Are old Consumer Research Tactics Irrelevant now? Artwork

WH-THE-TECH!?!

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WH-THE-TECH!?!

Are old Consumer Research Tactics Irrelevant now?

November 20, 2024 • Padma Hari & Oshiya Savur • Season 1 • Episode 28

𝐀𝐫𝐞 𝐨𝐥𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐨𝐰?

Tune in to hear Gautam Kanumuru, Co-Founder & CEO of Yogi, an insights platform that reads, summarizes and benchmarks ratings & reviews. We loved hearing his very informed opinion on how the omni shopping experience is creating more opportunities for consumer insight mining.

Here’s a quick snapshot of what we discussed:

✅ Short, medium, and long-term applications of analyzing ratings and reviews

✅ The role of AI agents in shaping go-to-market strategies

✅ Predictions on combining influencer and consumer feedback for a more comprehensive understanding of product reviews.

Don’t miss out on Gautam’s expert take on how the omni-shopping experience is redefining consumer insights! Enjoy the WH-THE-TECH!?! podcast!

Listen here: https://wh-the-tech.com/

#ConsumerInsights #AI #RatingsAndReviews #Innovation #whthetech!?!