Navigating Black Friday: Holiday Sales Strategy

In this episode of Quilting on the Side, Andi and Tori discuss effective holiday planning strategies for small businesses, particularly in the quilting industry. They explore the pros and cons of participating in Black Friday sales, emphasizing the importance of planning ahead to maximize profits while maintaining a balance between business and personal life. The conversation highlights the significance of community engagement, sustainable marketing practices, and the necessity of preparing for the new year to ensure ongoing success.

Chapters
00:00 Holiday Planning for Success
03:55 Pros and Cons of Black Friday Sales
10:27 Strategies for Effective Sales
17:22 Creating a Sustainable Sales System
23:57 Focusing on Community and Engagement
27:22 Planning Ahead for the New Year

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Co-Hosts:

Tori McElwain @heytori.tech

Andi Stanfield @truebluequilts

Transcript

Andi (00:05.496)
Welcome to another episode of Quilting on the Side. We are so glad you are here and we appreciate all of our listeners, all of our Patreon, BFF Hustlers, and all of you who take the time to leave a review. It really helps us out.

And the topic for today, let's dive right in, Tori, is holiday planning and how we can set our businesses up for success in the end of the year kind of craziness that goes on.

Tori (00:40.953)
Yes, Black Friday is coming and not only just Black Friday, but Black Friday. I wrote them down small business Saturday, Cyber Monday. So there's a couple of opportunities where you could take advantage of these sale days to get some business and profit, at least some revenue coming through the door. So I went ahead and wrote down a few pros and cons when it comes to participating with a sale like Black Friday. And I wanted to see if Andy had feedback things to add to this. So one thing,

is during this time, anytime between October to Christmas time, our audience is primed to buy. We've almost been conditioned?

might say it sounds kind of manipulative, but it feels like we've been conditioned to look for sales around Thanksgiving and Christmas time and even around Halloween now since things have a lot of the big box stores, lot of the bigger brands, they've started to advertise Black Friday and big sales even like around Halloween. So you start seeing this up to Black Friday. Our Black Friday sale is starting a week before Thanksgiving, a week before Black Friday, or two weeks before Black Friday. It's like, is that really a

Black Friday sale time. Black Friday has come to mean more than just a day. So I think we can kind of use that to our advantage though. So that's one positive I found about having a sale or selling something during the last quarter of the year is that our audience is primed to buy. And with quilters, we're typically inside again, so we're not outdoors. It's getting colder. We're inside. creating warm, fuzzy things. are creating Christmas presents.

the flow of creating and quilting and and looking for opportunities to buy not only gifts but things for ourselves. do you have anything to add? Because I have a few more but I wanted to see if you had anything that that brought to mind.

Andi (02:39.084)
Yeah, it really has, I agree with what you're saying. It has really become a season of selling. And I know part of that is that businesses, you know, are trying to be profitable in this season and to get people in the doors with those sale days that...

extend. We all know about the, we're in the fall season, we just had Labor Day. The Labor Day sale started several days before and they extend half the month it seems until they can find another big holiday to tag on to their sale flyers.

But I agree, it does put people in the mindset of spending money and whatever we can do to ride those coattails or to be the counterpoint. You can take whatever feels right for your business, whether you're having a sale or whether you're going into the, let's slow down and avoid all that.

commercialism and chaos, you can take advantage of either perspective.

Tori (04:01.797)
I agree, and that's actually one of the cons I down was that you're just gonna feel pressured to sell.

Some other positives about Black Friday is you typically do get an increase in sales, so if you do participate, it's a great way to get rid of old inventory. So if you have patterns sitting on your shelves that you've been dying to get rid of, might be a good time to try a sale and see if you can get those off your shelf. Same thing with fabric. You've got some fabric sitting there. You might be able to do like some bundles or something to help get rid of, to help get those off the shelf. And I do, we do have some ideas and suggestions here in a minute on what to do for Black Friday. And

some cons. So like Andy said, some cons is you just feel pressure. There's so much pressure to sell. Sell. Keep saying sell. To sell. Sell. Geez, I did it again. But around this time, like sometimes I make the decision I'm not going to do anything sale wise during this time period. But by the time I get to the week before Thanksgiving, I'm like, why don't I have a sale?

Andi (04:46.274)
Yeah

Tori (05:03.727)
me try this type of thing. I fall to the pressure almost every year and I feel like that's a con because you're not prepared. You haven't been planning this out. So if you have a plan now, which is something we're going to get into, it's a lot easier to save your time, your mental space, your energy to actually run a sale rather than feeling like you're jumping in at the last second. Another con is like Andy said, like competition is what I would call it, like competition from the larger brands. So as she said, we're like riding the coattails.

That is that could be a con because it there are pushing

Andi (05:39.426)
Sorry, my daughter needs to walk through the room.

Tori (05:42.737)
It's okay.

Tori (05:50.801)
What was it I wrote? Larger Brands. So competition from larger brands could be a con. They're pushing a lot of ads, they're pushing a lot of content, they have entire teams devoted to getting their sales out there on TV, on advertising, on social media, and everything that you could think of. They are pushing, pushing, pushing, and it may drown out what you're trying to do.

Andi (06:16.908)
Yeah, it does feel a lot of times like there is so much noise. How are we going to break in? But.

I like your point of if we plan now, if there's a little bit of a lull here, when kids are back to school, you know, we can take a breath before that bam bam bam of the holidays that just kind of snowball through. When we're too busy to actually get something done in the moment, if we plan ahead and put some things in place, then it makes the whole thing much smoother because we do want to have

balance between running the business and participating in our family life and the community at large.

Tori (07:07.025)
Valley.

Tori (07:10.563)
So another one is another con to participate in Black Friday is typically you may see a drop in profit. So you may see revenue coming in, but you're paying for those products to get out. You're paying for shipping, you're paying for your business, and you may not see a lot of profit because you are offering bundles, sales, things like that where there's not necessarily a lot of opportunity for profit for yourself. And then another thing to consider is supply and demand. So whatever you do want to promise for a sale on Black Friday, you do have

to deliver. So that's live courses. You need to make sure you have the energy to deliver those live courses. If it's products, you need to make sure you have the time and the energy to package those up and get them to the post office. So just keeping in mind supply and demand. We always want to plan for things to blow up. You never know. They might. So you always want to make sure that you have the bandwidth or you have somebody who can help you complete these orders if needed. So that's one thing to keep in mind. And I think I added it to a con list because it's just

Andi (07:55.203)
noise.

Tori (08:10.323)
It's not something we always think about is our energy level we think oh, I've got you know the weekend before Thanksgiving We're not traveling all I have to do is cook and I think I'll have time to like complete these orders or I'll have time to plan out this worksheet that I need to complete before actually deliver this workshop that I promised them and That time is just gone because you're busy doing things that you weren't planning for So again when we talk about planning ahead things like that can help But you do and make sure you have the bandwidth to support the sale that you want

push forward. And then I have a few suggestions for Black Friday sells but I wanted to pause and see if Andy had any cons that she might add to trying to sell during this Black Friday rush.

Andi (08:54.784)
I think a lot of it is, you mentioned the profitability and you really need to look at your numbers and there's a little bit of...

of FOMO going on that I'm missing out or I need to be having a sale of 40 or 50 % off in terms of even to make it worthwhile for the customer. But if that doesn't cover your costs, why are you giving away your product and your time for nothing? If you're taking a loss on that,

know, just take a step back and enjoy the weekend with your family rather than pushing for a sale that's not truly not going to add anything to your bonnet blind. So, you know, just participating in the marketplace. Yeah, it can make you feel like a business, but if you know, if you're not getting any of the profit out of it, then it really is not serving you well. So take a critical eye. Take some of the

emotion out of it. know, we're all about numbers instead of the emotions. So make your decision that way. And yes, we understand that sometimes, especially in your first few years in business, you may need to do the use those loss leaders, know, participating events where you may barely break even just to get your name out there and establish your customer base, grow that email list, make

sure you're setting up ways for continued contact with people. But yeah, I'm excited to hear some of the plans that you might suggest.

Tori (10:48.955)
My main suggestion kind of follows what you're talking about and it's to...

Not my main suggestion, but one of them is to host a small percentage off. So like Andy said, don't go 50, 60%. That's insane for small businesses to even do. I'm talking like 10 to 15%, maybe free shipping. Maybe if you're a long arm or offering a service, maybe free batting with the next quilt or buy one, get one where they get a free batting the next time. that way you can, this is sustainable. have a, with the buy one, get one, you know you're going to get two quilts, whether the quilt is coming.

now or quilt is coming later during the part of the year where Christmas craziness is over and you now have space to actually accept other quilts they can send in a quilt because they know they have that deal coming and they're like hey I got my coupon for the free batting here's my second quilt with the free batting you know things like that so you want to keep in mind that when you're doing those sales to like Andy said make it sustainable for your business don't take a loss just for a sale

And one of the main things I want to like scream to the void or if I could yell at you, I would, but I can't. This is the podcast. I'm not going yell at you. But what I would strongly suggest is that you use what you already have.

Andi (11:56.492)
Hahaha

Tori (12:07.025)
For sale like this do not go out and create a brand new product a brand new suite of offers a brand new workshop During this time and I mean this time as in like the black Friday sale craziness If you are already planning a quilt along and you have the bandwidth you're already starting to market it You're putting out little peaks of of like Christmas is coming. You know, we're putting something big together That's great building that up over the next because right now it's September so building it up over

and then releasing it in November, that's going to be fine. But if you decide in November that you want to create a brand new workshop, a brand new product, it's going to be harder. It's going to be an uphill battle to get eyes on your marketing because of all the traffic and the noise that everybody will be creating around that time. So if you already have something in the works, that's great. Keep it going. Do a lot of content because you know there's going to be a lot of content that's going to be over showering yours.

shadowing yours. But do not go out in November and try to create a new product to sell for Black Friday. It's not going to go as easy as it would be any other time of the year. Now,

That being said, at, like Andy said, look at your numbers. So what product do you have on hand that sells well that your audience already likes it? They already know that would be easy. And there's the key here, easy for you to put on sale. it, and it might, and a sale might look like we've mentioned bundling. So bundling patterns, bundling workshops, buy one, get one, if it's feasible for your business or buy one, get one 50 % off. Like sales like that where it's easy.

for you to put together, you already have systems in place to deliver those. And it again makes it easy for you and your audience already knows it's there. So you don't have to work on all the pre-launching. You still want to pre-launch. I will say you still want to push the content out and you still want to talk about it a lot during this time, but you already have an audience who knows it's there. So it's not like a brand new introduction to hey, something new here is all the information about it because you've never heard about this before. It's like, hey, your favorite patterns are now

Tori (14:17.927)
bundled together in a pack of three that you can get for 15 % off and get them now so you're ready to make them for Christmas or give them away to your quilting besties at Christmas like things like that.

Andi (14:29.582)
Yeah, I love that idea of bundling that really makes it easy to get things out there. And yeah, we could brainstorm tons of other ideas. the big thing that...

I want to push and saying out loud, know, it holds me accountable as well is to take the time now to choose just a couple things, you know, no more than three things and decide how you are going to do that marketing. Choose, you know, one special little graphic that you're going to do. Make 10.

12 different Instagram posts, you know, things that you can schedule out. Get those scheduled now while you have free time. And then it happens, you know, whatever life throws at you in November, you've already done the work and your sale is going to happen. So that takes a lot of the stress off of things is to get as much done ahead of time. Write the emails announcing that the

in another idea I had, especially for that Black Friday through Cyber Monday weekend sales period is the idea of a progressive sale. you know, and this kind of goes along with the bundle item. Like the first day, everything in the shop could be 10 % off. And then the second day could be a buy one, get one, or the third day could be all about bundles. So you have a different offer every day and that gives

you something new to talk about in your social media posts and your newsletters that you do want to be sending out every day. And this is a great time for affiliate marketing as well. So you want to research those Amazon deals ahead of time and try and get on those bandwagons as well.

Tori (16:40.933)
I agree. I love the idea of a progressive.

Like how you said it builds on itself or you can reveal it every single day and you can sneak peek at say there are three sales coming but they're secret sales or something like that where you can be like hey we're gonna lift the curtain on day one and it's gonna show this and then the next day two is gonna be this but you have to tune in to see what they're going to be and they're gonna be great so make sure you look and like check in with our emails check in with our social media so that you can see what is coming and and on the day it's gonna be revealed so it can be a big excitable thing where you can build

up to it and that is a lot of like curiosity and curing curiosity things like that and like Andy said and what I really want to dive into today is actually creating a simple system so that you have a system set up that way you can schedule those emails ahead of time and you can set up your social media and get all those links in place before the holiday season that way you can breathe easy you can let the cell run and just keep an eye and make sure things are working while you're with your family.

Okay, so a few...

Let me see. my notes real quick. I think there was one more. Oh, there is one more. So one more option that I saw, which I thought was really smart was to put some of your big events for this winter and the spring. So we're talking events that are might be happening in January or February up until probably around like April, like somewhere in there like January, April. You can put those big events as a sale, like early bird pricing as a Black Friday sale. So you are taking advantage.

Tori (18:18.253)
of that time when it's prime to buy you could take advantage of buy yourself something and get ready for the next year and use that marketing tactic to pre-sale what you're going to be doing in winter and spring. I think it might be too far out but yeah I'm thinking winter and spring.

Andi (18:32.908)
Yeah, I-

I like that idea of pre-selling your 2026 offerings early. I like to do that again. So set that up so you have it during the Black Friday sale season, but then make another push in that.

that lull between Christmas and New Year's, you know, and that's when everybody really gets going and fills their calendar. So keep that in mind that you have kind of those two periods where you can do a big campaign. And again, sketch it out, outline all your emails and things and get those done early because having things pre-scheduled just takes such a mental load off and can really make you feel much more successful.

when things run smoothly.

Tori (19:30.053)
We've been talking about a lot about emailing and I do want to make a note that I get I get a lot of pushback when I talk about Black Friday sales and Andy said email them every day. I get a lot of pushback when I talk to my clients about emailing every day around a sale. The reason and one of the biggest reasons you want to do this during the Black Friday season is because their inbox is being flooded. They will not see your emails. Even your favorite people will not see your emails just because of the amount of emails are going to be getting.

So I love the idea again. I shared about my Andy's idea. I loved it because of the the cultivating curiosity when you're coming up to Black Friday and revealing what the sale is because it encourages them and you want to encourage them to look for your emails so they can scroll through and look for you know, if it's me looking for Tory Tory Tory there was Tory where Tory sale I'm looking for Tory sale so they can zoom over Barnes and Noble and you know, I'll target if you get target at like

Andi (20:26.551)
Hahaha

Tori (20:29.944)
Target sends a ton of emails around Black Friday and like you know best way and I was gonna say Joanne's but they're not here anymore

Andi (20:36.11)
Right? My goals, Hobby Lobby.

Tori (20:38.289)
And like you could they'll scroll past that so that they can look for your name specifically so that those are That's one thing I want to talk about was email them more often because they're not going to see your emails because they're being flooded By all the emails like we like to like to think our customers are curating their inboxes But the reality is more like they forget to unsubscribe until this time where they're being flooded with emails And they miss your email and so you don't want that to happen so even emails

them ahead of time in October talking about you have a Black Friday sale coming to keep an eye out for your emails because we're gonna be releasing hints maybe for every single newsletter there'll be a hint and we're upping our newsletter you can even tell them we're upping sending our newsletter for the next couple months just because we know that you we don't want you to miss this so even that strategy you can you can work out for your own business

The other, the last thing I had written down was to pick a small project. So if you don't have a big project in mind, if you're like launching a quilt along like right now for Christmas, that is great. Keep doing that. If you hit November and you're like, oh my gosh, I really want to do something. So let's say you fall to the pressure, kind of like I do like almost every year. Pick something small, a table runner project, a, you know, a cute pillow, an ornament. There's a lot of ornaments last year. I'm really hoping that comes back because those are gorgeous.

They're easy, they sell really well, they're great presents, they're great for all kinds of things. So pick a smaller project and then I would focus it personally from the marketing trends that I've been seeing, focus it on community. So doing something to get out of their own head, doing something with their hands, with other people and make it about meeting together and doing this together rather than complete this cool thing before Christmas. It's more like complete it with fun.

Make it community.

Andi (22:33.32)
Yeah, and which is you bring up a great point. If you can give your audience ideas for how they can involve other people, because I get together with some coworkers. We started all out in the same office and, you know, we've kind of scattered different jobs, but we still get together a few times a year and we come up with different craft ideas to do. So one day I took my

sewing machine with me and I took scraps of fabric to do those overlapping coasters. You know how you put the four pieces overlapping and you just sew the edge and you can turn it. It was just a small project but everybody got a turn at the sewing machine because you just have to go around the one little square and then it's done. It just is a fun option. You can describe that kind of project. You can do a

quick, you know, sewing party setup list and give them instructions. And yeah, it really does get that aspect of we are quilters and crafters because we like to make things with our hand and we like to be in community and tying into those feelings is a great marketing strategy. So

Tori (24:01.449)
Well, thank you. But it is because like it is fun for you. That's another thing is that community projects are always so much fun when you get to actually be with other quilters or the crafters and just have some fun. So that's always great. So what I would suggest, so three things to focus on over this next quarter, one.

because you are going to be flooded because we always are even if we think we're not going to be there's events, there's family events, there's school events, there's, you know, guild events, there's all kinds of events happening in the last quarter of the year. And I would really strongly suggest you focus on one launch. So whether that's one pattern, one big workshop, one quilt along one service sale, whatever you want to do, I would focus on one big one and start marketing it. if you're

listen to this episode right now like next week like plan it out and start talking about it next week and the second thing

is look at what projects you want to complete before January 2026. So what projects? So these projects are typically could be things on the back end. So maybe you need to fix that page on your website that's been driving you crazy. Like I fixed one yesterday. I had this partner brand one that was all scattered. Like I couldn't get the text to line up and the columns were all weird. So like I sat down and I was like, I have 20 minutes and this is on my list. I want to be fixing this. So little projects like that are bigger ones where you want to

set up a funnel, a basic funnel to pull people through your, maybe your lead magnet or things like that. Picking one or two projects before 2026, that way you are set up for the winter. Because one thing that we fall prey to, I don't know if that's the right expression here, is we get bogged down during this time and we forget to plan for 2026. So January and February just feel like this big rush after we just had an exhausting holiday season, we now have to rush to keep up.

Tori (26:01.043)
Or to make up for lost time and we had we had to take a break So a lot of times we were forced to take a break when we push too hard through the holiday season and then January comes We're like, no, I don't feel like planning for this year. I don't feel like doing anything this winter it just feels too exhausting after all of this and This is one way to help keep your bandwidth in mind is to write down those two At least I would do two I wouldn't go even three I would do two big projects or medium projects or even small

projects that you want to get done before January that way you're set up and aren't exhausted throughout the holiday season and exhausted for January February.

Andi (26:41.688)
Yeah, so you really, through all of this, Tori and I have both been kind of pounding the idea of planning ahead and, you know, really take, and it doesn't have to be a lot of stuff. It can be one thing that you just execute well and it will set you up for success this holiday season. And I really like that idea of choosing

something to

share and promote in January and February. again, you know, we're always, and I'm the worst at being the last minute, throw it all together person, you know, hey, like you were saying, you know, in November, I think I want to design a new Christmas quilt. That that's just not a good way to behave. I'm mending my ways and I'm going to get it all done early and we will be set up for success for the

the 2025 holiday season and the 2026 spring sewing events.

Tori (27:49.455)
Now if you do get inspired, I would write it down.

And then maybe save that for next year or Christmas in July because that could be another way to bring up because if you feel really inspired over Christmas and you're like, I have so many Christmas ideas and you want to like actually get them out at a reasonable amount of time, you can come back around July and be like Christmas in July. I'm bringing back all that Christmas inspiration I felt and I'm pushing the sale now, but it gives you time so you can have, you know, you can save your energy for what's happening in the moment and give yourself more time to get it ready for July.

maybe even the next Christmas season because you can bring those back around. I have a pattern that sells sells every

holiday season and I don't touch it. Like it is set up, it is ready to go and I am now talking about digital marketing and course design and a book and like the self-publishing incubator and all of this other stuff and my pattern is over there selling on Etsy like ding ding ding. It's like oh cool look at that because that's all set up. I don't even have to talk about it and I can just focus on what I need to focus on now and get that little boost in the November, December time frame which is nice. I'm gonna with that for you.

Andi (28:34.925)
Hahaha

Andi (28:59.308)
Yeah, for sure.

Tori (29:02.127)
Okay, so I was thinking, Andy, that we could set up, because one of the things I wanted to touch on was how to create a system for your sale. And I wanted to kind of do this live, and it might be a little messy, but I was thinking we could kind of work backwards. So we decide to host a sale, then what? And kind of go through what do you need to set up to make this happen?

Andi (29:24.728)
Yeah, for sure. And before we dive into that system, I do want to remind everyone that if you join our Patreon community, you can come in to a live Q &A session where we do this type of planning with everybody and everybody gets to share their idea. We brainstorm. come, you know, I always leave with so many more ideas than I get on my own. So the

Those events happen, Zoom calls, they're put out to our Patreon paid community. So check out those plans at Quilting on the Side.

Tori (30:06.033)
Definitely and there's a link below where you can find that too. Our Patreon. All right, so Andy What so give me an idea for something put on sale for Black Friday

Andi (30:19.828)
I will go with my newest set of little bit different blocks, the Holliday's Christmas Sampler.

Tori (30:31.377)
I got a whiteboard. So I know our people listening on the podcast won't be able to see the whiteboard, but it'll help me stay organized. Plus you can go look out on YouTube if you want to see this. I'm trying to put it in the middle because sometimes when I edit these and we publish them, it cuts off the sides. So I'm going to try. All right. So we got holiday rulers. Oh no, blocks.

Andi (30:47.885)
Hahaha

Andi (30:53.858)
Yeah, holiday blocks.

Tori (30:58.595)
Okay, so now we've decided what our sale is going to be. It's a set of holiday blocks. So first thing, Andy, what do you typically do first? And I'll share what I typically do first. When you decide I'm going to put my holiday blocks on sale.

Andi (31:13.098)
I probably start with the, I, I start with Canva and my, images, my sales images, whether it's going to be pictures for the website or the graphics that need to go in my newsletter and on social media. So that's where I start. Yep. Yep. Give me one second to deal with the cats that you hear in the background.

Tori (31:34.809)
Alright, so you get straight to marketing. Like how am going to market this?

Andi (31:49.239)
Okay.

Tori (31:51.567)
Okay, so you start with marketing. what I would suggest is you start with the offer. I would go in.

Andi (31:57.326)
Skip to stat!

Tori (32:02.065)
No, you can start anywhere you want but my suggestion would be to go straight to the offer the holiday blocks How are people going to access that so number one, you know, you need to set up access So if this is something that's already on your website that could be already set up and that falls under our do it with ease, right? It's already set up So whether it's a workshop you want to make sure they can access the workshop if you're bundling workshops You got to figure out how am I gonna bundle the workshop so that they can buy it and get both workshops without me having to go to my

Andi (32:18.542)
Mm-hmm.

Tori (32:32.019)
computer during Thanksgiving dinner and make sure they get the email or whatever it is. So you want to set up access for your offer.

Andi (32:35.629)
Mm-hmm.

Tori (32:42.833)
access offer first is what I would suggest. Then the second thing, the second thing is how do they get access to that? So the offer, right? And then once they pay, so maybe that's not the right way to say that. Should we start over?

Andi (32:44.482)
Yeah.

Andi (33:07.106)
No, I think it is access and then the second one is delivery, I think is what you're getting at. You know, have to set up the access of the offer on the website. Like for me, with those holiday blocks, I need to make sure that that is a product in my online shop and then I need to set up the delivery stuff, the email sequence, yeah.

Tori (33:12.145)
Oh, that's a good way to put it.

Tori (33:31.001)
labor pay.

Yes. All right. So then we have access offer. Then number two, we're going to deliver the offer. So we got to make sure they can get it again without you present. You do not need to be present and manually be delivering this. So that could look like, and usually it looks like email, right? They get emails and set them up. So you want to set up access and delivery. And then what I would do is the landing page. And the reason why I would do landing page before graphics is so that you can get your copy.

Andi (33:43.107)
Mm-hmm.

Andi (33:49.197)
Mm-hmm.

Tori (34:03.761)
So the words that you want to use to describe this offer use your landing page to build it out So the landing page is where they're gonna sign up where they're gonna get access and we're gonna have it delivered to them So having these three set is gonna make it so much easier to start on your marketing because then all you got to do is pull the details From the landing page landing page has a price the landing page has the transformation the landing page has how they're gonna get it and has everything and So that is number four would be

your content. Now content could be emails, write your newsletters, content could be your social, content could be maybe because we're planning ahead you now have time to go look at

Andi (34:40.526)
Mm-hmm.

Tori (34:48.687)
Podcasts and be guests on podcasts you now have time to look at how could you build this out a little bit more to get more attention So it could be socials emails guesting with other people That's a guest on their emails or their newsletters or guesting on their Summits like Andy signed up for a bunch of summits that we're gonna talk about soon in a future episode But you can actually look at how can I push this content out now that you're playing ahead and you already have a landing page set so something accidentally leaks you

Andi (35:04.12)
Mm-hmm.

Tori (35:18.651)
have everything set up so they can go and get it. Like how easy is that? So that's what I would suggest is once you figure out what you want to sell, one you create the access to it, two you create the delivery, three create the landing page. That way you can pull your wording, all your copy into your content which could be your emails, your socials, any guest stuff that you can do to push out this offer and that will make it a lot easier to help you plan backwards.

Andi (35:44.654)
And that idea of guesting, we've talked several times about collaborations and that can be a great, almost, you know, we talked about some people that don't want to participate in the sales stuff, but maybe you spend your November doing those guest exchanges where you.

introduce someone in your newsletter and they do the same for you. So it's not the sales content, you know, hey, buy my stuff. It's more, hey, here's this new friend of mine and I really want you to get to know her.

Tori (36:23.313)
Mm-hmm.

Andi (36:25.326)
Sorry, I'm like right in the traffic pattern of my house. Bad idea this morning, but and she needs to get water. this is a something that you will need to cut out of.

Tori (36:28.08)
Okay.

was a good time to pass.

Tori (36:38.415)
It's okay. You're totally fine.

Get your water!

Andi (36:44.726)
Yeah, with the ice. The ice maker in our fridge broke, so we have the standalone one that she had in her dorm room. That is loud.

Tori (36:55.109)
My sister has one. Yeah, my sister has one. It is incredibly loud. it, you know, in Arizona you need... Here the water comes out cold, like from the ground, so I don't need ice.

Andi (37:00.202)
It's good ice!

Andi (37:07.262)
nice.

Andi (37:20.554)
So, this is a side note that's not in the podcast. I have a contract to sign with Dara for being an affiliate for Love Yourself Thin. So we can, if I put, if we put that as a link in the podcast notes, especially on her episode, do a little ad for it.

then obviously any income I get will be applied to podcast expenses. okay, I think she's, well.

Tori (38:02.085)
Good? Good?

Andi (38:04.62)
No, she's still... Are you gonna be out the door in a minute? Okay. So we have to wait for the door.

Tori (38:11.025)
That's okay. Okay, so we've got, that's all what I want to do for the system, which is kind talk about moving it backwards. And then I want to pitch back to basics real quick.

Andi (38:15.896)
Uh-uh.

Andi (38:23.415)
Okay.

Tori (38:25.233)
16 so they'll have four days to sign up.

Andi (38:32.833)
So I'll just do a little wrap up of what a great system and then you've got another tool that will help and then you can pitch.

Andi (38:49.71)
We had a huge monsoon storm last night and Kendra was across town hanging out with her friends so she came back and she saw what? It was bad. I couldn't see. I had to go 40 miles an hour on the freeway and everyone had their hazards on and then I had to call 911 because someone hid your planes into the wall and the airbags deployed and they're facing the wrong way and then I saw a biker get thrown off of his bike because he went through a puddle.

Tori (39:04.131)
no.

Andi (39:19.342)
Yeah, so, right? Right? That's what a 40 minute drive does to you. So, okay, have a good day at school.

Tori (39:20.389)
Whoa, what a crazy night!

Andi (39:35.486)
Okay, so here we go. Tori, that was a great system. Thank you so much for helping me build out my offer of my holiday blocks. And you've got some other things that can help people if they're struggling with this type of marketing.

Tori (39:56.173)
So if you are interested in doing something for Black Friday, I am launching Back to Basics where we're going to be helping you with generating leads. So we're growing your email list before you start offering the actual sale. So that's starting September 15th through the 20th is the sign up time. So you're going to be if you're listening to this right when the podcast comes out, you have four more days to sign up. It's called Back to Basics. It's on my site. It's $45. It's a six week commitment, but I've broken it down.

to bite-sized chunks to help you set up a basic funnel to get leads on your email list. So that's what we're focusing on is making sure that you have a lead magnet that is aligned with what you want to sell and getting people on your list before you offer that sale.

Andi (40:44.802)
Yeah, you gotta warm those people up so they're ready to buy. So that will be a great session coming up with Tori.

Tori (40:56.419)
and

Andi (40:59.17)
Yeah, if you have any other questions for us, you can leave a comment, you can reach out to us via email or just message us on any of the social platforms where you run across our posts. And we thank you so much for being here. And here is to a great holiday season with lots of sales and lots of joy.