Jing Daily: The Craft of Brand Collaborations

This week Natalie and MJ discuss the effectiveness of brand collaborations in an evolving consumer landscape with Jing Daily’s Brand and Collabs Editor, Sadie Bargeron. Together they unpack the future of luxury brand partnerships, discussing key elements to success for amplifying awareness and expanding into unexpected offerings. As Gen Z steer the luxury market down new and exciting avenues, collaborations in response invite big names in luxe to unlock a new catalyst for creative expression. When done well, this synergy between brands can yield viral results... but what happens when an iconic brand identity is compromised in the quest for momentary relevance?

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Hosts: Natalie Lennon & MJ Evely 
Guest: Sadie Bargeron
Created by: LEAP Luxe
Sound Production: Housestudios