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The Affiliation Podcast
Introduction:
Welcome to "The Affiliation Podcast," your premier portal for mesmerizing dialogues, dynamic discussions, and extraordinary content that delves deep into the labyrinthine intricacies of our connections within the bustling worlds of business and entertainment. Your hosts, Shomi Patwary, Tash Patwary, and Hugh Mulzac, bring their diverse perspectives and collective wisdom, derived from two decades of shared experiences and networking.
As we navigate this thrilling journey, we invite you to accompany us, while we unravel the mystique behind prosperous partnerships and delve into the extraordinary strength of friendships and business relationships that we've forged over 20 remarkable years of camaraderie. Step into the realm of "The Affiliation Podcast," where every episode brings new insights into successful alliances and the resonating power of human connection.
The Affiliation Podcast
Affiliation Podcast Episode 3: Stop Paying To Market Your Music (Do This Instead)
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#affilliation #nocoolpoints #MusicMarketing #IndependentArtist #MusicBusiness #DameDash #spotify
Stop trying to pay for marketing your music on social media. In this episode, we expose why the music is just the "Trojan Horse" and the real secret to building a fanbase in 2026.
Is the streaming era over? In Episode 3 of the Affiliation/No Cool Points podcast, we pull back the curtain on the current state of the music industry. We dive deep into the controversy of AI-generated music flooding Spotify and why the Billboard charts are no longer a metric that matters for independent artists.
We break down the "LaRussell Blueprint" versus the major label machine, explaining why building a personal brand is more profitable than chasing viral TikTok moments. We also expose the dark side of "burner account" marketing strategies and the use of bots to inflate streams. Finally, we have a raw conversation about the legacy of Dame Dash, the "Be Your Own Boss" toxicity, and revisit the legendary 2010 XXL Freshman cover to see who actually survived the game.
Timestamps:
00:00 - The problem with "Resold and Repod" beats
04:15 - Is AI music a scam or the future?
05:00 - Why Billboard charts don't matter anymore
10:15 - The Taylor Swift vinyl strategy vs. Streaming
12:20 - Nipsey Hussle’s $100 Mixtape & The Proud to Pay model
16:50 - Why LaRussell is winning (The "GoFundMe" Debate)
29:15 - The Golden Rule: Music is just the Trojan Horse
33:50 - Why chasing viral moments kills your brand
01:05:10 - Exposing the "Burner Account" TikTok strategy
01:11:50 - The real reason artists sell their catalogs
01:19:30 - Dame Dash, Jim Jones, and the "Boss" delusion
01:38:00 - Re-grading the 2010 XXL Freshman Class (Drake, Cole, Nipsey)
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