Turnkey Design Talk
Hosted by interior designer Adam Scougall, Turnkey Design Talk is a podcast for solo interior designers and decorators who want to run calmer, more controlled businesses — and finish projects properly.
The show focuses on what actually makes the difference in a design career:
how projects are led, how boundaries are set, how decisions are made, and how work is brought to a confident, photo-worthy close.
This isn’t about trends or overnight success.
It’s about taking responsibility for the outcome — from the first client yes through to the final reveal.
If you care about delivering beautifully finished homes, creating genuine wow moments for your clients, and building a business that works on your terms, you’re in the right place.
https://www.instagram.com/adamscougall
| |
Turnkey Design Talk
EP#21 How to create a winning lead magnet
Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list.
Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21.
This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.
My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.
In today's episode I cover the three ESSENTIALS you must consider before you create your now lead magnet:
1. Who do you want to attract?
- Ensure you are aiming for your niche customer
2. What do you want them to do with the info?
- Get them inspired, but also highlight the technical skills needed to be successful. This is where you can help!
3. Always have a Call To Action [CTA]
- Let the subscriber know how they can get in contact for further help, when they are ready.
Resources discussed in this episode include:
https://www.canva.com
https://www.scoreapp.com
Watch the video version of the show over on on YouTube. https://www.youtube.com/@adamscougalltv
Please like, comment and subscribe!
*Take the design quiz over at adamscougall.com/quiz
Within 3 minutes you will have a personalised report that shows your strengths and opportunities, and where to go next to seek the success you desire.
If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.
I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.
Email me at askadam@turnkeydesignsuccess.com