Outdated product copy and legacy advertising strategies are a silent profit leak in today's retail ecosystem. AI agents and large language models are actively reshaping how shoppers discover products right now, and brands that rely on traditional keyword stuffing or generic bullet points are rapidly losing ground to agile competitors. To help you navigate this shift, we sit down with e-commerce veterans Amanda Wolf, CMO at Product Wind, and Toby Wily, CMO at Adfury, for a Doing Business in Bentonville event recap on how suppliers can survive and scale in the era of agentic commerce.

We get into the tactical adjustments required to optimize your product pages and ad spend across major platforms like Walmart, Amazon, and Sam's Club. You will hear specific strategies for integrating contextual noun phrases into your merchandising, diagnosing high add-to-cart drop-off rates, and capitalizing on shop-and-go advertising in club retail environments. Amanda and Toby also share their philosophy on why marketers must treat open-web LLMs differently than walled-garden retail algorithms like Rufus or Sparky, and why speaking in plain, informative language beats heavy marketing jargon every time.

Navigating the flood of AI search advice is legitimately overwhelming, and the internal friction of changing legacy approval processes or carving out budget to test new tools is a major hurdle for established CPG brands. You will walk away from this conversation with a practical roadmap to overcome analysis paralysis, prioritize your top-performing SKUs for AI readability, and move beyond closed-loop vanity metrics to measure true top-line sales velocity.

If you care about omni-channel growth, digital shelf penetration, and future-proofing your brand against algorithmic disruption, you’ll get a lot from this. Please make sure to subscribe to the channel and share this episode with your colleagues so you never miss an insight from the leaders shaping retail. What is the single biggest internal process or legacy strategy your team needs to change to keep up with AI-driven shopping? Let us know in the comments below!

0:00 - Sponsor & DBB Event Recap Intro

02:07 - Guest Backgrounds & E-Commerce Evolution

11:54 - Surviving the Agentic Shelf & Prioritization

20:32 - Merchandising & Advertising Mistakes

26:48 - Club Retail Tactics & Shop-and-Go Ads

29:25 - Overcoming AI Fatigue & Final Advice