Lead From the Side

NBL CEO David Stevenson Revisited

Spencer Kassimir Season 1 Episode 5

David Stevenson is the CEO of the NBL Spencer, however at the time of this interview, David was GM of Operations at the AFL (Australian Football League). In this unique interview, Spencer talks to David about the importance of great leadership and the impact it has had on his career. 

Previously, Stevenson was the CEO of Western Bulldogs and had a 17 year career across the world at Nike. Starting at the AFL HQ roughly five years ago as the GM of China, India and AFLX, he then became GM of China and India, Head of Audiences as well as Products & Integration with his most recent position being GM of Operations.

0:45 - AFL and AFLW season primers
1:50 - AFLW and associated cultural shift
2:35 - Festival of football
3:45 - The importance of the live game
4:55 - His past experience leveraged to innovate in the AFL
8:00 - AFL's geographic identity
9:30 - Listening to the consumer
10:35 - His time at Nike
13:15 - Psychology of winning and losing
14:40 - Tenure vs fresh eyes
16:40 - AFL State and interstate identities
18:30 - Hurdles and business advice

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This podcast is produced by Spencer Kassimir, edited by Ryan Marshal.

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