Kicking Ass and Taking Names with Marlon Griffith, Esq.
A empowerment podcast for business owners. Join us on this podcast journey as we help you break free from the grind and get your business to work for you. We will delve into impactful conversations with business owners, corporate leaders, professional service providers, and industry innovators that will provide you with insights and actionable strategies that will transform your entrepreneurial path, boost your success, and put you in control of your business journey. So you can kick ass and take names.
Kicking Ass and Taking Names with Marlon Griffith, Esq.
Ep. 7 Financial Literacy for Small Business (part 1): A conversation with Evelyn Aucoin
In this episode, Marlon interviews Evelyn Aucoin, a financial strategy and literacy expert, who shares her journey from a tumultuous childhood to becoming a successful business advocate. Evelyn discusses the importance of financial literacy for small business owners, emphasizing that understanding money math is crucial for making informed decisions. She highlights the role of a fractional CFO in guiding businesses through financial challenges and the necessity of having regular financial reports to maximize business value. The conversation also touches on resilience, the mindset around money, and the opportunities that arise from crises.
Chapters
00:00 Introduction and Background
07:09 Evelyn's Journey and Retirement
09:43 Developing Fortitude and Resilience
12:11 The Money Math Mindset
14:43 Financial Controls and Mindset Shift
23:09 The Mental Block and Running a Business Like a Hobby
26:33 The Importance of Financial Controls
35:14 The Role of a Fractional CFO in Decision-Making and Forecasting
41:01 Introduction and Call to Action