Ep. 125 - Why Omni Retail Is The Future Of Parenting Brands

The Doing Business in Bentonville Podcast

The Doing Business in Bentonville Podcast
Ep. 125 - Why Omni Retail Is The Future Of Parenting Brands
Nov 11, 2025 Episode 125
Doing Business in Bentonville

What if the secret to national scale is hidden in a story time circle at your first store? We sit down with founder and CEO Monica Royer to unpack how Monica + Andy grew from a neighborhood, experience-led boutique into a parent-trusted brand now selling online and in 1,200 Walmart locations—without sacrificing organic quality or the brand’s soul.

Monica walks us through the earliest days: a Lincoln Park shop that doubled as HQ and community center, where music classes and new-parent meetups fueled real product insights. Those hands-on lessons set the tone for everything that followed, from fabric choices and fit to bundles that match the rhythm of early parenthood. When the opportunity to go mass arrived, the team had already sequenced the crucial pieces—sourcing, quality control, and a codified set of brand values—to deliver the same standard at scale.

We get candid about the tradeoffs behind the strategy. Monica shares what keeps her up at night, how leading a growing team changes decision-making, and why a great co-founder can be the difference between stalling and moving with conviction. She breaks down omnichannel the practical way: treat DTC as home base, anchor to five core values, and let assortment flex by channel without confusing the customer. Along the way, we explore post-COVID shifts, the risk of playing it safe, and why community is still a better growth engine than ads.

If you’re building a consumer brand, this conversation is a field guide to scaling without drift: start close to the customer, make quality non-negotiable, sequence your operations before you widen distribution, and preserve the story that made people care in the first place. Subscribe, share with a founder who needs a nudge, and leave a quick review to tell us which insight you’ll use this quarter.

Episode Artwork Ep. 125 - Why Omni Retail Is The Future Of Parenting Brands 33:53 Episode Artwork Ep. 124 - Everyday Low Price, Everyday High Tech 30:19 Episode Artwork Ep. 123 - Better Brands, Smarter Stores 31:01 Episode Artwork Ep. 122 - From Burnout to Breakthrough: A CEO’s Turning Point 1:01:03 Episode Artwork Ep. 121 - Mindset First: How Leaders Survive Change 47:12 Episode Artwork Ep. 120 - Discipline, Detail, and Delight: Retail the Walmart Way 39:05 Episode Artwork Trust, Tech and Tangible AI: Slalom Innovation Day 39:09 Episode Artwork Ep. 119 - The Risky Bet That Changed Retail Forever 32:45 Episode Artwork Innovation Happens in Bentonville: Embark Retail Innovation Summit 14:56 Episode Artwork Ep. 118 - AI That Solves Supply Chain Chaos 42:33 Episode Artwork Ep. 117 - Stop Guessing: Let Traffic Data Lead Retail Strategy 40:08 Episode Artwork Ep. 116 - Thriving Beyond Burnout in Leadership 29:48 Episode Artwork Ep. 115 - AI-Powered Ad Creation at Scale 37:41 Episode Artwork Ep. 114 - The Consumer Impact Summit: Conscious Buyers, Smarter Brands 31:59 Episode Artwork Ep. 113 - NWA as a Retail Powerhouse 48:14 Episode Artwork Ep. 112 - Leadership That Executes with Steve Graves 41:01 Episode Artwork Ep. 111 - Inside Wholesale Clubs: The Costco, Sam’s, and BJ’s Playbook 35:17 Episode Artwork Ep. 110 - How P&G Revolutionized Retail with Walmart 37:48 Episode Artwork Ep. 109 - Fashion Forward: Walmart's Apparel Evolution 33:51 Episode Artwork Ep. 108 - Inventory Management in the Omnichannel Age 31:23 Episode Artwork Ep. 107 - Marketing in the Age of AI 37:29 Episode Artwork Ep. 106 - Download the Minds of Operators: The AI Solution for Generational Knowledge Transfer 27:54 Episode Artwork Ep. 105 - Revolutionizing Brand Engagement Through White-Label Social Media 39:44 Episode Artwork Ep. 104 - Who Knew? The Walmart You Thought You Knew Is Gone 37:43 Episode Artwork Ep. 103 - Street-Level Shelf Tours: One Man's 30-Country Retail Adventure 25:09