The Doing Business in Bentonville Podcast
To create an ecosystem that connects leaders of all kinds – industry, community, student, educational, civic, investment and entrepreneurial – to help overcome Omnichannel Retail barriers through exclusive, insight-rich content.
The Doing Business in Bentonville Podcast
Ep. 89 - Unlocking Retail Media Advertising with AdFury
Retail is undergoing an exhilarating transformation, largely driven by the integration of omnichannel strategies and advanced technology.
Entrepreneurial partners JS Bull and Eric Howerton join host Andy Wilson to highlight how businesses can leverage artificial intelligence to create a personalized shopping journey.
We dive deep into the modern retail environment, where customers expect seamless shopping experiences across all platforms, and how AdFury, the latest AI-powered venture from JS and Eric, can scale advertising on retail media networks.
Eric and JS share their expertise on the future of shopping. They discuss how AI is not just a trend but a powerful ally in improving the relevancy and personalization of marketing strategies.
Discover how brands and agencies can harness AI to ensure that they resonate with their target audiences while remaining competitive in a crowded marketplace.
We also explore the crucial relationship between agencies and brands, emphasizing how collaboration can enhance advertising efforts. With omnichannel retail complexity ever-increasing, understanding AI’s role in easing these burdens becomes indispensable.
The trio shed light on simplifying processes, ensuring adherence to advertising guidelines, and enhancing the creative output.
The discussion circles back to how organizations can focus their efforts on ensuring that customers receive the products and services they desire, ultimately leading to enhanced loyalty and satisfaction.
Stay tuned as we provide valuable insights that not only illuminate the future of retail but also encourage innovative thinking.
Subscribe, share, and leave a review so you won’t miss the latest trends shaping the world of shopping!
Well, hello everyone. Welcome to Doing Business in Bentonville. I'm AB Wilson, I'm your host today and we're so glad you're joining us today. Before we get started with the podcast today, I want to say to all of our viewers thank you. Thank you so much. You are just doing great. You're sharing the podcast. I love your comments. You can always check and write to me text me on LinkedIn. I'd love to hear from you and because of your viewership, we are now viewed in over 90 countries. We have over 2,000 viewers a day now on doing business in Bentonville. It's all because of you. So, thank you. Okay, we're going to get straight into our podcast this morning. Two great guys, two great friends. I'm so excited. Eric Howerton, js Bull welcome. Thank you so much. Oh, my goodness, I can't believe we're finally doing this.
Speaker 2:I know it's fantastic.
Speaker 1:What a great day, over 90 podcasts. We're doing business in Bentonvilleville and finally, I get you guys here. I mean, we're hard to book. I'm telling you, okay, you know, as you all know, our viewers and listeners. You know that we focus on Omnichannel Every day, every podcast, because our vision, eric, is the mystify Omnichannel. We're going to do that today. We're going to do that today. Yeah, we're going to demystify this and I have a few opening comments and then we're going to get straight into with these guys. You want to really lean in because, first of all, of course, omnichannel and we have a big announcement today that you don't want to miss about these guys and what they're going to do in the future with Omnichannel. In fact, it's just going to be awesome, but you guys really are going to do something really great. Thank you, and I can't wait to tell everybody.
Speaker 1:But hold on, okay, let's talk about the future of Omnichannel. I have a few comments about it and, of course, we live in the space of Walmart here and other great retailers. We live in the space of Walmart here and other great retailers. Do we get to lean in and hear from the experts and what Walmart and Doug McMillan and the leaders have to say about Omnichannel. But as we look, if we take a step back, retail is changing. It's exciting, isn't it guys? It is. Why is this happening in retail? I go back to 40 plus years and and starting with brick and mortar at Walmart and now, to see where we're at and where you guys are going to take us. Yeah, I'm so excited about it. I love that.
Speaker 1:Yeah, you know, as I mentioned, the future of retail is shaping up into what I will call technology innovation. It's involving around the customer expectations. Those are two things we will get into today, because we want to talk about innovation. We want to talk about the customer. You can't have either, or you have to have both. So we're going to talk about that, but the lines between online shopping continue to blur.
Speaker 1:What you guys are going to share with us today is help create what I call clarity into this online process of shopping and delivery. You know retailers what they have got to do and you're going to help them what I'm calling the seamless experience across all channels. You know, as we shop today, it's not just brick and mortar, it's on your phone, it's on your laptop, it's on the website. You know there's multiple channels today the way we shop. I love it. I'm telling you there's nothing better to order from Walmart. Plus, it's going to be delivered and I don't have to leave my house, yeah, you know. Or I can do it wherever on my phone. It's so awesome. So let's get straight into what you gentlemen are about to do. So, eric JS, tell us about the announcement. What are you guys about to do?
Speaker 2:Well, andy, thank you. We are rejoining our partnership. Js and I are to create a new company called AdFuryai, and it kind of sounds like what it is. It's a fury of integrating and distributing and getting relevant ads out to the customer through retailer media networks, and we're using AI models and a model flow orchestration to make sure that all those things are as automated as possible, as relevant as absolutely possible, and it gets down to the customer, to where they can make a really confident purchasing decision, just like you're talking about with on Omni channel, right. And so you know, the biggest I think the most exciting thing is sitting next here with JS and doing this venture again together. Uh, cause, we had some time at white spider back in the day and did pretty well as partners and we don't hate each other yet.
Speaker 3:Yeah, they'll love each other. It's amazing.
Speaker 1:With JS. Let's talk about this partnership. Yeah, Because both of you are at White Spider. How many years did you work together? It was close to five.
Speaker 3:Yeah, okay, five years. Yeah, directly in the business. In the business, yeah, that's right, I was on the board of White Spider for a while before, so you've known each other for a long time.
Speaker 1:Both of you are extremely incredible in what you've done and the impact you've had, not only on a great company and the people, but the community. You've done that so well, so thank you for having such an impact in northwest Arkansas. So, JS, when you guys were working together, what brought you together? What's going to bring you back together? What is that?
Speaker 3:I'm interested to hear this. Yeah, no, I mean, to sum it up, it's really easy, it's vision. I mean, eric has tremendous vision, yes and forever. He was telling everyone hey, walmart e-commerce is coming, you better get ready. And people didn't want to listen. And he built a company around it and I caught on and said you know what? I think you're right, it is coming Back in 2019. And sure enough, you know, online pickup and delivery quickly followed and the whole market changed and Omni became a real thing. Yeah, right, yeah. And Eric's just had a vision for what is next and what is changing, especially in this retail environment. Right, and so I was pretty comfortable. I took a year break after leaving White Spider. I got involved in some investment groups advising other CEOs, some charity stuff, and Eric started telling me about AdFury and the idea behind it and I went from man this is going to be tough, a lot of work to do here To having some really serious FOMO and going you know what.
Speaker 3:Maybe I want to get in on this. Let's do it.
Speaker 2:Yeah, yeah, the response is always let's this, let's do it, yeah, yeah. The response is always let's go, let's do it.
Speaker 1:You're the man, oh man, this is exciting, yeah, you know. Okay, eric, let's jump into this AI. Okay, because I know you're passionate about it and we know that AI will play a critical role in personalizing the shopping experience, right? Yep, so it's going to include AI-powered recommendations. It can include chat boxes and virtual assistants. It can be personalized marketing and promotion. I mean, all of that can be part of it, and much more. We'll talk about it, but talk about AdFury.
Speaker 2:Okay, all right. Yeah, so really the premise and I think it starts with the pain point right of you know, a, the customer and the shopper. We can start with that at that level, and then it leads up into how brands are able to promote their products relevantly for that customer Right, which then leads to the agencies that are helping the brands to promote the relevancy to the customer, okay, which then leads to the retailers that want to make sure that their customers have a fantastic, relevant experience on their site. Okay, right. And so really, all the premise of it is is that when a customer goes into a retailer ecosystem and they're topping in looking for products that are specific for their need at that very moment which is crazy, right, you know, you brought it up in the beginning about the changing of the behaviors, right? Everybody yourself, myself, every listener here we know that we're becoming more and more have a higher expectations to get what we want when we want it and immediacy, right.
Speaker 2:And so today, a lot of times, if a customer goes to a retailer and they type in a query looking for a very specific thing or a question about a product, the relevancy of what populates may not always be as accurate as needed and it can lead to frustration, which can lead to buying other products or, even worse, exiting and going to a different ecosystem to buy Exactly, exactly, even worse, yeah, even worse, right. And then everybody loses. And I mean, look I think JS can probably speak to this even more than I can but, man, a lot of respect for the creative agencies, the ad agencies out there, the media buying groups, the brands Everybody is working so hard and spending so much time to ensure that customers have that experience. And then we put in AdFury. It just comes in and it helps save a lot of time, a lot of the stress, a lot of the knowledge gaps or pressures that are there in this changing ecosystem, and that's what our tool does.
Speaker 3:Yeah, and I mean honestly, if we were to get into the details of the tool so everybody understands what we're talking about. A lot of times the creative designers they've got to design a campaign right, that got to design a campaign right, and this campaign has to be in 12 different formats. For a display campaign on walmartcom, with Walmart Connect, right, and so that's 12 pieces of creative that they've got to put together. You can't get query specific, right and as relevant in the shopper's own voice, because if you were going to target 10 queries, you'd be creating 10 times the 12 formats and 120 pieces of creative. That'll take a ridiculous amount of time. No one does it, and so the beauty is our system will individualize and create these specific, different display campaigns in a variety of formats and messages, right, using ai logic, using research, information on retail websites and what more, right to put it in the customer's voice and be more specific, and which means more relevant to the customer. So our system saves the creatives time. It doesn't replace what they're doing. Right, right, right.
Speaker 2:Yeah, there's a Genesis of creative right that we're, we're. We're not even trying to get into that space. Like, how do you generate beautiful, creative ads? Is not really our space. Now what we do is we take that beauty that the creatives have built right Whether on the internal in-house marketing team they're an agency, you know or their brand themselves and we take that asset that jf's is talking about, and then we just we we multiply it, scale it across, augment the messaging on it yep, augment the messaging so it's relevant with those keywords, all right. And then we just multiply it. Now you have 100 different ad units that you can deploy immediately at the same amount of time that you could with one, and so all that means is, if water falls down into this relevancy, it's about getting that exact phrase for that exact customer at the exact time and then adding to cart and moving on with their shopping experience. That's the win.
Speaker 1:You know that's really huge and because it's going to simplify yes, I mean it really will. You know, I was reading an article that Doug McMillan was interviewed on recently and he talked about the changes in retail in the past. But the changes in the future are going to be much greater, yep, and it's going to get even more complex. But what you gentlemen are doing, you're taking that complexity, if you will, and you've figured out a way to improve the complexity for the shopper. So the benefit for you talked about brands, agencies, retailers and customers, and we'll get. I'd like to just drill down a bit in each of those four areas, your vision and how you see that. So let's take brands for a moment and let's spend a moment. Tell us how many of you are thinking around how this is going to simplify brand.
Speaker 3:I think it all comes down to the impact that the ads have.
Speaker 3:If you can speak in the customer's own language and be more relevant to the customer, then you get a higher return on investment, more clicks.
Speaker 3:One of the things we did at White Spider that set us apart is we got query-specific both in our organic optimization for product pages as well as our Walmart Connect campaigns, and it put us ahead of the other agencies in this area because we took the time to get in the customer's language and become more relevant in these ways, and now we're taking that same concept and that understanding and knowing what drove a lot of our success. Now we're taking that same concept and that understanding and knowing what drove a lot of our success and we're applying it here to AdFury with a system that builds ads quickly, and so some brands have their own creative groups inside them, right, and so we'll probably address the agency advantage and it'll kind of overflow into that. But I think in general general you want a higher return on investment, you want to be more relevant, you want to uh, shoppers to appreciate what they're seeing, not resent it and brands will sell.
Speaker 1:Yes, right, we'll show that product.
Speaker 2:Well, they, they want to be discovered yeah when a customer's researching or navigating, searching, trying to buy something, and then they, you know, and then they JS is the main point, which is like, if they type in a very specific thing like gluten-free right Bread or whatever it might be, or muffins, like you want to make sure that your ad restates that. So it's a one-to-one, because, like reality is we can, reality is we can all testify to this experience Like I want to see some. I don't want to think when I'm shopping right, you know, I'm not trying to be a professional shopper, I'm trying to get stuff from my home, right, and then feed my family or feed myself or whatever it is it's so, if I think, if I have to look at an ad that just says muffins, chocolate chip muffins, because there's one creative Right, but you're searching gluten-free, yeah, you think this doesn't even apply to me Exactly. So therefore, you don't click, you just scroll on. But if it said gluten-free chocolate chip muffins, I might go click.
Speaker 1:Well, it's that simple. You said speed. That's exactly what we want as consumers. We're busy. I mean, there's a lot coming out of consumer all the time and I love that, and I think speed for the brand is critical. Yep, and that's what you're doing. Agencies Talk about that.
Speaker 2:Yeah, so I mean, like you know, it does, like JS mentioned, it does overflow, right, because typically you have your agencies that are working on behalf of the brands to get a higher return on investment, to be more relevant, right, that's their professional services, that they do, and they're the ones usually that are doing this deep thinking, psychographic, demographic type thinking about what these customer groups want for a product and how they're relating to it. It's really beautiful magic in a lot of ways on what they do. I mean so much for a product and how they're relating to it. It's, it's really beautiful magic in a lot of ways on what they do. I mean, I have so much respect for it, you know.
Speaker 2:But after all that work and now you get down and a lot of this has to do, I think honestly, js, like with just the, the advent of online, the advent of the smartphone, you know, just everything starts multiplying and just gets deeper and deeper, right, and so agencies have this complexity to try to get down to the customer level. Well, the customer level is coming, like you mentioned, from all angles and all these different environments, and so they're making, they're making subconscious decisions on this stuff, and so the agencies, when they can take a brand creative that has that high point brand story, but then they can crystallize that down in those specifics, it starts making a huge difference and our tool allows them to work really fast yeah, I mean yeah, if you pull it down, it's, you're gonna, we're gonna save them a tremendous amount of time, yep, and make the ads more relevant, more specific and better.
Speaker 3:right, so we're going to improve the product. And one of the terms we keep using is we're removing friction from the process. I like that. It just smooths everything out, it streamlines it, it makes it faster, it makes it better. And then the other thing is these agencies. They want to be thought leaders. They always want to bring something new to the table to the brands like look, what we're doing for you no one else is doing. Right, ad fury gives an opportunity for early adopters to get in and say look, we're utilizing ai to create more specific, better, more relevant ads and it's going to increase performance and we're one of the first ones beta testing it or, you know, adopting it right, you know another thing too, that when I think about the agencies, I want to make sure that that they understand we recognize like so F URI plays in the retail media network space.
Speaker 2:Right, we're not on socials, we're not in Google and all this stuff.
Speaker 2:We're playing this space when we're launching, as of today, that space, you know, is really it's it's required a different level of the experience.
Speaker 2:So when a customer comes into a retail media network, they're kind of ready to buy, you know, and they're looking for things.
Speaker 2:But one of the challenges agencies might have with the RMNs or retail media networks, is that every one of them has very specific guidelines and specifications on how those ads have to be formatted, to be placed correctly.
Speaker 2:You take an RM, a sophisticated, advanced RMN like Walmart Connect, that is not just a one banner image display platform, there's 12 ad units, you know, when you get into their display ads and that means if I have one ad message I wanted to do, I need to break that down into 12 different formats so that it can go across Walmart's ad platform ecosystem, which is superior right now because it's going on mobile devices, it's going everywhere. And so that attention to that knowledge of those specs and guidelines and the tone of voice Walmart expects we do that. That's where our AI comes in. We're making sure that everything's abiding by those specs. Now, like JS mentioned, the agency is able to get back to work on really the great things that they can do and that they're really great at, and we take care of that knowledge center. It allows them to work more freely with confidence, yeah, and speed.
Speaker 1:Speed is so critical and I know we keep saying it, but it is. But. But you're creating speed, yeah, by helping them to get back to what they need to be working on the agency. Okay, two more things I wanted you know. Let's talk about retailers and then we'll get to talk about customers, but talk about, again, the impact of retailers. I know we talked about Walmart already, but it's got to be. It's part of that, right?
Speaker 2:Yeah, I mean I think that you know we're, we're really, you know we love Walmart. We work, live, play here. We want to, we want to help Walmart win. You know that's our ambition and so we're coming out, you know, as Walmart Connect in that platform and then Retail Meeting and specializing in that right out of the gate. And so I think that when it comes to the retailer and Jess, please add to this but my first thought is they want to be relevant to that customer. That's their ultimate demand.
Speaker 2:The customer that comes to Walmart, that enters the Walmart ecosystem, it doesn't matter if they came in to get a tire fixed, it doesn't matter. However it happens, or they Googled something, they landed at Walmart, but when they're in that ecosystem, it's extremely important that that customer has a fantastic experience, and one of those experiences is finding what I'm looking for. It's got to be easy, it's got to be relevant, right, and that there's, you know, so many points in the details of that. And where we're playing at again is that relevancy of search and so that ad promotion is relevant. So now I'm like you know what I expect, but I can't wait to one day where we can be on stage and cheering right With Walmart and the community is going. We really helped this customer experience and because of the tool and the work that we did, everyone won, especially the customer, because now there's a retail meeting network that has really great ads right that are to the point and accurate.
Speaker 3:That help and matter right, but I think another big piece for the retailers is that if we're removing the friction from the system to create these display ads, you have more people, more brands, products able to be promoted through it and so you're increasing volume into the system, which increases Walmart Connect revenue. And, as you know, omnichannel is changing. Retailers are changing. Their media networks are producing a ton of the profit for the company and it's just growing. So the more advertisers that can get in easier, the better.
Speaker 2:And we really believe that AdFury is a superior tool to help increase that volume, unlike anything that's in the market.
Speaker 1:I will tell you. You know, we study Omnichannel all the time. That's what we do, this is our business, and and I'm what you're what you're describing to our viewers today is definitely cutting edge. Yeah, no question about it. I don't. I don't know if it's out there, but it's wonderful. Now, the most important piece of all this is that customer. You know so, sam Walton, on Fridays, saturday morning meetings, he would remind all of us the most important person is the customer. So I happen to have a book with me. It's called, you know it's made.
Speaker 2:Is that that's made?
Speaker 1:And I know this, you know, with Sam, when I would talk to my team, I would say chapter 12. Everyone knew what chapter 12 was, because chapter 12 is what Sam wrote about is making the customer number one. I will tell you, I heard and I had the opportunity to travel with Sam, travel with David Glass and other great leaders at Walmart. But I would tell you, every time we traveled with Sam, it was about the customer, it was about the customer, it was about the customer and they were number one. And if I can, I'd like to read a quote from Sam. I'd love to hear you, gentlemen, talk about the customer and the points there. But you know, sam says here he says I love how he started this. He said I love how he started this. He said I know you're sick to death of hearing this. That's what he said. I mean, this is in the book. I've heard him say that so many times and you knew what was coming.
Speaker 3:Yeah.
Speaker 1:You know, and but he says here. He said the secret of successful retailing is to give your customers what they want. You guys have done a great job talking about what we want as a customer with your new AI system.
Speaker 1:That's what we've been talking about. I read this the other day and what little I knew in my research about what you guys are going to talk about today. You have nailed the number one point Sam Walton said. He said the secret of successful retailing is to give the customers what they want. And then he goes on and says and really, if you think about it from your point of view as a customer, you want everything. You want wide assortment, good quality merchandise, lowest possible prices, guaranteed satisfaction, friendly, knowledgeable service, convenient hours and free parking.
Speaker 3:Okay, walmart has always done that well.
Speaker 1:Let's break that down just for a moment. If we listen to what sam said we should do on customer service, you know he says here a wide assortment. I think you're doing that would you agree?
Speaker 3:I'm dot com. That's the widest assortment you can have. Right there you go, it's the widest assortment period and what you're.
Speaker 1:What you're doing, you're taking that wide assortment and you're making it much easier informing the customer about the products. Quicker, easier, faster, right Right, that's what you're doing. Okay, I think we can check that one off. Then he talks about knowledgeable service. Are you improving knowledge on?
Speaker 3:product. Yeah, if we're speaking in the customer's language, right to exactly what they're searching for. Right, we're providing them what they're looking for. Yeah, if we're speaking in the customer's language, right To exactly what they're searching for Right.
Speaker 2:We're providing them what they're looking for, yeah, and you and I know this because we've been working on the, on the, on the software. But that's not like an easy get, it's not like just something. I mean, it's actually a pretty complicated scenario because it's not like you can go talk to somebody and interview them about their product and understand what they're doing. What we're doing is we're using the information that that product has available within the catalog. Right To understand. This product has the attribute a here's keyword in this, this matches, and so building that sophistication to make it automated and immediate is really the big challenge of what we're doing Not just that, but also just the category of research that we've built into our models.
Speaker 3:Yeah Right, and so not only does our AI understand your product from your product information, but it also understands what shoppers are wanting in the category and how to draw the line between the two.
Speaker 1:And Sam says knowledgeable service. That is really what you're doing. I mean, he was speaking of it from a brick-and-mortar standpoint, but as you talk about what you're doing online, it is knowledgeable service. That's right Because they have much more knowledge than about that product. That's right, and it helps them make a faster, more informed decision. I think what you're doing is incredible. I really do. I you're doing is incredible. I really think.
Speaker 1:I think I think what you're doing is that that you know, as we think about the future of retail for a moment, as we started, you know, because it's the future is about creating personalized, seamless and engaging experiences for the customer. You're doing that's it. You have taken to, in my opinion, what sam walton says. I'm just I'm going to tell you when he says it, I believe it. Yeah, and uh, it's proof, it's done. Yeah, but what he and what is, if he, you know what? When I talk and hear doug doug mcmillan talk, you know about the future retail. It's grounded in these critical bases that someone taught us, or retail. These are the things he taught us. You have taken those things and you're moving that into the to the future.
Speaker 2:Yeah, you know, I think that, uh, omni-channel retail is such a complex space, right, I mean, like it's daunting. What I always love is that those values are still true. Yeah, you know, because they're timeless, right, they're timeless. Yeah, because it's like there's all these complexities actually just distract us from what really a product or a business is supposed to provide which is rendering a really great service. And you know, and when you look at software and AI and all this stuff that's going on, it's even easier to forget what you're doing and what we've talked about with the brands, the agencies, the retailer and the customer. We're providing this service to them through this boxed in technological product.
Speaker 2:You know, yeah, and, and I feel like that, what we've done really well here is, in the minutes of all this complexity, what the opportunity is is that we can go really deep, a mile deep, inch wide, which is what we did at white spider, and you know, and, and so we're in this rmn space, retail media network space, we're focused on these, these display video ads, right, right, and making that all really excellently delivered in this space.
Speaker 2:And so if you go in the middle of this complexity and chaos of the future retail, I think it's going to be down into the devils and the details, right. It's about how do we get more granular in all these extra verticals that are popping up, versus trying to be the all-in-all, be-all type of software that's trying to do too many things, and that way we can work deeper in it and get even better. Right, the tool's super cool. I wish that we could. We'll have our site will be launched by the time that this airs and people can check it out. We'll probably have a little bit of a small demo in there, but I mean and initially we'll have a, a beta.
Speaker 3:Yeah, we're going to sign up to join um by the time this airs, so um people can check that out yeah, and we're, and we're really looking for those beta.
Speaker 2:You know customers like they need to register.
Speaker 3:We're going to award those because we want, we want beta partners, you know, that are helping us to further give, giving us feedback, listening to our customer right and making changes, giving them what they want Exactly, at which, you know, we're already bringing our potential customers into the design process of this, which White Spider again gave us great partners that we could lean on for this venture.
Speaker 2:Yeah, you know, and I think what's pretty neat about this scenario again which I really appreciate, like when JS and I worked together at White Spider, you know, I mean we were man, we were dogging it out, right, I mean we didn't have, we bootstrapped the heck out of it, we bootstrapped the heck out of it, you know. Yeah, it's awesome, but it was great. I mean, he's best CEO I've ever worked with Best one. I know I put Doug McMillan up there as well.
Speaker 3:I mean, you know I mean, but you know this is the first and last time I've been compared to.
Speaker 2:But in my, my mind, right, and I mean, like you know, so when JS came in at White Spider, you know, really helped us, you know, give vision to our to get over that second stage growth. What's cool about this time is that because we've kind of been there and done that, we like fall right in the seam. I mean, when we agreed on this and we had a handshake it was like, okay, we're going to get the documents done, but we know what's going on and I know what he's going to do. I know what I'm going to do. My stress level went way down. Mine went way down. What I'm going to do, my stress level went way down.
Speaker 3:Mine went way down, you know it was part of the deal.
Speaker 2:It was a perfect partnership.
Speaker 3:It was part of the handshake. Is that my stress was going to go up? But yeah.
Speaker 1:That's great Okay.
Speaker 2:When is this going to launch? Yeah, so we're launching. We're going to the Adobe Summit by the time this airs. We'll be at the Adobe Summit on March 17th and we're launching it there, and then the very next week that's going to be in Vegas, and then the very next week we're going to Shop Talk, and also in Vegas.
Speaker 3:Also in Vegas.
Speaker 3:So we've got a nice two-week getaway in Vegas, and I think it's important to mention also that we're going to the Adobe Summit to launch, because we are a partner with Adobe and Adobe is embedded into our software, which is really a huge thing, yeah, especially with us being coming out of the gates, yeah, yeah, with the greatest, the largest creative partner, um, and so people who are subscribers to Adobe. You'll be able to utilize Adobe within our software to manage and edit their display ads and, of course, publish direct to walmartcom and to Walmart, connect and create campaigns in our system that publish. So, again, we're reducing the friction. You don't have to download things, create your own campaign somewhere else. It's all built within the system. Yeah.
Speaker 2:Which is a great value add for the agencies and the brands that have those Adobe subscriptions. It's just so streamlined. It really is. It really is, it really is Awesome.
Speaker 1:This is exciting. Yeah, it's fun. I'm excited for you both. I will tell you it's great to see you back together. Thank you, it is. It's good to be back together. It's great to see you back together. I know I feel that way. Yeah, no, it's great, but I can sense it. I mean you guys are going to do great together and I think this is just the beginning of what you all will do in order to help us through creating this complexity of Omnichannel, creating simplification to it, just like you know the vision that doing business in Bentonville we talked about that. You said we have got to create clarity, we've got to do something around this, and that's what we're working on every day, and what you're both doing is exactly that is demystifying this whole thing around Omnichannel.
Speaker 2:Yeah, I hope it is and I hope that you know. I know that JS and I, I, we have a, you know, very succinct vision like we see this problem. We know we can provide the solution, right, us in class. That's awesome and but it's also a catalyst, an example, another, another check mark, like what we had, a white spider, you know, like what nick dozier did, you know, with atlas, and then I was doing with engine. I mean, there's all these case studies of our local communities, you know, stepping up to solve this massive, massive opportunity, yeah, challenges, right, yeah, and checklists, yeah, and so that's what I always get excited about.
Speaker 1:Well, the best of both of you and your company. I know you've got a great team that you have to surround yourselves with. That's working tire you you have to surround yourselves with, yes, working, uh, tireless on this. So, uh, best of them. Uh, it's been so great having you both on. It's been too long. Um, now we we need to get an update on this in a couple months. Yeah, right, yeah, that'd be good. Can you guys come back? Absolutely okay, let's get another update on this, see where you are, see where things are going. And so it's's been a great discussion, thank you. Thank you, it's been great. Appreciate it To our viewers. Thank you so much.
Speaker 1:Doing Business in Bentonville is focused on Omnichannel. We are your source. We have experts like this all the time. So when you need information you're looking for the future of retail, check us out and check our website out. Again, thank you to our viewers for all that you do. We really, really appreciate your loyalty to us. You know, as we close out, we all know that technology is a major driving force in retail today, but what I've heard too? That you can't take the human element away. Technology is a major driving force in retail today, but what I have heard too, that you can't take the human element away because it's critical to our success. You have integrated both of those into your process. It sounds like Yep. It's wonderful. I think you're going to have great impacts on the four points we talked about, from suppliers to brands, to agencies to retailers, and the most important is, sam Walton has reminded us the end of the day, a customer right. So thank you, gentlemen.
Speaker 2:Anything before we we get out of here at furyai a-v-f-u-r-yai. Check it I love sign up for the beta. We'd love to get your feedback and work with you in partnering and conquer okay, eric, how I'm doing.
Speaker 1:Yes, thank you okay. Thank you everyone. Thanks, andy.