Beverage Trade Network founder Sid Patel joins the podcast to talk about the importance of B2B, trade marketing, and more for small to mid-sized brands.

Host Jimmy Moreland and special guest cohost MaryAnn Pisani chat with Sid about maximizing your ROI from a great competition result, what metrics really matter when you're just getting started, and how to get the most out of attending one of the many events run by Beverage Trade Network.

More about Beverage Trade Network: Website

More info about MHW at https://www.mhwltd.com/
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