Retail is sprinting into 2026, and the finish line keeps moving. We sit down with Deanah Baker and Scott Benedict to chart where the next big shifts will land: AI that actually clears friction, merchants who think across channels, and retailers racing to align speed, execution, and value. If you’ve felt the workload double since omnichannel merged teams, you’ll hear why the answer isn’t more hours, it’s smarter tools, cleaner data, and leaders who model new ways of working.

We dig into Amazon’s bold supercenter test in Orland Park and what it signals after years of smaller bets. Is this the long-awaited counterpunch to Walmart’s supercenter dominance? On the specialty side, mid-tier apparel faces a tough truth: financial strain delays tech adoption, even as RFID, sharper attribution, and faster cycles become survival gear. Target, once the gold standard for store discipline, needs to rebuild basics, on-shelf availability and execution, before the brand can shine again. Kroger’s at a crossroads with strong private brands but dented price trust and uneven service investments, while regionals press the pace.

Then there’s Aldi, expanding aggressively by doubling down on its limited-SKU, private-brand engine. The model travels, but only if logistics and inventory turns stay razor-sharp, because out-of-stocks in a narrow assortment break trips fast. Meanwhile, club formats; Costco, Sam’s Club, and BJ’s, prove that curated value and omnichannel convenience can grow together. Private labels, upgraded specs, and low-friction tech keep engagement high.

Walmart’s AI partnerships (including Gemini) point to a practical strategy: learn broadly, act quickly, and keep customer search and discovery seamless. The goal isn’t just smarter results, it’s shortening the path from insight to shelf, syncing merchants, suppliers, and supply chains. The real moat is culture: curiosity, art-meets-science judgment, and global awareness that great ideas can start anywhere.

If you lead in retail or sell into it, this conversation will sharpen your playbook for the next 24 months. Subscribe, share with your team, and leave a review with your biggest takeaway, what shift are you betting on?