How to manage ecommerce with fluctuating demand? Artwork

WH-THE-TECH!?!

BRIDGING THE DIGITAL DIVIDE

Where we proudly normalize ignorance, cut through the buzzwords, and share practical advice for navigating digital innovation and transformation!

All Episodes

WH-THE-TECH!?!

How to manage ecommerce with fluctuating demand?

April 11, 2024 • Padma Hari & Oshiya Savur • Season 1 • Episode 17

How to manage e-commerce with fluctuating demand?
Tune in to hear Marc Palomeque Castilla, EX VP/GM of E-commerce, Reckitt. We draw on his experience about managing e-commerce during COVID-19 where they saw crazed demand for disinfecting products AND channels. We speak about the following:

● The value of building digital infrastructure for future-proofing business.
● Where Generative AI is already adding value in e-commerce fulfillment models.
● Holistic view of marketing investment from different P&L geographies.

Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://wh-the-tech.com/#playEpisode]