Spirit of Yorkshire: Raising the Bar

Spirit of Yorkshire, an independent and high-quality whiskey brand, has successfully balanced its premium image with its down-to-earth heritage. In this episode of LEAP into Luxury, Marketing Director Jenni Ashwood discusses how the brand targets diverse audiences, from collectors to eco-conscious consumers, and adapts its brand message for international markets. She shares insights on building brand authenticity and creating a strong brand identity that resonates with consumers worldwide.

Hosts: Natalie Lennon & MJ Evely 
Guest: Jenni Ashwood
Created by: LEAP Luxe
Sound Production: Housestudios