LEAP Luxe: Tik Tok... luxury’s friend or foe?

It’s hard to deny the growing power of TikTok in the modern media landscape, but how do luxury brands authentically adopt an approach that suits the lo-fi nature of the app? This week, LEAP’s luxury Gen Z-er and Senior Account Executive, Sophie Bubrick, joins Natalie and MJ to discuss the increasing popularity of the platform, the luxury brands who have adopted it with finesse and share tips for those currently unsure of how to adapt their marketing toolkit to a platform of change-driving users rejecting overly curated content.

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Hosts: Natalie Lennon & MJ Evely 
Guest: Sophie Bubrick  
Created by: LEAP Luxe
Sound Production: Housestudios