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Turning Strays Into Stars: How Sherri Built a Life-Changing Service Dog Empire

The Foureva Podcast

Chapters
0:00
Cold Open: Dog Festival Vibes
0:51
Welcome And Gratitude
2:49
From Trial Lawyer To Dog Advocate
3:40
Service Dogs: Who They Help And How
6:28
Courthouse Dogs And Trauma Support
7:36
Building Teams Without Knowing It All
9:12
Asking, Networks, And Generosity
11:09
Entrepreneur Lessons: Strengths And Gaps
13:06
Hard Parts: Fundraising And People
15:15
Money, Accounting, And Sustainability
16:37
Why Big Events: The Strategy
17:21
Inside The Dog Walk Experience
19:04
World Records And Earned Media
20:13
Why People Show Up: Community And Fun
22:18
Stroke And Mobility: Dog Tasks Explained
24:45
Events As A Business Playbook
26:28
Weather, Budgets, And Sponsors
28:16
How To Land Sponsors Early
30:05
Creative PR And Playful Rivalries
32:12
Plan Ahead: Timelines And Hype
34:15
What’s Next: Renaissance Theme And Growth
35:36
Lead With Ethics, Not Fear
37:09
Managing Diverse Teams With Care
39:24
Audience Q&A And Contact Info
41:41
The Fundraising Secret: Political Call Time
45:20
Relationships Over Transactions
47:06
Closing Thanks And Final CTAs
The Foureva Podcast
Turning Strays Into Stars: How Sherri Built a Life-Changing Service Dog Empire
Dec 01, 2025 Season 2 Episode 61
Foureva Media

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In this inspiring episode, we sit down with Sherry, the founder of Service Dogs Inc., who shares her remarkable journey from a successful trial lawyer to leading a nonprofit organization that transforms lives through service dogs. Sherry opens up about the pivotal moments that led her to leave her legal career behind and follow her passion for helping others in a deeply meaningful way.

We explore how she built Service Dogs Inc. from the ground up, creating life-changing programs for people with disabilities, stroke survivors, and first responders. Sherry also dives into her innovative approach to events and fundraising, including world-record dog walks, and shares the strategies she’s used to grow a mission-driven team that’s committed, compassionate, and effective.

Listeners will gain practical insights on nonprofit growth, ethical business practices, and fostering a culture of curiosity and continuous learning. From overcoming challenges to celebrating successes, Sherry’s story is a powerful reminder of what’s possible when passion meets purpose. Whether you’re an entrepreneur, nonprofit leader, or someone looking to make a difference, this episode is packed with inspiration, actionable tips, and heartfelt stories that highlight the incredible impact of service dogs and dedicated human effort.

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