modernity. This episode offers a thoughtful look at how religion intersects with politics, community, and culture in complex and often surprising ways.

CORRECTION: Emily Sachs states the Dart Center was founded in 1994, but it was founded in 1999.

Journalists often report on the worst moments of others' lives, but who supports them? In this episode, Emily Sachs, clinical psychologist and director of the Journalist Trauma Support Network (a project of the Dart Center at Columbia Journalism School), unpacks the unseen toll journalism can take. We explore how trauma manifests in the newsroom, what makes journalists uniquely vulnerable and how JTSN is training therapists to meet these challenges with industry-specific insight. Sachs also shares actionable ways journalists can protect their mental health and reclaim joy in their work before burnout becomes a breaking point.

Resources can be found at JTSN.org.

What does local journalism look like in the age of evolving media platforms? In this episode, longtime columnist and radio host Dan Rodricks joins Rebecca to talk about adapting storytelling for today's audiences. From his decades at The Baltimore Sun to his new audio column, Dan shares insights on sustaining local journalism, experimenting with audio formats and why personal narrative still matters. It’s a conversation about voice, format and the future of local news.

Rebecca Snyder sits down with the remarkable Denise Dorsey, who recently retired after an incredible 48-year career at The Afro. From her start in the advertising department in 1976 to her pivotal role as production manager, Denise reflects on how the paper—and the Black press—has evolved over the decades. She shares insights on shifting from wax and teletype to digital media, the vital legacy of print in a tech-driven world, and what it meant to grow in a mission-focused newsroom. A powerful conversation about history, resilience, and Black excellence.

Rebecca Snyder sits down with Lisa Snowden, founder of the Baltimore Beat, to reflect on the 10th anniversary of Freddie Gray’s death and the uprising that followed. Lisa shares the process behind the Beat’s commemorative coverage, her collaboration with the Baltimore Museum of Art and photographer Devin Allen, and her commitment to telling the stories of those too often left out of the narrative. From grassroots storytelling at Lexington Market to mentoring future journalists, Lisa speaks candidly about the role of journalism, community and truth in shaping Baltimore’s future.

Join Rebecca Snyder as she hosts a powerful conversation with the 2024 MDDC Rookie of the Year nominees — six emerging women journalists who’ve tackled the chaos, challenges, and triumphs of their first jobs in news. From covering local government and education to environmental policy and cultural reporting, these young reporters reflect on what surprised them, what inspired them and what keeps them going.

Rebecca Snyder sits down with award-winning journalist and author Miranda Spivack to dive into Backroom Deals in Our Backyard, Miranda’s powerful new book exposing the hidden world of local government secrecy and corporate collusion. From dangerous roadways and contaminated water to privatized data systems, Miranda shares the real-life stories of "accidental activists" fighting for transparency. With public records access shrinking and local news under threat, this conversation is a call to action for anyone who believes in open government. Backroom Deals in Our Backyard hits shelves May 6, but you can preorder today!

We shine a spotlight on two of the most dynamic media sales professionals in our region—Nicole Allen of Baltimore Fishbowl and Blake McCoy of the Catholic Review—nominated for MDDC Press Association’s 2024 Salesperson of the Year. Host Kevin Berrier dives deep into their unique sales journeys, client-first approach and what it takes to succeed in today’s ever-evolving news media landscape.

Rebecca Snyder sits down with Christina Piaia, Deputy Director of the ProJourn Project at the Reporters Committee for Freedom of the Press. Christina shares how ProJourn supports journalists and independent newsrooms with free legal resources like pre-publication reviews, public records access and non-editorial legal checkups. They discuss why bold local journalism needs strong legal backing, how ProJourn is training the next generation of media law attorneys and what reporters should know to protect their work and their newsrooms. Whether you're a freelance journalist or part of a growing newsroom, this conversation is packed with essential insights on navigating today’s legal challenges.

In this episode, Rebecca Snyder sits down with David Enrich, an investigative reporter at The New York Times and author of the new book Murder the Truth. They discuss the growing use of "lawfare"—legal actions weaponized by wealthy and powerful figures—to silence journalists and independent voices. David shares insights into the chilling impact of lawsuits on local journalism, the critical importance of the landmark 1964 Supreme Court case New York Times vs. Sullivan, and the contemporary threats to press freedom. Tune in for a thought-provoking exploration of what's at stake for democracy when investigative journalism comes under attack.

Rebecca Snyder sits down with Denise Rolark Barnes, publisher of The Washington Informer, to celebrate the newspaper’s incredible 60-year legacy. Denise shares stories about the paper’s history, its impact on the community and the vision that has guided it for six decades. Join us as we honor this milestone and the power of community journalism!

Rebecca Snyder sits down with Melissa Ludtke, the newly published author of "Locker Room Talk: A Woman’s Struggle to Get Inside." Melissa shares her groundbreaking journey as a sports journalist who fought for equal access to Major League Baseball locker rooms in the landmark Ludtke v. Kuhn case. Learn how her fight for equality paved the way for women in sports reporting today. Tune in for an inspiring conversation about perseverance and justice.

In this special episode for Sunshine Week, we spotlight four outstanding investigative reporters—Amanda Fries, Maddi O’Neill, Darcy Costello and Katie Mettler. This discussion dives into the power of public records in investigative journalism, the challenges of accessing crucial information, and the stories that shaped their reporting. From police misconduct to opioid lawsuits and government accountability, these journalists reveal how they uncover the truth. Tune in for an eye-opening conversation on the fight for transparency!

In this episode, Rebecca Snyder sits down with Corey Hutchins - journalist and founder of the weekly newsletter, Inside the News in Colorado. Corey shares insights from his research on media criticism, the decline of traditional newsrooms and the rise of independent journalism through platforms like Substack. They also discuss the role of collaboration in today's media environment and how journalists are adapting to new challenges. Tune in for an in-depth conversation about the future of local news and why media accountability matters now more than ever.

In this powerful episode, Rebecca sits down with Tom Marquardt, retired publisher and editor of The Capital Gazette, to discuss his new book, Pressed to Kill. Tom takes us inside the tragic events of June 28, 2018, when a gunman attacked the Gazette newsroom, killing five people. He shares insights on the victims' legacies, newsroom security, the evolving media landscape and the broader issues of mass violence in America.

In this inspiring episode, we sit down with Amber Allan, the visionary founder of Man of Peace, a nonprofit dedicated to providing safe spaces and life-changing resources for children in Ecuador. From the devastating 2016 earthquake that reshaped lives to breaking generational cycles of hardship, Amber and her team are fostering hope, education, and healing in the community of Coaque, Ecuador. Join us as we explore the challenges, triumph and unwavering commitment that fuels Man of Peace. This episode is a testament to the power of perseverance, faith and the belief that every child deserves a chance to thrive.

Visit Man of Peace at https://ecthemanofpeace.org/

Rebecca Snyder sits down with Lauren Vella, principal at Cornerstone Government Affairs' new Dover office, to discuss the changing political landscape in Delaware. From a brand-new governor and congressional leadership to special elections and key legislative priorities, Lauren breaks down what these shifts mean for the state. Delaware might be small, but there’s no shortage of big changes happening - tune in now and stay ahead of the latest developments.

Join us for an insightful conversation with Amy Orndorff, managing editor of Bethesda Magazine and Bethesda Today. Amy shares the evolution of Bethesda’s local news, the challenges of covering Montgomery County with a small but dedicated team and how her experience at The Washington Post and as a volunteer firefighter shaped her approach to journalism. From breaking news to long-form features, hear how Bethesda Today fills the local news gap and what’s next for the publication.

Rebecca Snyder sits down with Ryan Little, data editor at The Baltimore Banner, to explore the power of data in investigative journalism. They discuss the role of data analysis in uncovering major trends, particularly in Baltimore’s opioid crisis. Ryan shares insights into the challenges of accessing public records, the legal battle over autopsy data and how their reporting revealed surprising overdose hotspots. They also touch on the implications of a new Maryland bill that could restrict access to vital public health data. Tune in for an eye-opening conversation on transparency and the fight for public information.

In our first Marketing Pros episode of 2025, we sit down with Mya Shell, a 25-year-old brand marketing powerhouse. From growing up in a small Ohio town to shaping major campaigns in the tech world, Mya's journey is nothing short of inspiring. She shares how being part of the digital era shaped her strategies, dives into the importance of brand tone, and explains why pop culture is key to engagement. If you're looking to strengthen your brand identity in an omnichannel world or want to understand the rise of "comfort content," this episode is packed with insights you don't want to miss. Connect with Mya on LinkedIn (@MyaShell) for more marketing wisdom or on Instagram (@MyaShell) to meet her adorable, fluffy cat!

Join Rebecca Snyder as she sits down with Tim Franklin, Senior Associate Dean and Director of the Medill Local News Initiative at Northwestern University. In this episode, they dive into the latest Medill State of Local News Report findings, explore the growing crisis of news deserts and discuss innovative solutions reshaping the local news landscape. From the challenges of ownership shifts to the rise of digital-only outlets and the role of universities in journalism, this conversation unpacks the urgent need for sustainable local journalism. Don't miss the insights and ideas for fostering vibrant local news communities!

Check out Medill's report at https://localnewsinitiative.northwestern.edu/

Dive into the complexities of Maryland's legislative session with Rebecca Snyder and special guest Lorenzo Bellamy of Bellamy Genn Group. From navigating a looming $2.7 billion budget deficit to discussing the evolution of public notices and news media in the digital age, this episode unpacks the key issues shaping Maryland's future. Plus, gain practical advice on advocacy and staying engaged in the legislative process.

In the last episode of Five Dubs: Marketing Pros for 2024, Kevin Berrier from MDDC Ad Services sits down with Erik Nefores, founder of The Green Villager, to talk about how sustainability and technology can work together to create a better future. Erik shares what inspired him to start The Green Villager, a blog and community hub focused on making eco-friendly concepts simple and accessible. He discusses ideas like Earthships, solar punk values, and using AI to create meaningful content and visuals.

Kevin and Erik talk about the challenges of promoting sustainability in a world filled with negativity and the importance of sharing factual, responsibly sourced information. Erik explains how he uses creative visuals inspired by impressionist art to make his content stand out while staying true to his mission.

They also cover Erik's journey balancing his personal and professional life while building a brand rooted in optimism and innovation. Erik shares his long-term vision for The Green Villager, which includes creating sustainable, passive homes that blend modern technology with traditional practices to redefine how communities live and thrive.

Tune in to learn how The Green Villager is making sustainability approachable and why optimism and creativity are essential for the future. Visit GreenVillager.com, follow them on Instagram and Facebook, and subscribe to their newsletter to stay inspired.