Beyond The Mirror
Welcome to "Beyond the Mirror," your go-to podcast for business insights in the hair, skin, beauty, and wellness industry. Hosted by Adrienne Varga and Jodie Fielden, we're your guides on a deep dive into these dynamic sectors.
Discover industry secrets, actionable strategies, and inspiring success stories that drive business growth. From essential business tips and effective marketing hacks to crafting exceptional client experiences and staying updated on industry trends, we leave no topic unexplored.
Join us to unlock your business potential, elevate your brand, and embrace limitless opportunities beyond the mirror. Tune in for a transformative journey you won't want to miss!
Beyond The Mirror
Stop the Guesswork! How to Create Promotions that Deliver Real Results
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Discover effective client attraction
Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attracts clients who value your services and are more likely to become loyal customers.
In this episode, you will be able to:
- Craft irresistible promotions to skyrocket your beauty business profits.
- Discover the secrets to attracting your dream clients in the wellness industry.
- Learn how to accurately measure the success of your marketing efforts.
- Uncover the power of organic and paid social media strategies for your business.
- Master the art of setting profitable pricing in hair and beauty salons.
The key moments in this episode are:
00:03:06 - Understanding Your Ideal Client
00:09:33 - Client Journey and Measuring Promotion Performance
00:12:36 - Pitfalls of Discounting and Measuring Promotion Performance
00:16:44 - Effective Use of Facebook and Instagram for Promotions
00:17:45 - Target Audience and Paid Campaigns
00:19:22 - The Difference Between Boosting and Targeting
00:22:17 - Importance of Marketing Foundations
00:26:21 - Multi-Channel Marketing
00:31:59 - Client Retention and Pricing
00:33:59 - Importance of Client Analytics
00:35:08 - Marketing Strategies and Client Attraction
00:36:44 - Volume vs. Quality in Business
00:39:59 - Specialization in Marketing Platforms
Craft irresistible promotions
Crafting promotions that are irresistible to your target audience is crucial for attracting new clients and increasing business profitability. By understanding your ideal client and their needs, you can tailor promotions that add value without relying solely on discounts. This strategic approach ensures that your promotions resonate with potential clients, driving them to engage with your business.
Discover effective client attraction
Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attracts clients who value your services and are more likely to become loyal customers.
Measure marketing campaign impact
Measuring the impact of your marketing campaigns is essential for evaluating their success and making informed decisions for future strategies. By tracking key metrics such as the number of promotions sold, client return rates, and overall profitability, you can assess the effectiveness of your promotions. This data-driven approach helps you make strategic adjustments to optimize your marketing efforts and attract long-term clientele.
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Welcome to Beyond the Mirror with your hosts, Andri Varga and Jody Field. Success tips and marketing hacks to industry insights and trends it's all here. They leave no stone unturned. So get ready to unlock your full potential, evaluate your business, leave behind the limitations and embrace the endless possibilities that lie beyond the mirror.
Speaker 2Hello and welcome everyone. It's great to be back for episode 22. I'm Jodie Fielden and I'm joined by my work wife, bestie and business partner, audrey Varga. During these podcasts, we share how you can leverage your passion into profit. Whether you're looking to launch into the next phase, take time away from the floor, or you're looking to sell your business and cash out your investment, you're in the right place because we've just about done it all and we're here to share with you that you can too, because it's time to believe your business can be everything you ever wanted.
Speaker 3Hello everyone and welcome back to this new episode, and today is going to be a juicy episode because it's going to be all about creating smart promotions and offers that attract clients to your business. And we are diving deep into the world of smart promotions and uncovering the pitfalls that often lead to wasted marketing dollars. I think when it comes to preparing your business for creating any promotions, the main part, what you need to understand, is who do you want to attract to your business? And this is when it comes back to client avatar, because we're going to base our audience on clients who we already have in our business and we would love more of that type of clients to come to the business. And this is when we have a document, what we go through and we put in each details in the documents to find out who is our ideal client here. And this client avatar document is very important, even when we are going to start to think about running promotions on Facebook or Instagram running promotions on Facebook or Instagram.
Speaker 2Yeah, I think we need to remember that when you're mentioning Facebook and Instagram and things like that, there are two very different types of promotions and there's the paid ones and there's the organic ones.
Speaker 2So today, what we're talking about right now is the organic ones. So today, what we're talking about right now is the organic ones that you're going to create in your business and and put out there. So, instead of doing you know, um and adri will talk about, the mindset around this is that um I actually had someone say this morning um about that they're wanting to. She doesn't make enough profit or enough money to be giving away discounts and free gifts and all those kinds of things which she was doing before, and so it's those discounts and free gifts and the discounting side of promotions that I think we need to talk about why that's not a good idea, and that way it'll tie in with what the ideal client looks like. So I think it's hard to and to jump into that ideal client without sort of understanding the two different types of. You know that you teach in the um in all our master classes, the the triangle yeah.
Speaker 3So the market, that is, uh, like the way we are teaching a market. There is two different market of I labor for all of us who has businesses, it's. We have the market which is a bit because bigger market and it's easier to reach people in that market, but that market is driven by money, is driven by your low prices, and there there is a upper market, or a different market, when people are looking for value for their money. They're looking for high-end services and that's a smaller market and you need to be much, much prepared and smarter about how to reach those people. So when it comes to identifying our clientele, it's you need to have a look.
Speaker 3Who is it at the moment you are attracting in your business? And then, obviously, you have a couple of favorite clients, couple of clients. You always say, oh, my god, I just wish all of my clients would be like I don't know, mary, and I think that's something when we start to think about marketing our business is we need to think about. So do we want to market like, do we want to create promotions to attract clients who are attracted to discounted services, or we want to attract clients who are attracted to higher ticket services?
Speaker 2Yeah, the foundation of putting any promotion together is knowing which type of client that you're catering for, and I think it also will come down to spending time with working out what promotion like, what you can offer, like how can you? I guess the one thing is that we always promote is to add value. You don't need to discount and say let's add value. So what can I add value with? That's not going to cost me a lot of money. I think that is one of the first places that we can sit down and really think about the tangible part of it.
Speaker 2And then we have to remember that when we're marketing to clients is that there's a marketing client journey and the stats are that they have to see. It used to be that you'd need to see them three times. Now it's about eight times that they need to see you. Then they will click on you maybe three times to have a look at what it is. Then they will click on new maybe three times to have a look at what it is, and then they may sort of take action. So you need to make sure. So that's just from the marketing point of view. But then once you get them into the salon and this is another important part that you need to remember when you're creating a promotion is that you need to keep them coming back and encourage them for their next visit and making a plan, and I think this is where you explain a little bit more about how that works.
Speaker 3Yeah. So the way it works is basically you need to think about an offer, so you're going to have an initial promotion when you're going to drive clients into your business. Initial promotion when you're going to drive clients into your business. But that client journey should not end then and there, once they finishing with the service and when they pay their bill and ready to leave because we know how difficult is to get new clients into the business you need to be more prepared what is going to be the next step for that client and you want to encourage that client to make a decision before they pay that bill or before they leave your business to come back next time.
Speaker 3And when we're talking about smart promotions, the way we teach smart promotions that you're going to have or you're going to see, promotions as a whole holistic way to attract and keep clients coming back to your business, because the biggest mistake, what we can make, is just to create one promotion, grab the clients, the client comes in and then we don't have a plan for the client. So we pray and we just hope for the best that those clients eventually will come back to our business. But you want to be more in control, because every promotion is an investment. You either, even when you are value adding adding, it's an investment on your part because you're going to value add smartly, so it's not going to cost you too much, but it still does cost for you. Also, you know, to getting new clients is costing us because we have our marketing costs and everything else.
Strategic Marketing and Promotions Data Tracking
Speaker 3So we want to make sure that that client is going to go through a new client journey and this one I think last time we were talking about client journey and we were talking about it's in our recommendation it must be two different client journeys one for new clients and one for clients who are already with you in the business. So when it comes to smart promotions, I like to create smart promotions when we have an initial offer and then we already know how we're going to move that client to come back to us at least three times, and once they come back three times, they are more than likely going to stay with us. But it needs to be very, very strategic. It cannot be just like you know, we create our promotion and let's hope they will come back.
Speaker 2That's it. And you also have to make sure, when you're creating these promotions and you start running them sure, when you're creating these promotions and you start running them is that you're measuring them and you're keeping track of the data about how many promotions you've sold and how many of coming back. So you need to, because if you can't track the performance of the promotion, you don't know if it's worked or not. It's just guessing like oh yeah, I think you know we sold a few. Okay, we sold a few, but how many came back and stayed with us? Because unless they stay with you, it's not a I wouldn't call it a successful marketing campaign.
Speaker 2When you're in somewhere, like in the industry of hair, beauty and wellness, is that you're not a one-hit-wonder kind of clientele unless you know that's your. I don't know many salons that are like that, but I was just trying to think. Is there one that I'm being very general with that statement? But no, I'm pretty sure 98% of businesses in both industries is that we're trying to build a clientele that stay with us for three to five years can be good and can be really bad mostly bad because people don't have that plan that you were saying about getting them to come back in.
Speaker 2So coming back is that you may sell 50 Groupons. That's great, you get an influx of five grand or something, but it actually costs you 15 grand to run the promotion and look after the client because you're doing, you know, a 90 90 dollar balayage and it's actually a 300 service with no plan for to keep them coming back. So for the initial oh yeah, we sold 50 or 30 of those promotions. Oh yeah, we, that was good. Well, no, it's actually cost me this much money to run it. And only four people out of the 30 or 40 vouchers that we sold actually became our long-term client. So unless you can track that data, you don't know whether it's working or it's not. It's just kind of throwing money at the wall and guessing, and that's the mistake most business owners make, especially in our industries, because we don't like to take the time and do the numbers.
Speaker 3So it's really important that if you can't, if it's not measurable, then you don't know whether or not it's worked yeah, I always recommend you know, like, once you have a promotion running, obviously you create some kind of posters for the promotion and ideally you would have a description of the promotion for your team members.
Speaker 3And then the third part is the measuring part, the document, when you're actually going to measure who came in what day, how much they paid, if there is an upsell or if they took retail or if they rebooked.
Speaker 3And I always put these three documents together and I used to have a file and I put every single promotion in that folder and after a while you will have a very, very clear idea about which promotions are working and which not. And once you have three or four promotions which are working, you just repeat it because you know those promotions are attracting the clients to you. But you are absolutely right, if you don't measure it, then how will you know if that promotion is successful or no or not? You know like it just depends. Like, if you have paid promotion, then you need to know how much you spent on advertisement and how much the income that you created. You need to know a lot of data and a lot of information so you are not going to waste your money into promotions, which are actually eventually costing you instead of making you money.
Speaker 2For example, one of the clients that I'm working with at the moment, when we jumped in and we're having a look at her pay promotions through meta, so we'll go through in a little while and explain the. The next thing that we'll talk about is explaining the different types of platforms and what each platform is designed to do. But in this um, in her facebook, she and instagram, they have a really good organic following and it's a strong, active following, but they're boosting their posts and they're boosting their promotions. They've just got like a promotion tile and they just do a paid boost. They had spent in I have to remember it was like four months, it was almost five thousand dollars in paid booths and I said, oh, did anyone book in for that? Like, did anyone contact you? And they're like oh no, I'm like, okay, do you know how much you spent? Oh, no, we were just doing you know fifty, one hundred dollar booths and I said, and I showed them in the back end and I said there there's how, there's the dollar figure, it's thousands of dollars on something that's not working because you weren't tracking how long you were running it for, how often it was being boosted and did anyone accept the offer.
Speaker 2Now, one of the worst things, the most least performing way of paid advertising, is boosting. Please don't do it. You have no control. Unless you're looking for um, to be an influencer and get just reach it doesn't matter who they are, what they are, you know you just want likes and all this kind of thing then okay, that's, that's fine. But if you're using your Instagram or your Facebook as a marketing tool to build brand awareness, to gain followers that are potential clients, not just people in the industry, then boosting your post is money not well spent because you have no control over who gets to see your post. That's why it's so important to set up what they call a campaign in your Facebook, in the meta advertising, because those campaigns, I know it can get tricky to understand, but a campaign it can get tricky to understand, but a campaign you're able to target specifically who you want to see your ads.
Speaker 2You can target the kilometre radius If you're, you may like you might be in a big area like WA, so you have to have a bigger radius than in Sydney, you know. So you have control over those things than in Sydney, you know. So you have control over those things, but you also can say whether it's for men or women or, it doesn't matter, gender neutral. You know Like you can be specific in the age demographic that you're talking to, so you really need to know who you're wanting to attract with a paid campaign on those kind of platforms, and that's why your ideal client that Audrey's talking about, which is what we call a client avatar, that tells you, because you can put all the things that they you know okay.
Speaker 2So I want to attract Susie, melissa and Rebecca are my three favorite clients. You know what do they love doing? What you know? Are they into I don't know hockey, or do they love high fashion, you know? So just those kinds of things are really important when it comes to doing your marketing and and that's what you don't have control over in a paid boost, I get on my high horses when it comes to this, don't I? Adri?
Speaker 3I get on my high horses when it comes to this, don't I, adri? Yes, absolutely, and I think it's very important because when we have our business, we don't know too much about marketing. We just try to copy others and try to find our way around. You know, like, what should work and what shouldn't. I used to do exactly the same. I boosted posts. I never got return on my investments.
Marketing Strategies and Channels Discussion
Speaker 3If I did say a specific campaign then I could attract clients, but it took for me a while to figure it out. What's the difference between boosting and targeting someone with a campaign? And you just explained so well, so I can't even say or add anything to it. Because this is the biggest confusion when we start to work on marketing that we tend to think that marketing is easy because it's just pressing the boost button and it's miraculously, you know, like we're going to have clients coming into the business because they want us. It's not like that. It's actually later on not in this episode, but later on we can get into more in-depth with marketing and everything else. For those of you guys who want to learn a little bit about the miraculous ways of you know or the very, very interesting ways of working marketing, and I must say, even the biggest marketing gurus are sort of you know, struggling sometimes it's guesswork.
Speaker 2There is no set formula Like if you mix a color or you do a set of exercises, you have a specific outcome. Marketing doesn't work that way. I hate to tell everyone that it just doesn't work that way. It's test and test and trial and test until you find the sweet spot, which Adriana was talking about, those couple of promotions that do work, and then you rinse and repeat. You don't try. If they're working while they're working, then you rinse and repeat, you don't try. If they're working while ever they're working, you rinse and repeat. You don't don't fix something that's not broken.
Speaker 2But the reality is also, once you get into paid marketing, you're better off to ask a professional. It is like the the truth is, that's why people pay us is because we take them through and we go on the journey with them and we hold their hand and we do it with them and we guide them. And then, once they get to a certain point, then it's like okay, now you need to do understanding the reasons. You need it, just the same way as you need to understand how to strengthen someone's body or you need to understand how to do a color correction or the color wheel. You need to know what the color wheel represents before you can even think about starting to color someone's hair. It's the exact same thing with paid marketing. So we always start with.
Speaker 2If you fix the five things that we were talking about before during quiet times and you have your seven foundations right, then everything's ready for this, because it's a massive investment in money and unless you have your foundations right, you're wasting your money. It's the truth of it. I can't sugarcoat it, because it's just. The truth is that if you don't have everything else right in your business, marketing is not going to work. You might get new clients in, but it just tickles and that's a whole nother story, and it's so convoluted that we'll end off in five different areas. So let's get back to the. Our next thing that we were going to be talking about was the multi-channels, so I might just give a high-level view with Audrey about the different channels of marketing. So the very first is the marketing you do for people who are problem aware. So when they do, you want to explain a little bit about what problem aware looks like for someone, aj.
Speaker 3Yeah, so those people who are problem aware they are actually know they have a problem and they are ready to find a solution. So those people are in the research mode and if you offer, or if you speak their language and you have an offer for them, those people are more than likely going to take on your offer.
Speaker 2So those are the people that are actively looking for you. They know that they need I don't know an appointment with a Pilates instructor because they've decided that their back hurts too much and the physio is not helping them out. So who can I? Okay, I'll try Pilates. So the first place 90% of them, when they're problem aware and looking for a specific person to solve their problem, they'll go to Google. And this is where Google ads are really important, because they type it in and you'll see in the search engine, once you've done the search engine, all the lists you'll see. All the paid ones come up first and then you'll see the organic ones, and that's when you know SEO specialists come into it about how high you're ranking and all that kind of stuff. So again, that's when you know SEO specialists come into it about how high you're ranking and all that kind of stuff. So again, that's another. We'll actually bring on some specialists to talk about those things for you. But that's Google. So that's one platform or a search engine. We'll call it a search engine, but usually it's Google ads that everyone runs. Then you have the people that aren't particularly looking for you but you want to be in the back of their mind when they are looking for you. So these are the people that you need to get in front of up to eight times before they even trust you enough to click on your link Like.
Speaker 2If you think about it, and you've been sitting there scrolling on your phone, say on Instagram or Facebook, and you see that sponsored ad come up and you just click past it and then all of a sudden, one day you click on it. I did it this morning with a clothing ad. It was like, oh yeah, I saw them. I actually like those pants, let me go and have a look. So it's the exact same thing. So you're building awareness. You're planting the seed. The exact same thing. So you're building awareness. You're planting the seed and you're encouraging it so that when they do all of a sudden become problem aware, then they may more likely will click on your um ad while it's oops, I'm banging my microphone again. It's one of those days up in here um, so they're more likely to click on the ad and take an interest in your offer or some of the reels that they've been seeing, because they want to see your work. Or they've been seeing your work and now, oh, I need my roots done. Where's that guy that I was following? Oh, there it is. They do, oh, yep, they're in my area. They do balayage, all right, yep, I'm going to go and book in with them.
Speaker 2So those are the people that Meta and Facebook platform are advertising for. So those are the main two that our industry use. Then there's the whole heap. Adriana knows more than me about the YouTube channel, so YouTube, you can do advertising. What else Adri? Linkedin I think Adri looks after YouTube and LinkedIn.
Speaker 3Yeah, so it wasn't always like that. So for hairdressers, pilates studio owners, really, instagrams and Facebook. And then TikTok is coming, because we can create visual effects, because TikTok is all about, you know, visual short videos and just to create interest with those short videos. And then we are with our company. We started to get into YouTube and LinkedIn and both of those four.
Speaker 3Linkedin is more than likely for building relationships, mingling with like-minded people or, nowadays, even hair and beauty salon owners and Pilates studio owners, they're looking for team members through linkedin. So before it was sick, sick doesn't work anymore. So we are moving to linkedin. And then, when it comes to youtube, youtube is more for if you want to become an influencer or an educator. So if you are just a hair salon wanting to attract local clients, in my knowledge and I don't have a really high level knowledge of YouTube, but I don't think it is actually the best platform for you to attract local clients. So this is when you need to make a decision, as jody mentioned do I want to become an influencer and then I choose the platforms for that to attract global client or global people, or if you want to grow my local business, and then which platforms I are going to use to do that yeah, it's.
Speaker 2It's really important to have clarity on what you want to achieve with your social media and your advertising. Um, this is a little bit off topic, but it's really important. When your salon owners especially I don't see Pilates studios doing this quite so much, but salon like Hair Beauty they go into groups and they go. I want to grow my Instagram account. Let's do a like and follow so we can follow and support each other and all this sort of thing. That's great. It gets you numbers. But if you're doing paid advertising to look for clients, then the algorithm within Meta thinks that those people that are your followers are the kind of people that you want to get in front of, so they start showing your ads to them instead of potential clients. So if that's what your aim is, that's fine, but if you're trying to get more clients, you're doing yourself a disservice by building your following up with numbers.
Speaker 2Now, if you're looking to be an educator or an influencer in the industry, that's completely different. But if you're looking for the clients, asking other salon owners to support you which we all want to support each other and there's other ways that we can, you know, do that, but you need to not do it via asking the like and follow. If you go in, you are better served on these platforms. To have 500 followers that are in your area are your potential clients. Then 5,000 followers who are not in your area and they're not potential clients.
Speaker 2So it can be really misleading because you know, we hear about all these influencers that are making money off the gram. But if you're looking for clients, that's not the kind of thing that you want to be doing. You still want to be doing some of those videos because your target audience are really attracted to those kind of videos and seeing form and movement and behind the scenes and seeing who you are and really getting to know you and trust you. But you need to make sure that they're in your area, that they're going to click on your promotion or share it with a friend. You know things like that, so we just need to be aware.
Understanding Business Growth and Marketing Fundamentals
Speaker 3Yeah, and I think, at the end of the day, what you really need to be aware of that you need to have a plan. You need to know who you want to attract to your business more, what kind of services you want to promote and you're going to base your promotion on that and you need to work a little bit. You need to put work on it. You don't want to just do the guesswork because it's costing too much money to run advertisement for the wrong people or you know like to do the wrong audience and not setting up in the right way. And even when your promotion is successful, you need to work on the back end also. So that's really great If you could create a promotion, run a campaign and you gain, you know like five, six, ten, fifteen new clients a week or even more, it just depends.
Speaker 3You know, like how big is your business, but if those clients are coming in and then you don't have a prepared way to look after those clients, it comes back to client journey, also asking for feedback. And then, if you don't have a plan, how am I going to make sure that client going to come back next time and then next time and then next time, then your first promotion is not really the best investment or the smartest investment, because that's the easiest step in a way to bring someone in but to keep them.
Speaker 2that's something what you really have to have a plan for and, honestly, if you don't have the, if you don't have your prices right and you're bringing more clients in, you're just working harder, longer and making less, like essentially, the amount of hours that you're putting in. If you don't have your prices right and you've got all these new clients coming in, you're just digging yourself into a bigger hole yes, absolutely, and and honestly.
Speaker 3uh, you need to know your fundamentals and you need to have your fundamentals right before you start to attract people to your business, because and and this time you know like, this starts somewhere us business and this is when you get into, you know, creating your prices and normally there is you either inherit prices with the business you purchase or you copying others. This is normally how we start, but we start somewhere and then, obviously, you try to attract clients and then you start to ask for feedback. So ask for feedback so you can potentially grow. Have a look, you have the analytics. Have a look. What kind of clients are you attracting? Are you happy with those clients? Are those clients happy with your service? Are those clients committed to your business? Are they rebooking, are they purchasing extra services when you recommend? Are they regular, like? How regularly are they coming back to your business, to your business?
Speaker 3Those analytics are extremely important in the beginning of your business, before you move to the next level of proper marketing. And this is a crucial part, because none of us is perfect, so don't feel the pressure that you need to get it right straight away or you perfect, but there is a certain way, a certain blueprint, what you can follow. You can follow a formula, like we have a program called follow the formula. You can follow a formula which is going to take you on the shortest and quickest way to actually succeed and understand your business and grow your business properly.
Speaker 3Marketing is a beast and you should not start investing your money into marketing before you get everything right and before everything is tested, because you could attract the best clients but if nothing is ready for keeping that clients or cater for that clientele. Again, just remember the two markets value-based market and low price or price-based market. Different clients and that market do not mix. So when you want to attract people with lowering your pricing, you are not going to attract high ticket clients. And the forever question is and Jody always reminds me, just talk about this Can you make a flourishing and profitable business with the price based market? And the answer is yes, but it's a hell lot of work and you're going to end up burnt out, tired and frustrated, because the market you are attracting is a very challenging market and you need to put lots of hours for you to be able to make potential money out of it.
Speaker 2Yeah, you've got to remember if you're going for those, if that's your target market, it's high-paced. It's bang, bang, bang, bang, one after the other. It's not someone that you sit there and they have four hours in your seat and it's a cheap service. It's in and out, in and out. In and out. It's volume the businesses that work in that lower price range. It's about the volume of clients that they get through. So, whereas the value base it's about the quality and the service. So that's yes, like Audrey said, yes, both can work. You've just got to decide which way you want to go. Which way you want to go Now, in saying that, it leads on to why a lot of businesses aren't seeing a return on investment.
Speaker 2I think we're going to talk about that in our next podcast. I don't know if you can hear this, but the birds are agreeing with me today, your birds or my birds? We're both surrounded by lots of native uh, flora and fauna here on this lovely central coast of new south wales, um. But yeah, so we'll talk about that, and I think what we'll do is in the next couple of um episodes is that we might look at bringing in some ad specialists so that people can hear what a perspective from a specialist you know we are. What we do is that we teach people the foundations and the theory of it and show you how to get started. But these are the people that you are wanting to work towards.
Speaker 2If you're going to do paid advertising, unless you're going to spend it, unless it's going to be your full-time job, because you don't just set these ads up and forget. They are not set and forget. You have to sit there, you have to monitor them, you have to measure them and and that's not even measuring them in the salon you actually have to measure them on the platform, so on the google analytics or on the meta platform. So what we'll do is we might, over the next coming weeks, is that we might bring in our we have two amazing um on our team that's a specialist in those platforms, and I think we might sort of introduce and maybe have, if, if our listeners want to send in like a question that they've always wanted answered about their ads, what they should be doing, or whatever, we might actually pop that up into the to the, to the girls, and and get them to answer it for us. What do you think?
Speaker 3Yeah, I think it's a. It's a great idea, and both girls are specialists in different platforms, so I just want to say something there really important.
Speaker 2Before I forget, there is no one there are maybe five people in the world that is a specialist or a guru on both platforms. The one thing I've learnt is that massive big marketing companies. They have a department that works in this department and the other one that works in that department. If you're out there looking for a cheap solution to manage both of them for you, it would be like, you know, shooting fish in a barrel. I don't even know is that the right way around getting the fish in the barrel or something I don't know, but your chances are getting someone that's going to give you a return on your investment is minute. It's like ken's teeth. So that's will. Um, these girls will be able to explain that for you yes, absolutely so.
Speaker 3As jody said, if you have any questions, get in contact with us and we are more than happy to ask those questions from the girls. So one girl is a specialist on meta, which is looking after instagram and facebook, and the other girl is specialist on Google. And when you are a local business and want to attract local people to your business, these two types of specialists you want to pick their brain and you want to work with.
Speaker 2Yeah, definitely All right. So we'll wrap it up. Any questions you can email us at hello at focusgdtcom, or you can slide into our DMs and send us a DM. Audrey, the handle for our socials to DM us is For TikTok.
Speaker 3Instagram and Facebook is at focus. Gdt excellent.
Speaker 2see, even in my head I started to say it wrong, so I need it's a thing for me. Um, if you'd like to join us for our pricing retreat because you want to get, uh, I want to start working on your pricing and getting those foundations right so that when you do invite clients into your business, that your price is right and they're going to be profitable, instead of just more hard work, then jump into our pricing nexus and you can get tickets on our website, focusgdtcom, and the link there is for retreats. Audrey is going to spend two days step-by-step. She'll be holding your hand the whole way.
Speaker 3Yes, so what you need to know about this retreat is a virtual retreat Two days. You do not need to travel, but you need to set time aside to work on all the elements. So we're going to deep dive into your foundations and fundamentals. We're going to accomplish about two to three months worth of work in two days and if you prepare and if you do everything right, then we guarantee that you're going to leave the retreat with your ready-to-go price list. And also we're going to give you the tools to implement price change in your business. We're going to give you objection handling tools, we're going to give you scripts and we're going to give you tips and it's going to be easy for you to implement those prices.
Speaker 3You will know what to do with services which are not profitable. You will know which services are the most popular and most profitable in your business. You will have a full clarity about your business and you will know a lot more. You will know your break-even, how much money you need to make early each hour when you open your business in order to break even, and you will have an absolute clarity about your profit margin, because you're going to set those margins up for yourself. It's not us who are going to tell you you must be 40%, you must have 40% profit. This calculator, what we're going to give you, it's going to be forever for you. It's a digital calculator and once you set it up, then you only need to change the parts which are normally. Your product price can change or your break-even, hourly break-even can change, and once those elements are changing, you only change those elements and the new price list is going to show up in your calculator for you.
Speaker 2As a bonus. As a bonus sorry, I'm tired, I'll try and say that again as a bonus, audrey is also going to be teaching you stress management and how to take care of yourself as a business owner, because it's really important that we take care of our mental wellbeing as well as our physical wellbeing, because people rely on us. You know, if you have people working for you, then their families rely on that job, you know. So it's not just the pressure of having to take home the bread for your own family, it's for the family of people that work for you. So you need to really look after yourself, mentally and physically. So Audrey will be teaching you loads of techniques and we'll be doing those so that you don't feel guilty about um looking after yourself either, because I think not only do we have pricing guilt, but we also have um.
Speaker 3we're made to feel guilty if we take time for ourselves yes, absolutely, and that's a that's a major part when we have our business and we're running our business. So if you feel like this is something which what you would be interested we're going to put the link below this podcast, but you can head to our website is wwwfocusjdtcom slash retreats and this is where you can find the dates for our upcoming retreats and more information about the retreat.
Speaker 2All right, guys, we will see you next time. Have a fantastic week and we will see you for episode 23.
Speaker 1Absolutely Well. That was beyond the mirror. Thank you for being a part of this exhilarating adventure. Join andrea and jody next week as they continue to help you unlock the true potential of your business so you can leave your limitations behind and embrace the endless possibilities that lie beyond the mirror. And if you have a burning question that you'd like to feature as a guest on this podcast, just leave us a message at the podcast page at focusgdtcom. So until next time, keep pushing boundaries, keep thriving and always remember that your success is right here, right now, beyond the mirror.