Vic Riches: The Generation of Generative AI

Combining generative AI with the intricate design practices of the luxury industry may seem like an unexpected pairing, but Vic Riches, Head of Design and Partnerships at Marc Jacques Burton, has proven that luxury brands can harness the power of advancing technology to not only elevate their offering, but intrigue a more experimental and curious customer base with this tech-enhanced creativity boost. This week’s episode explores the ways in which luxury brands can employ AI, how generative AI has propelled the launch of her brand and optimised her creative process.

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Hosts: Natalie Lennon & MJ Evely
Guest: Vic Riches
Created by: LEAP Luxe
Sound Production: Housestudios