S7-E8 Unlock the Secrets to Real Estate Success! Julie Hoffman Reveals Expert Tips for Finding Hidden Deals

In this episode of the Masse Appeal podcast, the guest shares their real estate journey, focusing on persistence, networking, and adaptability. They recall starting with traditional methods of finding deals, like calling sellers and visiting properties in person, even during their first pregnancy. They emphasize the importance of putting in time and effort, whether it’s analyzing numerous properties or spending hours networking. They highlight how technology now allows investors to assess many more properties remotely, which wasn’t possible when they started.

A key piece of advice is to establish a "farm territory"—a specific area to focus on, becoming familiar with local property types and market conditions to better recognize value. They recommend looking at as many properties as possible to understand pricing and cash flow, building expertise that allows quick decision-making on deals.

The speaker also underscores the value of being known as a real estate buyer within one's community. Opportunities often arise through casual conversations, like a neighbor mentioning a move, or discovering unfinished properties where owners may be looking to sell quickly. Persistence in the form of reviewing numerous deals and having ongoing conversations is crucial; they liken it to door-knocking, where patience eventually pays off.